T-Mobile Posts New Videos For The UnCarrier Revolution, LTE Launches And “Making The World Your Network”

T-Mobile’s three-pronged plan to change the wireless industry is now kicking into high gear as the carrier launched the third part of their UnCarrier revolution yesterday evening. With huge international news in the form of Simple Global and a slew of new LTE market launches, T-Mobile is once again poised to claw away at the competition. Still, it will be some time before we understand how much of an impact T-Mobile’s introduction of free global roaming data has had on their subscriber base, there’s little question it’s a novel take on a part of the wireless world that is often overlooked.

As I sat in a room with T-Mobile CEO John Legere, CTO Neville Ray and CMO Mike Sievert last night, one thing continues to be crystal clear: T-Mobile is not satisfied being a smaller competitor nipping at the heels of AT&T and Verizon. The message was loud and clear: show customers both existing and future there is a better option and better value than what two old and stale wireless giants are selling.

Fret not AT&T and Verizon as you will surely find a way to “match” T-Mobiles’s Simple Global international offering just as you did with JUMP!. Of course, when I say “match,” what I really mean is you’ll find a way to present us with funny math that makes me feel all warm and fuzzy while stealing my wallet right out of my back pocket.

All three videos

YouTube 1; YouTube 2; YouTube 3


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  • sushimane

    happy to be with tmobile.

  • Bklynman

    This s not so great! Just find out Antaricta is not included with this plan! Can you believe it?! I was planning a dream vacation but now change my mind! Thanks for nothing TM!

    • Paul

      WHAT? Even the North Pole doesn’t have coverage there!! How is Santa gonna what to bring me this year?!?! Snail-mail?!?!
      THis is terrbiel, just terrible.

  • Tmocandobetter

    How about tmo upgrades its 15000 2g only towers?

    • Magenta Man


    • Deadeye37

      Going out of town for a long weekend an am looking forward to only having 2G/GSM/Nothing for the whole weekend. Yay! /Sarcasm

      That’s what I get for going somewhere more than 20 miles from a metropolitan area.

    • bucdenny

      Ain’t going to happen within 2 years. Maybe when they have sub 1Ghz spectrum in 2015-2016. They will be stuck with LTE covering only 225 million POPs which is overlaying HSPA+. Wohoo! LTE was deployed faster than Sprint. Time will tell which company will stand out in another 3-6 months when Sprint’s new 800Mhz LTE is fully deployed.

      Sprint is upgrading EVERY site with LTE and will reach over 276 million POPs. That is over 39000+ sites, including the ones near ALL T-Mobile that will stay EDGE. Once Sprint’s 800Mhz LTE is turned up, it will be nearly impossible to hide from.

      That day will come and is like comparing Sprint to T-Mobile from day and night. Their plans/pricing are comparable but service won’t able to soon.

  • Jesse James

    i really got excited when T-mobile announced they were goin to revamp the company. After 3 phases I like what they did except for the 3rd one which I’m sure effects a very small % of people.

    I get angry when I see them bragging about the LTE rollout. Honestly the previous 4g was fast enough, if I’m able to stream HD video from my phone why I do I need more speed? The problem is GETTING a 4g signal!!!! Crazy I live in a top 5 city by population and get dead spots. If I leave the city my phone is practically useless. All this upgrading the company and they neglect the most important part…. making the coverage more on par with ATT/Verizon. I like my bill but I guess you get what you pay for, cheaper service equals lesser service.

    • Dakota

      Yep you can go in a building or go a few minutes from an urban area and you can be dead

    • fsured

      I think this is the issue people were wanting to hear addressed. They can offer fast speeds and new technology but it is only as good as the network delivering on customer experience. Coverage is their Achilles heel.

    • Singleweird

      tmobile has one of the largest bases of international customers (mexicans and canadians) who frequent these countries. in addition to pleasing those customers, it will attract A TON of people using V and ATT who pay extra for that privilege. T-Mobile wifi calling hinted at that ability but it was a crutch and many people don’t realize its available or free. I’m forecasting their user-base to explode (think about business accounts!!)

    • bucdenny

      Time to move over to Sprint with comparable pricing. Sprint is deploying 800/1900/2600 LTE. Sprint’s 800Mhz LTE will be nearly impossible to hide from.

