UPDATE: T-Mobile has posted a 60-second version of its Drake commercial. You can find it at the bottom of this post.
The first of T-Mobile’s two Super Bowl ads are here, and like in past years, T-Mo has gotten a major celebrity to appear in it.
The new 30-second spot features Drake and his popular track “Hotline Bling.” Three reps from the other major US carriers want to tweak some of his lyrics, though, like adding “device eligible for upgrade after 24 months” after his says “call me on my cellphone” and that “streaming music will incur data charges.” I’m no artist, but I’d say that adding those lyrics to “Hotline Bling” would be kind of strange.
Drake and “Hotline Bling” were both pretty big at the tail-end of 2015, and so were the memes that included Drake’s dancing from the music video. Combining all three into a Super Bowl ad is pretty clever of T-Mobile, and while it may not become quite as huge as some of the Super Bowl ads hinted at in T-Mo’s recent teaser, I think folks are going to like it.
As a reminder, T-Mobile will have two ads airing during the Super Bowl. T-Mo told me to “stay tuned for more tomorrow,” so perhaps we’ll see the second commercial then.