T-Mobile KickBack enrollment will end after April 12


After being available for more than a year now, T-Mobile’s KickBack enrollment is coming to an end.

T-Mobile has updated its KickBack support page to say that customers can enroll in the feature through April 12, 2018. T-Mo confirmed to me that after that date, KickBack will not be offered to new lines. Customers that are already enrolled will be able to keep the benefit as long as they’re on a qualifying rate plan.

As for why T-Mobile is ending KickBack enrollment, here’s what the carrier had to say:

“KickBack was designed for customers who didn’t want to use a lot of data – but our customers love data. T-Mobile customers use more data than anyone else in the industry and as a result, we’ve seen very low customer activation. We have decided to instead focus on features that more customers want.”

KickBack officially launched in January 2017 along with the new T-Mobile One plan with taxes and fees included. If you enroll in KickBack, T-Mo will credit you up to $10 per line if your total monthly data usage per line is 2GB or less. The feature is available on postpaid T-Mobile One voice and tablet lines.

It’s kind of disappointing to learn that KickBack enrollment is going away, but considering its low activation and T-Mobile’s focus on unlimited data, it’s understandable that T-Mo would be interested in sunsetting it to focus on other features. The good news is that we’ve learned of the decision a couple days early, so if you think you might be interested in KickBack, you’ll want to opt-in to it using My T-Mobile or the T-Mobile app in the next couple of days.

Thanks, Mark!

Source: T-Mobile

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  • Ben

    Well we all knew that once T-Mobile gets profitable, resolving customer pain points will go down the waist side. Im sure they planned this from the very beginning. Its been nice knowing you kickback, I truly do miss all the uncarrier features.

    • dcmanryan

      Well, it’s not like it’s leaving if you’re already enrolled. Do people even read the articles anymore?? At least they’re sticking with the people that stuck with them. If they ever remove my hookup 20% off its bye bye time though.

      • Lit

        I had unlimited internet for $5/month for many years with tmobile. They pretty much let their customers keep grandfathered options.

      • Jerry Lerman

        You must be really young to be so naive about how this works. First these promotions are cut from new customers. Eventually they get removed for everyone. If YOU did read you would see that it remains so long as people remain on their current plan. Do you expect everyone will remain on their current plans through eternity, or does T-Mobile do a way with their plans from time-to-time and replace them?

        • The One

          You are correct. My current plan is less than a year old and is already “discontinued” so if i ever make a change, i have to “upgrade” to the new, more expensive plans.

        • dcmanryan

          Well duh if you change your plan of course it would change. TMobile let’s you stay on grandfathered plans.

    • Acdc1a

      T-Mobile has been profitable for years. I think you meant to say once the network catches up so will the prices.

  • Charlie

    I’m glad I’ve got my lines activated. I regularly save about 100$ a year when one of our lines doesn’t use much data.

  • Android_God

    What a joke. I save $20 – $30 per month. It was one of the main reasons I upgraded from our previous grandfather 2 gigs per month plan and took advantage of the BOGO deal on the V 30. John is a grifter and a Showman.

    • trickinit

      They’re not taking it away from you, calm down and read the article.

    • Petey07

      I upgraded my simple choice to Tmobile one with the one plus feature included in the base price. We benefited more from the new plan, but even alot more with the kickback discount because there’s months where we don’t hit over 2gb.

    • […] customers can enroll in the feature through April 12, 2018. T-Mo confirmed to me that after that date, KickBack will not be offered to new lines. Customers that are already enrolled will be able to keep the benefit as long as they’re on a qualifying rate plan.

      Which, again, as T-Mobile said,

      […] we’ve seen very low customer activation.

    • Lit

      Relax you’ll be grandfathered in.

  • Petey07

    Honestly, there’s no valid reason to remove it… they can still offer more features and keep kickback. So if alot of folks are using more than 2gb data, than why are you removing the discount if it not much folks getting the discount (meaning not much loss)

    I save $30 on my bill for the 3 lines that uses less than 2gb and is always under wifi. Now I have to enable my other lines with kickback just in case it doesn’t use more than 2gb lol.

  • JC

    So if I switch from a simple choice plan to T-Mobile one tonight or on April 11, 2018 will I have enough time to enable kickback? The numbers appear to be breakeven with Kickback and autopay versus my current plan but if I lose Kickback then it increases pricing by about $20 per month.

  • Blankenship

    Thinking i can’t take advantage of these even if I wanted to switch from my simple choice plan to the 1plan. I took advantage of the get two lines free promo last year, and they specifically said that if I make any changes to my account that the lines would convert to paid. Anyone know if switching to the one plan would apply here as well? I’ve heard so many horror stories about getting the credit working correctly for the free lines, plus I already have a free tablet and data promotion going. Worried that it’s not worth the savings either way since reps tend to totally mess up credits when making plan changes, and I don’t want to lose my corp. discount. But saving $30 a month is nice!

  • Acdc1a

    Don’t give me that low enrollment nonsense! I get kickback 100% of the time on 2 lines and at least 50% of the time on a third.