  • conservative_motorcyclist

    Now if only they could add wi-fi calling to the iPhone…. :P

    • Jay J. Blanco

      T-Mobile has nothing to do with that. You’ll have to call Apple and discuss that with them. T-Mobile said it should be coming soon though

  • they’ve gotten a million times better with their marketing. gotta applaud that .. now i hope they focus on improving coverage in those areas that i see complain.

  • Dakota

    Dont know how many people want to pay $700 for a phone for the occasional international trip. Doesnt seem that is a large percentage of the population. I emailed this to a friend with an ATT iPhone who travels internationally a lot. He had absolutely no interest. Maybe if you have a compatible phone (or get a cheap used old one) and its worth using Tmobile for a couple weeks when you’re out of town.

    • BKPhil

      Everyone is paying that $700 somehow, AT&T isn’t a charity. The inability or unwillingness of people to understand that always astounds me. T-Mo has extracted the cost of the device from the plans – everyone else bakes it in, at generally higher prices.

      e.g. Want an iPhone 5s?

      AT&T $199 upfront, $109 monthly for unlim talk and text and 3GB of data. Total cost over 24 months? $2815

      T-Mo $648 upfront, $60 monthly for unlim talk and text and 2.5 GB data. Total cost over 24 months? $2084.

      Looks like your friend will be paying $930 for the pleasure of buying that iPhone from AT&T. And he won’t have free international roaming, etc.

      • Derek Wildstar

        just a minor correction, the T-Mobile plan is unlimited data, the only limit is high speed data — so 2.5GB of high speed data, then falls back down to unlimited slow data. Or you can just add on $10 and have unlimited high speed data.

      • Singleweird

        your 930 would remain the same, but one of the best part of tmo’s plan is the ability to finance, so i wouldn’t agree with the 648 up front.

        • BKPhil

          In fact, I wonder if I’m being too lenient with that $930…

          We know that TMO offers phone+service for $731 less than ATT. And we know the cash value of the hardware is $648.

          So arguably, the guy who buys his cheap iPhone from ATT to avoid T-Mobile’s egregious prices is in fact paying $1379 for it…

          Me, I’d prefer to pay $648.

          [and yes, your point about the financing is right on]

  • steveb944

    Mmm Shakira.

    I don’t think these will be the ads for marketing so I’m hoping for a lot of her in the future.

  • rfgenerator

    I find this quite interesting. I left T-Mobile a couple months ago due to poor coverage at the wife’s workplace however we have a trip planned for Germany next year. I was planning on shelling out to ATT $120 for 800MB of roaming and another $60 for 300MB on the wife’s line, however now it would be cheaper to sign up with T-Mobile for a month $50 for the plan, 2X$10 for the SIM cards, + $15 in fees makes the T-Mobile total $85 for unlimited (throttled at 128) roaming, vs $180 for less data roaming in Europe. I already have a Nexus 4 (unlocked) and an T-Mobile HTC Sensation, and will probably by the time of the trip also have an unlocked Nexus 5 so there is no additional equipment cost for me. The only that could be a problem is if there is any tiny print (and I haven’t seen any) that disallows the international roaming for the first 30 days of T-Mobile service. I’d just cancel when I get back. I’d be more than willing to come back to T-Mobile full time if they could address the coverage issues in suburban/rural areas.

    • kalel33

      Or you could just pick up a phone at the airport in Germany and use their prepaid.

  • Sidekicker89

    I wonder how much it is costing T-Mobile for us to roam in other countries… Even if it is at 2G speeds. By the way if I’m in Canada would I be able to text Canadian numbers for free or is it only free if I text American numbers while in another country?

    • Singleweird

      american numbers.

  • ccnet005

    How am I supposed to call across the world if I can barely call across my city?
    Fix your coverage first Tmo!

