Is truly unlimited data going to disappear?

data stash

Looking at the U.S. wireless industry over the past couple of years seems to be indicating one thing to me: At some point in the future, truly unlimited data plans will die. Speaking at the Re/code conference yesterday, Sprint’s CEO Marcelo Claure stated that – although unlimited works really well for Sprint now – at some point, it will stop offering unlimited data plans. As the carrier partners to offer more content to watch online, unlimited would have to go. At some point.

He didn’t say when, but he did offer a timeframe of 18 months to 2 years when the carrier’s network would finally be on par with the likes of Verizon and AT&T. You can view that interview clip with Walt Mossberg and Ina Fried below:

This got me thinking about a few things we’ve seen happen with T-Mobile over the past year or so. Firstly, T-Mo raised its truly unlimited Simple Choice plan from $70 to $80 per month. Secondly, during the last Uncarrier announcement, John Legere announced that customers are guaranteed their unlimited data for a minimum of 24 months. Giving us a soft timeframe, perhaps a warning, as to when unlimited might disappear. Thirdly – and much more recently – more customers seem to be experiencing the effects of data prioritization or traffic management. So perhaps the network can’t handle it?

Right from the outset, let’s make one thing clear: All of T-Mobile’s Simple Choice plans are technically unlimited. You can use as much data as you like, and you never get charged overages. You can even use (2G/EDGE) data abroad. As an Uncarrier move that’s never going to change. T-Mo just has different tiers for using high-speed or 4G LTE data. Once customers get to their individual limit, their speed drops. They don’t have to worry about adding tons of extra charges on to their bills. And that is awesome.

But as T-Mobile continues to outgrow the competition, adding more postpaid phone subscribers than anyone and porting in more from other carriers than are leaving to go the other way, it’s going to put a severe strain on the network. In fact, anyone keeping an eye on network reports from the likes of RootMetrics will see that in many markets T-Mobile’s speeds are dropping. It’s not a terrible drop in speed, in fact, T-Mobile’s are still among the fastest, particularly in the larger metro areas. But when a carrier is adding between 1-2 million new customers every quarter, that’s got to have an impact on its network performance. Even if this carrier does have more data capacity per user than any other. With some customers already seeing the effects of traffic management (some dropping to ridiculously slow speeds), can T-Mobile continue offering a “truly unlimited” 4G LTE data plan forever?

Marcelo Claure doesn’t believe Sprint can. But the question is – Does John Legere, or Neville Ray believe T-Mobile can? Has it got the network capacity to continue offering users the ability to use its 4G LTE as much as they like, whenever they like? Epstein over at BGR.com doesn’t think so. And I have to say, I’m concerned too. T-Mo is just starting to show the initial signs that it might need to plan a future without truly unlimited data. Maybe that’s why John Legere prepared us with the “minimum 24 months” thing a month or so back. Perhaps the company has subtly been warning us over the past 12 months that times are changing, and unlimited 4G LTE isn’t here forever. Whether that means it’s gone in 2 years, 5 years or 10 years, I’m still doubtful it’s staying for good.

What’s the most likely scenario? If T-Mobile was to end its true unlimited plan, what would replace it? The sensible choice – obviously – would be to introduce a plan tier which easily covers the majority of its customers. Let’s say that 97% of users don’t go over 20GB each month, does T-Mo introduce a 20GB high speed data Simple Choice plan? At least that way, those complaining of being “throttled” or de-prioritized will be aware they’ve hit an actual, concrete, transparent cap. It’s not guesswork. That, to me, makes most sense. We could then have four tiers, all with unlimited data but with different tiers of 4G LTE access – 2.5GB, 5GB, 1oGB and 20GB. Or maybe have five tiers and include a 15GB option too.

I want to hear from you. Do you think T-Mobile will end its truly unlimited plans as its subscriber base grows? If so, how long before they’re gone and how do you think the carrier might structure the plan tiers? Use the comments or tweet @TmoNews or me, @PhoneDog_Cam

Source: Re/code
Via: BGR

Tags: , , , , , , , , , ,

  • pops87

    If they DO get rid of it, I hope current customers are grandfathered in.

    • Derrick

      I’m pretty sure if/when both T-Mobile and Sprint gets rid of it that the people who current have it will be grandfathered in. There may just be different conditions when upgrading to a new device such as having to pay full price upfront. That right there will make some people give it up to save money on the upfront cost of the device.

      • Mike Palomba

        I don’t believe that’s fair. I should not loose the ability to finance a device just because I have unlimited data

        • Justin Smith

          Just a possibility

    • Jose Hernandez

      I really hope they do this,

  • Justin Smith

    20Gb would not be enough for me though. The thing is, I use near or over 100gb every month! If unlimited were to go that would be a very painful existence…

    • Mike

      100gb that’s why to much. Do you live on your phone and use it as a router at home?

      • KingofPing

        Music streaming 8 hrs a day, watching 2-3 episodes a day, maybe some movies over the weekend, downloading games, ROMs, apps…I routinely go over that 20GB hypothetical.

        Some people actually use their plans as advertised.

        I do not use my device as a “router”, though I am not even sure what you mean by that. If you mean “tethering”, I don’t do that either.

        • Mike

          The most I ever used was 50gb as well . I heard of some home internet providers only allowing 50-100gb so it’s not fair to use over 100gb on T-Mobile network constantly.

        • KingofPing

          Well, so good of you to volunteer to be the final judge of all things “fair”. /s

          “Some providers” must be crap. The lowest-common-denominator doesn’t set the bar, bud.

        • Justin Smith

          For everyone who said I use it as a mobile router I do not. Plain and simple, I don’t use Wi-Fi at all.

          I also do not live one my phone. I watch YouTube videos around 5-6 a day which are usually average about 5 minutes. I also download/stream podcasts. Instead of listening to music on streaming services I usually use YouTube which in turn uses more data(just a habit)

          Among other normal usage I don’t do anything that crazy… I read news, check social media once or twice ect.

      • Jose Hernandez

        Probably uses it as a router, I watch a ton of youtube and showbox, does not have home internet. The most I have ever used is 50gb. And that was using youtube to keep a whole bunch of kids happy.

        It is a lot, but 100gb is just, wow. Home internet use.

        • Mary

          You freak me up dude. lol Im scared of you. Are you a Sprint user??

        • Jose Hernandez

          nope, T-Mobile user. why would I freak you out?

        • Mary

          Because you have no true fact that Tmobile is getting rid of Truely Unlimited Data.

        • Jose Hernandez

          I never said that Tmobile was getting rid of the data, I just made a comment on a post.

  • besweeet

    Unthrottled, unlimited data is really the only thing keeping me with T-Mobile (and was why I switched to them in the first place). All of the perks they have are nice, but I’ve yet to use any of them. Should they eliminate that plan (see: not even keep us grandfathered in), I would certainly look at someone else (not Sprint, of course). That is, unless T-Mobile offers massive data buckets at reasonable prices.

    They’ve been getting faster and faster in many places. Keeping things dense should help keep up with changing data demand for years to come (although an expensive strategy).

    • Justin Smith

      In many areas they aren’t the fastest though. In my state everywhere that is “rural” or newly expanded is just a 5x5Mhz block! If you are not at 5 bars your speeds can range from 5-8 all the way down yo .20 on a 1 bar. Also in cities still with 10×10 that have gotten a huge influxe of customer growth, they have been fairly bogged down. Faster than the competition but slow.

      Don’t get me wrong, I love T-Mobile and their unlimited data; but they really need to invest in higher capacity with their customer growth. Whether that be through spectrum purchases or small cells/further deification! Once their network build out is mostly done that is where they need to start doing…

      • besweeet

        I think some of the reasoning behind areas now getting slower is the lack of sufficient backhaul.

        • Justin Smith

          I don’t really know much about backhaul… Could you please elaborate?

        • besweeet

          “Backhaul” is basically the Internet that each cell site gets. My theory is that they’re saving money by paying for a slower total amount of it, depending on overall demand per site.

        • Justin Smith

          I see. Really hope they Rent doing that… If they are and their network gets backhaul congestion customers won’t be very supportive of their cheaping out

  • Mike

    Being No. 3 comes with problems the more customers you add the more strain your network has on data. I know ppl who uses there T-Mobile phones as a router at home to watch movies in 1080p, downloading torrents, and more. This is why it’s important to use your cellular unlimited LTE wisely and not abuse it or T-Mobile will be forced to get rid of it.

    • besweeet

      I wonder why they haven’t blocked those things yet. Surely they have an easy way of knowing if people are tethering too much?

      I guess if you’re in an area where things are hardly loaded, it might be alright for a while.

      • RLB63

        It’s not tethering if you hock your phone directly to the tv. Stream right from the phone onto the tv. People using 80-100+ gba month will ruin it for the rest of us.

        • besweeet

          If those high usage users are in a generally uncongested area, maybe they won’t ruin it just yet. With time? Maybe.

      • Mike

        They do block them but there’s always a way to bypass the tethering security block

  • It’s not unlimited that would be the problem; it would be if 5GB+ plans cost too much. I don’t want to pay the $300+ for plans that have a mere 40GB of data.

    • Jose Hernandez

      I agree, that would be crazy

  • for most cellular carriers.. unlimited doesn’t really mean unlimited.. there is no true unlimited.. just for advertising purpose.. they will slow down the speed once you reach the certain threshold

    • Mary

      Are you scaring us with your tactic there buddy?? T-Mobile will always remain Truely Unlimited. Wow I’m freaking out right now.

