Tag Archives: Uber

T-Mobile acquires Octopus Interactive

T-Mobile has expanded its reach to the ridesharing network.  Earlier today, the Un-carrier announced that it has acquired Octopus Interactive. This company is responsible for the interactive video screens found inside ridesharing vehicles, such as Lyft and Uber. With this acquisition, T-Mobile is able to expand its advertising offers to marketers.  Octopus Interactive has a wide reach around the country. Through its network, brands are able to advertise geotargeted campaigns. T-Mobile’s acquisition of the company allows it … [read full article]