  • Dr G

    Both happy AND disappointed….happy because my wife is Canadian and we’ll be able to travel to Canada without disabling our phones for the entire trip in fear of data charges. SADDENED because my Nexus 4 in an LTE/4g HSPA+ area loses my signal in the building I work at in the middle of the Phoenix Metro Area (Scottsdale)…..PLEASE WORK ON SIGNAL BOOSTING so I can make and receive calls (long time loyal customer)

    • brad162

      I live in Phoenix as well, why not just get a better phone? i had the Nexus and it was by far the worst phone for loosing signal i’d ever used (and other reviews online back that up)

      I have a Note II now, and i have dropped maybe three calls in six months and those were in rural Ohio

      • Dr G

        Yes I am aware I am HSPA only…and I get great data speeds…what I said before was about boosting making and receiving calls in my building in central/north scottsdale. Funny, my wife has S4 and gets a small call signal here while the N$ does not – both on TMo….so I am looking to upgrade phone soon hoping for the best. I did complain to TMo and they acknowledged there has been a few people that have complained about it here (last 12 months) but no boost as promised with cell upgrades. Nexus 5 is to have more bands for calls so I may pick one up to try when released. Note II is too big for my small head ;-)

      • ac21365

        Seconding what Brad said… Terrain and buildings chew up high-frequency signals like its their job, and we have plenty of both in C-Springs. Used a Nexus 4 for months and swapped to a GS4… I’d call the Nexus’ ability to hold a signal… flimsy. The newer phones (Samsung/LG G2) hold signal better than the Nexus did.

    • Singleweird

      just making sure you realize your nexus 4 does not have LTE capability?


        say that to my nexus 4 with tmobile US LTE! If you can flash roms you can modify your nexus 4 to get LTE on band 4 LTE providers like Tmobile US.

        • Guest

          gotchya, didn’t realize your skillz

        • Singleweird

          yea 95% of people wontcan’t do that.

  • SEBA

    Tmobile can do this. They are much bigger in Europe than US, but I c this will change within couple of years (I’m referring to US market). Europe is couple of years ahead with technology. I’m sure they will take advantage of this.

  • 21stNow

    Great marketing.

  • Dianalagurl33

    i just want to know if they ll let u take full advantage of data speeds while roaming i took my tmobile galaxy s4 to mexico before and on TELCEL it gets 3G DId a speed test speed was good 6-9mbps dwn 1-3up only on telcel it gets 3g on movistar it gets edge so its better roaming on telcel since it literally has 3g everywhere in mexico even outside the city in the small towns telcel is like the verizon of mexico has 3g everywhere i just hope this new plan lets u take advantage of telcels full 3g speed it did before but they charge alot .

    • jz

      If you stay on TMO you will be throttle down to 128k. Your better off unlocking your phone and throwing a Amigo Sim and buy minutes and a data package all for $35 dlls. Install localphone App to make calls back to the states or within Mexico for 5 cents a minute and WhatsApp for free text messaging. I get the Telcel a 1GB (4G speeds) data plan for about 15 dollars and buy 15 dollars in minutes and I’m set.

      • brenda

        thnks i know u replied to her but ill try that when i go to mexico nxt month.

      • UMA_Fan

        Isn’t a LOT less hassle to pay for one of T-Mobile’s speed passes so you get full speed data while you’re there and deal with the $.20/min

      • Dianalagurl33

        thanks but one problem i always havewith telcel is that they rob my mins and data i get amigo kit i used an unlocked s3 once i put 400 pesos and got a data packet fixed apn settings got data to work i put the 400 pesos in a chedraui made few phone calls less than a minute each used fb a lil bit nxt day i tried makin a call got spanish recording saying my balance was too low and i had no data left!i was pissed.

        • jz

          I use a unlocked S3 too. Buying minutes gives you 1 mb which is a joke, therefore you also have to purchase a “”Amigo Internet Package” (google it) and you can purchase this online since stores down there don’t know it exists, in addition you can purchase minutes too so when you get there your ready to go. Also add about 15 dollars to localphone and your set (I use localphone to call México and vice versa when I’m down there). It may sound like a hassle but not really if you buy sufficient minutes and a good data package.

  • azcamacho13

    quit complaining about the damn 2g towers people; if you want them upgraded so bad why don’t you guys just donate your money to tmobile so they can upgrade them quicker. it’s all about patience; just be happy about all the moves tmobile is making even if it doesn’t affect you.

    • Jesse James

      I “donate” $200 a month ;-)

      • j

        exactly right, this company is very profitable or it would not be around, use some of that doe to get that spectrum. even when any major company is tanking i promise you the ceo’s are still linning their pockets with millions instead of investing to make their company better. business as usual. i have been with tmo for a decade because for the most part they meet my needs, but i truly believe they are comfortable in the position as a strong forth

    • samsavoy

      UMTS/3G has been around for 10 years now. They’ve had plenty of time.

