T-Mobile Posts Third Quarter Results


T-Mobile reported third quarter 2009 results this morning and the numbers are less than impressive. Let’s just get right to the chase and mention they reported that in the third quarter of 2009, total customers declined by 77,000, compared to net additions of 325,000 from the second quarter of 2009. Comparatively, the third quarter of 2008 was met by net customer additions of 670,000. The number of contract customers declined by 140,000 in the third quarter of 2009. The report claims the losses are due to an increase in the higher churn of contract customers, specifically from FlexPay customers. Contract customers compose 80% of the T-Mobile subscriber base, down from 81% in the previous quarter of 2009.

Churn was at 2.4% in the third quarter of 2009, up from 2.2% in the second quarter of 2009. T-mobile states that the reason for high churn was ” due in part to competitive intensity, including handset innovation, and the seasonal impact from the “back-to-school” window.”

That’s the bad news and really, it isn’t good. We’re T-Mobile cheerleaders around these parts but a net subscriber loss is a net subscriber loss, spinning that in a positive light is in a word, tough. With the introduction of the Even More and Even More Plus plans T-Mobile is gambling once again that lower rate plans are enough to attract the customers and frankly, they might succeed to some extent. To really make it happen though, to really get back in the game it’s going to take one thing, marketing. “It’s the marketing stupid” is a phrase that should be rife in Bellevue right about now. T-Mobile has what it takes to succeed, it just needs a better way of showcasing that it does, and current marketing isn’t cutting it. I love Catherine Zeta Jones but she hasn’t really been hot since Entrapment, so it’s time for a new spokesperson, a new ad campaign and a serious push toward serious business people. An unclogged, reliable, less expensive 3G network can make for a good case to business users and high dollar consumers so it’s time to give them the handsets to boot.

I hate to see negative numbers knowing the inevitable gloom and doom comments they will bring across the interwebs, never mind the certain comparisons to (shuddering)…Sprint. The fourth quarter is where it’s really at, where the Even More and Even More Plus plans really need to shine, we heard a big marketing campaign is coming and it had better be big, loud and with some chest pounding.

On that note, it’s time for some highlights:

  • On August 13, 2009, T-Mobile USA achieved the highest ranking in a tie for the J.D. Power and Associates 2009 Wireless Customer Care Performance StudySM – Volume 2. Since 2004, T-Mobile USA has received the highest ranking, including two ties, in nine of the last 10 Customer Care Performance Studies conducted by J.D. Power and Associates.
  • In August T-Mobile USA’s products and services started being offered in more than 4,000 RadioShack stores across the U.S. and Puerto Rico, almost doubling our national retail distribution network.
  • On September 17, 2009, T-Mobile USA received the highest ranking among national wireless carriers in the J.D. Power and Associates 2009 Wireless Retail Sales Satisfaction StudySM – Volume 2. The award further reflects T-Mobile’s continued achievements for overall customer experiences, whether in-store, online or on the phone.
  • On October 21, 2009, T-Mobile USA announced the fourth quarter of 2009 availability of the BlackBerry® Bold™ 9700 with Wi-Fi Calling from T-Mobile. It will be the first 3G-powered BlackBerry smartphone available through T-Mobile USA, adding to the holiday lineup of 3G converged devices such as the T-Mobile® myTouchTM and recently announced Samsung Behold®II. Additionally, on November 2, 2009, T-Mobile USA launched the national availability of the MotorolaTM CLIQTM. This is the first AndroidTM-powered device with MOTOBLURTM, a solution developed to manage and integrate communication sources together on the home screen.
  • On October 25, 2009, T-Mobile USA unveiled its new ‘Even More’ and ‘Even More Plus’ rate plans. These plans respond to customers’ needs for affordable nationwide calling, texting, and data plans; while providing new ways to get new phones and data devices with equipment installment plans.

Yahoo Finance

Tags: ,

  • jkspike3

    Shenanigans I call it!

  • hi!

    wow….I mean I guess anyone with a brain saw it coming but that hurts.

    Keep in mind that we’re ALREADY in LAST PLACE. So with this…..we’re THAT MUCH FURTHER down….damn.

    TMobile reeeeally needs to step it up. The sidekick disaster, yesterday’s voice outages, yikes. Honestly I don’t think they need some huge boost in advertising. I mean, realistically what are they going to advertise? That you might lose your data. There huge lack of 3G coverage? The lack of a single desirable phone they have?

    These new plans are awful too so I’m calling it right here…most lost customers in quarter 4. Do you think people want an iPhone for Christmas or a G1? hahahaha

  • watbetch

    Piss poor marketing, piss poor handset options.. what else is there? Coverage isn’t the best.. they need to drop the trivial marketing and just be direct like I said before. I think Even More/Plus speaks for itself but the marketing is still horrible. They don’t advertise the fact that you can bring your own handset.

  • Achilles

    T-Mobile keeps leaving features off of its phones! The Cliq: no camera flash! The Behold 2: No slide out keyboard, The G1: No camera flash, The MyTouch: no camera flash or slide out keyboard, The Memoir: no Wi-Fi, The HTC Touch Pro 2: no camera flash! If they can make more complete devices, it will only help them!

  • 30014

    Its time for better marketing and better phones. Some people on the blog defend tmo religiously, I hope these numbers show them how bad tmo is messing up right now. I want tmo to succeed, but I also want people to see that the current business game plan needs some serious tweeking. A mid range smartphone is the companies flagship phone. Am I the only one that can see a problem with that.

  • mistermix

    While I agree that T-Mobile marketing isn’t very good, the notion that marketing alone will change T-Mobile’s fortunes is ridiculous. Cellular service is a mature product and users have a view of the current state of carrier service that defies clever marketing.

    Example: When I discussed switching our cell service to T-Mobile from Verizon, I was met with howls from my teenage daughter. It wasn’t because she didn’t like Catharine Zeta-Jones, it was because she had heard from all her friends that T-Mobile “sucks”. How can any kind of marketing dislodge that negative predisposition?

    The cell market is also saturated — everyone who wants voice/text service has a phone. The market that is up for grabs is the smartphone market, and T-Mobile could have gotten more attention from current price-conscious voice-only customers by offering compelling pricing for smartphone plans. But they didn’t — they did a “me,too” with Sprint pricing.

  • rushmore

    I guess these results will shut all the fanboys up. It is the PHONES people that bring the customers in and now add 3G to the mix.

    Sucky phone portfolio equals sucky results.

  • efjay

    Better coverage, better and wider choice of phones. Launching HSPA+ in one, small, selected market doesnt impress when for most people even EDGE is unavailable. And putting all your hopes on one mobile OS isnt the best idea either. To compete, T-Mo has to step it up on all fronts.

  • justme

    Their marketing sucketh like a tornado. Moving away from the teenie bopper phones and more towards the adult/biz demographic a bit could solidify their base. Not to mention real 3G coverage (something I *still* don’t have where I live).

  • rfgenerator

    Downplaying if not eliminating UMA and My Faves, along with pushing people to unlimited plans that don’t need or want them is a move in the wrong direction. Not to mention the constant barrage of new or increased fees over the last year. It also doesn’t help that not only is 3G only in some urban areas, but you don’t even get EDGE in many many parts of the country (within one mile you go from 3G in Worcester, MA to GPRS as soon as you go one town west). I have a feeling the next quarter is going to be even worse as their Even More fiasco continues to roll out.

  • Wendy

    The new plans just are not impressive imho. I have a family plan with my faves. It works for me because most of the people I am in contact with are on tmobile… the new plans are just too much and a majority of the people on my family plan are teenagers. I’m sorry, I just do not think my high school kids need distractions such as internet and the whole 3G thing in school. We need marketing and a plan that will WOW us… I’m still not wow’d… !!!

  • Jason

    How about charging people $1.50 just for the privilege of receiving a paper bill? Remember that whole fiasco a few months ago? Something has got to change at T-Mo’s mgmt!!!

  • rushmore

    It is only going to get worse with Droid. Expect Tmo to lose a lot more this quarter. What good is the price arguement if Verizon has rock solid 3G everywhere and a device that will be perefect f

    Tmo does seem to be clueless. They release second tier phones and say “It’s the phones you crave”, while they are being upstaged and frankly forgotten due to Droid and other phones.

    NO it is NOT the spokesperson- it is a LACK OF GOOD PHONES. Releasing same hardware in a new shiny case no longer works and consumers know this now.

    BTW, Verizon prices are NOT that bad and if you want great 3G almost everywhere, the extra $10 a month is worth it if you consider what you get. One thing that helps Tmo is Verizon does not use SIM cards. If they did, Tmo would probably be losing even more customers.

    Spinning this is still a dive to the ground. The most important people get it though- consumers.

  • watbetch

    I think people with Myfaves is not who they we’re targeting with the new plans. – As you can see it’s CERTAINLY not keeping them at T-Mobile.

    The new plans are very nice. T-Mobile just has such a poor way of marketing it.

  • Congratulations, you’ve managed to write an entire post about quarterly financial results without actually stating them.

  • James

    Tmo could have priced their plans a lil better..even $10 less than they are now would have been great. The rumored $50 plans would have been crazy!! People at my job were talking about leaving At&t, Verizon and Sprint for those prices, but it didnt happen. Another thing are the phones..like someone mentioned in the above posts, a mid range phone is the company’s flagship. A shame really. Overpriced phones is another issue..$169 for a 3G dash?? WTF? The other carriers were offering the same phone for $99 and less. The TP2, MT3G, Moto Cliq and the soon to be released Behold 2..all overpriced. One issue that is close to my heart was the decision to grab the “Magic”(MT3G) instead of the Hero..that was a big mistake. Instead Tmo went with the safer more “iPhone” looking device. The Sense skin coming to Tmo first, could have been a big hit. Oh well in the end im not going anywhere..yet. Tmo has a lot to show me in 2010 or Droid here I come.

  • Stroke

    Right now T-Mobile is floundering; and loyal customers – people like me who have been with T-Mobile ever since their original launch, will find it hard to stay. And if this is how loyal customers feel, imagine everyone else. So, their numbers are not a surprise. These numbers are really bad and there is no way to spin that. Project Dark (or Black), once revealed, should have raised more red flags in the “fan” community. When a company starts competing only on price they are saying one of two things; 1) That their offering is essentially a commodity, which often means they are looking to be the low cost provider, or 2) they don’t have anything else left to offer that their customers would perceive as valuable.

