T-Mobile sells Walmart Family Mobile to TracFone


Walmart Family Mobile launched as a prepaid mobile virtual network operator (MVNO) using T-Mobile’s network way back in 2010. Now, six years later, it’s got a new owner.

T-Mobile has confirmed that it’s sold Walmart Family Mobile to TracFone. Terms of the deal weren’t given.

Navigating to the Terms & Conditions page on Walmart Family Mobile’s site confirms the deal, too. The second sentence on the page reads “Your agreement for wireless service branded as ‘Walmart Family Mobile Powered by T-Mobile’ is with TracFone Wireless, Inc.”

While there’s no mention of GoSmart Mobile in T-Mobile’s confirmation today, Prepaid Phone News recently discovered that GoSmart’s T&C page includes the same sentence: “Your agreement for wireless service branded as “GoSmart Mobile Powered by T-Mobile” is with TracFone Wireless, Inc.” Both Walmart Family Mobile and GoSmart’s T&C pages say that these terms took effect on September 1.

These services are still running on T-Mobile’s network, they’ve just been added to TracFone’s roster of brands that also includes StraightTalk, Net10 Wireless, Simple Mobile, and more. TracFone is the largest MVNO in the US, and now it’s getting even larger by adding Walmart Family Mobile, which is said to have around 1.4 million customers.

Source: FierceWireless

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  • Walt

    Will metro be next?

    • BreakingData

      Doubt it, they have been very happy with the metro brand.

    • taron19119

      No metro owns 25 percent of t-mobile

      • Sabrina Keyhani

        NO, T-Mobile owns ALL of Metro PCS!

        • taron19119

          That’s not true

        • Mac Nasti

          It was a reverse merger… I think… T-Mobile( a private company) bought most of Metro(a public company), then merged and become T-Mobile USA(the public company).

        • Andrew Singleton

          you’re right, but everything Sabrina said is still true. Metro is 100% a T-Mobile USA owned brand.

        • Tanner Robertson

          T-Mobile USA actually became Tmobile US hence the ticker TMUS :D

        • Sabrina Keyhani

          Tell me how this isn’t true, exactly?

        • Mr.Bean

          I guess you haven’t been following the news

        • Walt

          Didnt t-mobile own gosmart entirely?

        • Sabrina Keyhani

          No. T-Mobile Inc. US owns Metro PCS acquired 5/1/2013 while T-Mobile simultaneously became an openly traded stock company & Deutsche Telecom is the majority stock holder.

        • Sabrina Keyhani

          As I stated erroneously above, explain how this is untrue, exactly?

        • Bklynman

          Some dumbass on my job was telling people that Metro bought out Tmobile, I didn’t say anything,he was one those he thinks he knows everything,I just say to myself ok sure. LoL

        • Sabrina Keyhani

          I’m going to assume you work for T-Mobile, too? Yeah, not sure why people are questioning who owns what. In my case, like you, I think, you work for the “parent” company (T-Mobile), so, we have no doubts whom the owners are of Metro, but, the same answers are easily, enough discovered with a Google search, as I did, just to make sure the answers were easy to find. Metro holds 25% of TMO stock, whereas, T-MO owns all of Metro PCS.

        • Bklynman

          No I don’t work for Tmobile. Do you?

        • wright1bby

          Here is how the deal went down….
          The terms of the merger are unusual: technically, MetroPCS is acquiring T-Mobile in a reverse acquisition. MetroPCS will declare a 2-for-1 reverse stock split, pay $1.5 billion to its existing shareholders (a bit over $4 per share), and then buy all of T-Mobile’s capital stock by giving Deutsche Telekom 74 percent of MetroPCS. In the end, Deutsche Telekom winds up the majority owner of MetroPCS

          Read more: http://www.digitaltrends.com/android/t-mobile-metropcs-merger-explanation/#ixzz4NAsE6WPp

          The company also chose at that time to quit using the name MetroPCS as the parent company’s name and change it to T-Mobile.
          This was done in this convoluted way to take advantage of the fact that the “acquiring” company was already public and so the new company would continue to be public as long as MetroPCS was the “buyer”.

        • wright1bby

          The T-Mobile Metro PCS merger was structured as a Reverse Takeover. It is a bit confusing.
          The surviving company was technically the already public Metro PCS not the privately controlled T-Mobile. DT was the majority shareholder in the newly merged company (74%) (Metro PCS shareholders received 26% of the shares).
          The surviving company changed its stock symbol and name from Metro PCS to T-Mobile and thus the publicly traded T-Mobile was born without going through an IPO like is typically required for a company to become public.
          Metro PCS now only still exists as a T-Mobile brand and does not “own” any of T-Mobile, though the public company that was Metro PCS is now the public company T-Mobile.
          Clear as mud?

        • Bklynman

          Yes,this has made it as clear as day!!! LoL!

        • Sabrina Keyhani

          Yes, I am proud to say that I DO work for T-Mobile.

        • Bklynman

          Cool,that’s great,hope you do well while working for them,wish you nothing but the best in all areas of your life. Take care.

  • BreakingData

    Didn’t this occur early last month. I feel like I have already heard about this before.

    • SirStephenH

      From above.

      “Both Walmart Family Mobile and GoSmart’s T&C pages say that these terms took effect on September 1.”

  • Ricardo Magallon

    Tracphone is owned by Mexican billionaire Carlos Slim seems he wants a huge share of American market now too

    • Philip

      He fail CompUSA.

    • Mr.Bean

      When you want more, you just can’t get enough

  • Matt

    I’m honestly surprised T-Mobile did not convert them into MetroPCS customers. Maybe it was cheaper to sell the book of business.

  • René Marquardt

    So no more buying Walmart Family Mobile phones for less than what T-Mo sells them for and using them with a T-Mo SIM?