T-Mobile not planning to raise the price of its unlimited plan, says CFO

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We’ve seen AT&T, Sprint, and Verizon make changes to their rate plans lately, but T-Mobile says that it has no plans to increase the price of its unlimited plan.

T-Mobile CFO Braxton Carter said to CNET this week that T-Mo isn’t “pursuing a monetization path.” He added that “The benefits of creating more subscribers outweigh the shorter term benefit of tweaking (average revenue per user).” Carter went on to tease that T-Mobile is planning a special deal for the new iPhone when it comes out later this year, though, saying that we’ll see a “great proposition” for Apple’s next smartphone.

T-Mo has had no issue adding customers as of late, with Q2 2018 being the 21st straight quarter that T-Mobile added more than 1 million customers. With that streak going, it sounds like T-Mobile doesn’t feel the need to tweak its formula with regard to its T-Mobile One rate plan.

Meanwhile, T-Mobile COO Mike Sievert said that T-Mo plans to be aggressive in its special offers for 600MHz LTE compatible smartphones. T-Mobile has been working to expand its 600MHz LTE coverage, and it’s now live in more than 1,000 markets. If you’ve been looking for a new phone to get onto that 600MHz LTE coverage, be on the lookout for upcoming deals.

Source: CNET

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  • zeiferx

    and anyone believe that statement when the merge with sprint is happening ? the slightly hint from them might just screw the whole thing up, they wouldn’t make that mistake.
    and i will say it again, the merge is bad for customers on all carriers.

    • Acdc1a

      5 years from now you’re going to be saying one of two things. I’m glad that merger took place, or I wish the merger had taken place. The wireless market is fast becoming a completely different animal.

      • Jason Caprio

        I beg to differ. Canada has 3 major carriers and their plans are some of the most expensive in the world. It’s like $70+ a month for 1GB of data.

        • Acdc1a

          Biggest problem with your comparison is the fact that they are still on a contract basis with free phones being the order of the day.

        • Jason Caprio

          Not exactly. For kicks I went to the Telus site. A bring your own device 12GB plan is $125/month lol. 20GB is $175/month.

        • ugp5

          Right you are. The way I use data, I would be paying over $2000 per month in Canada.

  • Jason Caprio

    If T-Mobile raised their prices anymore, they’d be on par with Verizon. They currently pretty much match AT&T’s prices. They cannot afford to raise their price. I’m well aware that T-Mobile has taxes included and more perks, however their inferior coverage and reliability cannot justify a price increase. Obviously they are going to tell us they won’t raise their price, because it would kill them.

    • Wilma Kane

      I couldn’t agree more. I left and went back to ATT because I got fed up with not having service and I live in highly populated CT but the only way to get good service is along the major highway corridors and cities.

      • marque2

        If you had problems wit Tmo reception, it is a joke that you went back with AT&T. You are trolling.

        • Wilma Kane

          No, I’m not. My son is still on T Mo since he lives in NY city where reception is strong. I got tired of T Mo not working in less populated areas of New England where I live. At home I had one bar with T Mo. With ATT I have 2-3. No troll..no joke. You’re the joke.

      • JStatt

        Yeah you’re flat out wrong. If you said Verizon I would understand. AT&T is provably slower and inferior in coverage for the past two years and falling even more behind. Many third party tests have proven this.

        • Sharti24

          You honestly think tmobile has better overall coverage than Att? Get real

        • JStatt

          I don’t “honestly think” it, I honestly KNOW it. I had AT&T and they were worse. Worse coverage and worse speeds. Far worse customer service. And virtually all third party tests confirms this also. They are not better, period.

        • Sharti24

          Att has Better coverage in rural areas period. Drive through WV and tell me how it is roaming on USCC and Att. Plus no tmobile signal in a lot of areas on 77

        • Acdc1a

          WV is probably the last frontier. AT&T in S. Florida is hot garbage and getting worse. T-Mobile and Verizon have the best networks throughout Florida.

        • Wilma Kane

          Who cares about third party tests when real life usage proves them wrong! Where I live its ATT or Verizon. I was a strong proponent of TMo until I was without service for an entire day because their service wouldn’t reach to Roxbury, CT.

          I’d love to know where all of you people live that claim excellent service because if stray off the main thoroughfares through almost any state in New England you get no T Mo!