      • lol.. nothing is unlimited…

        • Mary

          Be quiet already yes there is. T-Mobile is the only carrier doing that now. Just go away you creeper.

        • orlando duran

          Do some research pinhead

    • Frankwhitess

      Your wrong my friend… I burn around 80 to 100gigs a month… Netflix and Milk Music tend to rule my life.. And not having cable TV at home would do that…… But I’ve never really had issues unless I go down to Grand Central in the city or I am in a heavy populated area.. Like Manhattan… Besides that, T Mobile Rules NYC..

      As for unlimited data ending, I doubt it!!!! With wifi expanding and getting bigger and bigger as time passes, I can honestly see unlimited price eventually go down.. Supply and demand… Wifi will and is going to eventually cover a large foot print.. Specially with the 5 mhz unlicensed spectrum.

      That’s just my thoughts…

      • nothing is unlimited… that is fact

        • Frankwhitess

          Give me your e mail and I’ll e mail my bill to you so you can see how much data I burned..

        • archerian

          human greed is, isn’t it? :)

        • Mary

          No it is not a fact you liar. My dude just told you true facts just now you jealous Sprint user. Goodbye creeper.

    • orlando duran

      Feng….you must be a sprint customer, here at tmobile , they prove you to be wrong

  • Mike

    I stopped reading BGR articles long time ago.
    I recommend the same.

    • Cam Bunton

      So did I, but I got to the Re/code interview through it, and since I’m thinking along the same lines, it was polite to give the hat-tip.

      • Mary

        Are you trying to scare us already dude?? Hey T-MOBILE might fold into MetroPCS. MetroPCS offers Truely Unlimited Data. So there you have it.

        • Thomas Czinder

          Umm…T-Mobile owns MetroPCS.

        • Mary

          Did you get my saying since Tmobile is pretty much acting just like MetroPCS now? Come on dude get with the program.

        • KingofPing

          So how’s that crack workin’ for ya? Maybe log off until you come back down to reality. Might be better for everyone…

        • Mary

          Your Family does too. Stop freaking me out please.

    • Chris Smith

      Chris Reed and Brad Reed are the reason I stopped visiting BGR.

      I guess my expectations were too high for decent articles, but they both proved me wrong. Click bait titles, articles that abruptly end with no point, terrible writing styles, coverage of every rumer possible, and articles with the intent of creating flame is all these two are capable of producing.

      No BGR for me.

  • joemail

    simple..this is prob their only competitive advantage in metro areas. I hardly go over 3-4GB a month so if they tier it at 5GB for base plans..it still would not be bad, but less attractive . I will be willing to shell out more for better indoor coverage. In NYC i have 3 other options that offer that.

  • Mary

    T-Mobile will soon be folded into becoming MetroPCS just watch. So therefore Truely Unlimited is not disappearing.

    • Herb

      Uh… What? T-Mobile and MetroPCS are the same company. No way they ever give up the globally-recognized T-Mobile branding in favor of Metro.

      • Mary

        Haaa youre pathetic. MetroPCS owns Tmobile in the reversed merger. Get it straight. lol

        • RLB63

          If I’m correct they only did it that way for stock issues. MetroPCS was much smaller. When you have a merger you need to look at a few things.

          1. Which side end up with a bigger past of the new company

          2. Which management/style ebbs up running the new company.

          3. Less important, which company name survives.

        • Mary

          reversed merger. get it right you idiot. lol

        • Rorison Meadows

          It’s a merger, you dopey c*nt. TMUS on the NYSE.

        • Mary

          Reversed merger. Not merger did you not pay attention to what happened with Tmobiles network and MetroPCS company? Tmobile bought MetroPCS in a reversed merger you idiot. Gosh. Learn to listen and pay attention next time dude.

        • Rorison Meadows

          You’re a f*cking moron. It’s a merger. Everything is branded TMUS and MetroPCS’ network decommissioned. TMO is the winner. Merger terms always vary. Sirius overtook XM, and the XM shareholders took home the cash. It’s still a merger.

        • Justsomecommentator

          Some editorial on your comments.

          “did you not pay attention to what happened with Tmobiles network and MetroPCS company?”

          “Learn to listen and pay attention next time.”

          What goes around, comes around. You need to be able to provide clear and indisputable evidence if needed to back up your claims. Memory doesn’t always serve.

          “you idiot”

          Insults are rude, get you nowhere, and are unnecessary. Be nice.

        • orlando duran

          Tmobile US which is a phone Telecommunications company , owns metro pcs outright

        • Mary

          Again you are understanding the fact that MetroPCS bought Tmobile in a reversed take over in favor of them giving up their LTE for Tmobile to have. So therefore MetroPCS are the main ones owning Tmobile.

        • Tim O. Towers

          Here are 2 challenges for you. First, do some research and provide a verifiable source for the information in your comments. Second, define the term “reverse merger”. (Not necessarily in that order.) We will then see who is correct.

  • Rorison Meadows

    Ebb and flow. We start to consume more video, more streaming services and data usage goes up. But eventually new compression algorithms are discovered and it gets reduced. Ebb and flow.

    • eanfoso

      This, yes extremely true my friend, look at Nokia with their network technologies and implementation of carrier aggregation along with the break through of 5G, along with even more efficiency in spectrum, even then LTE is cheaper to give maintenance to than HSPA

  • Willie D

    If carriers want to be competitive, and AT&T is, and T-Mobile used to be, they will offer WiFi access points that are unlimited and a healthy bucket of cellular data (20GB MIGHT work for me but I feel safer at 35GB). AT&T has WiFi all over, why did TMo shut theirs down?

    • orlando duran

      Att has roaming agreements with local Internet companies to provide the wifi.

  • The End Is Near

    The end of unlimited data is coming to an end.

    T-Mobile’s plan all along was to gain as many customers as possible. Customers have shown they want shareable data plans. Eventually Simple Choice will have a bucket of data to pull from and once that limit is reached, data will be cut off unless more data is purchased. No overages.

    If T-Mobile were generous, they would continue use after the high-speed bucket is consumed, however, a more realistic outcome would be to cut off data until the next billing cycle or if more data is purchased.

    Anyone who works for T-Mobile can see the writing on the wall, even if it’s not explicitly stated.

    • Mary

      Woooooow you scare me. It is so not going away. I am freaking out right because of your false assumption. MetroPCS will take over as being the only carrier to offer Truely Unlimited Data.

      • ArchangelRenzoku

        METROPCS uses T-Mobile’s towers and is owned by T-Mobile, so if T-Mo loses unlimited, so will Metro in time.

        • Mary

          Ewww be quiet. You are scarying me and no they will not. Reversed merger with MetroPCS owning Tmobile. Buh bye now.

    • RLB63

      Customers do NOT want shareable plans. What would give you such a stupid idea? If I had 30 gb shared plan my daughter could use that up herself. My son could easily use 10-15. Sharing with teens and 20 year olds is a nightmare. Obviously you have neither….

      • The End Is Near

        I guess those stupid people you are referring to are those customers with Verizon, AT&T, and Sprint on such plans.

        Maybe you should subscribe to Family Allowances and control what your kids are doing with their phones. Or better yet, maybe you should teach your kids not to be on their phones 24/7…

        In all honesty, I can see T-Mobile joining the data bucket bandwagon. I hope T-Mobile keeps data throttling around for those who surpass their high-speed bucket with Music Freedom included. The industry, as a whole, is moving to shareable data buckets.

        If T-Mobile introduces a data bucket plan that includes music freedom, data stash, international benefits, and just throttles users who surpass the bucket, this may lead David and Goliath to introduce a similar system. Maybe T-Mobile could make certain sites data free for a month, kind of like how cable and satilite TV make certain channels free for a month.

        • Stone Cold

          It is not about controlling ones children with the increasingly data heavy society we live in it is nothing for people to consume a lot of data. Data is always running on your devices and not everyone has access to Wi-Fi.

        • Mary

          Liar. Goodbye Sprint user. Wifi does not always work sometimes. Goodbye now. Leave.

        • Fabian Cortez

          this may lead David and Goliath to introduce a similar system.

          And who would be David in your estimation?

    • besweeet

      “The end of unlimited data is coming to an end” implies that unlimited data isn’t going anywhere :).

      • The End Is Near

        Lol, thanks ;) I would post something similar if I were in your shoes. “The end of unlimited high-speed data is closer than you think” should be my tag line but that’s what I get for being an anonymous poster ;)

  • I think when/if T-Mobile stops offering unlimited, then they will give us a pay-per-gig model similar to how the Google MVNO does it. Consume 1.9GB? Pay for 1.9GB. Consume 0.2 GB? Pay for 0.2GB. Consume 75.3GB? Pay for 75.3GB. And of course, with the option of having caps that you can’t go over for kids and other irresponsible users.
    Hell, I’d probably switch to a model like this today for my entire family plan if it was available. Most of them are on 2.5 or 5GB plans with myself on unlimited but if we could pay a reasonable rate per gig (with some configurable limits), then I think we’d be saving quite a bit of money. Even though I do have an unlimited plan, I do use it responsibly most of the time (although I do download a 4GB ISO every couple months while working on-site).

  • mingkee

    Probably T-Mobile will go back to semi-unlimited like some data options (throttled after the quota).

