T-Mobile launches ‘verHIDEzon’ campaign to poke fun at Verizon’s 5G rollout


T-Mobile has decided to poke some fun at Verizon and its 5G rollout.

T-Mo launched “verHIDEzon” this week, complete with a website, Twitter profile, and real-life advertising campaign aimed at Verizon and its decisions to charge extra for 5G access and not publish 5G coverage maps. “Verizon’s been talking a big game about 5G, charging more for it and not even giving customers a map to find it,” said T-Mobile CEO John Legere.

The Twitter account @verHIDEzon has posted some memes and other tweets poking fun at Verizon and its 5G, while the website has some fake customer testimonials and an About Us section.

“Welcome to VerHIDEzon. Where you Pay More for 5G…Then Guess Where to Find It. It’s just that simple,” the website reads. “We believe in charging a premium for 5G, without telling you where you’ll have coverage. We announce cities that have 5G, charge our customers more to get it, and then leave them wondering where it is. We offer 5G in some football stadiums, but as for where exactly it’ll work in there? Shrug.”


T-Mobile CTO Neville Ray has put up a blog post explaining why T-Mo is poking fun at Verizon and talking up T-Mobile’s own plans for 5G. Ray reiterates that he wants high-band (mmWave), mid-band, and low-band spectrum for a nationwide 5G network and that if T-Mobile is allowed to merge with Sprint, they’ll be able to offer a nationwide 5G network that customers won’t have to pay extra to access.

Verizon has launched its 5G in 10 different cities over the past several months, including places like Phoenix, Atlanta, and Detroit. The carrier hasn’t published official maps to show where its 5G coverage is available in these cities, but it does typically list the parts of town where 5G coverage is available. Verizon also recently deployed 5G in parts of 13 NFL stadiums.

Meanwhile, T-Mobile launched 5G coverage in six cities back at the tail-end of June: New York City, Los Angeles, Atlanta, Dallas, Las Vegas, and Cleveland. T-Mo also has coverage maps on its website to show where the mmWave-based 5G can be found in these cities.

Source: T-Mobile, verHIDEzon

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  • This is hilariously funny. Best gabbing ever!

  • SirStephenH

    I know this time it’s just an attempt to help get the deal approved but I like this side of T-Mobile.

  • Mike Smith

    Hilarious. Verizon is so lame.

  • Michael Elkin

    As fun as this is, Tmobile really needs to work on its own coverage. My performance has become significantly worse in the past 6 months.

    • JJ

      If that’s the case there are many factors. Is it happening everywhere you go, only in certain area, what phone do you have, have you called tech support to start a ticket? I had issues and made a ticket call and they were able to pinpoint the issue and fix it. I also had issue with the phone and after upgrading i now get most of the new bands because the tech on the phone is newer. My friend on the other hand had to leave because they aren’t planning any upgrades near his area, and that’s what you may have to do if all other avenues are exhausted.

      • Michael Elkin

        It is not just be. My family and friends also have issues. This is in the Chicago area, all over it. I have contacted support, but no solutions so far.

        • ChristianMcC

          I was back in Chicago last month, originally from there, and had no coverage issues where I stayed in Logan square, on the trains, downtown, beaches, Evanston, or Wheaton. I did pre download maps, but besides a couple hours at a heavily congested locale, Navy Pier, I was as happy as I was when I lived there 10 years ago and hardly anyone had TMO. Something I’ve used to auto report issues since TMO rolled it out fine years ago is coverage map. Doesn’t make a dent in my battery, not even appearing on my battery usage list, or data, this being because of a deal TMO has with Rootmetrics.

  • AA-Ron

    TMobile is taking a lot of smack, i just hope they can back it up when it comes to their 5G rollout.

    • JJ

      Just like their LTE, they are taking their time. I am on a grandfathered tmobile plan that will not be giving up but it’s only 1 line so my wife has had cricket and now i have verizon prepaid and oh my goodness, the data speeds suck. Yes, i have coverage almost anywhere but data is basically unusable most of the time. Thank goodness for tmobile hotspot.

  • Danno

    I noticed the Verizon ad on the NFL games in week one. the commercial hinted that 5G covered the entire stadium. But I later read that it only covered portions of the stadium, not the entire stadium. Really?!?! It’s not like a stadium is soooooo big that it would take tons of equipment to do so, right? Or does it really take tons of equipment to provide 5G in a single stadium?

    • atown7475

      It only covers the “Home Team” side. Screw the visitors

  • Frank D

    This whole 5G race is odd to me. In day to day usage, does it really matter whether you download a webpage at 50mb/s or 500mb/s? Speed is the least of my worries on a phone. Coverage, latency, and reliability come before speed on my list.