Latest News

T-Mobile’s latest marketing stunt – genius or just plain childish?

Yesterday, T-Mobile announced that it would launching another marketing campaign against AT&T from today. Major newspapers would see print advertisements from Magenta commenting on how “nice” its competitor is. Along with it, came a “fake” press release with made up comments from AT&T’s chief and comments from Legere. “Call it an awakening,” said Ralph de la Vega, president and CEO of AT&T Mobility, “but I felt it was time to really stir things up and … [read full article]

Department of Justice expresses concerns over Sprint/T-Mobile merger in meeting with Sprint

When rumors of a Softbank takeover of T-Mobile first emerged, there were – as expected – mixed responses. T-Mobile is in its strongest position for years, and there are obviously concerns that the progress Magenta has made over the past 12 months could be negated by a takeover. On the other hand, Sprint is a “pile of spectrum” waiting to be used – according to Legere – and could prove useful to expanding the T-Mobile brand and … [read full article]

T-Mobile set to kick off fresh advertising campaign against AT&T [Update: Official ad image]

Ever since John Legere took over T-Mobile and the Uncarrier movement kicked in to high gear, he’s made a point of aiming jibes towards the country’s #2 carrier. In fact, at one point on Twitter, it seemed like barely a day went by when he didn’t dig at his company’s most bitter rival. Getting thrown out of an AT&T party at CES confirmed without doubt that there’s clearly no love lost between the two. Following on from … [read full article]

BlackBerry rolling out BB10 version 10.2.1 update, features new phone app

Although BlackBerry is losing some of its appeal, it still holds a loyal audience and I know there are a few you who use a Z10. Today, the company announced that it’s rolling out an update to BB10. Version 10.2.1 is being launched today internationally and has been designed to make the experience faster and easier, and features the following: Custom pinch gesture to filter messages in BlackBerry Hub. Filter can be set for Unread Messages, Sent … [read full article]

LG G Flex and Optimus F3Q launch date confirmed as February 5, pre-order from today

T-Mobile today officially announced that both of its upcoming LG phones will be available to buy from February 5th. Both the LG G Flex and Optimus F3Q will be released on the same day. LG’s G Flex is the most notable here, mostly due to its gigantic 6-inch curved OLED display. It also features a 13MP camera and a 3,500mAH battery. Like the G2, it also has the built-in Rear Key for convenience. As for pricing, it’s … [read full article]

John Legere interview with Bloomberg [video]

[Update: Some of you aren’t seeing the video. Try this link if you don’t see it at the bottom of this post.] John Legere was interviewed by Bloomberg last night right outside the venue for the Macklemore concert. The entire video is about 7 mins long, give it a watch. It’s nice to see an interview outside of an official press event, or studio for once. [It’s Flash, sorry iOS guys!]

CIRP: Jump early upgrade plan helping T-Mobile keep “a much higher percentage of customers than the other carriers”

A report from CIRP (Consumer Intelligence Research) suggests that of all the Uncarrier phases working best, it’s Jump! giving T-Mobile the edge over its competitors. Combined with the separation of airtime and phone costs, it’s helping Tmo keep hold of its customers, and attract more from other carriers. As a result, T-Mobile is keeping hold of a far higher percentage of its current customers than any other carrier, while simultaneously, attracting more from other carriers than are … [read full article]

LG G2 dropped to $499, some upgrade customers seeing it at $403?

This might just be one of the bargains of the century so far for T-Mobile users. If you head on over to the LG G2 product page, you’ll spot the price has dropped from $600 to $499.20. On EIP, that’s $0 down and 24 monthly payments of $20.80. So, that’s a high-end “phablet” for the same price as a “regular” smartphone. But that’s not all, one of our readers has been keeping a keen eye on the … [read full article]

Legere okay with Sprint/T-Mobile merger as long as he’s in charge?

John Legere has become one of the most prominent figures in the wireless industry since taking over at T-Mobile around 16 months ago. Thanks to his style, demeanor and business approach, he – and T-Mobile with him – has become unavoidable. Whether or not its just a public persona for the sole purpose of personifying T-Mobile’s new-found Maverick brand will be argued for a while yet. In an interview with NPR a couple of days ago, he … [read full article]

Uncarrier movement extends to personal finance with Mobile Money by T-Mobile

Late last night, T-Mobile announced that its Uncarrier philosophy would extend and reach in to the world of personal finance. Seemingly, Magenta feels the same way about overdraft and monthly maintenance fees as it does about contracts in the smartphone market. According to a survey done by Bankrate in 2013, those fees hit a record high and T-Mobile has launched a service to help consumers get a better handle on their money. Mobile Money by T-Mobile is … [read full article]

Uncarrier 4.0 working? AT&T’s latest move would suggest so

John Legere might get some stick online for the way he continuously aims jibes at AT&T, but the carrier makes it difficult to resist. Last year, it responded to T-Mobile’s Uncarrier phases almost every time with what was normally a pale imitation promotion. Even before Uncarrier 4.0 happened (after we’d published a rumor regarding “Houdini”) AT&T’s knee-jerk response was to offer … [read full article]