    • taxandspend

      I used to consistently get it on 3 of our 4 lines. Now it’s on 1 if I’m lucky.

  • Richard Finzel

    Glad I used the BOGO and added kickback on them. That makes both lines free… So I got 4 lines for the price of 2.

  • JStatt

    I don’t care about them ending the benefit for future customers but I have ten lines and about five of them stay under 2GB so if they take kickback away completely down the line that will be a huge bill increase.

  • taxandspend

    They should increase the threshold. Since their customers “love data”, that would benefit more of them.

  • Michael Elkin

    There goes my only reason to possibly switch to tmobile one. I have simple choice and it is cheaper than One, but with taxes and kickback factored in they are about the same, minus the HD sreaming which I don’t really use. Without kickback I will probably stay with simple choice forever or until taxes go up to make up the difference. I have 6 lines on my plan. Maybe its just me, but tmobile really needs a more permanent and cheaper option so attract old SC customers.

    • pda96

      I’m with you on this. I’m a Simple Choice customer and thinking about switching to One. However, it’s still a tad too expensive. What TMO should do is offer the $35/line for 4 lines to all legacy customers if they want to move everyone to the One plan. Right now, that special offer is only for new (i.e. non-TMO) customers only.

      • Hurlamania

        Have you called and tried to get it switched to that?

        • pda96

          Yes. I called and went to the store to double check. No go!! This deal is/was for people porting #s from other carriers only. They were willing to give me a free line if I switched all 4 Simple Choice lines to One “and” added 2 more lines (total of 7). So I’d be paying for 6 lines.

        • Charmed79

          I also tried calling to get it, no go, I’ll stay on simple choice with our 5 Lines.

    • Fifen

      I’m in the same boat. but switching with kickback would be cheaper for me. except I have a few awesome promos i’d loose by switching which puts me in a tough spot

  • Blankenship

    Kickback is nice, but I think there’s also no guarantee they won’t remove the benefit down the line. It’s not a contract, it’s a discount.

  • Jerry Lerman

    My phone is on WiFi almost all the time so this has been great for me. Is “our customers love data” so we’re taking away the discount from people who don’t use T-Mobile data the best they could come up with? Sounds ridiculous and condescending. They just want to raise their rates but being “carrier” about admitting it.

    • Stephen Clancy

      You said it all right!!

  • mikeZo6

    Tmo is slowly taking good stuff a way from customers they suck

    • Michael Calgaro

      That was my thought too. That was a perk for me to switch to T-mobile one other than the taxes and netflix. Now, I’ll likely stay on Simple Choice for the foreseeable future.

    • (J²)

      It doesn’t go away. It just is no longer available to new customers.

      • Jerry Lerman

        You only read half. It also goes away when you switch plans. Nobody stays on the same plan to eternity and T-Mobile does both terminate plans and freezes plans from taking advantage of new technologies and offerings (like Netflix) to push switching. So, today, no longer available to new customers. In the short future, no longer available.

        • (J²)

          It’s life, we have choices. If we were allowed to keep every promotion as we jump to the next, we would be paying nothing – literally.

          T-Mobile may put customers first but at the end of the day, it cannot do that if it doesn’t consider the business side.

        • TheIndieArmy

          My experience with T-Mo has been quite the opposite. I hopped on the Buy 2 Get 2 lines deal they had a few years ago, which according to the terms were to go away if plans changed. Well, now I’m on a One plan and I still have those free lines.

        • (J²)

          Yes, there are exceptions and special cases but for customers who have been with T-Mobile for 5+ years you will not be able to keep and stack everything.

          I’ve encountered something similar. I was suppose to lose promotions with a rate plan change as well but I didn’t. Unfortunately, being a customer for 4 years there’s a lot of perks I’ve had to give up to enjoy the latest and greatest.

  • TheIndieArmy

    According to the FAQ, as long as you had an eligible plan during the enrollment time, and don’t change that plan, you can call customer care to activate Kickback.

    “If I have a KickBack eligible plan, but I don’t have KickBack enabled or activated, can I still enable or activate KickBack after April 13 if my plan stays the same?

    Yes, you keep this eligibility and can add the feature by calling Customer Care.”

    • Jerry Lerman

      “…and don’t change that plan”. This is therefore a limited time offer. At some point you will need to or at least have compelling reasons to change your plan. No plan lasts forever.

      • Mark Bickford

        I haven’t found anything compelling enough to switch off of Simple Choice. Hell if Cingular hadn’t p***** me off I’d probably still be on my old AT&T 60 minutes/month voice & MMS only plan (if I could find a Nokia stick to use on it).

  • blokeinusa

    Just looked at my tmobile and there is a note on 3 of my lines that say: ” Use less than 2.0GB of data to receive a $8.00 Kickback discount” But on the PDF it does say “Use less than 2.0GB of data to receive a $10.00 Kickback discount” To Where I viewed it was under billing > plans…wonder if this is a precursor to more changes…