  • NardVa

    If people stopped using their phone internet as home internet to run their house, this may not be an issue.

    • JLV90

      I don’t use my phones internet as home internet and still manage to pull 20-50 GB every month.

    • Forget it. Mobile data is bound to become the internet connection for more and more people, much like mobile phones are increasingly replacing landlines. It’s up to the carriers to deliver the service or go the way of the dodo.

    • Trevnerdio

      Augustine is right. While technically cell carriers are not provisioned to deliver home internet, people much more readily prefer that over slow, overpriced satellite internet.

  • Jay J. Blanco

    Cutting off data to me is a safety hazard for anti theft and emergency purposes. If EMS can’t find you because your data is off your pretty much dead. I like the throttle speed better.

    • archerian

      Why would EMS not reach you if your data connection is off? Most Emergency systems don’t use data and don’t even need a T-mobile connection, they can place a call over any available network.

      • Jay J. Blanco

        You didn’t comprehend what I said. If you’re phone data off GPS doesn’t work and you can’t be accurately located. I’m not talking about EMS using t-mobile connections they have they own systems duhhh. I’m talking about locating someone who life is in danger and they data has been cut off because they went over they limit get it now?

        • orlando duran

          Data has nothing to do with your gps, it is 2 entirely different things. You are highly confused

        • Jay J. Blanco

          Do this for me cut your data off on your phone and see if the GPS works since you claim to be smarter me and trying to degrade me I eat people like you for breakfest

        • Rorison Meadows

          I just did. Works fine. Airplane mode cuts off GPS, Data, Wifi. Turning off just the data and network service does not interfere with GPS. Learn your tech.

        • Jay J. Blanco

          Try getting directions too. your maps will tell u where u are when your data is cut off you cant find directions no where unless u do it maunually. How do I know I’ve done it before. You device knows where you are. No one else doesnt. Your a complete idiot for that move lmfao.

          Matter of fact try to travel a hr away with our data off GPS will not work.

        • Rorison Meadows

          Because most map programs require data, you dope, not for location, but for the route and the road information. Buy a full fledged offline GPS and use it. Haven’t you ever heard of standalone GPS units that aren’t connected to the internet? You have no idea what you’re talking about.

        • Jay J. Blanco

          You just proved my point and who in hell is gonna buy a standalone its not 1999 anymore.

          Yeah I do. You just proved my point plus you can’t say I’m not wrong.

        • Rorison Meadows

          The point is you can technically do it. Turn off your data and buy an offline GPS program. It works fine. You just don’t understand technology. Go buy an iPhone like all the other technologically retarded.

        • Jay J. Blanco

          Yeah I do I prefer turn by turn directions. And that’s a option but who is technically gonna do that by being cheap. Yeah maybe I should lmaooo because I’m so technically retarded. Get a grip I’m a power android user. I can brick your phone in 30mins

        • Rorison Meadows

          You’re not a power user, you follow directions on XDA to block ads. Let me know when you can code. In the meantime, keep spouting garbage like you know anything about technology.

          Also, I can brick your phone in 2 minutes.

        • Jay J. Blanco

          XDA never went there in my entire life. Lol spouting garbage but you know I’m right.

        • Rorison Meadows

          You’re pretty much the dumbest one in this comments section. You’re wrong and you’re so dumb you don’t even realize it.

        • Jay J. Blanco

          Your saying I’m dumb because I’m right and your wrong. Your like someone off of the Little Eisensteins that no one knows

        • GPSneedsNOdata

          Let me Google this for you, Mr. Jay J. Blanco. Please see the following link: https://www.google.com/search?q=does+gps+need+internet. Since you’re so ignorant to look this up for yourself, I did the work for you.

        • orlando duran

          Your ebonics is making it hard to converse with you. ” they have they own” or duhhh or ” they data” is purely ebonics. You must have gotten one of those ” edgeamacations” at public school . That’s sad

      • jakematic

        Precisely. A SIM is not even required for an emergency call.

      • Jay J. Blanco

        Genius your cell phone needs data to get a connection to a satellite to find where you are. Cell towers aren’t accurate enough you should know that

        • archerian

          I’m not sure what kind of cell phone you use, but all regular modern cellphones do not need a data connection to connect to a GPS satellite. They can figure out where they are as they have the capability to read/decode GPS signals directly from GPS satellites. In fact, the GPS circuitry and antenna is a separate functional unit in most phones, separate from the radio and antennae for voice/data.

          Don’t think its possible? Turn off your data connection, stand outside and see if your GPS can figure out your lat/long. It requires a data connection or offline maps (like HERE Maps) to get topographic details like street names. But for emergency services, an accurate lat/lon is enough as if they get that, THEY can map where the person is.

        • Jay J. Blanco

          a smartphone genius, like I said before your phone needs data to contact the tower. Then from the tower your phone contacts satellites. Without a data connection no one can locate your phone. Try losing your phone with airplane mode on. You will not be able to locate it with device manager or any other anti theft app. Neither will emergency crews won’t be a leader to find you with your data connection off. So please tell me if I am wrong. Prove it.

        • archerian

          are you saying that all GPS signals received by the phone is routed via the mobile tower, and so without a data mobile connection it won’t work?

          “Without a data connection no one can locate your phone.” – that’s not the case for emergency services, it’s designed to work without using the data connection. The thing to note is in emergency mode, the phone sends co-ordinates to the emergency management authority via a cell tower, but not via a data connection, it doesn’t even have to be a T-mobile cellular connection.

          Losing your phone with airplane mode on won’t trigger the Emergency mode on your phone nor send its co-ordinates to you. As part of E911, when the emergency number is dialed, it triggers sending the co-ordinates from the phone too, regardless of whether the user has a data plan or not.

        • Jay J. Blanco

          ok, but my whole point is Google Maps doesn’t work correctly without data services and you can’t find your phone if someone has stolen it. I’m giving people ideas here let me shut up

    • orlando duran

      Wtf are u talking about. That gibberish makes no sense

      • Jay J. Blanco

        Yeah it does to me. I’ve seen in situations where people die because emergency responders can’t find where they are because of they’re phones. You wouldn’t understand because your not studying criminal justice

        • orlando duran

          Again…..you are clueless. emergency responders would be able to find if they used that technology. It’s called triangulation. It uses 3 closest towers to you and your GPS to locate you. The 3 towers create a triangle and then the GPS is used to find you in between those 3 towers. You are a bafoon

        • Jay J. Blanco

          Those towers are A estimate and aren’t accurate if you have no data responders may not even find you. Your the bafoon if you know that much maybe you should know this much smh

        • Rorison Meadows

          “A estimate”
          “no data responders may not”
          “Your the bafoon”

          I think we identified the loser.

        • Jay J. Blanco

          Well hey I guess the lady that was trapped in her car that was sinking in a pond that died because responders couldn’t locate her is loser. Go figure you jack! Oh yeah she even told them the street smh. RIP

        • Rorison Meadows

          If she never had a cell phone, she’d still be dead.

        • Jay J. Blanco

          you make yourself look so dumb

        • MTN

          It’s entirely phone dependent. The ability to access your phone’s GPS is federally mandated, and uses no data at all. You can have NO data feature on your plan and E911 services will still be able to locate you. It’s possible that this unfortunate person was not using a current generation cell phone, which forced emergency crews to attempt to locate her based on triangulation- which is far less accurate than GPS (obviously).

          I’m a paramedic, my mother is an emergency dispatcher, and I sell cell phones. So, yeah.

        • Jay J. Blanco

          In kidnapping cases E911 is useless. A teenager was kidnapped in my area 2 years ago took them over a year to find the phone. The only reason that led them to find the girls body was because the phone was used. Other then that the accused would have got off. So there needs to be a better method in locating phones if stolen if someone is kidnapped or abuducted

        • IceMan

          I don’t think any phone will have an active data session if it’s underwater, even on unlimited data plans.

      • Jay J. Blanco

        It makes since I’ve studied cases where people went missing and aren’t found because of it. When you have hardcore facts and study stuff like this let me know maybe we can a constructed conversation you sound uneducated at the matter

  • Verizonthunder

    I have no problem with this as long as true unlimited data customers are grandfathered in otherwise T-Mobile needs to offer a real nice incentives to keep customers from fleeing.
    Future plans should be as follows:
    $40 unlimited talk, text and 5gb of data
    $50 unlimited talk, text and 15gb of data
    $60 unlimited talk, text and 30gb of data
    $70 unlimited talk, text and 45gb of data with score plan included.
    $80 unlimited talk, text and 60gb of data with score, jump and Vip pre-order priority included.

    • Mary

      Well I have a problem with it. You are scarying me with your way of thinking.

      • Verizonthunder

        Relax I use less than 25gb of data a month.

        • Mary

          No Im not going to. Stop scarying me and others away. Leave Tmobile please. Go back to Verizon.

    • Frankwhitess

      I think those plans are pretty good to be honest.. The $80 should be 80 gigs atleast… With roll over data.. That would definitely fit the bill… I mean, as long as they keep data roll over, we should be good…

      • Verizonthunder

        No offense that is way too much for what you expect. My brother and his wife have no home wifi and use less than 25gb of data a month.

        • Frankwhitess

          25gb??!!!! That’s just me warming my engines… It’s not me to be honest… Netflix is to blame..

        • Verizonthunder

          I stream YouTube and my brothers wife let’s their daughter watch nickjr on her iPhone 6

    • Stone Cold

      VT like those options.

