T-Mobile executive, Ami Silverman leaves to join Microsoft

ami silverman

Just a couple of weeks ago an executive re-shuffle took place at T-Mobile which saw Mike Sievert promoted to the new role of COO, among other changes. Another senior member promoted was Ami Silverman who went from being SVP of Field Sales and Operations to EVP of T-Mobile Retail. Sadly for T-Mo, that role didn’t last long.

In a letter to T-Mobile staff, Mike Sievert confirmed that Ami Silverman has left T-Mobile to join Microsoft. In her place, Jon Freier is moving from his role as EVP of Customer Care to take over as the new Executive Vice President of T-Mobile Retail.

Ami had been with the company since 2006 and has had several roles within the company, including Vice President of Customer Service, Vice President West Region and SVO if Sales Operations. And, after 9 years at the company and becoming a vital member of the executive team, Silverman has taken a new challenge with Microsoft.

The full letter is below:


I have some exciting organizational news to share with you.
As you know, Ami Silverman left the company this week to pursue a new career outside the company. She has accepted a new role at Microsoft. We were very sorry to see her go, as she accomplished a lot here and made many great relationships. We wish her the very best!

Our company’s retail leadership position is so important that I felt like I should move quickly to fill it, to help ensure we maintain our fantastic momentum. The answer was right in front of me, and it came with unanimous support – Jon Freier! Jon’s background and success in retail is well known, and I expect great things from him and the entire team. As you know, Jon had recently begun working with the Care team and is already making a great impression there. But Jon is uniquely positioned to tackle Retail the way we need it to be done, so I welcome him into the EVP of Retail role – effective immediately.

With Jon’s move from Care, I am returning Brian Brueckman to his role as the Care leader. The Care team is vital to our business and it’s great to have our JD Power-winning leader returning to lead up this organization. As you know, we had asked Brian to step away from his Care role to help me put together a major transformation in the Direct to Consumer (DTC) space. While I still have big aspirations for DTC, I also have to prioritize things. The company again needs Brian focused on Care, and I am excited to return him to this team! Brian has done a great job in his first weeks working with the DTC team, and will remain the leader of the DTC group on an interim basis until we fill the role.

These changes are effective immediately so please join me in thanking Jon and Brian as they jump into their respective roles!”

We wish Ami all the best with her move to Microsoft, and hope she serves there as well as she has done at T-Mobile.

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  • Hngnui


  • MuthaFuckinStephen

    Only thing I have from Microsoft and I find useful is my Dell laptop I got for under $250 on sale. :D

    • 9to5Slavery

      Probably got ripped off because $250 dollars on a computer means 2 years+ behind hardware that tries to catch up. Like majority of low end android phones.

      • Remove the word ‘low-end’ and you’d be right about Android phones.

        • Jennifer Johnson

          Haha exactly. Give me an iPhone or Windows Phone over Android any day!

  • Glen Baeret

    “Direct To Consumer” sounds like Web sales.

    What T-Mobile needs is more physical storefronts or else within 3-5 years they’ll suffer a fate similar to Circuit City. AT&T and Verizon didn’t get to where it is today by skimping on physical presence.

    It seems they aspire to become a WalMart bargan brand in a crowded industry.

    • Brandt Hambrick

      That makes no sense. All Radio Shack had was physical presence. Amazon, and other web retailers are what killed Radio Shack. They are what almost killed Best Buy until they matched online prices.

      T-Mobile has many many stores and other retail outlets.

      • Glen Baeret

        Radioshack was one of the first companies to have products that you could order online, or by 1-800 number. RadioShack would then have it shipped to you.

        You’d go into a store, get a demo, then they’d ship it off. RadioShack called that “Direct To Customer” If T-Mobile is getting into that business, they’re asking for trouble.

        • xmiro

          Based on what your opinion?

        • Glen Baeret

          Recently a lot of Radio Shack stores closed. Did you read the news?

          I’ve always been fascinated at the fact T-Mobile thinks it’s BestBuy and makes a lot of hiring decisions from BestBuy Corporate office. However, skills of selling a physical product don’t easily transfer to service products. Additionally, wireless is much more competitive versus electronics retailers.

        • JonBarros

          radioshack focused on selling cell phones and radio controlled cars and turned their backs on their core customers. thats why they are shutting down, not because of direct to customer sales. radioshack has sold mostly trash in their stores for years at bloated prices, they deserve whats happening to them.

        • Brandt Hambrick

          T-Mobile has been “in that business” for many years. They sell many phones and accessories online, this isn’t a new role for a leader.

          And just because Radio Shack was one of the first doesn’t mean they were any good at it either. See the examples I’ve already given.

        • Sounds like Anna Carlson-Fergolia has been by your office to give you a very special job. When that happens, just let her keep her socks on. She’ll get a much bigger thrill.

    • gmo8492

      What are you talking? Radioshack was bailed out numerous times just so they can make it to next week. They used to be an great company that techies flocked with enthusiasm, but they fell behind the times and were ignorant to change. You might as well compare them to Blackberry instead of T-mobile. Radioshack shares nothing in common with T-mobile.

  • Mc Mickey Lee

    Seriously who cares? No one even knows who these people are. Yawn!