    Competing on price alone is a very dangerous game for T-Mobile. Why is it dangerous? In the first case, they haven’t lowered pricing low enough to be the low cost provider. There are several regional providers with far lower all-you-can-eat priced and Walmart has entered the arena with a low-cost national offering. So, unless T-Mobile drops their prices further, they won’t be the leader on price. And I don’t think they can drop too much further without really hurting their bottom line (although I really should look at their annual filings before saying that definitively). Now consider the second case – offering. Looking at phone vendor market share, Nokia had the most sales in 2Q09 (Source: CNET) followed by Apple. What’s interesting here is that Apple has only one produce on one network – and yet, they are number 2! That tells me that the iPhone is a very compelling product. What was T-Mobile’s answer? Android. I have an Android developers phone and it is a very nice phone. But it is not an iPhone (partly due to ease of use and partly due to hardware performance). On top of that, Android is going to other carriers; apparently with better hardware. Again we find that T-Mobile isn’t the leader. Bottom line: If you want better pricing, you go elsewhere. If you want better phones (including Android phones), you go elsewhere. If you want better 3G coverage, you go elsewhere. So, what is T-Mobile’s value story? Answer: They don’t have one.

    Fixing their problem is not going to happen with “marketing”; it’s going to take strategy. First, T-Mobile has to decide where they want to lead and who they want to attract. Do they want to be the price leader? Phone offering leader? Coverage Leader? Do they want to attract students? Business Professionals? Soccer Moms? It doesn’t matter how they answer these questions; but it does matter that they do answer them. Only then will they be in a position to appropriately build their offering and marketing campaigns.

    I don’t feel that T-Mobile is out of options. For example, Assume a $90 all-you-can-eat monthly plan. “If” T-Mobile was willing to go to $45 a month, that would make them compete with Walmart and on Walmart’s terms. This isn’t somewhere I would want my business to be for very long. But let’s say they stayed at $90 and instead offered any headset for free. Further assume an average headset price of $450. T-Mobile might get a lot of people – loyal followers and new customers – because their phones are free. And then people would feel that $90/month is a good price because of “value.” T-Mobile recovers their cost in less than one year. Now, they don’t have to every phone to every customer for free. For example. At the $70/month price point; you can choose phones from category A. At the $80/month price; you can choose from A or B; and at $90/month; you can choose from any phone. Then let customers get new phones every year – since waiting two years is really an eternity in “phone years.” That’s just a quick idea, and I think it would shake up things. But this example aside, it points to a much bigger problem – Leadership. T-Mobile Executive team doesn’t have a clear vision of where they want to be nor how to get there. The either need to figure that out PDQ, or they need to be replaced.

  • watbetch

    Verizon offers them so cheap because they make it back over the contract. And now they will get it from you either way with the $350 ETF on Smartphones (I think it’s only smartphones). The HTC Snap @ Sprint is $200 before rebate and $100 after. Good luck redeeming that rebate. Going through a third party will get you the HTC Dash/Snap for free.

  • Bill48105

    TMobile needs to expand coverage like yesterday or at least give people like me who have huge dead zones a roaming add-on option if they won’t deal with ATT because we lost 1/3 of our coverage this year. Everyone whining about their slow 3G can come visit here & get no service or GPRS and see them quit their bitchin.

    Bring back unlimited MyFaves & UMA WiFi calling for $10/month.

    Have overage minutes prices reasonably, say $0.20/minute, so people aren’t so scared of the minute plans who don’t reallyneed unlimited. Extra minutes definitely shouldn’t be more than 10% extra over included minutes.

    Bring bank non-unlimited text & data plans & have reasonable usage charges for pay per use or overage. $0.02-$0.05 per in/out text or MB and sounds reasonable.

    Some type of rollover minute bank security blanket for people who don’t need unlimited.

    For unlimited plans, have more than unlimited or 200 min line add-on. Either a few options or better yet a mini-pool for the non-unlimited lines to share.

    For family plans put in the missing tier between 1500 & unlimited.

    Expand phone selection, especially higher-end ones that people are clammering for as they are the ones that are willing to dish out $30/month for data. (Assuming coverage & speed are there)

    Don’t force smartphone users to have data plan and don’t charge extra when they do. Not all smartphone users hog bandwidth and if there were options besides unlimited it’d be fair to those who don’t.

    Have UMA WiFi calling on about every phone. Hell call it 5G and lemmings will eat it up.

    Good marketing to show people how great those things listed above are and how much it’ll save people.

  • watbetch


    You’re speaking a lot of nonsense and talking about a lot of stuff that doesn’t even matter, like Tracfone’s Straightalk. This is not an option for anyone that wants newer device, 3G data, or anything else besides a crappy phone to talk on. ST only works on Verizon’s 1xRTT network. That’s why it’s so cheap. I can’t bring my iPhone to Straightalk.

    Marketing has a lot to do with their success. They could easily push the fact that their network is much larger than either Cricket or MetroPCS, with more 3G and customer service that is x500 better and the ability to bring any unlocked device to their network. Boost mobile is a sad joke.

    T-Mobile updating their customers on phones. Verizon is the only carrier that I know of that will give customers new phones every year they extend their contract. Makes sense with the prices they’re paying. Sprint is every 18 months. AT&T is basically every 2 years or 18 months for a lower discount.

    T-Mobile is obviously taking care of their handset issues, They have a host of smartphones ready to roll and they keep spreading 3G love around as fast as I think is possible for a larger carrier, especially if any of that requires new towers.

  • watbetch


    You’re asking for way too much

    You shouldn’t be going over your minutes. Get flexpay if you desperately need 20 cent’s per minute over a regular rate plan.

    If you get a subsidized smartphone, data is required on any of the major carriers. It shouldn’t be/isn’t different for T-Mobile.

    Rollover, the people that use it don’t even need it. All I hear from them is “I have 4000 minutes in my rollover account”. Rollover is little gimmick and it certainly isn’t needed with the price of T-Mobile’s unlimited plans. Nor is 20 cents per minute ($1 gets you 5 minutes – for 9 more dollars you can get 500 more minutes or UNLIMITED minutes with an individual plus plan)

    If T-Mobile doesn’t have the coverage you need, they’re not the carrier for you. Simple as that.

  • John

    i have to say, tmo has got the good intentions, i just went to the store yesterday and came back amazed by the service and their offerings. However they really need to learn how to sell it, and get better phones.

  • NiiDiddy

    Damn, damn, damn…OUCH, anyone?? Please read on below…

    These numbers are very disturbing? Do we have any T-Mobile employees here who can point the big wiggs to this blog and other blogs so they know how T-Mobile customers really feel??? If not, we better get them on here somehow to keep up. T-Mobile is either “asleep” and needs to be shaken up somehow or they dont care!

    1) What is the first thing customers [in ANY industry] spend their money on first and foremost? — THE PRODUCT, THE PRODUCT, THE PRODUCT. What is the product in this case? Great, complete, tech savvy phones that compete well with the other carriers. T-Mobile doesnt have them!

    People think product before they even think anything else […like the service they get with a product]. This is very true in every industry. Fact is, T-Mobile doesn’t have the product everyone wants to see and retain – great phones!! ATT for instance, have one of the worse services (customer service and dropped calls) however people stick with ATT because of the product – the ever so addicting i-Phone. T-Mobile, you gotta take lessons from ATT, VZW, Sprint for offering a better product in phones!!!

    2) Marketing: If you have a great product in a phone device, you dont need a lot of marketing. The product sells itself. Again in the case of the i-Phone…they have sold over 77 million units! Think all that came from Marketing? Think again!

    3) Pricing: Phone pricing at T-Mobile sucks! Overpriced!!! Again, you can get an i-Phone so much cheaper than you can get any of our new smartphones released starting with the G1. Also new, and better smartphones coming out of VZW and Sprint are all cheaper than T-Mobile’s. No excuse…and that will make people leave. Why??

    4) Plans: As for plans…I am not even going there. Yes, I saved a little unlike many of you, but boy do they still suck! People will not leave the iPhones/Droids/Heroes to come to T-Mobile because of a no-contract plan. Again, it comes down to the product [devices]. Also, Getting rid of UMA and myFaves and probably the stupidest decision ever made by T-Mobile. Instead of getting rid of myFaves, they should have increased the number of contacts on myFaves – that would be a better hit that these stupid plans.

    Why I am still here with T-Mobile beats me. Am I that loyal or just plain stupid? Me, I want an AWESOME phone. I have given them benefit of the doubt a little too much as you can see I have defended T-Mobile pretty much across the board in my comments. But this is uncalled for! We need change!!!

    Someone vote NiiDiddy the new, hip, tech savvy T-Mobile CEO and I will make major changes! Lol…it was a joke, but not really!

  • watbetch

    ^ Your whole post was a joke? I hope it was. I wouldn’t even know where to start.

    Some of you are just ignorant. You don’t need to have AT&T to have an iPhone. 3G yes, but the 3G coverage is only better than T-Mobiles and that’s not saying much.

    I WANT $50 unlimited everything! MORE COVERAGE + MORE EXPENSIVE ROAMING + FREE iPHONE’s/HD2’s!!!!!!! oh yeah, NO CONTRACT!

  • Stroke

    @Walbetch, You disagreement is followed by statements that seem to support my analysis. I suggest that TMO is not the low-cost leader and you essentially say that there are lower cost carriers. I say that TMO isn’t the leader in phone offer and you say that you’re using an iPhone – which isn’t one of the phones TMO sells. The only area left is 3G coverage, where I assert that they don’t have the largest 3G footprint. I think we can find enough source that would support that statement.

    Customers have choices. Straightalk or Boost or MetroPCS are not going to be right for everyone. As you’ve pointed out, they aren’t right for you. But, at least they hare a story and they know who they are attracting. Let’s not forget that some low cost carrier let you take your phone with you – (e.g., for people that move from Sprint to Boost, for example and take their Insights). So, like you and your use of the iPhone on TMO, I think we’ll find that some of the low-cost focused customers on these other carriers are using some nice phones too.

    You feel this is a marketing exercise, and you could be right. If you’re right, TMO will not have to have changed anything else to rise from 4th place; except to increase their marketing activities. Personally, I don’t think that’s enough. Fortunately, this isn’t something we need to debate. The market will give us the answer; so let’s check back 12 months and see where things stand.