    • marque2

      What inferior coverage? They have been on par with the other guys for about 2 years now, and have the fastest average speeds. Looking at opensignal and the dead spots I see are endemic to all carriers – must be physical obstructions and things.

      • Jason Caprio

        From my own personal experience, outside of metro areas, Verizon is much more reliable and consistent then T-Mobile. To say T-Mobile is on par with Verizon is a joke. Maybe in major cities. Verizon won 48 state-level root scores. T-Mobile won only 1 in New Mexico. Check for yourself at Rootmetrics site. In the USA as a whole T-Mobile is dead last in Network Reliability which I believe is the most important metric. This is from first half 2018.

        Edit: Furthermore, the only reason T-Mobile beats Verizon in terms of average speeds (in metro areas) is because Verizon has MORE THAN DOUBLE the amount of customers. I can guarantee you if all the sudden T-Mobile had 153M customers, their network could collapse upon itself.

        • marque2

          I actually drive across the country or halfway across at least once a year and use Tmo and have to say it is much better that it was a few years ago. I looked at the routes I take with openspectum and rootmetric, and it looks now like the problem areas are the same for all the carriers except sprint on the routes I take. And your if it had 150 million overnight it would collapse is a non-sequitor. It doesn’t and it doesn’t need all the cell capacity yet .

          I suspect you just like trolling Tmobile because it makes you feel good to bully others.

        • Jason Caprio

          I didn’t realise stating facts is considered “bullying” to you. Last time I checked, John Legere likes to “bully” all of his competition by talking crap. Very unprofessional in my opinion. I do commend what he has done for the mobile industry as a whole though, forcing everybody else to go unlimited.

        • Acdc1a

          Without “bullying” the competition nothing would have changed.

          Also, to your coverage anecdotes, T-Mobile now has a 0.95% churn rate, on par with dumb and dumber. With the price parity now in place if T-mobile’s coverage hadn’t caught up the rate would be substantially higher would it not?

        • Jason Caprio

          You make a great point. Even though John Legere’s antics are very immature and unprofessional, aka calling Verizon and AT&T Dumb and Dumber, even though they both have double the customers T-Mobile does, I have to give him full credit for inciting competition across the board and forcing everybody else to go Unlimited.

      • James Smith

        If you think T-Mobile’s coverage is on par with AT&T and Verizon you must not travel much.

        • ugp5

          T-Mobile works the best of the three at my house where I use most of my data. On the rare occasion when I travel far and wide, a Verizon prepaid sim makes its way into my phone. When 71 lights up, I might not even need Verizon for most of these forays.

        • Jason Caprio

          Well Band 71 is not completely lit up yet and nobody can tell you exactly how great the coverage will be. Just because a carrier has spectrum in a given area, that does not translate to coverage. They need to build/activate the towers.

    • Sharti24

      “T-Mobile now covers 323 million people with 4G LTE – targeting 325 million people by year-end 2018”

      According to verizons website they cover 322 million with LTE, Att says 317 million with LTE but i doubt either site been updated recently. Also pops doesnt matter, square miles is what is important but its something Tmobile can use in their marketing strategy

      • Jason Caprio

        I agree. I find it ridiculous for any carrier to use POPs as a metric of coverage. Telling me that a service works where somebody lives might matter if people never left their home.

        • SirStephenH

          It’s the only legitimate metric carriers can use for coverage…

      • James Smith

        And what about square miles?
        They don’t disclose that number because they know its crap.
        And if they did I would believe that number as much as their fake coverage maps.

        • dcmanryan

          The only carrier I’ve ever seen flat out lie saying there’s service where there isn’t is TMobile. Go figure .

        • SirStephenH

          Square miles claims would be crap no matter what carrier made them.

  • pda96

    “Up coming deals?”. I’m not losing any sleep over this. The S9 is B71 capable and its promos so far have been very restrictive. Why is it that only Unlimited customers are allowed to take advantage of these BOGO deals? And why the price caps on these phones? If TMO truly wants to be an Un-Carrier, remove these caps.

    Also, B71 (600MHz) seems to be a rural area thing. City folks don’t get this band. So it is of limited benefit to city dwellers. Hence, no need to have a B71 capable device.