      • Verizonthunder

        Thanks, didn’t take me long to figure out something reasonable. I would welcome this offering.

    • That sounds great, but I’m not sure if it will happen like that. I think if you push up each plan to the next tier, that’d be more plausible. $40 – 2.5GB, $50 – 5GB, $60-15GB (feel like it would be 10GB though), etc. Sure, I would love the plans you listed, but I’m not sure if it would be realistic for the future of what T-Mobile would implement.

  • It’s simple, TMUS will have to continue investing in more towers and in the backhaul. However, if the slowdown were not down to 2G speeds, but to, say, 1 to 3Mbps, the need for unlimited would be, I guess, limited.

    • Mary

      T-Mobile will never go limited data. T-Mobile will remain a Truely Unlimited Data Carrier.

      • I didn’t express myself very clearly. I meant unlimited data at full speed.

      • Spanky

        Do you know this for a fact?

        • Mary

          Yes I know so.

        • Spanky

          A link to your source, please?

        • Rorison Meadows

          It’s a troll.

  • J.J.

    With the alleged throttling going on for heavy “unlimited” users it appears true high speed unlimited may already be dead. Im happy with T-Mobile, and use a ton of data(15+GB) and have never been throttled, but unlimited should mean unlimited at those same high speeds, and if you can’t offer 60,70+gb(due to capacity) then don’t say it’s unlimited.

    • orlando duran

      It’s data prioritization. I use more than 40 GB of data per month, never have I been throttled once. I can tell when the tower by my house is busy as it will be slow…..if I drive 2 mIles away, no more slowness. If you were truly throttled , it would occur no matter what tower you were using

      • J.J.

        I completely understand you, prioritization for a select area seems to mean capacity in that area is struggling. I just suggest to have a complete “data strong” network that can handle larger than normal use, or don’t advertise unlimited. I’m not driving 2 miles down the road from my home watch netflix when my priority drops. Like I said I’ve never had issues but I do understand how paying customers could be upset.

  • TMREPKC

    T-Mobile does offer a 21gb data plan. It is 100 dollars a month right now which is able to be used as phone data or hotspot.

  • JaswinderSinghJammu

    Sprint might disappear with unlimited data

    • twicetheprice

      Sprint will disappear because they are Sprint.

      • Rorison Meadows

        They are just getting sad.

  • Jaramie Black

    If they get rid of unlimited data, then they honestly have nothing to beat the competition. I’ll take my money elsewhere.

    • Prod1702

      100% agree. Might as well just pay the more then with someone else that has a better network

      • archerian

        that’s why Legere says 24 months, enough time for T-mobile to build out a better network, and for him to get a golden handshake if needed.

  • thotze

    I see a few options: 1) Offer plans with no data tiers, but instead, incremental pricing (the way you get electricity billed). Say, the first 2GB are billed at $5/gb (so if you sue 1.1GB, you’d pay $5.50), then after that, say, $7/GB, and so on. Tiered pricing for higher users could work.
    2) Introduce intermediate speed tiers. When T-Mo started throttling people down to EDGE speeds, I think a lot of us had early HSPA phones that could only get 7.2MBps, tops (or even half that). It was early in the days of the mobile web, screens were lower-res so images were smaller, and a mobile webpage might be ~100kb or so. Now even modest pages can be several times that, and EDGE is a joke; you’ll die of old age before things load. So you could have say, 2GB of “very high speed” data, then another 3GB of “3G” speed data, then after that, EDGE. This would have the effect of lowering data use somewhat, as people might get kicked down to “3G” speeds but it would let those that really want higher speed could pay for more LTE-speeds.
    3) “Opt-in” congestion speed/pricing tiers. My utility company does something like this: I’ve agreed on days of very high electricity use (here, typically during the day in the summers when air con is blasting) to keep my A/C unit off for a period (I think it’s one hour out of every 4? And no more than 2 hours a day.) People could say “I don’t mind you throttling me more” for either lower prices or a discount.

  • vinnyjr

    The only people getting throttled are the ones using their phones as a hotspot for their houses internet. I dont blame T-Mobile one bit, that is basicly stealing. I use my share of data and I dont abuse it. It would really suck if we loose unlimited data because of the minority of users who are stealing data. I pay for what i use and others are really reaching for all the gusto they can get. There has to be a way for T-Mobile to keep their eyes on the customers who are stealing data and those who are really just streaming movies, videos or music from their T-Mobile phones.

    • Paul

      I agree. If it’s a hotspot or torrent situation then they should be throttled. Those of us that use a LOT of data from streaming movies, music, navigation, downloading files, uploading files, etc. shouldn’t be punished because we use a lot of data but we pay to be unlimited.

    • lsuisme69 .

      Over the weekend I was throttled…. At first I didn’t realize that I was. I called tmobile complaining of the network. I was transferred to technical support….. A very knowledgeable and straightforward gentleman assisted me. He explained that in fact I was being prioritized. He said I had used 25 gb so far and that there was no reason I should have used that much. I explained to him that John legere advertised on many occasions to come to the truly unlimited data strong network and watch all the Netflix and YouTube I want. So I made the switch. Now it turns out it was all lies. First of all I don’t have Internet in my area of any type….. I live in a rural area….. So the reason I made the switch was for Internet mainly. Well-the rep said automatically anyone who uses 5gb or more is automatically throttled…. He said it’s not noticeably at first but the more you use the slower you’ll go. I complained and asked for his supervisor…. He scolded me and said he was the supervisor and I couldn’t go higher. The moral of the story is I never root or use illegal tethering or hotspot. So it’s not correct according to the supervisor tech support guy… 5gb and your throttled. If anyone has John legere email please let me know so I can contact him on that matter

      • orlando duran

        That ” supervisor ” was full of crap. It’s data prioritization. I use more than 40 GB of data per month, never have I been throttled once. I can tell when the tower by my house is busy as it will be slow…..if I drive 2 mIles away, no more slowness. If you were truly throttled , it would occur no matter what tower you were using

        • lsuisme69 .

          Well he did call it prioritizing.. I should have asked him for his id number

        • orlando duran

          Prioritizing is NOT throttled. They are different

      • Stone Cold

        You can tweet John he will respond.

      • jmcalderon80

        Your absolutely correct about the being “Throttled” as I’m being throttled already and I’ve used 2.5gb of unlimited data. I went over and submitted a complaint to the better business bureau and some schmuck called me and said it was because I was abusing my t-mobile unlimited data. I told him I worked nights and used it for Netflix so no, I do not abuse it. I am now closing all of my 8 lines and going some where else.

  • Georgios Renieris

    I’mon wifi 70 percent of the time but I love my unlimited data. It’s great when I’m away cuz most of the time wifi sucks but if they did something big with data stash I would be ok with not having unlimited data. Although I’m keeping this till they tell me I can’t have it anymore.

    • Alex Pilaia

      Should make data stash with all its simple choice customers, not just the ones that have a 3GB+ data plan… this would push customers off the unlimited data bucket, since they could reuse all the data that havent used yet.. :)

  • Stone Cold

    As long as they make it affordable I have no issues with unlimited data dying off. As the would be less abuse of the system.

    • Mary

      Be quiet dude. You scare me.

      • Stone Cold

        Oh well

    • Frankwhitess

      Dude… What’s your malfunction?? I take it your must be a t mobile board member or something to care so much for saving data…. Are you getting a bonus check if customers don’t use much data?

      • Stone Cold

        No problem here nor am I board member. 10+ subscriber. People freak out over the aspect of unlimited data dying. There is such an abuse being placed on the current system and as things change business models do also. Unlimited data as we know it now will have to change also. As we get closer to the 5G era it is simply unreasonable to expect things to remain the same.

  • Paul

    If they move to an all limited data setup they will be just as bad as AT&T and Verizon. That will make the entire “uncarrier” movement moot. There is likely a better solution.

    • Michael Barnes

      Exactly
      that is what seperates them from the other guys and if people are abusing the system torrents they should be throttled

      streaming youtube movies and work files and video chat uses data but should be allowed with out throttle

      • Chris

        I don’t know why a lot of posters in these threads assume you have to be downloading torrents to hit 50+GB. We don’t have cable TV but have several Roku’s streaming on WiFi with various channels. I have found our phones to be more stable using LTE and batteries last longer too while not completing with household use of the WiFi. With 4 lines we hit between 20GB and 130GB depending on the month. But nothing against the TOS.

        • Michael Barnes

          Exactly

          This is what i am syaing if your using your data properly like you and use alot of data go for it i use about 30gb on the low end a month with just my phone and tab always hits its adttional 5gb itself before throttle

          But people running torrents or going against the tos using huge data in congested areas should be throttled if there the problem

        • John Wentworth

          Agreed with 2 lines me and my wife have hit 30 GB in a month.
          We don’t normally turn on WiFi for essentially the same reason it tends to drain our smartphone battery and we run into less issues.

          If you live near a congested tower that may not be feasible though with all of the people who are breaking the TOS and the fact that it’s very difficult if not impossible to tell the two types of users apart leads to them being treated the same.