      • xmiro

        blame the gov’t who was late getting out of the AWS spectrum. T-Mobile started to deploy 3G in 2008-2009

        • kalel33

          Don’t try to rewrite history. T-mobile didn’t think 3G was going to be big thing and waited to see what happened. They were the last carrier, like they were with LTE, to start updating their network. It wasn’t because of the government, they just didn’t think anyone needed more than 2G.

        • xmiro

          “October 6, 2006, two weeks after confirming its winning bids, the company announced its intentions to create a UMTS third-generation, or 3G, cellular network with the spectrum it had won.”

          “In the same announcement, the company indicated it had already begun to deploy about half of the upgraded equipment, beginning in major markets such as New York City. With the equipment in place, it would be able to activate its network as soon as the government agencies vacated the spectrum. The company had hoped to have its network activated by mid-2007, but as of September 2007, the government users had not vacated the AWS band”


        • John

          You hit the nail on the head. Good post xmiro!

        • Jay08

          Actually your facts are incorrect. T-mobile won the aws spectrum in 2006, the same time Cingular started rolling out it’s 3G network. The government took forever to vacate the spectrum even after t-mobile paid them more money, which is why we didn’t see 3G services start to launch until 2008.

        • kalel33

          The only place I could find to verify your findings were Wikipedia but couldn’t find any articles regarding that. I do know what I was told from T-mobile higher ups during the yearly “pep rally” of why 3G started so late.

        • philyew

          I’m not in a position to cite specific links, but I do know from extensive research in the past that Jay 08 is right about the timing of the AWS acquisition and the slow vacation of the previous usage.

    • Dakota

      Youre kidding right? Tmobile is a for profit public company – theyre not a charity that people donate to. They cant say they have the greatest network that everyone go to when they dont. It doesnt matter how low the price is if people cannot get coverage where they need to go. And the existing customers are paying for service – they just aren’t always getting what they expect

      • philyew

        Of course they are a for-profit organization, but as they charge less than their major competitors and, in the case of Verizon and AT&T, have less than half the number of paying customers, it follows that there are going to be fewer funds available to maintain a network of the same geographical spread and capability.

        For obvious reasons, TM has concentrated on the metro markets which have a very small physical footprint while providing the home/work location to over 80% of the population.

        Frankly, it’s hard to imagine why anyone with a choice would be a TM customer, if they lived/worked outside the metro markets. At least the uncarrier direction is allowing people to move on, if they find that TM doesn’t meet their needs.

        Sadly, there a a number of people still trapped by the chicanery of the old TM management team who enforced contract extensions without there being matching financial rewards for the customer. The time is running out on those contracts and then, in the case of TM customers at least, real choice prevails.

  • AndroidProfit

    Phase 3 turns out to be a snooze fest!

  • j

    was hoping for something that would affect more customers, this seems like a ploy to snatch up some of the many us immigrants/ business folk who travel out of country often. hate to beat a dead horse again, but the truth hurts, tmo needs to attack coverage/wall penetration to keep me around. nothing worse than having the note 3 workhorse, and cant make a important phone call or check a email, when the guy next to you is streaming video.

    • brad162

      Until T-Mobile can get some sub 1GHz spectrum, it’s just not going to happen as everyone would want. But to be honest, i rarely ever loose signal in Phoenix, so i know they can build out a proper network if allowed the permits for cell sites (I can count on my hands the buildings that have little/no service from T, and usually the only one who works in those is Verizon since they have a contract to install a DAS system inside with the company)

      • Alex Zapata

        Hmmm, I wonder if T-Mobile will ever utilize DAS….

    • Dakota

      Im sure the large number of Mexican immigrants who often are on the low end of the market could be attracted to this. Legere even said on Bloomberg today that many people have family in Canada and Mexico and travel there often. And that the bottom of the market is still a major part of the market (vs the high end)

      • just me

        You say that as though going after the low end of the market is dirty or something. Everyone’s going after the low end of the market because that’s where the most opportunity exists to get customers right now. T-Mobile’s just doing it better.

