T-Mobile feels comfortable with its $95 unlimited plan price
Late last year, T-Mobile made some waves when it bumped up the price of its unlimited LTE plan by $15, bringing it to $95 per month. Fast-forward to today and T-Mo has chimed in on the price of its unlimited LTE offering.
According to analyst firm Jeffries, T-Mobile is “comfortable” with the pricing of its unlimited plan. T-Mo management met with Jeffries and talked a bit about its pricing, saying that it doesn’t view itself as a price discounter.“Uncarrier moves rarely touch pricing,” the Jeffries analysts said, “and the company is comfortable with its unlimited pricing, particularly as the network strengthens.”
T-Mobile is in the middle of the three US carriers that offer unlimited data plans, with Sprint’s pricing set at $75 per month and AT&T’s at $100. However, Sprint’s unlimited plan only comes with 3GB of mobile hotspot, while T-Mo’s comes with 14GB. It’s also worth noting that in order to get AT&T’s unlimited plan, you must sign up for DirecTV or U-Verse television service, too.
While unlimited LTE data may not be quite as attractive to most T-Mobile customers as it used to thanks to Binge On and Music Freedom, some folks still want the ability to do whatever they want on their phone without having to worry about their data usage. And COO Mike Sievert said during T-Mobile’s Q1 2016 earnings call that T-Mo “[doesn’t] have any plans to change the fact that we offer unlimited,” so it sounds like the $95 unlimited plan won’t be going anywhere any time soon.