      • John Wentworth

        The only way that T-mobile can continue with unlimited is if they get much better at isolating the abusers who use it as a home internet connection or the make it more inconvenient to do so.
        Unfortunately due to technicial limitiations, proxies and vpn it’s very hard for them to get better at spotting people who abuse the system.
        That’s where de-prioritization comes in, they can’t identify the people who are tethering with sufficient accuracy so they de prioritize heavy users on congested towers to limit the effects of these people who are abusing the system.
        Unfortunately this affects a very small subset of users who aren’t using torrents or tethering illegally, but their usage is high.

        I think if we eliminated the users who are trying to replace home internet, torrenting and tethering illegally unlimited data would be viable.
        De-prioritization of heavy users is the best and only alternative at this point.

        But people still claim throttling, at some point is may be better to just give in and get a high limit 20 to 30gb a month or something like that and do away with unlimited.
        As always the few bad apples will ruin it for the rest of us.

    • Ordeith

      I’d like to see them go the other way and just offer unlimited for $60 a month or so. I don’t think their network could take it but it would be really uncarrier to essentially offer one simple off contract plan, unlimited for everyone.

      • Mike

        T-Mobile needs to decide if they want to compete with Verizon and ATT because if they do they’re gonna be forced to get rid of unlimited data or raise the price in order for the network not to become so congested . If T-Mobile is fine with being an alternative to ATT and Verizon then I believe Unlimited will stay but prioritizing will stay effective

  • Michael Barnes

    As long as we stay grandfather i am fine i dont plan on ever changing and if they get a better network like att and verizon i would never need to

  • wirelessnet2

    What T-Mobile really needs is 1. More spectrum (so that the network can spread out the load better over different frequencies) and 2. Maybe a denser network where there is more load. Like maybe have towers closer together and/or the use of picocells in really high load places (like inside malls, in train stations, near big game events, …etc). When i think of T-Mobile, I think of fast, unlimited data. In my area, speedtests go up to 120 Mbps. If unlimited were to go away… *mind blown

  • Brent

    Using data abroad has been extremely problematic for me. We are on a corporate Simple Choice plan and I have been to London, Ireland, Paris, Southern France, and Montreal in the past year, and have had great difficulty getting data to work at all. T-Mobile claims I’m provisioned correctly, but I nearly always get the message “Cannot subscribe to a data network”, or something to that effect. This, even after receiving the text message welcome as I enter each of these countries that I am covered and have data access, with a link to purchase additional higher speed access. Granted, I’m using an iPhone 4, but the 2G networks used by these carriers should be supported by my phone. I even have had this issue when roaming to places like Iowa City or Wyoming, where there is essentially no T-Mobile coverage.

    Voice and text do work without issue.

    Has anyone else had this experience? I think that their roaming agreements must be lacking and it’s feeling like false advertising.

    • Michael Barnes

      There lots of states with little to no roaming coverage like west virginia i am virginia and hit huge areas with no roaming agreement

      Ive been to australia sydney and out it the sticks no problem connect coverage is spotty i think its your phone each country and network uses different frequencies your phone might not have the correct band for that network

    • VG

      I haven’t had any problems with data roaming using T-Mobile US in western Europe. Your iPhone 4 may be too old. I think I have been connecting to 4G/LTE signals for data, but data speed is throttled down to 2G or 3G levels. This is different than being connected to the native 2G or 3G data signal. I am not certain this is your problem, but I had no issues using a T-Mobile Galaxy S4 last year.

    • Melissa Cardenas

      i had the same problem with my tmobile G3 in mexico city. It only happend once i got off the plane i took out the sim n restarted it and it helped once i turned it on i got full bars 3G “MOVISTAR” and the welcome txt and data and calls worked fine aferwards .

    • Cam Bunton

      Funnily enough, I have that issue right now. The G4 Preview unit T-Mo sent me has a SIM in it that can’t activate data roaming. I figured it’s because they restricted it on purpose.

  • William Burr Winans

    I have this feeling that T-Mobile is going to increase the Unlimited Data plan to $100 and on $80 they will give customers about 30 GBs of data

    • Michael Barnes

      I would be fine with that even if they get rid of unlimited data and throttle all users at some point they have to increase the trottle speed atleats to 3g speeds 2-6 mbps

      • John Wentworth

        You won’t see an increase to 2 – 6 mbps for the capped speeds.
        the capped speeds have to hurt a little, or else they won’t entice you to upgrade to a higher plan at 2 – 6 mbps you can essentially do pretty much everything you can do unthrottled.
        A bump up to 256k to make browsing a little easier might be feasible your not going to get over 1 mbps as at that point you can start to do things that take a lot of bandwidth like watching videos

  • As long as WiFi technology is around like we have to calling and texting via WiFi for us T-Mobile users, and of course WiFi for data, I’m okay. Also, if the data cap limits are around 10GB-20GB for a reasonable price, priced at what unlimited plans are now, I’d be okay.

  • Chris

    One thing that would suck customers away from T-Mobile is matching their “unlimited” plan and after you use your bucket of LTE you call back on legacy networks. Even if T-Mobile were to do away with unlimited LTE I’d still stay because of that feature along with the price. But the unlimited is what people right now will use to justify the poor coverage compared to AT&T and Verizon when you get away from cities. I still get no service in I85 at the VA/NC border.
    If the day comes where the service footprint is the same and the data options are close T-Mobile will still have pricing and customer service working in their favor.
    I would also switch down from 4 unlimited lines to less LTE if the fall back as HSPA maybe for the next x amount of data. Not sure if the’s possible but iggy back matching GB in HSPA and then go to EDGE so I would get 3GB of LTE then a little bit slower with 3GB of HSPA so I can curb back heavy use and then if I don’t I get smacked with EDGE. Or once 700mhz and hopefully some 600mhz gets added maybe HSPA will be the fall back instead of EDGE?

  • Benny

    Data plan 2.5GB, 5GB, 10GB and 20GB

    When congestion happens, all users competing for the same bottleneck need to be throttled to 4 tiers of speed according to utilization rate ([used data]/[purchased data]) dynamically. The lower utilization rate, the higher speed.
    128k (mail, IM, mobile websites)
    2M (SD video, web browsing)
    6M (HD video)
    12M (FHD video)
    Users are allowed to purchase refill data pack to reset utilization rate.

    This allows users to enjoy high speed even they used up their data if there’s no congestion. To encourage people to purchase higher price plan, T-Mobile can limit their speed if utilization rate is too high. For example, 6M if 2x, 2M if 3x, 128k if 5x.

    • Nick

      Interesting idea. I like that.

  • Volker

    I’m more interested in whether the two years is from when you first got the unlimited 4g speeds, or from when they discontinue it.

  • Sean

    As a current unlimited data user, I’ll be pissed if they don’t grandfather us current users in.

    • Clippers FANactic

      Yea at the very least all current customers should be Grandfathered!!! (If they T-Mo wants to return to carrier like LOL)

  • NinoBr0wn

    Speculation is fun!

  • Rorison Meadows

    I love lamp.

    • DKBNYC

      It smells like purple.

  • TBN27

    I enjoy the unlimited data plan I have now. But I noticed that I don’t use more than 10 gigs a month. So if they took it away and added data plana with nice GB allotments, u wouldn’t mind the disappearance.

  • Irfan

    FCC is watching , and they are planining some more rules ,i belive one day Verizon and AT&T will start rolling Unlimmted data , its just a time to time game , if for example Goverment change and ease taxes and regulaion i believe many other companise will try to jump in , but the more companise stay away because of the huge size of the country where in europe they can make better money with small budjet , many european countires cellur network offere super speeds …its all about time

  • Goat

    Watch as soon as Sprint or T-Mobile drop unlimited, Google Project Fi takes off with an unlimited plan. XD

    • Mike

      I doubt it since they pay T-Mobile and Sprint money for wholesale data and to use there towers

      • Goat

        Would be awesome though :D

  • GinaDee

    If they do I’ll disappear too from T-Mobile’s billing system and back to AT&T.

    By then AT&T will have all that new shiny AWS3 spectrum up and running.

    I’m hoping T-Mobile doesn’t however I’m also aware that Unlimited isn’t sustainable forever especially as the future of all devices will be connected and data usage will skyrocket. Every toaster, fridge and car will need a SIM and a data plan

    • Mary

      How do you know that? Truely Unlimited Data is going to be remaining forever. I was just on the one with T-Mobile earlier today, and from what I can read right now is all of this jibber jabber talk about T-Mobile getting rid of Truely Unlimited
      Data is all he say she say talk.

      • Mary

        phone*

      • Mike

        Sure a customer service rep really knows what’s going on in the corporate headquarters

        • Mary

          No not just customer service, but the CEO himself along with the Supervisors telling such information. Try again please. Thank yous.

        • Mike

          Yeah u spoke to the CEO over the phone when dialing 611

        • gmo8492

          He’s on Twitter and multiple times stated that unlimited data “ain’t going anywhere”.

        • Mike

          Of course the CEO will say that in order to keep adding new customers and so that current customers won’t jump ship. The more customers T-Mobile add the more then likely choice T-Mobile will end unlimited plans and just offer higher GB plans like 20-50 GB .

        • gmo8492

          Here’s the deal, worst case scenario new customers can’t get unlimited data, but current customers will keep their plans because they’re grandfathered in. Verizon got in trouble with the FCC last year because the few million or so customers that still had an unlimited data plans were going to be forced to the regular mobile share data plans. The FCC told them they couldn’t do that and they retracted their decision. Yet they were arguing that the terms of service didn’t apply since mostly everyone with these plans no longer had an active contact and they had the right to change someone’s plan without their authorization. Tmobile is quite different.