    • That guy

      Not true, in the city Band 71 600 mhz is being used as additional bandwidth for faster speed and better in building coverage. Think of it as adding more lanes onto an expressway. In rural area it is being used to expand coverage. As to the “restrictive” deals, T-Mobile is not trying to have the fraud and scams that have happened in the past with less restrictive deals. This actually cost T-Mobile a bunch of money, just imagine how much lower your bill could have been if you didn’t have to pay for “something for nothing” people that freeloaded previously.

      • pda96

        If you look at the latest pdf file of 600 MHz cities and towns released by TMO, you’ll be hard pressed to find big name cities. The vast majorities are small cities. Heck, most of these names I’ve never heard of!! Maybe 600 Mhz will eventually come to big cities. But for now, they are mostly deployed in the boonies.

        Regarding the restrictive deals. Here’s what I’m talking about. Let’s take the current BOGO on the iPhone. TMO wants a new line added. That’s fine, no problemo. However, if you are NOT a One customer or Simple Choice Unlimited customer, you are NOT eligible for this promo. I’m a 10GB/line Simple Choice customer. I have a couple of family members I can bring over to TMO (from VZ). Two new customers is what TMO can get from me. But I can’t, because I’m not an Unlimited customer. Why is that??? TMO is basically asking its current customers to go out and bring new customers to the carrier. But it’s not making it easy. This is stupid. FYI, the previous BOGO on the S9 was the same. No Unlimited plan, no go.

        • SirStephenH

          *facepalm*
          Most of the larger cities still have OTA TV stations taking up the spectrum, as they repack into lower spectrum, the spectrum will be freed up for band 71 cellular deployment. City folk DO get this band.

        • pda96

          Yeah. Sure. It will take another couple of years before those TV stations can clear the airwaves. In the mean time, city dwellers only has B12. And even this band is not fully deployed. So you don’t need a B71 device at the moment unless you live in the boonies. The fact that TMO is making a big deal about this frequency is just for marketing purposes. Don’t kid yourself.

        • SirStephenH

          New York, Portland, Sacramento, Santa Barbara, New Orleans, Miami, Charleston, Grand Rapids, Jackson, Long Island, Springdale, Savannah, Las Vegas, etc, etc, etc are all planned to be deployed by the end of the year. Don’t kid yourself into thinking that band 71 will only be available in the boonies.

        • pda96

          You are not really refuting my claim. You are supporting it :) Yeah, TMO has “planned” to deploy B71 in big cities. But so far, it hasn’t happened. By end of year? That’s pretty optimistic since TMO can’t control how fast the TV stations will clear the air. So again, give it a couple of years and then B71 will be available everywhere.

    • SirStephenH

      Wah? Low-band (bands 12 and 71) is needed for in-building coverage in cities and T-Mobile is very much deploying band 71 inside cities.

  • Derek

    How about making an actual “uncarrier” move and lowering prices just to say, “Thank you” to your current valued customers and to entice more new customers since that’s what you literally just said your after.

    • Sharti24

      I know right? Their prices are now on par with Att and Verizon

      • Acdc1a

        Even if they were (they’re not) the 10+% you save in taxes alone is worthwhile. Fact is AT&T doesn’t let you tether with their base plan at all and everyone wants to cap you at 22GB…

        • marque2

          Good point – the other carriers quote prices without tax. Tmo is tax included

        • Sharti24

          Att is $70, Verizon is $75 and T-Mobile is $70 for 1 line. So id say thats pretty much on par. I doubt someone thinking of switching to one of the three will be like “hey, taxes and fees are included with tmobile im switching to them to save $7 month” Att and Verizons reputation is too strong to save only a few dollars

        • Acdc1a

          If you tether at all AT&T is $80. So for $216 annually would someone switch? Probably…

        • Mike

          Are you slow Tmobile is $70 even. ATT $70 doesnt include hotspot and after taxes and fees $85 + if you want hotspot it will cost $95+ . Verizon will run you about $90 after taxes and fees

        • Sharti24

          Dont know where you’re getting your tax cost. 1 line isnt running you $15 in taxes

        • purenupe1

          Depends on where you live, here in Chicago you definitely will have $12-15 per line in taxes, fcc and 911 recovery fees

        • SirStephenH

          Depends. Here in WA, sales tax is not included in the pricing.

    • riverhorse

      More new, cheap customers? More riff-raff?

