Tag Archives: NAD

T-Mobile told to modify post-merger 5G network claims by ad group

When T-Mobile finally completed its merger with Sprint, it made commitments for things like “building the world’s best broad and deep nationwide 5G network.” It turns out that another major US carrier took issue with some of T-Mo’s pledges. The National Advertising Division has weighed in on several claims made by T-Mobile about its post-merger network benefits that were challeneged by Verizon. The NAD, a … [read full article]

NAD recommends T-Mobile modify advertising for Essentials plan

The National Advertising Division, part of the Better Business Bureau, weighed in on some claims against T-Mobile marketing this week. The claims in T-Mobile advertising were challenged by Charter Communications and the first relates to T-Mo’s “four lines” pricing advertising. It was argued that consumers may have been misled that about an implied claim that they could purchase fewer than four lines at the same prices available to customers who purchase four lines. However, the NAD argues … [read full article]

Advertising group recommends T-Mobile make ‘Ditch and Switch’ campaign more clear

Last year, the National Advertising Division recommended that T-Mobile discontinue some of the claims it was making in its “Ditch and Switch” ad campaign. T-Mobile appealed the decision to the National Advertising Review Board, another unit of the advertising industry’s self-regulatory system, and now the NARB’s decision has come out. The National Advertising Review Board has [read full article]