T-Mobile sells Walmart Family Mobile to TracFone


Walmart Family Mobile launched as a prepaid mobile virtual network operator (MVNO) using T-Mobile’s network way back in 2010. Now, six years later, it’s got a new owner.

T-Mobile has confirmed that it’s sold Walmart Family Mobile to TracFone. Terms of the deal weren’t given.

Navigating to the Terms & Conditions page on Walmart Family Mobile’s site confirms the deal, too. The second sentence on the page reads “Your agreement for wireless service branded as ‘Walmart Family Mobile Powered by T-Mobile’ is with TracFone Wireless, Inc.”

While there’s no mention of GoSmart Mobile in T-Mobile’s confirmation today, Prepaid Phone News recently discovered that GoSmart’s T&C page includes the same sentence: “Your agreement for wireless service branded as “GoSmart Mobile Powered by T-Mobile” is with TracFone Wireless, Inc.” Both Walmart Family Mobile and GoSmart’s T&C pages say that these terms took effect on September 1.

These services are still running on T-Mobile’s network, they’ve just been added to TracFone’s roster of brands that also includes StraightTalk, Net10 Wireless, Simple Mobile, and more. TracFone is the largest MVNO in the US, and now it’s getting even larger by adding Walmart Family Mobile, which is said to have around 1.4 million customers.

Source: FierceWireless

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