There is little question the almighty dollar is influencing a lot more of a our buying decisions lately than it has in recent years. T-mobile, who has long prided itself a lower cost solution to the Verizon and AT&T’s of the world, has certainly carved out quite the little niche. However, there is a difference between saying you are the low cost carrier and actually being the low cost carrier these days. So what’s the truth? The people over at billshrink are spending their days researching away so we can assure ourselves our dollars are working hard for us. While T-mobile has partnered with Billshrink in the past to help provide customers with lower cost solutions, Billshrink still operates independently and the results of their latest carrier comparison shows no allegiance exists. Regardless of any study, comparison or intuition you might have, however, the real answer lies in what works best for you, based on both price and reliability. AT&T, that pretty much means people should be deserting you in droves.
We previewed this already and knew it was coming, but here comes Mrs. Douglas herself! We here at Tmonews would like to congratulate T-mobile for actively encouraging the use of a independent site! Bravo to them for using Billshrink.com, to promote their low cost offerings and showcase T-mobile, who will almost always come out on top when compared to the other national carriers. More minutes, more value, less money, any questions?
This just might be the most exciting news for T-mobile ever! Well not really, but I sure wouldn’t mind seeing Catherine Zeta Jones back in the saddle as the full time T-mobile official spokesperson. Seems as though I might get my wish to if emails in my inbox prove accurate. T-mobile announced today a campaign dedicated to helping people save money on their wireless service. It goes without saying that these days every penny can count and T-mobile wants to illustrate that by showing off its lower than the competition pricing. We got early wind of this campaign a few days back, the official announcement comes today with the kickoff of the Catherine Zeta Jones commercial appearing tonight during the finale of American Idol. To recap, T-mobile will direct customers, present and future to Billshrink.com where they can provide bits of information about their current service, minute usage etc and compare against the competition. With the idea that 8 out of 10 people unwittingly paying more than necessary for their wireless service, T-mobile knows they have a competitive advantage with the lowest pricing of any national carrier. T-mobile will cross the advertising spectrum utilizing her Welshness to help spread the word about mobilemakeover through online advertising, local radio, out-of-home advertising, retail collateral, and also online video opportunities.
“Providing great wireless coverage at a great price is at the heart of what T-Mobile offers,” said Denny Marie Post, chief marketing officer, T-Mobile USA, Inc. “We’re so confident that T-Mobile provides the best overall experience for a majority of Americans, we’re willing to put our value to the test by pointing people to an independent source. And while we may not come out on top each and every time, we believe a majority of people will see T-Mobile offers them the value they want, and the best experience in wireless.”
Of course, this post wouldn’t be complete without a comment from Catherine herself:
“As an avid T-Mobile customer, I’m delighted once again to help T-Mobile carry its message to millions of Americans about the great value they deliver,” Zeta-Jones said. “The Mobile Makeover campaign is a smart way to show consumers that they could save some serious money.
We wrote about this site a while ago when it was reported that select cities would begin promoting this service, in an effort to continue to showcase T-mobile value, we’re promoting it again!
While earlier reports this week might have gone against T-mobile and their best value approach, we know T-mobile prides itself on being a low cost carrier. Billshrink.com is an innovative website with the purpose of drum roll please, shrinking your bills. Just for fun, I put in my old ATT service from 2 years ago, and voila, it told me I could save 723 dollars over a 2 year period by switching to T-mobile! T-mobile is obviously committed to showcasing itself as the lowest cost national carrier and has partnered up with an independent and unbiased service to show customers, both future and current just how much they can save! So if you know someone who wants to save some money and is on the fence about switching carriers, show them the link below. Want to see if your current rate plan is working for you, click the link below! As the pic above says, 8 out of 10 people acknowledge overpaying for wireless service and in the current tough economic climate, every penny counts so help spread the word about this awesome service! No, they didn’t pay, bribe or ask me to write that last part!
Look, we really don’t have to discuss the current state of the economy so I won’t even pre-empt this post with the reasons why you might want to consider saving a buck or two these days. Thankfully, T-mobile fanboy’s who consistently promote T-mobile’s cost saving service have another reason to celebrate. Starting March 16th, T-mobile retail stores in select cities will begin “promoting” Billshrink.com, “a third party Web application that quickly and easily analyzes wireless usage for customers and recommends the best plan for them.”
BillShrink.com allows customers to enter their usage requirements, monthly payments, carrier, and contract and line options. The Web site then analyzes this information and provides the following:
Up to 20 recommendations sorted by value and coverage
Details on suggested rate plans and features
Initial costs, monthly costs, yearly costs, and yearly savings
Coverage maps
Ability to compare rate plans among the top 4 wireless carriers (T-Mobile, Verizon, AT&T, and Sprint)
Why is T-mobile promoting this service you might ask? Well…70% of the time, T-mobile is returned as the best value for customers with my-faves shown as a better promotional offering than in networking calling. With things currently as they are in the economy, I don’t think anyone will fault T-mobile for leveraging a website whose sole purpose is to save people money and since T-mobile more often than not is the better value, why not showcase your value using any promotional tool at your disposal. Bravo to T-mobile for thinking outside the box and linking up with a third party website to showcase some savings!
Regardless, details on what exactly will be entailed with this “pilot” program are still coming forward and while we are certain of its existence for post-paid customers only, we don’t know just how much emphasis T-mobile will place on a third party website…so we’ll wait till March 16th and hopefully know more.
