T-Mobile’s Advertising Division Partners With Uber’s Octopus Interactive

In addition to today’s partnership with the US Navy, T-Mobile announced that it has partnered with Uber’s Octopus Interactive, the ride-hailing service’s advertising division. With this new partnership, Uber will use T-Mobile’s rideshare inventory to expand its JourneyTV offer to more than 50,000 vehicles this year. 

This means that T-Mobile screens will be displaying the JourneyTV rider experience on an ongoing Uber trip. JourneyTV displays a live trip map with the passenger’s ETA. It also includes personalized recommendations on restaurants near the destination, travel inspiration ideas, and local activity recommendations. 

You can learn more about this announcement here.

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