Tag Archives: NAD

NAD Supports T-Mobile’s ‘First and Only’ Starlink Partnership Claim

When T-Mobile announced that they are the “first and only” U.S. wireless provider to partner with Starlink, it was contested by Verizon Communications Inc. The latter challenged its rival’s claim and alerted the National Advertising Division to further review the claim.  Today, the BBB has released its findings and it supports T-Mobile’s claim that they are the “first and only U.S. wireless provider to keep you connected in places never thought possible with the world’s largest satellite-to-cell … [read full article]

The NAD Advises T-Mobile to Drop or Change “Price Lock” Claim from Ads

Update 6/18/24 7:42 pm EST: T-Mobile released a statement to clarify NAD’s recommendation: “We believe the challenged ads clearly communicated our generous Price Lock benefit, which offers customers on eligible rate plans the opportunity to get their final month’s service charges paid by us if their price changes and they let us know they’ve chosen to leave. We will continue to offer Price Lock to customers but will take the NAD’s recommendations for clarifying the offer into … [read full article]

NAD advises T-Mobile to stop using “fast” and “reliable” claims

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The Better Business Bureau (BBB) National Programs’s National Advertising Division has advised T-Mobile to make changes in its claims after receiving a complaint lodged by Comcast. The agency told the Un-carrier to stop using the words “fast” and “reliable” in its T-Mobile Home Internet service claims. Meanwhile, they gave an approval to T-Mo’s usage of the “your price is locked in” claim since T-Mobile did not make any changes to its Home Internet monthly charge. The NAD, …

NAD recommends T-Mobile to stop using “Save Up to 50%” claim

The BBB National Programs’ National Advertising Division (NAD) has released a recommendation today for T-Mobile’s Advertising department. According to its release, they recommend the Un-carrier to discontinue its claims that customers can “save up to 50% vs. National FCC Broadband Rate Benchmark.” This is in reference to T-Mobile Home Internet ads.  For quite some time now, T-Mobile has been claiming that customers can save up to 50% when they purchase T-Mobile’s service compared to its competitors.  The … [read full article]

T-Mobile will no longer claim it has ‘most reliable 5G’ network

T-Mobile will no longer be using the claim of having the “most reliable 5G” in its advertising. This is after it failed to get the approval of the National Advertising Review Board (NARB).  As reported by Fierce Wireless, T-Mobile said that it will follow the recommendations of the board. The Un-carrier started using the claim based on the results of umlaut’s April 2021 testing. Unfortunately, … [read full article]

NAD: T-Mobile can’t use “most reliable” slogan on ads

T-Mobile is on the hot seat right now over its advertising claims of having the “most reliable” 5G network. This claim, of course, comes from umlaut’s latest survey. But apparently, the National Advertising Division (NAD) has ruled that T-Mo cannot advertise based on this claim. T-Mobile plans to appeal the decision.  This issue first arose after AT&T challenged the claims that the Un-carrier made on TV and online ads. It caught the attention of the NAD, which … [read full article]

T-Mobile told to modify post-merger 5G network claims by ad group

When T-Mobile finally completed its merger with Sprint, it made commitments for things like “building the world’s best broad and deep nationwide 5G network.” It turns out that another major US carrier took issue with some of T-Mo’s pledges. The National Advertising Division has weighed in on several claims made by T-Mobile about its post-merger network benefits that were challeneged by Verizon. The NAD, a … [read full article]

NAD recommends T-Mobile modify advertising for Essentials plan

The National Advertising Division, part of the Better Business Bureau, weighed in on some claims against T-Mobile marketing this week. The claims in T-Mobile advertising were challenged by Charter Communications and the first relates to T-Mo’s “four lines” pricing advertising. It was argued that consumers may have been misled that about an implied claim that they could purchase fewer than four lines at the same prices available to customers who purchase four lines. However, the NAD argues … [read full article]