  • mrvideo

    I got rid of TMOBILE recently and it’s the best decision I have made in awhile. I switched to Sprint and got 3 HTC Hero’s for my family. Tmobile’s new plans are stupid, they make you pay more if you are a contract customer! I got the phone subsidy and a cheaper rate with Sprint + better phones!

    TMO You lose!

  • NiiDiddy

    So you get it, we are talking price points between carriers.
    Duh – everyone knows you can get ANY phone without having to be with the carrier.

    And – No the CEO part was a joke. If you want to take me on…bring it.

  • Bigg

    Well we can all go to Tmobile official forum and create a new post there and tell them how we really feel, there are plenty of Tmo employee there!

  • rushmore

    Lots of spin here, but Tmo is STILL losing customers. Being the cheapest gets you the cheapest. Weak phones and slow progression of 3G coverage.

    If customers begin shifting to where they consider 3G important for service and with Verizon offering SIM phones in late 2010. Tmo is DEAD unless they expand 3G more quickly and offer better phones.

    If Tmo marketing uses the same false securities some post here, they may be dead already.

  • Bill48105

    Perhaps I am asking for too much but then again I wasn’t saying I expected it all.. I was just listing out some things I think would help.

    Thanks for your input but that is stupid telling me to not go over my minutes. DUH! Sh!t happens & that’s why I suggested those safety net items. Not everyone wants/needs unlimited everything & TMobiles new plans are saying “take it all” or else. Explain to me what plan options (past or present, any carrier) work for someone like me with:
    1. @Home line (Can’t do on FlexPay)
    2. 4 additional lines, 2 do 750-900 minutes per month & 2 that do 250-300 min per month
    3. One line does 200-400MB of data & 10-20 texts per month, one line does 10-100MB data & 10-20 texts, 2 lines do 0 data & 0 texts & @Home obviously does 0 as well.

    Anyway as you can see the new plans suck donkey nuts for me. I can do unlimited & pay 2x as much and be a MAJOR waste for the 2 low-use lines. The 200 minute add-on isn’t any good since they’d go over almost every month. There is no shared minute option higher than 1500 minutes which we’d likely go over every month. If the overage minutes weren’t such a ripoff we could survive. I can’t do Flexpay because then I can’t have @Home. If TMobile can offer $0.20/minute extra minutes on FlexPay I see no reason they can’t do the same on post-paid accounts. On the old plans, MyFaves & unlimited WiFi calling helped but they still weren’t ideal and still rape overage charges if we weren’t careful.

    As far as data requirement by all carriers, that is a cop-out answer. Just because everyone does it does not mean it makes it right or that is what people want/need. Last I checked unless there is a special sale going there isn’t usually an additional discount for a smartphone.. If there is there should be extra termination charge option instead of required unlimited data plan. Unlimited anything is just asking for abuse (look at the latest terms & conditions of all carriers.. No such thing as unlimited) and forcing people who use a little to pay more proportionally than people who use a lot. (How is it fair for me to pay $25 for entire family unlimited texting when @Home line can’t text, 2 lines never text & 2 lines do 20-50 combined (that is $1.25 per text on slow months!) when someone else pays the same $25 & does 1000’s of texts? Same is true for data. That is why I am saying there should be non-unlimited text/data add-on’s and reasonable per-use options. It is stupid that our break even point is like 85 texts from pay per use to unlimited..

    I agree, rollover IS a gimmick *BUT* it serves a purpose for people who aren’t on unlimited: It allows you to build a buffer to safe-guard from arse-rape overages for people who can’t justify extra expense of going unlimited. Of course most people will build up big bucket & just waste the minutes in the end but that safety net is there and unless you can go to a lower plan it was for free. I’m sure ATT has lock on rollover & no other carrier can do it but my suggestion was something similar as a safety net. Let customers by 1000 minutes at a discount from the $0.40+/min overage costs to keep on hand to use when needed. Give free minutes each month as a reward for being a customer that can be banked up. Again it wouldn’t be needed if overage rates weren’t such a ripoff.

    Don’t get me started on coverage! If you had read what I wrote you wouldn’t have missed that we lost 1/3 of our coverage this year because TMobile & ATT didn’t renew their roaming agreement!! So I’m supposed to pay $200 per line to get out of my TMobile contract because of that so I can move to another carrier otherwise live with the new reduced coverage? Hogwash! TMobile should have replaced that coverage with new towers before the roaming agreement ended.

    My post wasn’t about bashing TMobile. I was trying to provide a list of things I think TMobile could do to help.

  • watbetch

    And – No the CEO part was a joke. If you want to take me on…bring it.

    Like I said, I wouldn’t even know where to start. I basically summed it all up where I said you would have to be ignorant if you think their handset prices are too high, prices are too high or whatever other “problems” you think T-Mobile has.

    Duh – everyone knows you can get ANY phone without having to be with the carrier.

    No they don’t. Even so, if they DO know it, bringing it up an in advertisement will refresh your memory. People rarely think about how can I get an unlocked device at T-Mobile. That’s why 80% of their subs are contracted.

    I said marketing was a place that needs major improvement. It will help more over the garbage they have infesting my TV telling me that I should go to billshrink to “find out more”.

    They’ve already the wheels in motion for more 3G & better handsets. I said a huge advantage over any of these cheap CDMA carriers is the ability to use your own device.

    If you think T-Mobile is so overpriced go over to Cricket or Metro and pay $70 for a phone that can barely do anything besides make calls.

  • watbetch

    If “shit” happens, learn from it, upgrade your plan and NEVER pay overage fees again! They will tell you when you’re about to go over now and you know what you do when you get that text, you call and change your plan!

    Always having the ability to roam on AT&T is not in your contract. Read it again.

    The point of these new plans is to NOT have limits, so what if you don’t use as much as the next person. It’s unlimited so you can use it as much as you need to.

    It costs T-Mobile more to monitor data usage which is why they did away with 100mb data a long time ago.

    T-Mobile has minute plans, it’s not ALL unlimited like you’re suggesting. If you need MyFaves Unlimited is the next best thing and cheaper for most new subs in most cases.

    You just flip and flop back and forth. I want unlimited calling to five people! I want more minutes for added lines! I want $10 unlimited WiFi calling on top of my $20 cheaper-than-unlimited minute limited plan! But I want cheaper overage minutes, and limited data, and limited messaging!

  • revdee

    Bottom line is this – T-Mobile needs to come out with better phones. I’m switching to Verizon b/c of the Droid. People want quality phones, and it seems T-Mobile releases cheap substitutes (aka the Cliq).

  • NiiDiddy


    What the HELL IS WRONG WITH YOU?? You can’t comprehend??? Someone else help me here…I ain’t dealing with this fool!!!

    All I am saying is our phone selections SUCK A$$ – period! How can you compare a lame Behold II price offerings for instance with what Droid price points? That’s the point!!! And I will leave it as that because I can continue to compare device price offering between the 4 MAJOR COMPANIES!!!

    AGAIN YOU ARE WRONG!!! The fact is it’s not everyone who feels comfy to shell out money to buy unlocked phones…so they feel better signing contracts! Majority of them know they can get an unlocked phone and use it wherever. No brainer.

    Again the point you are missing is the fact that whatever phones are being offered by T-Mobile doesnt even tough what the other 3 MAJOR CARRIERS are offering price-wise. Besides, their phone are even better under the hood with better interfaces..etc.

    AND YES – T-Mobile phones are overpriced – I don’t need to go to Crickett …all I have to do is sign with the other major companies and I get an better phone with a better price point!!!!

    Boy you must be dumb!!!!

    And thats my point all along – PHONES!!!

    I am a die hard T-Mobile, but I call it as I see it or deem fit!!!

  • zuben

    UMA enabled dumbphones. I don’t need a smartphone – I have a PDA that can do everything but make phone calls – so why should I buy a smartphone? Plus the PDA has a full qwerty keyboard, camera, video camera, wifi, bluetooth.
    I have no objection to paying for a dumbphone that has UMA.

  • tmogeek

    T-Mobile is in a tailspin. Management has made several miscues and recent network issues don’t do much for customer confidence.

    TMUS has to stop trying to be VZW. Currently TMUS is a solid 4th place carrier. It may be possible to overtake Sprint to become #3, but not with current strategies.

    TMUS abandoned its position as the value leader to chase those high end customers the BIG2 own. Now TMUS finds that doesn’t have the network or handsets to attract high end clientele and the value customer began its shift to Boost, Cricket and MetroPCS.

    Clueless TMUS management has now changed its mind yet again and rolls out EM and EM+ in an attempt to regain the value crown. Befuddled, TMUS resurrects CZJ in an attempt to return to the good old days of quarterly growth, pushing billshrink.com to demonstrate TMUS value. Now there isn’t any mention of billshrink.com on t-mobile.com. Poor promotion of UMA and missteps like the Cameo and @Home service serve as examples of the befuddlement at TMUS.

    The two big reasons that customers leave are network, and handset selection. TMUS was late to the game with 3G and can’t be faulted here since they did not have the spectrum until 2007. They do take the hit for not offering EDGE at all sites. There is no excuse for that. It is a minor change to switch gprs radios for edge radios and in some cases add T1 capacity. The wait for 3G in hundreds of markets could be made bearable with EDGE availability.

    As far as handsets TMUS lags again. First Apple partners with ATT for the iPhone release in the US and then TMUS only offers mid level Android phones because they lack gravitas with mfgs. TMUS gets the Cliq and Moto’s flagship Android phone the “Droid” goes to the 800lb gorilla. Waiting in the wings are the Nokia N900 and the Sony X10, both AWS compatible, but not announced by TMUS! C’mon TMUS sell your soul and get these phones.

    Even in the current economic downturn the wireless industry is still posting growth, albeit in the single digits. Current conditions point to a lackluster Q4 for TMUS unless it can stop the bleeding. New customer adds are not down significantly. The sales team is doing its job. The problem is the droves of subscribers leaving. Adding 500k new customer isn’t any good if 600k leave. TMUS must step up and give the retentions department the tools it needs to save customers. It costs $200+ to acquire a new customer. Spend some of that money to keep the ones you already have.

    TMUS had better turn things around quick or DT will have to make changes to protect their investment.

  • zuben

    @watchbet- changing your plan may not be an option. I can do just fine with the 1500 minutes most times. There are times when dealing some companies and bureaucracies over the phone can chew up your time. I have 4 phones on my account. Upgrading to unlimited would limit the other users. And then the hassle of switching back when we don’t need the extra. Besides which, we don’t really need the unlimited. Being able to just purchase 200 minutes for a reasonable price would be a big help.

