Nothing says major press event like a buried change “company y” hopes will go unnoticed. This is exactly what AT&T tried (and mostly failed) this past weekend with the internal announcement of some changes to their upgrade period. In the buzz leading up to Apple’s big press event, perhaps AT&T hoped these changes would go unnoticed by the world at large…instead … [read full article]
T-Mobile just isn’t letting up on AT&T, data congestion and the iPhone 5. First we had Mousetraps, then Frankenstein, a man frozen in ice and now…pipes! Pipes with colored liquid representing data congestion! Hey T-Mobile, why not … [read full article]
T-Mobile’s last commercial may have featured Frankenstein, but this time around they are going with the reliable “caveman” backdrop. The entire gist of the commercial is one big cheap shot at AT&T and their restrictive contracts. The bottom line? “Even a man frozen in ice understands that choosing T-Mobile over AT&T is the smart way to go.” [read full article]
T-Mobile’s newest Simple Choice marketing spot will air during the NBA playoffs tonight and it’s a far cry from the days of Carly. In fact, we’re trading Carly in for Frankenstein, Simple Choice and pot shots at AT&T. It’s clear that T-Mobile’s primary focus is convincing AT&T customers the grass … [read full article]
If you were hoping to get your hands on the HTC One with 64GB of internal memory, we’re learning that T-Mobile nor Sprint will be the place to do that. AT&T outed the 64GB model as a carrier exclusive in a five-minute walk-through video posted to … [read full article]
T-Mobile’s CEO hit hard against the current state of wireless subsidized sales stating “this is the biggest crock of shit I’ve ever heard in my entire life.” AT&T shrugged off the attacks on their network and business plan with a simple “whatever.” Sprint offered up a … [read full article]
Let me be the first to say, that if these ads developed for T-Mobile in response to AT&T’s one-page attack ad last week don’t run in newspapers everyday for the next year, I’m going to be disappointed. Do these ads point to a new, cocky T-Mobile? Absolutely, but that’s what … [read full article]
AT&T is finally taking aim at T-Mobile almost two months after the newly installed CEO of T-Mobile called the AT&T network “crap” at their keynote CES event back in early January. Responding to the claims from T-Mobile, AT&T took out a full-page attack ad in the New York Times, Wall … [read full article]
In a move that will surprise no one, AT&T CEO Randall Stephenson has finally admitted that poor execution doomed his attempt to take over T-Mobile. During an interview with Phil Weiser, dean of the University of Colorado Law School, Stephenson admitted that the failed deal was one of his worst moments as CEO. “I wouldn’t say it was a bad decision, but it was a … [read full article]
T-Mobile’s revamped a commercial originally debuting this past December with an opportunity to take a shot at AT&T’s voice quality at the end. The commercial itself is unchanged as we watch Carly fly around the country with lots of pink lighting going up in the background. It’s the tail end of the commercial that caught our attention as the new tagline hits at AT&T. What … [read full article]