        • Mike

          Verizon situation was different they were also throttling unlimited data users after 5GB and T-Mobile only guarantees your current plan for 24 months if the plan your on is discontinued. The only thing grandfathered is the price you pay in case if T-Mobile decided to raise the price.

        • Mary

          Mike seriously just be quiet because yes I actually did speak to the CEO in person and is really really best buddies with him in person. You seriously do not know whatever it is that you are talking about. It had nothing to do with me mashing 611 on my freaking phone you big idiot that is a craver for Sprint. Go hop ship to Sprint. Just because Sprint is going to be ending Truely Unlimited Data does not mean that Tmobile will be doing the same exact thing. I am about sick and tired of your lies, hate, jealousy and stupidity about what you on our T-Mobile family here. John Legere has never once lied to all of his customers(including me being his real life bestfriend that has crossed by him on multiple occasions in New York City). So please answer me? What made you think that you can come right on this tmonews website blog, just so that you could scare others away from the Uncarrier movement? You are one pathetic sick animal that just simply enjoys pissing all of us off. Seriously you are starting to worry me. And guess what? I even told Tmobile to check out this whole blog deal about people like you so claiming that Tmobile will eventually end Truely Unlimited Data. So go sit down and be quiet dude. Just please stop talking. You are annoying and pathetic.

        • Mike

          Wow u wrote all that to prove your best friends with T-Mobile CEO and Execs now I really believe you.

        • Mary

          Guess what buddy? Tmobile has already checked out this blog since yesterday. Its people like you that just seriously needs to stop telling lies. Goodbye Sir.

        • Mike

          You lie so much that your starting to believe your own bs

        • Mary

          All lies and seriously you are freaking silly and annoying. Goodbye dude.

    • TK – Indy

      Yes, it is impossible to manage in the long term. It is rare to see someone who is not looking at their smartphone, anywhere. Grocery store lines, elevators, bathrooms, sidewalks, malls, anytime they get a chance, no one looks at anything or anyone around them anymore. As those feeds become 4K, 8K, whatever res is next – the data needs will just increase exponentially.

      • Mary

        Liar you dont know what you are talking about. idiot. Why do you think Uncarrier is here now, you liar??

  • Jess

    Hmm when their network gets faster??? So is it safe to assume they will never get rid of Unlimited Data? LOL… Ay ay ay…

  • Bradley Karas

    I could see price increases for Truly Unlimited before we see throttling and capped plans…the low prices are nice but I’d be willing to pay more for unlimited..its still way cheaper than Verizon or ATT…but I think this is really far away at this point.

  • Jason

    Once something is commoditized, it doesnt ever get undone. Western free market capitalism is about constantly upping the bar of what is standard at a price point. You will never in your life again pay for minutes of talk time or text messages. Capacity for data will only keep increasing over time. And data usage wont permanently keep rising per user. Like everything else, it will stablize then remain relatively constant. People thought minutes would forever increase exponentially, they didnt, they thought sms would increase exponentially forever, it didnt. At aome point there is only so much data one can use per month on a smartphone. And in the mean time until we reach that stage, spectrum is constantly being auctioned and repurposed and spectrum is being used more efficiently. The long term trends are pretty set. Data will be cheap like everything is cheap after a while.

    • Clippers FANactic

      Well said!

  • Andrew Singleton

    How about $2 per gig, with the (free) option to limit that for yourself. moms and dads limiting their kids to 10gbmonth and only paying for what they use? true uncarrier. and if you have people using their phone as their home internet, they will pay the price. winwin.

  • Tony Howard

    As a recent T-Mobile convert who dropped Sprint after 15+ years, I can say Sprint and unlimited do not belong in the same sentence. The very suggestion is borderline false advertising, at least in the Raleigh Durham area. Where other carriers stopped or slowed data after a certain amount, Sprints speeds were consistently capped by a network incapable of delivering advertised speeds. I waited through Wi-Max, Network Vision, LTE – the fix to deliver a competent network has been 2 years away for the last 10 years. I gave up after my are was upgraded to LTE, I started seeing LTE indicated on my phone, and barely saw any difference in connection speeds. I don’t get LTE between cities anymore, but at least I know it ahead of time, and a prepaid AT&T sim fixes that. Hopefully T-Mobile can follow through on its promise of a total LTE upgrade this year.

    • gmo8492

      Seems like Marcelo is shooting Sprint in the foot by stating that they could no longer offer unlimited data. Especially since they have been struggling to gain momentum and the only thing that is worth switching for is having unlimited without worrying about paying overages and counting every megabyte you go over. It’s really something that gives you peace of mind when using your mobile data.

  • kanakamaoli

    “Your Simple Choice rate plan won’t go up as long as you stay a customer, and even customers with unlimited 4G LTE data will have it for a minimum of two years”…

    I might be wrong? However, my interpretation of this statement is that those who have an unlimited data plan will keep the price for a minimum of 2 years and not lose unlimited data . I feel this statement especially, would target people who are on some kind of unlimited promotion I. E. 2 unlimited data lines for $100.00. I don’t see anywhere in that statement that says you will lose unlimited data. It was referring to price(rate) and not the structure of the plan?

    anyone care to chime in?

    • Philz

      hmm you got me thinking to hard

    • Manny

      True. He is speaking about guaranteeing a price point for unlimited for two years. Which is probably important because they recently increased it… So people locked in aren’t affected, and because growing demand and strain on the network that’s growing fast is gonna cost more for people stream 20GB+.

      I’m in agreement.

    • williejackbrainer

      I know the unlimited data plan won’t change for me. I’ve had it for like 5-6 years paying $20.00.

  • Mr. Brown

    I think we should talk about limiting speeds instead of limiting consumption. It costs the same amount of money to move x number of kilobytes as it costs to move y number of kilobytes — it doesn’t necessarily cost the same to provide a particular speed of service. Traditional internet providers limit speeds (although they’re getting into the business of limiting consumption) and providing different tiers for different prices – this makes sense and it saves network resources for people that want to pay for them.

    • TK – Indy

      Can’t be done with wireless due to environment, spectrum, mobile connections, etc.

    • The faster the network, the more efficient it is, because people can get on and get off. Throttling is actually bad for the carrier, because it keeps network utilization higher than it needs to be.

      • Joseph M.

        Throttling is obviously not bad for the network, or T-Mobile wouldn’t offer unlimited “2g” (128 kbps) practically for free.

  • TK – Indy

    I have a older plan with the “unlimited guarantee” that Sprint no longer offers. As long as I don’t change my plan, I have unlimited for life. I guess I am never changing plans.

    • Philz

      Same here I’m never changing my plan on T-mobile

  • Zach Chadwick

    For Me, I Love T-Mobile because of their Unlimited Data, and their network innovation. It’s amazing. So, if T-Mobile were to get rid of Unlimited Data, I would lose my love for it. I’m here for a reason, to be a part of a Growing, and Amazing Nationwide carrier with clear goals. I don’t want to be a customer of a greedy bastards ran company.

  • Philz

    Current Unlimited data plan holders with tmobile are grandfathered in so no worries says CS.
    With apps like Periscope becoming very popular unlimited is must have.
    Ive only been using app for a couple days finding it to be highly addictive burning 2.5 GB lol

  • Jay Holm

    Carrier aggregation really should help maintain plenty decent speeds, and keep unlimited data, also carriers should deploy pico-cells!

  • TK – Indy

    Clearly, it will be T-mobile that struggles with this first, because they have the least spectrum and a average data use per customer that is already more than twice any other company and increasing rapidly. So less of a pie to go around among people who eat a lot more.

    • Aaron Davis

      While T-mobile has less over-all spectrum (especially in the lower bands), the high frequency spectrum they use for LTE has a higher maximum throughput just because it’s a higher frequency.

      Also, in many places they own adjacent spectrum allowing them to do wideband LTE.

      The backhaul feeding the tower will clog up before the radio transmission does.

  • lsuisme69 .

    The whole reason I joined tmobile from Verizon was the unlimited…. Obviously everyone knows that tmobile is no where near Verizon or Att pertaining to coverage….. But it was OK because having unlimited data in an area that I have no access to any broadband made up for the coverage especially full bars lte with download speeds averaging 40 mbps. That has all changed recently. Tmobile has deprioritized my data. After I go over 5gb my speeds avg 12 mbs which is still ok but clearly a lot slower. After I reach about 20 gb data that’s when the real big difference maker comes. Tmobile boots me off of lte altogether and drops me to 4g hspa+ and CDMA 3g…..with download speeds as slow as 1mbs or slower sometimes. This is a fact. And I will start recording it with my other phone that I have with cricket for proof incase I ever need it. Other than that I love tmobile for the most part ……well for the first 20 gb anyways.

    • Justin Smith

      I use way more then 20gb and have never been de prioritized… It is all case by case, it depends on network congestion among other factors. While I may be thrttoled at 60 you could be at 10

      • lsuisme69 .

        I definitely understand that. Just wish they would have outlined that before I switched. Yes I know they have it in little tiny letters on the contract but come on now … legere bragged and said come on over data hog’s and stream Netflix and YouTube till your bellies full. Well I did …. and I really figured the tiny print wouldn’t come into effect until you reach like 500 gbs or something. I had no idea that 20 gbs was considered alot. Especially since I really only watch about 10 Netflix movies a month Although I do watch YouTube daily for about 30 minutes. Anyways I just wanted to rant….cuz it gets aggravating when I hit the play button on Netflix and watch them 4 to 5 bars lte drop to 2 bars slow 4g. Please broadband come to my area and save me lol. I’m out

        • Justin Smith

          Yeah I’m with you on that! My home internet according to speedtest.net is slower than 72% of the US… So I use my data on my phone mainly.