  • rushmore

    zuben, based on marketshre shift, you are now a very small minority. PDA function is very very very quckly shifting to phone devices. Try the N900. You may be converted.

  • Bill48105

    I’m glad you have all the answers, yet none. What part don’t you understand about no family plan over 1500 minutes except unlimited? That is a waste of money for us most months and since the unlimited plans only allow EITHER unlimited lines *or* 200 minute lines. That doesn’t work for us and I’d imagine doesn’t work for many. Price out the new plans with our situation & you’ll see. We are essentially forced into unlimited for being just over the threshold but end up paying 2x as much.

    Quit bein a Dick. I never said it was in my contract. But I did say TMobile needs to expand coverage to make up for that lost area. Guaranteed or not that coverage WAS there and now it is not. Period.

    Unlimited is a LIE. Read the fine print. There are still limits. And you obviously aren’t even reading what I’m writing or your replies wouldn’t be so off-base. My example was the texting.. How is it fair for us to pay what works out to $1.25 per text on the unlimited texting option? Unlimited is not for everyone so there should be other options.

    Umm so they don’t monitor usage anymore but their terms say you can be booted for using too much? Umm.. That almost make sense..

    I’m not flipping or flopping, you just can’t read. I don’t want or need unlimited EXCEPT for the fact the cell companies charge astronomical overage fees when people happen to go over a month. I gave suggestions to help TMobile out, even if they don’t apply to me. I gave examples, one was my personal situation & others had nothing to do with me but others could benefit from. In the end people want OPTIONS because that allows each person to customize to fit THEIR needs. THAT was my point. Those options allow someone like me with a unique situation build a plan that gives us the most bang for the buck. I don’t think that is too much to ask of a phone company.

  • bob

    T-mobile is in a death spin. It appears to be with intent. looking to be brought out.

  • Buck

    Coverage…Tmobile needs better coverage and better roaming agreements, especially in high population areas of the NorthEast. Even Sprint, who has a similar native coverage area as Tmobile, roams on Verizon and other smaller CDMA carriers to get complete US coverage, very similar to that of Verizon. Tmobile needs to do the same with ATT and other smaller GSM carriers. I live in rural Minnesota and have decent Tmobile coverage where there are very few people living, yet I go back home to visit family in Upstate/Central New York and there’s only coverage on the major interstates or within city limits. Why not cover the thousands of people living in those rural areas and help all the people who live in NYC, Boston, and Philadelphia who travel and go to their cabins at the lake in these rural areas all summer long. AT&T has great coverage throughout these rural areas, even better than Verizon’s where my family resides. Why not suck it up, and get a decent roaming agreement with AT&T in these areas. I’d go back to Tmobile in a heartbeat if they simply improved their coverage.

  • zuben

    I don’t want data. The smartphones don’t have anything like documents to go on PALM
    I carry a computer on any overnite trip as I am into photography. A smartphone cannot deal with 10M RAW file.
    I also have a GPS unit so I don’t need that in a phone, either.

  • Bill48105

    Sounds like we’re on the same page. UMA is a nice feature & TMobile should have put it on almost every phone. Not everyone needs a cell phone with 10″ screen, 2Ghz processor & 4GB ram. (Exaggeration obviously but the point should be clear)

    Exactly! You understand where I’m coming from when you are close to or teeter from one side of the minute limit to the other each month. Why should we be forced to choose between getting raped with crazy high overage minutes OR go with a higher plan & probably pay for minutes we won’t use. That is why I said I think TMobile is going the wrong way with their plans. Not everyone needs unlimited and as I said before unlimited is a big fat lie because if you read the fine print everything has pre-defined limits anyway.

    Unlimited is a marketing ploy to get people who are fearful of ripoff overages to upgrade to a plan they probably don’t really need to help pay for the people who abuse the system and use significantly more than the average user.

  • watbetch

    All I am saying is our phone selections SUCK A$$ – period! How can you compare a lame Behold II price offerings for instance with what Droid price points? That’s the point!!! And I will leave it as that because I can continue to compare device price offering between the 4 MAJOR COMPANIES!!!

    AGAIN YOU ARE WRONG!!! The fact is it’s not everyone who feels comfy to shell out money to buy unlocked phones…so they feel better signing contracts! Majority of them know they can get an unlocked phone and use it wherever. No brainer.

    Again the point you are missing is the fact that whatever phones are being offered by T-Mobile doesnt even tough what the other 3 MAJOR CARRIERS are offering price-wise. Besides, their phone are even better under the hood with better interfaces..etc.

    AND YES – T-Mobile phones are overpriced – I don’t need to go to Crickett …all I have to do is sign with the other major companies and I get an better phone with a better price point!!!!

    Boy you must be dumb!!!!

    And thats my point all along – PHONES!!!

    I am a die hard T-Mobile, but I call it as I see it or deem fit!!!

    T-Mobile phone prices reflect the monthly prices you pay.

    Verizon is has more expensive rate plans than T-Mobile. THAT’S why their phones are cheaper
    Sprint either on-par or more expensive than T-Mobile. Especially if you get a truly unlimited plan. Anytime mobile. I’d like to hear from anyone that used more than 2000 minutes Via Anytime Mobile.
    AT&T has more expensive rate plans, that reflect Verizon’s prices.

    What was your point again?

    That’ is the dumbest thing I’ve ever heard. People aren’t comfortable with buying unlocked/used devices and that’s why they sign contracts?

    People sign contracts because they’re lazy or uninformed or too cheap. T-Mobile is TRYING to change that with a lower priced no-contract rate plans over contracted plans.

    Who said Behold II? Did I mention a Behold II anywhere?

  • Brie

    I absolutely agree with this article. Just a note, I dont think CZJ actually uses a phone, I see someone bringing her her messages. Any hoo, I like the price of the new plans but I really like the MyFaves and due to the lack of them in the new plus plans I have not switched over.

    A new look and spokes whore is really over due. I am a Tmo user and love the customer service also really love android and I am happy that Tmo broke the cherry with android but their choice of phones suck.

  • zuben

    I’m usually in a minority. But I had the PDA long before Palm brought out the TREO.
    Phones didn’t have any capabilities. I already own the stuff. Why should I pay for it again? Some simply can’t understand those that want less than they do. Neither you nor I are saying we want unlimited at $50. We are also willing to buy our phones outright, but feel that there should be a choice as to what we want. I am waiting for all these newphone people to panic when malware hits the phone. It’s coming as if there’s fast money to be made illegally, someone will do it.
    Are you a geek-type computer user by some chance?

  • Bill48105

    Yes market share definitely is going towards smartphones and for many that is great but the biggest issue is phones still need to be phones & easy to make/receive calls. Many have too many bells/whistles for the average person so I don’t see smartphones replacing a normal phone any time soon. Touch phones are especially hard for many to use & tough to avoid inadvertent use in pocket/purse, etc. Heck I have a hard enough time explaining to my 80 year old grandma how to use her plan Sony flip phone let alone an Android or Windows phone. lol Plus not everyone wants to carry around a $900 piece of electronics in their pocket. ;)

  • Cliq Cliq

    Honestly, T-Mobiles problem is a lack of focus. They have many analysts that get paid to find out why others choose Verizon, ATT, etc and nothing comes of it. The business plan seems to change every few months which leads me to believe our corporate people over in Washington have no idea what they’re doing. We win a JD Power Award, and then we have to change everything we do at the call center level. It is simply disheartening.

    We don’t offer product people want. These Android phones are great, but they aren’t going to get people to T-Mobile. Our coverage is lacking, and they all but abandoned UMA with no other for customers that would like to continue to use the services. The Droid hasn’t even been released and it is one of the most talked about devices. Not to mention, the marketing makes it seem like an Android device never existed before it. That is just really bad by T-Mobile.

    The new rate plans make it somewhat easier to understand, I must give T-Mobile credit for that, but even with the way the new EIP works, they simply won’t bring in new customers the way they’re expecting. Even though times are tough, people still want reliability (which brings me to my next point), at an affordable price. Offering handsets at an arm and a leg simply doesn’t work. The new EIP was a step, but it doesn’t change the fact that when a customer hears 350+ bucks for a new phone, they’re better off spending 200 (and sometimes less to cancel) and getting the type of device they really want and save 50 bucks with another provider.

    Finally, these outages need to stop. We posted Q3 losses with a new flagship device (basically a G1 without a keyboard), how do you think Q4 will shake down with the sidekick issue, and now most of America being down. Trust me guys, the PR agent for T-Mobile was very generous with his 5% customers impacted statement.

  • Ann

    I think the whole Sidekick fiasco hurt T-Mo more than people think. If people are under the impression that only a handful of teenagers were the only ones affected, they’re wrong. I’m an adult who has used Sidekicks for 3 years because of the ease of use & multitasking abilities. After the outage many adults using the phone quickly jumped ship & switched carriers (sans ETFs). Many of the kids yelled & screamed until they got discounted or free phones. Yesterday I called T-Mo for an update on if we’ll ever see our stored data like calendar events, notes, web bookmarks, etc again because it’s been over a month since the initial outage. The rep apologized profusely & offered me a full upgrade to the BlackBerry 9700. Now how can I resist that? The point is, I’m sure T-Mo has lost hundreds of thousands of dollars because of the Sidekick outage.

    Also, marketing is EVERYTHING. At the end of the day, the iPhone is a good phone w/ a BRILLIANT marketing plan. Think about how limited the first one was, but EVERYONE wanted one because the marketing made it seem like this phone could do things that current smartphones couldn’t. Everyone knew about the iPhone months before it actually came out because the TV spots were on dozens of times a day.

    T-Mobile’s marketing, however, is simply horrid. They hardly ever showcase their good phones, which is really what they need to do. If they step up their game & get awesome handsets, & really rev up their marketing plans, they can be a contender again.

  • Queen4111

    I really like TMO, but they need a drastic improvement.

    For example, I would love to get the BB 9700, but TMO 3G is NOT available where I live. So now, I’m stuck with my BB 8900.

    VZW works best in my area, so I think I will drop TMO to a Prepaid service instead of having a contract service and get a contract VZW BB w/ service.

    Sorry TMO, but you got to do BETTER……..

  • watbetch

    I’m glad you have all the answers, yet none. What part don’t you understand about no family plan over 1500 minutes except unlimited? That is a waste of money for us most months and since the unlimited plans only allow EITHER unlimited lines *or* 200 minute lines. That doesn’t work for us and I’d imagine doesn’t work for many. Price out the new plans with our situation & you’ll see. We are essentially forced into unlimited for being just over the threshold but end up paying 2x as much.