    • philyew

      One of the internal changes that had occurred previously was the attempt to re-establish the enterprise market.

      I used to run enterprise accounts with about 1,000 lines, including many international travelers, split pretty evenly been TM and AT&T. This type of initiative would appeal to that kind of business, as long as it included AT LEAST 3G/HSPA+ capability.

      I can imagine that this is part of the campaign to strengthen the enterprise market, but if – as some people here are suggesting – this is limited to 2G/EDGE, it won’t make any impact.

  • princedannyb

    One thing I hate is when I go to Sprint’s website and they show how much you could save over T-Mobile. Tmo could offer customers lower prices if they had advertisements on the phone’s lock screen. Since this would annoy some people they would make this optional. That is how Amazon can sell kindle fires so cheap.

    • Dakota

      or they can do a better job of advertising their own network, services and prices and compare themselves directly to the other carriers. Having BIll Hader jump around with a broken phone doesnt do anything. Just like the motorcycle didnt. Just like the family living in the shoe didnt. They need clear advertising that gets to the point. Sprint tackles the inconvenience of family share plans head on. Verizon address their vast network with direct comparisons. The Jump ads dont provide any details and every other carrier has copied the concept (yes, they might be more expensive but thats not the issue).
      Tmobile needs to decide what its brand stands for.

      • princedannyb

        Ya, T-mobile use to have videos on their website that compared them to other carriers. I wish they would make new ones. The only carrier they are really going after right now is at&t. I gues its because people can bring att phone to tmo because they are both gsm. T-mo is so close to having the best price for unlimited data. Its just Sprint is slightly cheaper if you count tmobile’s phone instalment plan. I know Sprints $80/mo plan does not have the 2.5 gb of tethering like tmos unlimited plan.

      • UMA_Fan

        I disagree. Customers in general typically tune out when companies boasting over their competition takes place. Their instinct is to be skeptical.
        The Jump ads were some of T-Mobile’s best. Bill Hader is trendy not a lame B list celebrity. In fact, these ads were more in spirit with the “I’m a Mac, and I’m a PC” ads than when T-Mobile was directly copying them!

        The point of Jump was to express T-Mobile customers get new customer phone pricing twice a year. There was no need to sell people on the installment plan and all the specifics… just the big idea.

  • kalel33

    So, I’ve been wondering about this. They are giving free data roaming in other countries, with no data cap, but they limit data roaming in the USA to 50MB. WTF? I’d rather see them go back to unlimited data roaming domestically, like they did less than 2 years ago.

    • philyew

      I’m guessing, but I would think that the global arrangement is the result of reciprocal deals with overseas carriers.

      The domestic roaming limits, however, followed from a revised data roaming agreement with AT&T as part of the break-up arrangement after the takeover fell through. I think the stringent terms will have been set by AT&T with TM having little or no leverage in the situation.

      While reciprocation would be an incentive throughout the rest of the world, there is absolutely no incentive for AT&T to improve its terms for domestic roaming, which leaves TM pretty much powerless to restore the old arrangements, without swallowing considerable cost.

  • Dakota

    I didnt realize this until a friend pointed out that the data theyre offering is very, very, very, very slow. I know when Im on Edge/2G in the US, I cant get anything to work. I know some people say they go on the web or check email but Ive never been able to do anything. Then Legere said he can do it because Tmobile caters mostly to the low end that doesnt use this anyway. I dont know that this is the most exciting thing they can do to get the general consumers attention. I there a Phase 4? Theyd be smart to do some big holiday sale. If theyre going to compete on price, do it big. Do the iPhone for a weekend at zero down WITHOUT increasing the monthly

    • Nearmsp

      I will be happy to get e-mail access for free when traveling overseas and restrict my surfing to when I am in the hotel. I have run up huge bills even at 2G. I think the benefit of no roaming on 2G is not insignificant. Whereas 0 cash down, I think T-mobile should be weary of going for that type of customer who does not have a couple of hundred to put cash down for a phone. Remember the housing bust? Same no cash down and liar loans. Where did that get us?

    • UMA_Fan

      You just contradicted yourself. A customer hung up about spending nothing up front in a lot of cases can be not that great of a customer while a customer who takes trips overseas often and needs to stay connected will likely rave about the benefits Tmobile is giving him to his friends.