    • Jenny

      I’d like to point out that it’s not CDMA 3G. Only Sprint, Verizon, and US Cellular use CDMA. T-Mobile uses HSPA for 3G. :) That being said, I’ve never experienced throttling. I use over 20mbps and still get ~35mbps down.

      • lsuisme69 .

        You are correct. I meant to put wcmda which tmobile and Att both use as a 3g technology . I will try to correct it.

    • Ozgur Sen

      This is me

      https://drive.google.com/file/d/0BxqgT0fVmhhARnZDeUxFSmtLeEU/view?usp=sharing

      I have a screenshot of the usage. I actually reached 49.9GB Yesterday.
      Never got de-prioritized.

  • Kyle Thompson

    i think we’re a long way off from this happening. TMO can’t afford to lose momentum, which in large part is coming from new customers with Unlimited plans as the carrot. Maybe something will have to give in the future, but rare is the company that can take something away like that without at least grandfathering new customers in. I locked in the $100/2 family Unlimited plan. that is supposed to be forever if/until I change the plan. That’s not the kind of thing a company can back out of down the road. You can stop offering it to others/new customers (at your own peril if you’re TMO), but you can’t take it away from those who have it (or throttle/tier set up so bad that’s what happens anyway)…not if you expect to keep business.

  • Jason Crumbley

    “When you need unlimited data most, due to content providers offering more an more, and cloud services, we’re going to take it away.” Sprint

  • iMotoXperiaGalaxy

    Unlimited data is ridiculous! Get rid of it!

    Haha!

    • Dylan Aarhus

      He’ll no I don’t really want to change to Verizon or att keep the unlimited data plan I use like 50 gbs and I never get throttled

  • Lawrence Preiser

    There’s one answer…dish network.

    • KlausWillSeeYouNow

      Right.

  • Mac Oh Noez

    im fine with them dropping unlimited. that just means that i will no longer have the 80 dollar plan and just get the 40 dollar plan. and use wifi more.

  • MastarPete

    So the carriers are crying foul because customers are actually trying to use the unlimited service they are subscribed to?
    While simultaneously holding the rest of their customers back by offering pitifully small data pools, that make heavy users sound like thieves, on networks that are capable of serving said small data in a matter of minutes or hours…

    Seems legit.

    Tech news site: “4k video streaming is set to put even more strain on data networks.”
    Cellular carriers: “Time to end unlimited plans so we can cash in on early adopters. Who cares if we stifle customers ability to use internet services that consume more data, we’ll be printing money from overages!!”

    How about people leave the torrenters and tetherers alone and complain to the carriers for not doing more to build their networks denser, and actively push local government to allow more towers and micro cell sites to be built.

    However I’m afraid that still wont solve the underlying problem, which is the sorry state of wired broadband access across a large portion of the USA. If home broadband options weren’t so terrible, fewer people would feel the need to try to use a cellular data plan as their home broadband replacement!!

    I don’t think enough people understand just how much data LTE networks are capable of transferring over the course of a month when you actually disable wifi and really try to cellular data. I’ll give you a hint, <100gb of data spread over the course of a month should be considered NORMAL.
    http://www.wolframalpha.com/input/?i=time+to+download+at+100mbps

    I switched to the recently offered unlimited plan back in December, not because I use hundreds of gigabytes of data per month – I only occasionally pass 5gb – but because it made way more sense to bump the three lines on my account to unlimited than it did if I were to switch my line to a larger data pool (I even considered the then recently announced rollover).

    Plus the way the data pools are setup, sure it's technically unlimited EDGE, but there's no way to temporarily opt out of high speed data to save it for when you really need the speed.
    for example: switching your phone to edge and streaming a youtube video or downloading apps still consumes your data pool.
    It would make far more sense if the data pools were either just for peak hours or appropriately split for peak and off-peak use. Use up your peak pool and you get de-prioritized.

    I can see the need or data pools to force people to self govern but the pools are way too small. I don't see the demand for "Unlimited Data" until data pools are increased to match what actual use would look like without wifi as a crutch and to match the transfer rates the network is capable of.

  • zx6guy

    If John has learned anything from the history of his company he’ll be an early adoptor of 5G.

  • Austin

    The day unlimited goes away is the day I switch carriers to WHOEVER has unlimited. And if nobody does, I won’t need a phone because I won’t be able to afford a data plan

    • IceMan

      While I agree with you, it’s unrealistic in this day and age to go without a dataplan on a smartphone, whether it be for personal or business use.

    • Frankwhitess
    • Irfan

      i want to add some thing about internet future , ATSC we use free to air digital television, in up coming days we can get internet on ATSC technology ,many companies will jump to offer this using television towers .
      US Technology future is bright but need to get rid of monopoly holders .

  • JTrip

    I was under the impression that he meant that our price for unlimited data would stay the same for the next 2 years. Not that unlimited data would go away in 2 years.

    • gmo8492

      Yeah there’s seems to be too much confusion going around and the editor is just fanning the flames just because Sprint’s CEO came out and said that they could stop offering unlimited data. Tmobile didn’t really clarify either, but customers who currently have unlimited data are grandfathered in. I don’t see them forcibly taking those plans away from customers unless they want to get heat from the FCC like Verizon did last year.

  • sushimane

    Im just happy to have it for the time being or forever. but if T-mobile ever decide to stop offering it T-mobile would most likely offer a good deal for data probably better then att and Verizon etc. Dont get me wrong im gonna miss it was spoiled with fast speed. when i first started with T-mobile 7 years ago coverage was ok not great but now its great. but let’s cross our fingers that everyone that has the unlimited 4g lte can be grandfathered in lol but sense there’s no more contracts i dont know how it would be. oh well.

  • KlausWillSeeYouNow

    The future is unlimited. It’s one of the huge differentiators between T-Mo and the competition, particularly as compared to the Big 2. It would be a grave mistake to stop unlimited, especially after 24 months. Customers would feel so betrayed – especially the new ones.

    • Not Really…

      Not Really, as I was recently told by one of the T-mobile representatives. It is the price of doing business. Simply said, Tmobile is aggressively targeting new recruits (customers) and it is there right to do so…

      • KlausWillSeeYouNow

        Your comment made no sense to me. I don’t think it’s even related to what I was saying.

        • Be Nice

          Really, Really..and By the way, neither does your comment. Be Nice…

        • KlausWillSeeYouNow

          I was very nice… I think your general mode of speech confuses me…

      • samagon

        one of the big reasons customers are flocking to tmo is unlimited. take that away and the customers will leave again, and new ones won’t see a reason to join. just as it’s the right of a company to attract buyers, it’s a customers’ right to choose who to buy from. and with no contract, month to month style system, they’re far more mobile, mobile users than they’ve ever been in the past.

        besides, there’s disruptive companies out there like google offering the project Fi. tmo only has to say the word, and I’ll take my nexus device over to google and get on their unlimited plan.

    • Nick

      I can assure you, if TMO drops unlimited, Ill switch to ATT the same day. ATT coverage and network reliability is sooo much better than TMO where Im at (Oklahoma) – but the lower cost on TMO and unlimited data keeps me with them. I have good LTE service in the cities, but even with the expansion its really hit or miss outside OKC/Tulsa metros, and I dont expect it to improve all that much. So yeah, if they do away with unlimited, Ill def be jumping ship.

  • JR

    Well Sprint’s signal and data speeds are crap. A shame because a couple of years ago, they were quite good. They are basically shooting themselves in the foot. More suscribers to T-Mo. If T-Mo drops the unlimited data, what’ the point of buying a smartphone? I’d rather use a dumb cellphone for my calls and keep my broadband at home. Their loss.

    • IceMan

      I think of it this way; Sprint and T-Mobile will continue offering unlimited data as long as the pros outweigh the cons. T-Mobile and Sprint can’t compete on national coverage or reliability, but they can offer valuable incentives that work for most people. However, these incentives come at a price. Once T-Mobile/Sprint have equal coverage to the big two, they will eventually cut off unlimited data as the selling point will become about coverage.

      • orlando duran

        Tmobile is number 3, they have increased thier coverage at a rate that the industry has never experienced. Sprint hasn’t had truly unlimited for a while

        • IceMan

          What? Sprint’s unlimited plans are just as unlimited as T-Mobiles. Yes, T-Mobile grew but knowing that 70% of the market share is currently with carriers that have great rural coverage, my point still stands.

      • Mary

        Never that to start with. Truely Unlimited Data will not be disappearing no time sooner. Trust me. Why do you think that they came with the whole Uncarrier idea dude? Yeah that is exactly my point. Stop trying to scare me including everyone with that (they will eventually cut off Truely Unlimited Data once they have equal coverage compared to what AT&T/Verizon really has) statement. Yes their coverage will be a little similar to the big 2s, but at least you have enough of a big coverage to make use of(especially for those that do not travel very often in so and so particular rural areas).

        • IceMan

          If T-Mobile continues to grow, they’re not going to be able to afford to offer unlimited data. If Verizon/AT&T started offering unlimited data to its 100M+ subscribers, the network would fall to its knees.