    Quit bein a Dick. I never said it was in my contract. But I did say TMobile needs to expand coverage to make up for that lost area. Guaranteed or not that coverage WAS there and now it is not. Period.

    Unlimited is a LIE. Read the fine print. There are still limits. And you obviously aren’t even reading what I’m writing or your replies wouldn’t be so off-base. My example was the texting.. How is it fair for us to pay what works out to $1.25 per text on the unlimited texting option? Unlimited is not for everyone so there should be other options.

    Umm so they don’t monitor usage anymore but their terms say you can be booted for using too much? Umm.. That almost make sense..

    Using too much data puts your account on notice. That’s all that happens, if you ABUSE the service they will throttle you. There is no reason why anyone using a phone should go over 10 GB a month. They THROTTLE you if you use too much data. They can kick you off the network or terminate your contract if you roam too much too but I don’t see you whining about that. Unlimited that is capped at a certain point only applies to the data. Of which is a situation that only a FEW abusers will experience.
    Talk about whining just to whine.

    “*To provide the best network experience for all of our customers we may temporarily reduce data throughput for a small fraction of customers who use a disproportionate amount of bandwidth. Your data session, plan, or service may be suspended, terminated, or restricted for significant roaming or if you use your service in a way that interferes with our network or ability to provide quality service to other users”

    Works for me and 99% of people that don’t fall under this category.

    Shit or get off the pot. Seriously. If the new rate plans don’t work for you or if they are “too expensive/double the cost” you have a number of options, like getting a new carrier.

    You lost your unguaranteed roaming. That’s too bad, just like it says in your contract.

    If you don’t need whatever you “Suggested” and especially if it doesn’t apply to you, you shouldn’t suggest it. Simple as that.

  • Bill48105

    Yeah I am definitely not asking for $50 unlimited everything, just packages & add-ons that allow me to customize to fit my family’s needs. But like you said it seems we must be in the minority for sure because it seems like the cell companies are trying their best to increase revenues by making people pay for stuff they don’t really want or need.

    I think there are a few general classes of cell phone users so plans/phones available are going to cater to some & not others. Aside from that it is simple fairness too and I went into detail on that with my other comments I posted. I know they can’t please everyone but reasonable rate plans with good add-on options work well so people can customize it to their needs.

    LOL actually I am a geek I suppose (IT related work) and I love my gizmos & gadgets *but* just like I don’t want a microwave oven in my cell phone I don’t necessarily want everything else under the sun either. I find touch screens cumbersome for dialing/texting and way too easy to ‘butt dial’ or answer on accident. Frustrating all around. I like the old-school smartphones like the Cingular 2125 or HTC S710 that are phones 1st and ‘smartphones’ 2nd. Simple phone use with toys like email/web/gps when needed. Too often they put too much in, make the phone too expensive (up front, montly in fees like required unlimited data packages even if you never use data, replacement fees if you break/lose it or it gets stolen, or monthly for replacement insurance), they weigh too much & have crappy battery life, and they are too complicated to use as a phone. Anyway, I have servers, desktops, laptops, netbooks, mp3 players and last thing I need is for my cell phone to be all of that. And I shouldn’t be ripped off on phone service just because the cell company assumes I am going to use it a certain way.

  • Queen4111

    P.S. The cat pictures are ADORABLE!!!!!!!!!!!!!!!!!!!!!!!!!!

  • Bill48105

    They shouldn’t call anything unlimited if there are hidden limits. Again, it’s a marketing ploy and if they say I get unlimited data then I should be able to do 10GB per month. (Let me be clear, I don’t want or need unlimited data so don’t say I’m whining because they are limiting me) But their network can’t handle that so they SAY you get unlimited & charge you extra for it but in the end you are only getting a fixed amount. And don’t tell me TMobile or any carrier wouldn’t drop me if I was on the phone 24×7 on an unlimited plan. They ALL will and call it abuse & breach of the terms & conditions when in reality you were just using what you paid for..

    Unlike yourself I can try to see things from other people’s perspective & that is why I made some of those suggestions that I might not use or benefit from.

    It is great the plans/coverage works for you. I too am likely in a 1% majority but in the lower end of usage rather than upper abuse levels like some. As I stated before, moving to another carrier & paying $200 per line for the right to do so because TMobile failed to put towers in place before they dropped the roaming agreements is not really much of an option.

    Again, my original post & now numerous replies were not to whine or bash TMobile. I was trying to put out there a few suggestions that might help TMobile gain or keep customers. For obvious reasons they may not all apply to everyone but not everyone wears size 10 shoe either.

  • ram tummala

    the EVEN MORE PLAN is JuST A RIP OFF!! i have 4 line family plan… unlimited texting and 3 data plans. I have the 1800 fav 5 Plan and i am paying a total of $220.00 a month. But NOW IF I UPGRADE!! I only have 2 choice.. the 1500 min plan.. or the unlimited Plan. The 1500 min plan is not enough for me. and Unlimited Plan.. there the breakdown of how much i will be paying. and if i go Even More Plus. I will be paying 500-600 for these phones.. THIS WHOLE STUFF IS BOGUS MARKETING!! DOESNT MAKE THINGS ANY CHEAPER!! WHEN THEY FORCE DATA PLANS ONTO PEOPLE!!

    Unlimited Family Plan – $99.99
    Extra Line – $30.00
    Extra Line 2 – $30.00
    Data Line 1 – $30.00
    Data Line 2 – $30.00
    Data Line 3 – $30.00
    Unlimited Texting – $20.00
    Total – $269.99

  • TomCruise

    they need to spend more money in advertising. heck with CZJ and all other faces that show up on Tmo site holding MT3G.

    has anyone seen the Storm2 ad with the lightening strikes? It rocks man. Even the Droid ads i saw during an NFL game over 2 weeks ago was awesome.

    these may not be super phones but they are being marketed well.

    i see Verizon and ATT billboards everywhere, they’re almost in people’s face to the point of being irritating sometimes. zilch, nada for Tmo.

    seems almost like Tmo doesn’t want to crowd their networks.

    Also i feel they should do away with the magenta color.

  • zuben

    The sidekick was a MICROSOFT fiasco. That’s another reason I wouldn’t want an MS smartphone. And Apple’s software is a PITA. So no Iphone. A linux phone might be interesting depending — That’s another reason for the PDA – it’s Palm, not WinCE.
    And all the marketing in the world won’t help word of mouth, especially with the younger people. They seem to just go by what friends say. And they want instant gratification. I think they are dumb for just wanting the “coolest” phone just because it’s cool. If they want it for functions they can use – fine. And they stick with it. But as soon as something different comes out – they will want that.
    If logic would work today, I’d say market to more middle of the road families that want service, value and have enough sense to tell their kids that the kid will use whatever phone the parents choose. If the kid doesn’t like it – too bad if he/she is young, and if over 18 – go get what you want and pay for it yourself.

  • pcjnyc

    I hate to be blunt. But I think the only way to reverse the slumping course is to offer the iPhone, after the AT&T exclusive is over of course. Face it, iPhone is a fashion statement. It’s hip. Its appeal has no age limit. I saw enough people over 50 using the iPhone. I have yet to see one with an Android-based phone.

  • rushmore

    Marketing and K Zeta are not going to help Tmo.

    Better phones and wider 3G coverage should and then the marketing wrapped around both.

  • Kershon

    Talk about marketing. What marketing? I haven’t seen a T-Mobile comercial on tv for 3 days. I have been watching fox news this morning on and off and have already seen comercials by verizon, att, and even us cellular. DT needs to go to Belvue and do a complete house cleaning and put some people in there with vision and a competive attitude. Just my 2 cents.

  • brian

    I would expect this. The new plans really go after boost mobile and the like (lower-end consumers). If you want the business class then you have to prove you can run with the big boys! You have to have a solid 3G network and very good coverage map. T-mobile lacks both. 3G is really only in MAJOR cities and even voice is far less than AT&T’s outside of major cities. I roam always on AT&T when I leave the city (and i have tmo).

    I think to complete the 3g rollout and beef-up tower even for voice in smaller cities. My brother just went to a university in Colombia, Missouri (and they have like 3 universities there!..he got a scholarship) ANYWAY he had to drop tmobile because they have like ONE tower in that town. I would think that the execs at tmo would consider college towns important (just from Marketing)! Kids go to them from big cities and try to call and each other AND family members back in big cities! If you don’t cover the town?! all the kids have to get new services…AND then the kids trash Tmobile to friends…bad word of mouth.

  • brian

    Oh, I have to agree with the other person that the Iphone is huge! I don’t want one but everyone else around me does. It’s group think but hey..if it sells your service! THEY need it! They could be sprint simply by having the IPhone and Tmo cheaper plans.

    I know Iphone hater will come out but it’s a business decision. Iphones sell!

  • 30014

    @Watbetch….u should work for tmo upper management. U have the same problem that they do, u are all in denial about how serious the companies problems are. U are trying to defend tmo’s business strategy even though the numbers show it not to be working. If I don’t hear any info about the g1v2 I will be another lost subscriber. One more thing, to the people on the blog that always say “leave if you’re not satisfied with tmo, they won’t miss u”. I guarantee u tmo is missing every single person that jumped ship to a different carrier.

  • Robert

    It’s almost funny to see an attempt by anybody associated with this site to ‘knock’ T-Mobile even if it was just a little because you’re still not even ‘honest’.

    T-Mobile is FAR from any position to be able to challenge any of the big 3 because they neither have the phones or the network to do it and NO… read that again for those on this site that obviously don’t understand… but NO amount of cute marketing will cure that.

    Their advertising on the T-Mobile site is a joke… the phones you crave? What… when you were 5? They don’t have a single phone that ANYBODY ‘craves’ that is over 21 right now… and their network seems to honestly be getting worse as well.

    While Sprint and Verizon have BOTH trumped us in Android… we sit back and the people on here talked about the G1 like it was the SINGLE BEST PHONE ever… and now nobody talks about it because we all learned real quick was about the biggest single piece of crap ever built.

    Maybe if the people associated with this site REALLY cared… they’d try and contact those that have any pull with T-Mobile and tell them to take a look at what some of their fans are saying now and understand that pulling the wool over people’s eyes will bogus claims of saving money while forcing people into expensive plans with data plans unlike the other carriers will never get it done.


