Update: T-Mobile CEO Philip Humm And CTO Neville Ray Outline Company Plans, 10 LTE Devices In 2013

Update: I accidentally left out a critical part of todays story, T-Mobile CEO Philip Humm indicated the carrier would offer 10 LTE handsets by the end of 2013. Along with that, T-mobile stated their LTE network would support theoretical speeds up to 72Mbps.

On a conference call earlier this morning T-Mobile CEO Philip Humm and CTO Neville Ray continued to outline company plans for 2012. While they discussed information that was already available via the company’s second press release this morning, they continued to emphasize the company’s place in the market and desire to reinvigorate the brand.

Humm emphasized that while T-Mobile had a rough year, they were still able to deliver “solid financials” and stay a profitable brand for Deutsche Telekom. Humm also touched on T-Mobile’s “Challenger strategy” to relaunch the brand during the second half of 2012.

The modernization of T-Mobile’s network, which includes 37,000 cell sites being upgraded to handle 1900MHz HSPA+ service will take place over the next two years “The modernization and refarming efforts are important enablers for the introduction of LTE services in 2013.” Notably, the network transformation will help enable more than a 16% improvement in coverage, including indoor coverage areas.

All in all, T-Mobile’s Challenger strategy can really be summed up in four bullet points:

  • Transforming the T-Mobile USA network, LTE launch in 2013
  • Relaunching the brand in Q3 to Best Value in wireless
  • Capturing a bigger share of the B2B segment
  • Rebuilding and investing in 2012/2013 to get T-Mobile back to subscriber and profitability growth

Obviously, there has been a lot of emphasis today on device compatibility and T-Mobile going after AT&T iPhone customers without T-Mobile being an actual iPhone provider. This change would make T-Mobile’s network largely compatible with all of AT&T’s 3G and 4G handsets and should offer T-Mobile better access to new devices for its customers.

For more details check out the slideshow below and you’ll notice a few similar slides, some taken from this mornings Deutsche Telekom conference call and the rest from T-Mobile USA.

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  • Britishcads

    Ant way sorry hit the wrong button my training with AT&T was created by corporate because I had five retail locations instead of the normal of two. The training was one week and it was really joking with my boss which inn not saying isn’t cool, but I used what I had learned from Tmo which was well over a month of training well over. They have admitted the whole AT&T thing a huge mistake and it would set you back. I know a lot can happen in a year but what is the deal with the IPhone. I still have nightmares about every version they came out with. Do bad inn fact I did the samsung galaxy pad because of that damn IPhone. I left T mo when I got ann AT&T employee phone but face it they are both gsm and free everything. I did go back though when I moved you shouldn’t be giving bad service and if you do I know fir a fact the previous ceo was very much involved and would spend a lot of time fixing major problems. Even spent time at the centes taking calls all day.and she would do it a couple weeks a quarter. Cust serv was definitely the priority and I’d you have begun promised something from anyone you get it. Everyone is not really on the same level but they really know their reps and if your given a promise from the one that answered the phone it was as serious as a promise from the ceo. Remember 2013 is not that far away and the second you take a discount on ann att phone you are sight that phone until 2014, also double check everything sales tells you with cust care before excepting because that is all also out sourced and commission only. If you can get too a Small World in either NH,ME, or Ma i would trust them with my life, but I’m also very big on Tmo simply because it doesn’t matter I’d they know you your treated exactly the same as anyone else including their specialty que where all celebrities call and the people with very many lines. The only special treatment they get is a special customer care number, but we also took regular calls so out want even really special treatment

  • Mark

    OK…. what about those of us who DON’T live in one of the Top 100 markets?  

  • http://www.kilorad.com Kilorad

    LTE doesn’t matter a ton unless they have an increased number of towers to increase their market share.  I’d think 42 Mbps HSPA+ would be adequate coming from <5 Mbps 3G.  But VoLTE would be nice to improve call quality.

  • Richardcarey@verizon.net

    T Mobiles many plans also include the activation of a cell tower only seconds to minutes away from six schools actually in backyards and without a fall zone for collapse in Manorhaven Port Washington LI… “stunningly irresponsible” said Senator
    Martins