    • calvin200

      I don’t see Sprint dumping unlimited before TMobile considering the strength that TMobile is showing.

  • Noremacam

    I think, if they need to manage bandwidth better, it’d still be less of a hassle to:

    1. Not charge people for going over their data. This made me hella paranoid with verizon of using my own data.

    2. Give way more data for the money. At least triple/quadruple what att and verizon do.

    3. Only throttle data when data limit is reached, rather than shut it off or charge more.

    3. Give an option to pay a one time boost for more unthrottled internet. Again make this cheaper than the competition.

    There’s a lot of delusion that wireless spectrum has enough bandwidth capacity for everybody, but when it runs out, I think people would demand decent latency more than they do raw bandwidth. If unlimited data was bringing the speed to be nearly unusable, then they should do something to keep the data usable. There’s only so much spectrum in the air, and only so many radios we can add to a single device.

  • samagon

    They need to let users tier different bandwidth speeds then also, just like they do for connected service.

    I’d gladly pay $70/month for 10gb of data throttled to 3mb/s (throttling farther down to 2g after the 10gb cap) vs $80/month for unlimited data not throttled at all.

    When I was capped at 5gb I would loath the end of the month, the last day or two I’d go from blazing fast to 2g. just give me a decently fast speed for the whole month and a ‘cap’ I will never reach.

  • yankeesusa

    If they got rid of unlimited which they probably will in the next 2 or 3 years if not sooner and didn’t replace it with better plans than att then i see many people leaving tmobile, including me. I would just go over to att.

    • Justin Smith

      Why AT&T?

      • yankeesusa

        Because their pricing compared to Verizon is better and their coverage is decent. Plus it’s gsm. This is only if T-Mobile can’t keep up or really messes up pricing.

    • Mary

      That right there is a lie dude. T-Mobile is not going to be getting rid of Truely Unlimited Data. You must be talking about those with that promotional deal. You might want to recheck into that as soon as possible.

  • What I Think

    I blame this on you. The ones that want used Tmobile as there personal home Internet and stream and download. When we lose unlimited data this will be your fault.

  • KoseKid

    Why have the ads taken over TMo news?! I used to send people here all the time, but it’s so frustrating trying to navigate around this site now…

    • Justin Smith

      Couldn’t have said it better myself! I hate how if I scroll down to the comments when the page first loads it takes forever to load, on top of the page being pushed down by the 1000 ads!

    • ChiDJ

      That drop down BMW ad at the top of the page is THE worst on mobile/iPad.

  • This is exactly what I said when they started with unlimited data. Frankly it’d be good for (almost) everyone if they did get rid of it. The guy that doesn’t have a home internet connection and uses T-Mo to watch Netflix at home is also the glowing it down for the rest of us.

    • Frankwhitess

      Well well well… I take it you are a t mobile board member… Only a board member would write the type of madness you just wrote… Limit data ?? Hey captain genius, … Some of us don’t have wifi nor are home to do the things we do which is why unlimited makes sense..

      Let me guess, when corporate head guys buy private Jets and buy huge mansions of your limited data plan, your okay with that rite??!! I take it you was born with a golden spoon so having to rely on just your phone for data because you are struggling is something you are oblivious too… It must be nice to never know that feeling..

      Bravo on your comment board member.

      • elthesensai

        Excellent reply to a dumb comment. Of course carriers can support unlimited data. Way to put an idiot in his place!

      • John Smith

        You are the cheapskate free rider that ruins things for the rest of us. Enjoy Netflix from your cardboard box. Maybe if you got a job you could get a broadband connection.

        • Frankwhitess

          Cheap skate ?? I have 8 lines all with Unlimited data and 4 tablets… How am I a cheap skate??!!

      • Not even a share holder, just don’t like it when abuse ruins it for everyone.

  • tommest

    When that happens lots of people going to leave. Tmobile employee’s going to complaint. Eventually tmobile will hire a new president/ceo.

  • ProJecX

    Here is the problem. Smartphones now have 1080p and even 1440p screens running video like youtube and netflix at native or near native resolution. The bandwidth required to stream all this is beyond not just the cell networks but the intire world’s internet, and it is nearing overload.

  • elthesensai

    I remember when carriers used to say unlimited minutes were impossible to support. That selling minutes was a way to avoid downgraded quality of service. Now the data is the pull all of a sudden these carriers can support unlimited minutes but it’s data they can’t provide unlimited. Seems to me data is the new minutes. Of course carriers can support unlimited data and the government can help with that.

    • John Smith

      Uncompressed G.711 voice is 64 Kbps. Voice traffic is just a trickle compared to streaming video, or using T-mobile unlimited data as a wireline internet replacement. You’ll get many hours of telephone calls out of 1 gigabyte of bandwidth. There are plenty of carriers that will give you unlimited data at 64 kbps. Unlike voice traffic, the demand for data is only going to keep going up year over year.

      The government can’t wave its magic wand and suddenly revoke the Shannon Hartley limit of bandwidth per slice of spectrum. Your going to get slow cheap, unlimited data like Sprint, or expensive fast unlimited bandwidth due to the vast number of microcells it would take to construct a network to cater to data hogs.

      T-mobile is just barely profitable as is. They are likely not to get more spectrum any time soon. Unless you want to start paying more money, T-mobile is going to have to throttle or eliminate unlimited data before it their network degrades to the point were it’s the same as Sprint.

      • elthesensai

        It’s the same pains carriers cried about in the 90s. We can debate the technology behind how it works just like carriers did with the minutes but the bottom line is that carriers said it couldn’t be done and it worked out at the end. Government doesn’t need to wave a wand, they need to change the way spectrum is worked out between companies. Guess we can agree to disagree.

        • Technology changes, usage patterns changed, and more spectrum became available. But it’s still finite.

      • Actually aren’t they still losing money but growing share?

  • StankyChikin

    The most people on mobile should need is 8-10Mbps I don’t know why the carriers don’t just cap it there…

    • Speed is good for carriers, the faster you get what you’re downloading, the more other people they can get on. So even though the speed doesn’t matter to the consumer it matters a LOT to them.

  • a d00d

    I feel the need to point out something no one here has mentioned: there is more speed available, right now with present technology, in just ONE strand of optical fiber than in ALL of the radio spectrum (DC to terahertz) *COMBINED*!! The cell carriers are only able to utilize a small fraction of it, and then usually under pretty lousy conditions, which is where a big chunk of the patent pool on various radio technologies lies. There simply isn’t enough bandwidth to go around with how things are, no matter what you do.

    The problem is two-fold: first is that the landline carriers (phone and cable duopoly in most cases) won’t do Fiber-to-the-home or business rather than just the curb; likewise, it’s extremely asymmetrical. Where I am, the phone company has given up deploying fiber unless a business is willing to pay big bucks to run it into their premesis; good luck to your home. I myself get more bandwidth from T-mobile than we do from the 3 combined T1’s we have running in here because we can’t get cable. And don’t forget, most cable is capped these days.

    The second problem is Hollyweird: they are so absolutely, insanely paranoid about you being able to copy everything they constantly fight against new tech or common sense. This is why everything is streaming: it’s just another form of broadcasting. Do we really need to watch 3 episodes of “Big Bang Theory” simultaneously on local and cable/sat channels? And the satellite providers get their signal just like the cable providers do: off another set of satellites. If you stop traditional broadcasting and just uplink a program once every few months so that people who want it can DVR it (or equivalent) you could re-dedicate most of the commercial satellites out there to internet access where people can’t get it otherwise, or even eliminate them. Likewise with internet streaming: CDNs help, but ultimately the end provider (cable, phone, wireless including cellular, etc) must provide the final connection, again and again. With a popular show like Game of Thrones, you could have multiple streams of the show running through a network! It’s a gigantic waste of bandwidth, and if we could get rid of all this streaming and just DVR (again, using that as a general verb) a show when it comes out it would save enormous amounts of bandwidth and networks, especially wireless ones, wouldn’t be being brought to their knees.

    Unfortunately, for some reason Hollyweird has our politicians (in all or nearly all first and second world countries) by the nuts despite only producing a tiny fraction of the GDP. Most problems can be squarely blamed on them.

  • David Roberson

    It doesn’t seem like that complicated of a problem. The phone companies should be asking “What can we do to limit data usage?” Well, the answer is to not make the user rely on the wireless network for internet service. Simple solution. There is a dozen wifi connections around you at any given point in your transit through any city. Simply making a deal with internet providers to provide internet through the wifi systems would fix the problem. There is enough bandwidth that every person could be watching netflix and downloading a file at the same time. Nearly every house and every business in the country has a wireless router. I’m sure many businesses would appreciate free wifi for their customers without cost. Every major business already does this. Streamlining the process so it doesn’t ask for a sign on or agreement and making it automatically connect would fix the issues. My Samsung does a good job of switching from wifi to cellular tower without noticing. Sure, the phones might need to be a half ounce heavier to get the battery to keep up with the extra strain of the wifi. I think we can all deal with that.

  • Spencer Walker

    How about fair throttling like 1mb up and down seems fair too me

    • jazneo

      problem they want people buy data. that why never give 1mb up and down

  • NardVa

    Unlimited is Over. T-Mobile is depriortizing aka throttling people who hit 21GB on the unlimited plan. Once you hit 21GB, video streaming Youtube, Netflix, etc is impossible.