    • David

      Robert I can appreciate what you are saying but trust me there is more honesty to my writing than you might think.

      Believe me if I could T-mobile to take my calls this subject along with many others would be on my list of tough questions. They have all but ignored my pr requests up to this point and I see no change in their stance anytime soon. It’s easy to armchair quarterback all that I do but I’m not just a fanboy, I know what questions you want answered, unfortunately I don’t have offiial channels with which to get them answered.


    HAHAHAHA…..I’m really happy for T-Mobile. Quarter after quarter they see significant net losses and they’re still scratching their heads as to why. They know that’s it’s mainly in part to ‘competitive intensity and handset innovation’ and yet they continue to march down the same beaten path with Kath-Z in tow.

    Great customer service over the phone doesn’t make up for the lack of a good selection of handsets and weak marketing. JD Powers awards only hold worth in how well my Lexus IS 250 ranks amongst other cars in its class….not by how nice someone sounds on the phone because I can’t read my cell bill.

    Many of us have been outraged by the stupidity running amuck within T-Mobile’s corporate ranks and nothing is going to change until the names at the top change. Starting with the Grand Puba of Buffoonery – Robert Dotson.

    Instead of offering Mobile Makeovers they need to look within for a corporate makeover.

    They could easily skirt past Sprint but they’re continually missing the mark. If anyone knows someone on the executive team at T-Mobile I’d be more than happy to take a position in fixing what ills the company. I’ll offer some advance now.

    #1. Aggressively push handset makers to manufacture phones for your network. This includes brokering marketing partnerships that will showcase their phones while touting the 3G network. This means get good phones out to the customer base FAST!!! T-Mobile lacking a 3G capable Blackberry for nearly a year is a huge ding against in the prosumer and business sector. That alone has been a big contributor to your weak numbers. Handsets are key and if you don’t sort this out quickly you will suffer even more. For the love of God….stop selling us low end junk!!!

    #2. Marketing – Close out the contract with Kath-Z and send that campaign to the pastures. If I wanted to see cougars there’s lots of shows on TV for that. No disrespect to Kath-Z….you’re still hot aged wine in my book. Call me!
    Once you sort out the handset deals it becomes relatively easier to market. When you deliver ‘The Phones (plural) We Crave’ then people will really start to take notice. There’s nothing wrong with catering to the low end of the market…but all of the time??? No!! They’re not the ones who drive the market it’s the ones with cash to burn. Entice those with cool gadgets and features and you’ll see your profits increase.

    #3. Get the HSPA+ network out to all markets ASAP!!! T-Mobile doesn’t appear to be spending much time contributing to the LTE standards for voice being established (as it’s been reported recently) you need to show us exactly why not. Rolling out the network in more key markets (Los Angeles, New York, etc) will be a huge plus. Show the rest of the market why you’re not rushing to LTE and make sure 3G+ is as robust or better. Preferably better.

    That advice is free…..the rest comes at a $150,000/year salary. I don’t require a bonus…not yet at least.

  • Jose Gonzalez

    Tmobile needs a unlimited plan for mexico like Sprint and ATT have for $5 a month they get unlimited calling to mexico. For the rest of USA they need to advertise their android phones like Verizon is taking it to ATT.

  • NiiDiddy


    Couldn’t agree more!! Same thing I preached some one page ago on this blog!!!

    We love T-Mobile is why we are concerned…we aren’t the ones in denial here. We need the change so make something happen. We could be in 4th place and looking good. At this point we are lucky we are in 4th place; we dont deserve it!!!



    Thanks for the support.

    I’m sick and tired of being sick and tired of T-Mobile’s antics. They’re considered the laughing stock among their competitors. I was in a Verizon store last week. When I told the rep I was with T-Mobile she replied, “I know why you’re here…..they suck pretty bad huh?” I didn’t want to but IU had to agree with a lot of points she brought up. Scarce 3G network, lack of handsets. I had to agree….you get what you pay for.

    These clowns release these numbers today admitting what has been obvious for a couple years now (at least the past 2). They’re suffering because other carriers are being more aggressive in terms of marketing and phone variety. I’m sure after the call it was business as usual. Dumb asses!!!

  • Mike

    I for one am not impressed with the new rate plans and have noticed a decline in the customer service level I am used to at Tmobile. I called recently to discuss a billing error on the part of Tmo, and was bounced around a few departments without getting the issue resolved. I have a Mytouch 3g and renewed my contract, but am looking at paying the ETF, then moving to another carrier. While some carriers may be higher, I would get a better 3g footprint, more coverage, and after the issues Tmo has had lately with the sidekick and the service outage yesterday, reliability.

  • Step 1. Better 3G coverage
    Step 2. Flagship phone (something that can hang with the iPhone and now the Droid)
    Step 3. Market the flagship phone on a decent network.
    Step 4. PROFIT

    Honestly, TMO took a step in the wrong direction with these new plans also. Why would you alienate people on family plans. These plans do not fit the needs of many people on family plans with data. So you lose a large portion of your customer base that spend the most money???? Oh well, this just made it much easier for me to switch to Verizon because there isn’t that big of a difference in the price of the plans since I can’t renew my contract with the My Faves plan and get a subsidized phone. I don’t mind paying a few more dollars to get 3G when I’m in my home town and a 3.5″ sick Android phone.

  • Oh, and one more point. TMO actually had their chance to really make a great name for their self with the rollout of the first Android device (the G1). Unfortunately, they decided to go with a lackluster phone with not enough memory to hold its own for more than 6 months. They should have come just a little bit “harder”. T-Mobile had its hand all up in the rollout, and should have demanded a sexier device and made sure the specs were killer. Google and HTC really didn’t care what they put out because Google was all about the OS which will continue to evolve so they are good, and HTC will be able to drop new devices to what ever network with android if they so choose.

    T-Mobile however needed to hold its own. Since they seem to have a problem landing top of the line device roll-outs, they should have made sure to have a killer in the first place.

    They seriously need to get a killer Android device since they were the first to drop an Android phone. They need to leverage the fact that at the moment they are kind of synonymous with Android. Instead they are letting Verizon beat them to the punch with a real slick marketable iPhone competing Droid.

  • J

    I work for tmobile but I have been a critic. That being said I have to defend them some here.

    There is nothing wrong with having the mytouch. Its a good,though not great, phone. It has a good platform and good manufacturer. It just needs some tweaks in the next version like more processing power.

    Handset choices have improved greatly over a 1 year span. They just need to keep moving in that direction. Our best windows phone was the wing at this time last year. We finally have a top of the line blackberry. W finally have a selection of touchscreens. Not a fantastic lineup but still the right direction.

    The 3G network has grown rapidly and t-mobile is leapfrogging the competition in data speeds in some areas. Coverage is expanding every week and hspa is a reality. Not perfect again, but the right direction.

    The advertising still is what it is. I like that they recently attacked Verizon and At&t. There needs to be more aggressive advertising. That’s how you change perceptions. They need to attack sprint on that network they are building impersonating a 4g network. Even sprint and verizon don’t have a true 3g network.

  • deeznutz

    Face it, T-Mobile is and will ALWAYS be held with the ranks of Cricket, Boost, and the like.

    They’re not even in the same league as the “Big 3”! The Sidekick, wtf? Are they serious?

  • nr552

    the EVEN MORE PLAN is JuST A RIP OFF!! i have 4 line family plan… unlimited texting and 3 data plans. I have the 1800 fav 5 Plan and i am paying a total of $220.00 a month. But NOW IF I UPGRADE!! I only have 2 choice.. the 1500 min plan.. or the unlimited Plan. The 1500 min plan is not enough for me. and Unlimited Plan.. there the breakdown of how much i will be paying. and if i go Even More Plus. I will be paying 500-600 for these phones.. THIS WHOLE STUFF IS BOGUS MARKETING!! DOESNT MAKE THINGS ANY CHEAPER!! WHEN THEY FORCE DATA PLANS ONTO PEOPLE!!

    Unlimited Family Plan – $99.99
    Extra Line – $30.00
    Extra Line 2 – $30.00
    Data Line 1 – $30.00
    Data Line 2 – $30.00
    Data Line 3 – $30.00
    Unlimited Texting – $20.00
    Total – $269.99 ”

    You missed it… Even More Plus Unlimited everything
    2 Lines – $139.99
    Add line 3 – $30 (unlimited voice/txt)
    Data line3 – $25 (unlimited web)
    Add line 4 – $30 (unlimited voice/txt)

    Total $224.99

    For $4.99 more a month you get unlimited voice on all 4 lines.

    If you don’t need a ton of minutes on the 4th line you can drop that to 200 minutes, unlimited txt for $10, saving $20 a month.

    Just a thought.

  • 30014

    @J…. clearly the people that left think that there is something wrong with the mytouch. Who wants the mytouch when u can have the droid or the hero. It’s hard to keep being loyal when that loyalty isn’t being rewarded.

  • Grr

    The problem is, T-Mobile could not wait for the Hero or Droid to launch a flagship device. You couldn’t really depend on the G1 to carry you to now. They needed something out there ASAP and the MyTouch is what HTC had available at that the time they needed it. If the next version of the Mytouch doesn’t come out in a few months and doesn’t eclipse the other android phones, then T-Mobile has failed to deliver. I have seen IPhone users switch to the MyTouch and be happy with the swap, so it can’t be all that bad.

    I don’t really buy that the X10 is coming to T-Mobile. I’m not sold that T-Mobile is bringing in the N900 either. I do, however, think that T-Mobile is likely bringing the HD2. They proved they aren’t afraid of high end windows devices when they brought in the TP2.

  • Never saw this coming! I mean releasing subpar crappy phones and lackluster plans=people jumping ship

  • J

    The current mytouch is a first Gen phone. It has a lot of positives to build on. Even on the fender version they have fixed some of the things people have complained about.

  • ZeroMovement

    @ Maximus

    I completely agree. You hit all the right points and in my opinion, the right order as well.

    1. PHONES, PHONES, PHONES – It doesn’t take a genius to figure out after 2+ years of hearing “the next Iphone killer” rants that maybe a phone comparable if not better than the…..wait for it…..Iphone, should be a target for handset additions to the company. How can T-mobile rightly claim in the latest adds that they’re bring America the phones we crave when they haven’t even been released yet. I’d probably only go for 2 phones in the current line-up of released phones as of today. I’m so unimpressed with the lineup that I’m still rocking the original Wing…..and yes it’s 2.5 years old.

