T-Mobile’s advertising for Mother’s Day weekend will focus heavily on the iPhone 5 and the trade-in promotion that has been ongoing since April 12th. That advertising itself will see three national newspaper insertions as well as papers in the top 20 markets. The offer allows both new and existing qualified customers to trade-in an iPhone 4 or 4S and receive a trade-in … [read full article]
With T-Mobile releasing preliminary numbers during the first few days of April, we had a pretty good idea of what their first quarter results would show. As the official numbers released early this morning, the news is mostly positive, though there is still … [read full article]
T-Mobile just isn’t letting up on AT&T, data congestion and the iPhone 5. First we had Mousetraps, then Frankenstein, a man frozen in ice and now…pipes! Pipes with colored liquid representing data congestion! Hey T-Mobile, why not … [read full article]
T-Mobile’s first iPhone 5 marketing spot debuted to the world the night before the smartphone officially went on sale nationwide. Now, with one of their “best weekends ever” behind them, T-Mobile is letting loose the second marketing spot titled “Mousetraps.” Clearly there is a play on the idea that “other” carriers bring you … [read full article]
T-Mobile’s Chief Marketing Chief Mike Sievert spoke to CNET this morning and called this past weekend “one of the biggest weekends in the history of the company” with the launch of the iPhone 5. “We had really ambitious internal goals, and we beat them,” he said. Sievert declined to show … [read full article]
With their first complete sales day of the iPhone winding down, T-Mobile’s Chief Marketing Officer Mike Sievert reports “gangbusting” sales. “Today has been gangbusters for T-Mobile,” Chief Marketing Officer Mike Sievert said in a statement to AllThingsD. “We experienced lines out … [read full article]
It’s been a long, long, long, long time coming — as the iPhone 5 is now officially available in T-Mobile stores, through T-Mobile.com and through Apple’s website. Today marks the first … [read full article]
Well, what can I say about this other than to hit on the notion that T-Mobile’s marketing team is truly getting aggressive. This is perhaps one of the most aggressive ads I’ve seen T-Mobile run in recent memory and while it may be about the iPhone in particular, it’s sending a message regardless of the device. I’ll admit to being skeptical that [read full article]
A small but notable post here as I’ve discovered that T-Mobile has completely taken over the airwaves of a number of radio stations in South Florida, Seattle, Philadelphia, Denver, Orlando, Dallas, New York City, Portland and more. On 96.5 in South Florida, the “Next hour of music is sponsored by T-Mobile” and every ad prior to that hours worth of music was [read full article]
As T-Mobile employees wind down their training for the iPhone 5 launch hour nears, we’re ready to see T-Mobile unveil it’s reportedly “massive” iPhone advertising campaign. Expect to see the words “screaming … [read full article]
