Tag Archives: Uber

T-Mobile’s Advertising Division Partners With Uber’s Octopus Interactive

In addition to today’s partnership with the US Navy, T-Mobile announced that it has partnered with Uber’s Octopus Interactive, the ride-hailing service’s advertising division. With this new partnership, Uber will use T-Mobile’s rideshare inventory to expand its JourneyTV offer to more than 50,000 vehicles this year.  This means that T-Mobile screens will be displaying the JourneyTV rider experience on an ongoing Uber trip. JourneyTV displays a live trip … [read full article]

T-Mobile acquires Octopus Interactive

T-Mobile has expanded its reach to the ridesharing network.  Earlier today, the Un-carrier announced that it has acquired Octopus Interactive. This company is responsible for the interactive video screens found inside ridesharing vehicles, such as Lyft and Uber. With this acquisition, T-Mobile is able to expand its advertising offers to marketers.  Octopus Interactive has a wide reach around the country. Through its network, brands are able to advertise geotargeted campaigns. T-Mobile’s acquisition of the company allows it … [read full article]