Tag Archives: iPhone 5

T-Mobile Reports First Positive Quarterly Results Since 2009, Sells 500,000 iPhones In First Month

With T-Mobile releasing preliminary numbers during the first few days of April, we had a pretty good idea of what their first quarter results would show. As the official numbers released early this morning, the news is mostly positive, though there is still plenty of work to be done before we can officially call anything a complete “turnaround.” The first bit of bad news is that its revenue dipped 7% year-over-year … [read full article]

T-Mobile’s Newest Commercial “Pipes” Takes Another Swipe At AT&T

T-Mobile just isn’t letting up on AT&T, data congestion and the iPhone 5. First we had Mousetraps, then Frankenstein, a man frozen in ice and now…pipes! Pipes with colored liquid representing data congestion! Hey T-Mobile, why not take some cheap shots at Sprint…a company whose data speeds really suck. Have you seen their LTE speeds? I can build a website faster than Sprint customers can view one on of their fancy LTE smartphones. … [read full article]

T-Mobile Debuts Second iPhone 5 Commercial, “Mousetraps”

T-Mobile’s first iPhone 5 marketing spot debuted to the world the night before the smartphone officially went on sale nationwide. Now, with one of their “best weekends ever” behind them, T-Mobile is letting loose the second marketing spot titled “Mousetraps.” Clearly there is a play on the idea that “other” carriers bring you in with small pieces of cheese (subsidy) and (mouse)trap you with two-year agreements. As for T-Mobile, well, it’s just offering a … [read full article]

T-Mobile Says iPhone Sales Weekend One Of The “Biggest Weekends Ever”

T-Mobile’s Chief Marketing Chief Mike Sievert spoke to CNET this morning and called this past weekend “one of the biggest weekends in the history of the company” with the launch of the iPhone 5. “We had really ambitious internal goals, and we beat them,” he said. Sievert declined to show numbers, but unconfirmed reports are telling me that T-Mobile sold around 200,000 iPhone 5 devices between Friday morning and Sunday close … [read full article]

T-Mobile CMO Calls First Day iPhone Sales “Gangbusting”

With their first complete sales day of the iPhone winding down, T-Mobile’s Chief Marketing Officer Mike Sievert reports “gangbusting” sales. “Today has been gangbusters for T-Mobile,” Chief Marketing Officer Mike Sievert said in a statement to AllThingsD. “We experienced lines out the door this morning at nearly all of our almost 3,000 stores nationwide.” Lines tended to … [read full article]

At Long Last, The iPhone 5 Is Now Available In Stores, Online And Through Apple.com

It’s been a long, long, long, long time coming — as the iPhone 5 is now officially available in T-Mobile stores, through T-Mobile.com and through Apple’s website. Today marks the first time that T-Mobile has carried in store a device from each of the four largest largest smartphone platforms. T-Mobile now provides customers a complete set of options combined with the … [read full article]

T-Mobile’s First iPhone 5 Marketing Spot Is Live As Stores Gear Up For Friday Morning

Well, what can I say about this other than to hit on the notion that T-Mobile’s marketing team is truly getting aggressive. This is perhaps one of the most aggressive ads I’ve seen T-Mobile run in recent memory and while it may be about the iPhone in particular, it’s sending a message regardless of the device. I’ll admit to being skeptical that T-Mobile … [read full article]

T-Mobile’s iPhone Marketing Campaign Blitz Kicks Off Thursday As Store Reps Finalize Training

As T-Mobile employees wind down their training for the iPhone 5 launch hour nears, we’re ready to see T-Mobile unveil it’s reportedly “massive” iPhone advertising campaign. Expect to see the words “screaming fast” play a major part as the ads begin Thursday night. We’re even going way, way out on a limb as there’s a rumor swirling around … [read full article]

(Updated) T-Mobile Adds iPhone 4/4S Trade-In Offer For $0 Down Payment On iPhone 5

Updated: After seeing a bunch of questions regarding the credit applying toward a full outright purchase of the iPhone 5, I pinged T-Mobile’s PR and they confirmed the credit applies to full retail purchases.  T-Mobile announced late last night it will supplement its upfront iPhone 5 pricing with a special trade-in offer. The offer, which lasts through Father’s Day on June 16th, will allow well-qualified customers to bring in their iPhone 4S … [read full article]