  • Bklynman

    What I want to know is this,when is Tmobile going bring back Guitar Hero? Who else miss it?

  • Joe2050

    I won’t be getting any iPhone this year as long as the notch is still there and also we don’t even know if it supports the new low bands.

    They should offer something for valued customers who have been with T-Mobile for close to decade.

    • Jose Gonzalez

      I agree. I’ve been a customer for 19 years(Aerial, Voicestream/T-Mobile) and I and happy with them, but something to say they appreciate our loyalty would be nice.

      • riverhorse

        We’re loyal because of the low pricing and fast bandwidth, not because there’s someone out there cheaper / faster, yet we refuse to part ways.

    • JStatt

      You are more than welcome to your opinion, but I own the iPhone X and was originally skeptical of the notch. After owning it for several months, the screen is far better than any prior iPhone and now when I look back at the ridiculously large bezels on older phones I actually think those look more stupid. So strictly speaking about iPhones, in my opinion, you’re really missing out.

      • Joe2050

        To your point everyone has a right to their own opinion and choices. In my opinion, I don’t think I missed out much as I’m happy with the phone I have and does what I need.

  • marque2

    I am not sure I would care about the iPhone deal, since the new iPhone apparently won’t have band 71

    • Petey07

      I’m on the same boat. I don’t think I would be upgrading my Note 8 to any newer phone until probably 2019 when the phones has the newer bands on them.

      • Sharti24

        If the S9 has band 71 the Note 9 will have it for sure

    • Sharti24

      Who said the new 2018 iphone wont have band 71?

      I bet it will

  • Nearmsp

    Right now the comment period is open and the last thing T-mobile wants is to get undue attention. It is like a cat lying prone and uninterested in a flock of birds sitting close by. As soon as the merger goes through watch how fast all 3 companies jack their prices one after the other.

    • riverhorse

      Speculation, schmeculation.

    • ugp5

      I agree, if we lose Sprint as a competitor and drop to three national companies, prices are going to get ugly.

      • Francisco Peña

        Sprint isn’t really a competitor…

        • Romdude

          It is more of a bottom feeder. With all the spectrum they hold, I wonder why they don’t implement it all.

      • Captain Insano

        I’m wondering if us cellular can be a crappy number 4?

    • (J²)

      Such a negative outlook!

      I doubt it, the 3 carriers will still have to compete. As T-Mobile and Sprint have proven, it’s easier to earn subscribers by offering the best deals than it is to ruin the brand with anti-competitive antics.

      Plus, there will be other plans to replace Sprint such as the 5th largest wireless carrier or paid TV providers who are already working on their version of wirlesss.

    • Joe2050

      I agree, perfect example is Canada. There are only 3 big telecom carriers there and they jack up the rates because they can and none offer any unlimited plans because there is a lack of any real competition.

      • Acdc1a

        They haven’t jacked rates, rates just never came down. Freedom Mobile (formerly Wind) doesn’t have the spectrum to compete.

        • Joe2050

          Exactly my point, it just never came down. No reason to. There is no threat or competition to.

  • riverhorse

    Trolls of the world, rejoice!

  • Jose Rodriguez

    Network Quality. TMobile is superior in almost everyway way to AT&T .

  • Philip

    I have 4 lines for $150. It has 14GB of hotspot each per phone. You mean Tmo can rise prices on this?

    • Acdc1a

      There’s no contract. Tmo can do whatever they’d like.

  • SirStephenH

    Member when AT&T promised the judge that they wouldn’t raise prices if the Time Warner merger was approved, then they did just afterwards? I member.

    I’ll believe it when I see it.

  • Sharti24

    Is there a link for the “2 year price guarantee”?

  • Captain Insano

    All these die hard TMO fans think that they are not about money…come on get real. T-MOBILE wouldn’t do this…they wouldn’t do that…then they do and then the fans get real hush hush. Use the plan that works best in the area you live in. Don’t be loyal to a phone company because in the end they won’t be loyal to you.

    • Romdude

      Be loyal to your pocket and good coverage. It’s what I do. For now happy with my grandfathered unlimited hd lte data for $20 per month and good coverage in my area.

  • Romdude

    They haven’t raised my grandfathered unlimited high speed hd data yet which I’ve had for more than two years. We’ll see I guess.