    Bottom line TMO….Until you can realease a phone that has people sitting outside retail chains for 2+ days in lawn chairs, you aren’t close to have phones that America craves. “Wants” and “Craves” are 2 opposite ends of the spectrum. “Wants” keeps you in business, while “Craves” makes you the nations 2nd largest celluar company because none of the other companies can sell your “ICrave” phone. What’s that TMO…..you can’t get your hands on a “Crave” phone that puts you in the same position as AT&T with the Iphone? Well a little birdie told me that Sony Ericsson had a really cool phone coming out and Nokia too and HTC too, and neither have US carriers confirmed. Keep in mind too TMO, we’re not expecting you to perform miracles (yes we are) but baby….strike that….toddler steps are ok too. When Verizon launched the BB Storm, they experience mini camp outs at stores. It wasn’t reminiscent of the Iphone lines, but it counts towards a “Craved” phone.

    2. Marketing – You’ll probably never really hear someone say that they’re with their cell phone company because of the great ads that they produce (I’m talking about TV ads TMO not Kat-Z fantasy posters), but marketing goes hand in hand with having handsets that you want people to be interested in. You could have great handsets….exclusive ones even…..but if you don’t tell anyone about them what’s the point.

    Case in point. The Touch Pro 2. Like I said earlier, I’m still rocking the Wing, so I’ve been looking for the TP2 since this past January. If I hadn’t been looking for it though, would I even know that it was available on T-mobile? NO! I don’t even recall seeing a web advertisement for it, and yet it’s $350 subsidized on T-mobile’s website. Oh and if you’re wondering why I still have the Wing if I went searching and found the TP2 as a replacement, it’s because the TP2 is do-do brown with a resitive screen and looks nothing like the eye candy that I saw as being the TP2 from HTC that was being sold in Europe and even with the other US carriers. Bottom line it’s too expesive to be that ugly…..but I digress

    T-mobile needs to do an about-face on this whole myTouch 3G campaign. I mean really…..how much are the celebrities getting paid to have a cameo in these ads? I guess if that’s the route they wanted to go with the first one when it was just Whoopi, Phil, & Jessie, then….ok?!? But now there are new versions with more celebrities. In the mean time, Sprint puts out a Hero commercial along the same lines of how the phone customizes to “you” with zero celebrities and actually puts the focus on the phone. HMMMM….are we in 3rd place yet?

    I imagine a potential TMO consumer being like….. Yes….”If I want to be me…I’ll be me” (I’m so tired of that song), but the question is do you have any other phones….you know the ones I crave like you promised? Motorola Cliq? What’s that? I haven’t seen any commercials on that. Do you have anything cool coming out soon? Behold II/Nokia N900/Xperia X2/Touch HD2 (ok some of those are wishful thinking just incase any TMO execs are trying to figure out how to save thier jobs by reading this……now back to the potential customer) What are those? I haven’t seen any pre-release commercials for those like the one Verizon has for the Droid? Do yall have the Droid? Yall suck!

    3. Coverage – The top 4 carriers aren’t the top 4 because of my above comments. You’ve got to have a network to demand clientele. If Metro PCS could give me the fastest speeds available and the most service availability of any carrier out there, and still offer their current prices, I wouldn’t even be commenting on this board (do they even own towers?).

    How can Verizon be #1 and have the highest prices?……”There’s a map for that”.

    TMO you’ve got to expand coverage and upgrade your towers. Hopefully you see now that when you get behind in the technology game, it’s twice as hard to meet expectations.

    We thought project black would have addressed the area of coverage, but we didn’t know that project dark was code for turn out the lights in the office when not in use to save us money because Q3 isn’t looking so hot. There are way to many bottom feeders in the cell phone game, for T-mobile not to be seriously looking at aquisitions. Aquire or be aquired…….take it or leave it but when somebody asks “what happened?” years down the road when Verizon sucks up Magenta to add a GSM lineup alongside thier CDMA one and becomes the nations first multi-band carrier……..don’t say I didn’t tell you so.


    @J I’m sorry sir but I will have to strongly disagree with you about T-Mobile’s track record. I would expect you as a T-Mo employee to stand behind your company somewhat…they sustain your livelihood. But to say they’re better off than they were in a one year span is laughable. Let’s start with phones.

    You state the myTouch is a good phone…not great phone. That’s the #1 problem with your beloved company they don’t have any great phones. Never have and it appears they never will. How many Android phones has T-Mobile launched this year? Currently 3 and all of them are relatively the same in terms of hardware. Each one should be vastly better than the last…not the same. The Behold 2 is on it’s way….I’ll give you that one as the exception. 16GB of internal memory and a much improved processor. That’s the phone that should have been the flagship Android handset…the T-Mobile exclusive. A classic missed opportunity on the part of T-Mobile…but what’s new.
    I noticed you mentioned the 9700….I’ve also noticed that we as consumers are the last to get it. Roger and Bell made theirs available this week. What’s the delay? Katherine Z can’t make up her mind about what color lipstick she wants to wear for the commercial launch? I’m not going to ease up one bit….I’m a paying customer and I deserve better than this.

    The 3G coverage has grown you say? I’d like to see the actually spreadsheets in this one. I could probably ask my tower engineer friends over there how much better things are. I honestly wouldn’t know since T-Mobile doesn’t offer any 3G phones to my liking to test it out. It I stay around long enough I might get lucky to find out. The fact that your coverage lags behind the rest of the competition is mind boggling. What were they thinking. I remember 2 years ago hearing my friends employed by T-Mo tell me how the execs didn’t think data plans played a role in the carrier wars, thus the reason why they are dead last in the heap. 3G should have been rolled out 2 years ago. A complete disservice to the bulk of your customer base. The number today speak for themselves.

    You guys don’t even play ‘catch up’ well. These weak marketing attempts to spur interest in something you lack – competitiveness. Ever time I see the new marketing garbage I throw up alittle……The Phones You Crave…..WHERE????

    Seriously, what you need to do is compile a list of all the complaints and frustrations you see on this site, march right up to to the executive team and let them know EXACTLY how customers feel. My personal opinion – If they’re not going to give the customers what they want they should step aside.

    The biggest problem I see sets at the helm of T-Mobile….he’s a fat bastard that’s sucking the life out of the company. He is the problem that ails the company. He has no sense of innovation or direction in which to drive T-Mobile ahead of the competition. It appears Twinkies are the only thing on his mind.
    Dotson, the CTO and the rest of the executive team are the reason why T-Mobile is in shambles….they board should have given them their walking papers a long time ago. Want to turn a company around rapidly….start at the top. Apple did and so have many other companies.

  • TomCruise

    my first 2 months with mytouch were avg experience, maybe even below avg with lags experienced.

    in the last week since rooting the phone to cyanogen 4.2.3 and then clocking it to 528mhz i’m impressed with the phone.

    performance has gone up by 200% so we know its not a hardware problem on MT3G.

    whats sad is half the people who bought this phone will never see its true potential cause they would never root it. and the phone in its original avatar is just an avg phone.

    if T-Mobile is truly bent on increasing user experience they should have ensured the phone performs to its full potential. the tweak that’s available out there isn’t even a major one. it takes whole of 10 minutes.

    Then it could have been 1 of the phones users crave.

  • s.

    I’ve been with TMO since 2001/02, and i must say up until now i have been satisfied with the quality of product and pricing they’ve delivered. However, in the new arena of smart phones, which is the likely evolution of personal communication, they are barely PAR at best.

    I am not sold one bit on any of their new pricing plans, “smart phones” or their data network. I luckily got in on the 39.99 1000 min plan a long time ago and there 1000 min txt plan…….and it works for me. i also added the Edge plan for my hacked Iphone.

    at this point i would rather stay with what i have in my plan, pricing and phone, then go and buy a sub par TMO-subsidized smart phone and risk par phone-interface quality. I did have good results with the blackberry Curve, but again I desired a different interface for the device.

    i was sold on Android and HTC. i was happily awaiting the Hero to drop on TMO and BAM! no dice.

    i think TMO’s sole goal now should be to provide a significant quality increase in device selection.


    @ZeroMovement – YOU ARE A FUNNY GUY. I liked what you said so much I read it TWICE!!!

    Nice dig about Project Dark…..HILARIOUS!!!

  • Cliq Cliq

    Maximus, you’re 100% right on. I say it when I go home. The problem is at the top. For months, we haven’t mt company expectations. And then after all the internal hype on the MyTouch, I went through the training and was like, “This is it? The G1 is the same exact thing.” And based on Q3 results, consumers thought that way too and were not impressed.

    I get depressed coming to work. At this point you never know what direction this company takes for us, and what will be broken next. T-Mobile is trying, but in other multi-billion dollar industries, people get fired for lack of performance all the time. It was a sad day when Sue Nokes bounced. I personally felt like she was the only one that had a clue.

  • Sanjay

    I love the cat pics. Rub the cats belly for me. T-mobile just doesn’t get it. ZeroMovement said it all. Its about phones and coverage/network speed. IF they really want to catch up they now have to take the Amazon.com approach. Stop worrying about short term quarter to quarter profits and build up the brand/network. Start subsidizing top notch phones so manufacturers will die to partner with T-Mobile. Get to 21 Mbps NOW and not later.

  • Pliablemoose

    T-Mob needs the iPhone, they need to cut a deal with Apple now, and offer whatever it takes. They’re the only carrier that can use the iPhone in the US without a significant re-working, just a bit of tweaking of the frequency.

    Sadly, they’re so small, Apple is more likely to build a phone that works with Verizon’s network or upcoming 4G netowrk.

    Where does that leave T-Mobile? Screwed.

    I’m a t-Mobile customer for 5 years and I have significant Apple holdings.

    And guys, Project Dark just flat pissed me off, I actually priced out what a family plan on ATT would cost…

  • mattymatt72

    Poor management, that is the issue. I have been with tmobile since they were voicestream, so I have seen the good and the bad(actually, never really good but useable). The only time Tmobile had a device I ever really wanted and CRAVED was about 4 years ago when they had the nokia 8801( and I paid like 700 dollars for it).

    Why Do i stay on tmobile, I just havent changed. I have always been un-impressed with the Iphone, and what I have really wanted over the last almost year is a hero. Surely Tmobile( being the android king) woul dbe able to get this device for us, right? How hard should this be. I mean really. But now I see Sprint and Verizon have the device, tmobile? NA we dont need that, we have whoopie. Well tmobile, I saw the losses in customer base, and add 5 more lines to it. I am done.

