T-Mobile’s “Bring Your Own Device” Store Banners Reappear Sans iPhone

After the news that T-Mobile would no longer use the “Apple iPhone” name in their “Bring your own device” campaign, we knew it was just a matter of time before new marketing material dropped. As we see in the image above in these newly acquired images, T-Mobile is still directly targeting AT&T smartphone owners with unlocked devices emphasizing the opportunity to save up to $50 per month. That’s pretty much the same message they had been conveying with the iPhone name, now they are just doing it with a less identifiable smartphone.

The bottom line is that the savings AT&T customers can find on T-Mobile remain the same now as they did when the iPhone was on the store poster. Whatever phone T-Mobile chooses to slap on this material, they are still rocking the new Unlimited Nationwide 4G data plan, hopefully putting them in a good position to grab some disgruntled AT&T customers.

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  • alfonzso

    What was the reason for omitting the iPhone?

    • eanfoso

      Marketing, apple sued a fruit company in Poland for naming themselves A, and their website is a.pl, and what made it even worse was they used a bitten pear as their logo, poking at apple, so DT decided they should avoid something like this from happening

      • nothatinjustparticipatin

        Apple is pathetic who they gonna sue next Adam??
        So much money still greedy

        • Bklynman

          I heard thy are going to sue Al Gore next,for claiming he invented the internet,because they are saying they did,also they are going to sue NYC,fr using the name The Big Apple!

        • phillip martin

          i’m glad you don’t run the company i work for. “ok guys, we’ve made enough money lets stop”

      • bleeew

        That wasnt the reason… It had to do with a logo that looks like apples, but not the name

    • Jason Crumbley

      Probably making money off of using the iPhone name. Apple probably didn’t like that.

  • izzatmofan

    duh .. apple lawyers of course

  • eanfoso

    So what’s the phone in there picture again lol

  • yea well still rocking EDGE over here in the capital for the last 6 years….

  • ex_nokia_exec

    they just need to speed up lighting up 1900 and everyone will be happy

    • Fish

      The 920 doesn’t have the 1700 band.

      I believe that means you can only get 4g or 2g…no 3g. But don’t quote me.

      • k-mack

        It supports T-Mobile 3G umts service too on the reframe spectrum 1900, too.

    • umad

      You can get 920 cuz it supports WCDMA Band II (1900 MHz) and T-Mo’s LTE-A (Band 4 or AWS) next year. It looks like T-mo almost finish re-farming that band in NYC. However, you may experience edge speed on the area T-mobile not re-farming yet.

      Another word, go buy it!

    • umad

      Good news

      One item of particular note…the specs of the 920 (model “PYAA” show
      AWS capability for both 3G *and* LTE. So the hardware, according the
      FCC tests, is compatible with t-mobile and Canada’s WIND mobile.

      WCDMA 850 (Band 5)1700/2100 (Band 4)1900 (Band 2)1826 — 8471712 — 17531852 — 1908

      LTE700 (Band 17)850 (Band 5)1700/2100 (Band 4)1900 (Band 2)QPSK / 16QAM704 — 716824 — 8491710 — 17551850 — 1910

      (source “SAR rev2” report from the linked FCC site (https://apps.fcc.gov/oetcf/eas/reports/ViewExhibitReport.cfm?mode=Exhibits&RequestTimeout=500&calledFromFrame=N&application_id=967177&fcc_id=%27PYAA%27))

      Another word, from the FCC tests 920 will most certainly *work* on t-mobile.

  • thepanttherlady

    Comment removed for violating TOS: the Content is not obscene or libelous, and does not violate the privace or publicity rights of any third party;

    Let’s keep it nice. :)

    • archerian

      Just to be in the know, where are the TOS located?

      • thepanttherlady

        Home —> About Us —-> Terms of Service

  • T-Mobile should of used Att Galaxy Note lol

  • FBPhilly@live.com

    Good news for Philly…

    I just got 3G for couple seconds on Cottman Ave &
    Roosevelt Blvd. That means TMO is working on our area… I have experienced 3G on
    my 4s on 9:00 AM.