Tag Archives: NAD

T-Mobile told to modify post-merger 5G network claims by ad group

When T-Mobile finally completed its merger with Sprint, it made commitments for things like “building the world’s best broad and deep nationwide 5G network.” It turns out that another major US carrier took issue with some of T-Mo’s pledges. The National Advertising Division has weighed in on several claims made by T-Mobile about its post-merger network benefits that were challeneged by Verizon. The NAD, a self-regulatory group that’s part of BBB National Programs, found that some … [read full article]

NAD recommends T-Mobile discontinue 5G ads that were challenged by Verizon

T-Mobile has been going after Verizon over the big red carrier’s 5G network in advertisements and on Twitter. But today the National Advertising Division (NAD) recommended that T-Mo should discontinue some of its marketing related to Verizon and 5G. The NAD, a group that offers self-regulation of advertising in the US, has recommended that T-Mobile discontinue some of its 5G advertising. This decision comes after some of T-Mo’s 5G advertising claims were challenged … [read full article]

NAD recommends T-Mobile modify advertising for Essentials plan

The National Advertising Division, part of the Better Business Bureau, weighed in on some claims against T-Mobile marketing this week. The claims in T-Mobile advertising were challenged by Charter Communications and the first relates to T-Mo’s “four lines” pricing advertising. It was argued that consumers may have been misled that about an implied claim that they could purchase fewer than four lines at the same prices available to customers who purchase four lines. However, the NAD argues … [read full article]

NAD recommends T-Mobile stop “Best Unlimited Network” ad claim

T-Mobile has had a few encounters with the National Advertising Division (NAD) in the past, and today the group is going after T-Mo once again. The NAD today recommended that T-Mobile stop using its “Best Unlimited Network” advertising. This ad tagline came under NAD review due to a complaint from AT&T. In its recommendation, the NAD explains that carriers should be free to promote the advantages that it offers to consumers. When a … [read full article]

NAD issues decision on Verizon complaint about T-Mobile 4G LTE advertising

Hot on the heels of AT&T filing a complaint with the National Advertising Division (NAD) over T-Mobile’s claymation holiday video, a decision  on another NAD complaint related to T-Mo has come out. The NAD has issued a compliance report on a Verizon complaint about T-Mobile’s 4G LTE advertising, which covers three aspects: network speed, network age, and network coverage. When it comes to network speed, the NAD was concerned that the crowdsourced data referenced by … [read full article]

T-Mobile’s fastest 4G LTE network claim met with skepticism by advertising group

T-Mobile likes to tout the speed of its 4G LTE network, often saying that it’s the fastest in the U.S. Recently, though, that claim was met with some skepticism. The National Advertising Division, which is overseen by the Council of Better Business Bureaus, has recommended that T-Mobile stop claiming that it has the fastest 4G LTE network. This is following a complaint from Verizon, which argued that the results T-Mo was basing its claim on … [read full article]

Advertising group recommends T-Mobile make ‘Ditch and Switch’ campaign more clear

Last year, the National Advertising Division recommended that T-Mobile discontinue some of the claims it was making in its “Ditch and Switch” ad campaign. T-Mobile appealed the decision to the National Advertising Review Board, another unit of the advertising industry’s self-regulatory system, and now the NARB’s decision has come out. The National Advertising Review Board has recommended to T-Mobile that they better explain to consumers the terms of their “Ditch and Switch” campaign. First, the … [read full article]

NAD tells Sprint to end Cut Your Bill In Half ads following T-Mobile challenge

Sprint has been heavily promoting its Cut Your Bill In Half deal ever since it launched last November, but now it looks like the carrier will be doing a bit less promotion. The National Advertising Division (NAD) has recommended to Sprint that it end its TV advertising for the Half Off Your Bill promo as well as modify its internet and in-store ads following a challenge from T-Mobile. Specifically, the NAD told Sprint that it should … [read full article]