    Tmobile employees that post on this site ripping people, and saying glad your gone. MAybe you should realize that the more of us gone, means the closer you are to being gone. Dumbass no customers mean no job.

    Finally, I love when peole try and show how much cheaper tmobile is to other carriers and use the even more plus plan prices. I agree these are cheaper then the plans at xyz carrier, but they have the phone costs built in. So if you are willing to pay what 450 out of pocket for that MYtouch, then your monthly bill is cheaper, but you had to pay 450 upfront to get it. Tmobile is cheaper in most cases, but its not by much, and you do have drawbacks for this slight monthly savings.

    So in closing, tmobile I see Big Red and I like it. I really will probably pass on the droid and get the droid eris(hero) Thats all that was need to keep me. A better android phone, with a 3.5mm headset jack( the moto cliq is garbage I had it and sent it back in a day). I guess that was to much to ask. And the behold 2 isnt it either, it seems to be made for idiots( and costs alot more then the eris) so magenta, me and my 5 lines are gone. Good luck, and until you chop off the head, nothing will change.

  • Zuben

    I agree with most of what you said, but some of us simply don’t care about the latest phones and we can go pick up something cheap at Tiger Direct.
    And about customers who don’t care about the latest and greatest – keeping 10 of those, especially with more than 2 lines should make money for TM.

  • 30014

    @Zuben the people that care about the latest phones are the one’s tmo can’t afford to lose. We are the one’s that purchase the data plans that make tmo the real money. The numbers don’t lie, high end phones make the difference not cheap Nokia flip phones. And unfortunately tmo only has mid range smartphones.

  • Grr

    More people leave due to the network than due to the phones. The TP2 was considered a top of the line phone and how many people did that pull in? If you have the network, people will come. Once you have more people, companies will make more phones for you. You can’t start with phones because if you do the phones will be expensive because the phone manufacturer knows there will be a more limited number sold by a wireless company with a smaller customer base. T-Mobile absolutely has to continue 2G and 3G expansion to stay alive. They are attacking the higher end users because they are beginning to offer the top data speeds of any other carrier.


    @30014 – EXACTLY! Customers with data plans are T-Mobile’s bread and butter.If this wasn’t true then why would they put so much effort now into rapid deployment of 3G? Because the other carriers are reaping HUGE profits from their data plan subscribers. They mandate any subscriber with a smartphone to carry a data plan and it makes perfect sense.

    Technology is a double edge sword if you stay ahead or with the trends you are tend to be pretty safe. If you fall behind and reject staying up with the direction technology is going you have a hard time catching up. This is exactly the pickle T-Mobile has put themselves in. The other carriers are laying 3G to bed and working on setting standards in LTE while deploying their net networks…T-Mobile is miserably trying to get 3G to all of their market areas and not contributing to the development of the LTE standards. The others carriers are….not T-Mobile.

    I’m a strong believer in the mantra of ‘You Reap What You Sow’. T-Mobile is reaping their harvest and it ain’t much to be proud of.


    @Grr – If I’m not mistaken the last number for T-Mobile’s subscriber base was in excess of 30 million…..it’s not a small number by any means. It this number is correct are you telling me that the bulk of the subscribers (let’s say 70%) have no concerns with the type of phones available from their carrier? Who are T-Mobile’s subscribers? Illegal immigrants? Lame brain teens? or maybe a bunch of cheap bastards looking for a deal? I think not. I think we are affluent individuals from different walks of life who have a variety of needs and want our carrier to cater them. The other carriers do such a great job at it…what’s T-Mobile’s problem?

  • Grr


    You are way off base on T-Mobile and LTE. T-Mobile has already done LTE trials. The problem with LTE is it is not going to be ready for 2 years at best. It is not T-Mobile USA doing the trials, but it is still T-Mobile doing it. This is not something T-Mobile USA needs to be trialling while the parent company is already doing it. Verizon’s network is likely not going to get any faster until LTE. T-Moblie on the other hand can be offering up 42 – 84 MB/s before LTE is even really ready for the general public.

  • 30014

    @Grr the TP2 was never exclusive to tmo and everyone knew that. How could it pull people in when everyone offers it. I also notice people saying they still have gprs, where do u people live out in the boonies? Coverage may be a big factor, but I still say phone selection is the biggest culprit. Tmo’s press release even states that they are facing increased competition from other carriers offering innovative handsets. Nowhere did it mention anything about sub par coverage.

  • Grr

    30 Million is about right and I said nothing of the sort. Everyone has concerns about phones, but not everyone has the same concerns about phones. Not everyone wants a $700-$900 top of the line phone. The Iphone doesn’t sell so well because its a top of the line phone anymore. Its sells now because it is affordable and easy to use. AT&T and Apple can make them affordable because there are so many of them being sold. The same phone will not sell as much for T-Mobile because they have a smaller base. The manufacturer charges T-Mobile more per unit, so therefore the customer gets charged more for the phone.

    One thing I can tell you, even though the TP2 was considered a more advanced phone there were a lot more MyTouch phones sold.

  • 30014

    @Grr when the iphone first launched it was top of the line and expensive. That did not stop people from leaving tmo in large numbers to get it. People will pay for what they want, tmo can ask att about that. And for the tp2/mytouch thing, the mytouch sold more because of the software not the hardware. Winmo is on its way out while android is the new thing. The numbers don’t lie, remember that.

  • Grr

    I’ll give you the Iphone, but cannot name one phone that has ever had the impact of the Iphone. Sprint is still losing customers every quarter, so none of these major phones they have launched have done anything. The Iphone was a revolutionary phone. A phone, like the Droid, it just a very good phone. There is nothing about it that makes you think that this will be the best phone out there for the next year. In fact, I wouldn’t be surprised if there is a better phone being talked about in the next 2 months. With phones changing so rapidly, it is kinda of ridiculous to get married to a carrier over phones.

  • J

    i don’t say what say about tmobile out of any kind of loyalty. I want them to do well because it is a great company to work for. Near no one has a lot o faith in Dotson right now. There is a reason Alling was brought in. I would venture to say employees are more critical of upper management than any customer or shareholder. Employees have never worked so hard for this company and we are seeing less money for that work. There is a shopping list of items that have pissed me off about my company this year but at the same time I see good things changing especially when speaking about data.


    @Grr I’m not off base. I’m sure of that. It’s being reported on how mum T-Mobile has been with regards to it’s contributions to the LTE standardization. How can you make such an outlandish claim about T-Mobile testing LTE? T-Mobile US is not testing LTE. In Austria and the UK maybe but definitely not here. If you have evidence refuting that please make it available to all of us.

    In terms of phones…how can you say handsets don’t drive the market to some major degree? Even T-Mobile is saying it? They’re suffering because they can’t deliver on the Crave portion of their campaign. If AT&T thought phones aren’t what people want the iPhone wouldn’t be the success that it has become on their network. An with regards to T-Mo paying higher fees for the phones. Maybe if they had they wouldn’t set where they are now…dead last. How did Sprint get the Pre? How did Verizon get the Storm? How did AT&T get the iPhone? Look at the success of these phones on there networks. What does T-Mobile have that makes their customers stand in line for days/hours to buy? NOTHING! Don’t be foolish mate….handsets and other devices are the driving force behind happy customers. It’s not always having the cheapest plans….actually it’s not at all.

    It appears that Verizon is in my immediate future…hell…their rates are expensive. But the one thing I can count on is they have great coverage and an stellar lineup phones.

    Continue to drink the poison Kool-Aid T-Mo is handing out if you’d like. The next quarterly numbers will prove to be ‘Even More’ disastrous.

    I have a question for you. If customers aren’t leaving over phones why are they leaving? They certainly aren’t hanging around because of the cheap rates.


    @Grr I completely missed it. You said it. Phones are rapidly changing and the needs of the subscriber as well. The problem is T-Mobile isn’t getting of these rapidly changing phones. Not even very good ones…they’re all as mediocre as the ones the released before. You have to admit just as T-Mobile has that because of there weak representation in the market they can’t grab even one exclusive phone. It’s embarrassing. They were the first with Android. Big whoop! Even else had a look at the weak showing they made and decided to wait. Now all of the carriers have Android phones and they’re by leaps and bounds better than even the currently released Cliq – the sub par reiteration of the G1/myTouch.

    T-Mobile UK/Orange just sealed their deal today. I’m sure DT isn’t going to stand for the stupidity if the US outfit much longer. Time to put T-Mo US up for sale.

  • zuben

    You misunderstood. I know those that want the latest are money makers. But if another carrier comes out with something they want more – they are gone. No loyalty.
    10 of the middle of the roads that stay should be also considered money makers. A lot of them may have families, they pay bills on time, and if the service is good, those middle of the roaders just may convince more people that T-M is worth it.
    You might just wind up being a 2 tier service, but is that so bad?

  • zuben

    I’ve been with TM for 2 years. I like GSM phones. I was with Verizon, but the attitude sucked.
    I’m not a data user. I have a family plan with 4 lines that we mostly use to keep track of each other and handle family affairs. We do chat with friends. I have paid my bills on time, have not whined about wanting this or that free.
    BUT BECAUSE THIS IS THE WAY I SIGNED UP AND WISH TO CONTINUE SERVICE, some of the reps in the stores and others online are making me feel like – GO AWAY – WE DON’T WANT YOUR BUSINESS ANYMORE. We are too cool to care about those that just want service. You people that are voice only should go to Cricket or whatever that plan Verizon has. That also applies if you are older.
    Things go in fads. The next group of heavy users may want expensive phones, but they just might be older businessmen who also want good service and phones that will work, and they will tend to keep the phone as long as it works for them.

    BTW – I see TM in Britain and Orange want to merge pending government approval

  • JustAPhoneUser

    Look, T-Mobile is awesome when it comes to the quality of the network, customer service and pricing. THEY JUST NEED SOME HIGH END PHONES…. Even if they do not sell many of them, at least give the world the impression that T-Mobile is high end. Get something equivalent to the droid, and do it fast… For “G”‘s sake compete with Verizon! Get a hero to kick Sprint in the face.

    Take care of us high end users. WE ARE THE ONES THAT SELL YOUR SERVICES, not the folks that earn $0.35 an hour in your stores! Impress the folks that GIVE advice, not the ones that ask for it!


  • I have to say, that I could not agree with you in 100%, but it’s just my opinion, which could be wrong.