  • river

    I think its time to lower the prices

  • Personally, I think T-Mobile has good intentions as a corporation and a competitive wireless carrier, but it’s going to take them YEARS to develop a reputation beyond their prior business practices. If there’s one thing we all can agree on, it’s that DTAG left T-Mobile USA on cruise control for several years…too many years in fact. Even when the 1st generation iPhone came out in 2007, DTAG continued to let the US division sail on as usual. In my opinion, DTAG probably realized much earlier than 2007/2008 that their acquisition of VoiceStream was a costly mistake. I guess they didn’t realize beforehand the difference in population density between the U.S. and European countries lol.

    Anyways…back to the present: T-Mobile has rebranded itself as the “un-carrier” in wireless + launching LTE nationwide + attempting to differentiate itself from Verizon, AT&T, and Sprint. I know a lot of you guys will disagree with me on this, but paying full retail price for a phone over a 24 month period is essentially a 2-yr contract. Why is it? Several reasons: 1) most consumers are less likely to cancel if they know that they’ll be hit with a $300-400 bill for the remaining EIP balance, 2) T-Mobile devices are still locked to their network. Customers will still need to request an unlock code from T-Mobile based on whatever policy is in place at that time.

    I’m not saying that the other carriers are better alternatives, but I feel there’s a better way to be the “un-carrier” without financing phones and creating simplistic rate plans. We have to be realistic here…how many T-Mobile customers are going to use or even care about free international data? It’s definitely not a deciding factor for most consumers that are interested in switching from another carrier. Additionally, you’ll notice that all of these new “un-carrier” initiatives are only applicable to those existing customers who are on the latest and greatest Simple Choice plans. What happens to those customers who are actually paying less on grandfathered rate plans and are perfectly satisfied with those older plans? They’re given the same treatment that they’d receive from the other carriers: you must change your plan and potentially pay more and/or lose attractive features.

    T-Mobile needs to be focused on improving DOMESTIC coverage before they go advertising any adjustments to international coverage. I actually just switched back to Verizon from T-Mobile. I ported my Verizon number over to TMO in mid-January due to lower prices and stable 4G service where I was living at the time. I was persuaded to sign a 2-yr contract so that I could receive a discounted Value plan, but as many of you guys know, the plan didn’t include a hardware discount. I purchased a Note II on EIP and subsequently paid it off a month later. When the iPhone 5 launched on TMO in May, I went ahead and upgraded to the 16GB model and went on an EIP once again. I actually argued for an hour with store/customer service reps to make sure that I kept the Value plan. Well unfortunately I’ve started to travel for work and realized that TMO doesn’t offer the best coverage in between cities. So after 9 months with T-Mobile, I’m having to pay a $200 ETF on top of the remaining $360 EIP. I consider the $200 ETF to be a huge cash grab considering the fact that I didn’t receive a hardware discount.

    Sorry for the rant, but I’m not fooled by T-Mobile’s new “making the world your network” marketing campaign.

  • ianken

    The global data roaming plan is a joke. 2g? Spare me. I’ll keep my paygo Orange SIM for travel.

    • UMA_Fan

      For a lot of people this is a bargain and a lot less hassle than unlocking your phone paying for a local sim THEN paying for a local plan and THEN paying for international long distance to call the US back.

      unlimited texting and flat $.20/min calls? This makes me more inclined to pay for a speed pass.

  • Adrian

    he he finally t-mobile showing his beautiful colors over the globe. remember t-mobile owns 11 European countries – Austria, Croatia, Czech Republic, Germany (as Telekom),Hungary, Republic of Macedonia, Montenegro, the Netherlands, Poland, Slovakia, and the United Kingdom, as well as theUnited States, Puerto Rico, and the U.S. Virgin Islands.
    so suck it att and verizon :D

  • Eros

    I’d be content with 4G Lte here in Cincinnati, or heck, even HSPA+42…

  • jiecl

    GZzF Recently I used to be extremely down on $$ and debts were killing me from everywhere. That was RIGHT UNTIL I decided to generate money.. on the internet! I landed on surveymoneymaker point net, and started filling in surveys for straight cash, and doing so I have been far more able to do my things!! I’m glad, that i did this!!! IHAC