  • VernonDozier

    There was another commenter online whom pretty much hit the nail on the head.

    T-Mobile’s continual desire to lower costs comes at a price; and that price is customer service.

    There is one way to change that. But it requires T-Mobile to move out of Seattle area. Seattle currently has the highest hourly wages in the country. This drives all employees wages up, including skilled workers and people on salary.

    The way to fix it this out-of-control wage and salary increases is to move out and away from the area.

    • hai

      The culture of entitlement starts at the very top of any organization. The bottom is just trying to catch up for over sixty years of flat wages.

      • 9to5Slavery

        Good point. What is the course of this called?

        • Glen Baeret

          Trickle-Up Economics.

          If you look up salaries and compare them, you’ll see that John Legere will likely make double the salary of Verizon CEO, Lowell Mcadam.

        • 9to5Slavery

          Why on earth would a leader or any leader of a company do that?

          What kind of agenda(s) does the CEO like that have?

          Wouldn’t the board of directors have some say after seeing such actions developing?

    • xmiro

      Lol what?

      ever heard of competition for talent? there is a lot that in Seattle. My husband is a top notch senior developer, you bet your ass he’s going to get paid top dollar for his talents whenever possible and if he doesn’t get it in Seattle he would somewhere else.

      Charlie Ergen is Dish/Echostar majority shareholder with about $18 billion networth, he may have a salary but also gets other perks.

      By the way Legere’s salary is $1.5 million

      • Glen Baeret

        I think he meant “compensation is $29,000,000”

        At least, that’s what Google reports. Additionally, taking into consideration total compensation, dollar-for-dollar, Legere is managing a crappier network and getting paid more than AT&T CEO or Verizon’s Wireless and Wireline CEO.

        • xmiro

          So the Deutsche Telekom board are complete morons and gave the falling Legere a raise.

          I’m sure it had nothing to do with oh I don’t know T-mobile gaining nearly 8.5 million customers in 2014. Or owning nearly 100% of the industry’s smartphone adds

        • Hector Arteaga

          Am I missing something here? Please, do correct me if I’m wrong (not kidding). Didn’t T-Mobile just turn a profit for the first time in years? So going from losing money to making money is not an indicator of doing a good job?

          Edit: shoot, never mind. I completely misread your comment. Disregard. This should have been aimed at the original poster Glen.

        • Let’s see if they can keep the momentum!

          There’s only so many customers you can add on an “unlimited” dataplan with 50-75MHz of spectrum.

          Ever hear of a company called T-Mobile UK? They’re called EE now.

        • JE_25

          His compensation is so high because T-Mobile’s stock prices has a little more than doubled since its original IPO. Plus he’s not getting paid that each year, that’s just what it’s worth.

        • Which IPO?

          Technically, Deutsche Telekom has IPO’ed a few times in the US.

          It used to be DT, then TMUSA now TMUS. Tomorrow.. TMU? Is TM available. Do you see a pattern?

          Really lost here on the IPO thing.

        • JE_25

          T-Mobile US IPO….. In the united States T-Mobile did not become a publicly traded company traded company until may 2013, TMUS. Deutch telecom has nothing to do with this and neither do German investor. T-Mobile may share the same name as DT’s European phone company but they are not viewed nor are they known as the same. T-Mobile US is its own company and treated that way but re owner buy DT. Legere got a lot of stock for being CEO of the T-Mobile US. The US counts any stocks you receive from a company as compensation.

        • Chris Meyers

          This is a whole bunch of garbage. Don’t talk about things when you don’t have the first clue what you are talking about. T Mobile was NEVER a publically traded US company until the merger with MetroPCS and the IPO listing. It never traded and didnt have a stock because it was a fully owned subsidiary of a foreign company, Deutsche Telekom. There was no DT, TMUSA,or any other IPO.

        • fentonr

          I think that is why you pay more if you’re the struggling company. Running AT&T is comparatively easy, if you have a problem, throw money at it and play it safe. Don’t rock the boat too much and you’ll be fine. Where as Tmo needs to take big risks and solve problems without being able to toss money at the problem. Turning a company around takes skilled leadership from the top and Legere has shown he can do that and has improved things, you have to pay for quality leadership at the top.

    • JE_25

      His actual salary was only $1.25 million last year not $25 million, and was increased to $1.5 million this year. The majority of his income comes from his stocks. Which all CEO’s get stock from publicly traded companies and what they earn from that is based off of the stock market. Since the stock price has a little more than doubled since he got them, of course what he makes from those is going to be a lot. He gets a few million extra based off of incentives.

      • diamondx_8

        I have no problem with Legere’s compensation. CEOs make a lot of money and that’s just the way it is.

        You are not suggesting that Legere paid for his shares are you? They are given to him by the company and represent and SG&A expense to the corporation. The equity based compensation also dilutes the existing common stock shareholders.

        At the end of the day, the line of demarcation between equity based compensation and salary matters little. How much cash did he put in his pocket and is it commensurate with the company’s performance relative to its peers.

        I like Legere because he has single-handedly increased competition and drove prices down. AT&T offered a family plan that saved me $100 a month in response to what T-Mobile is doing. For that, they could pay him fifty million. He has saved millions of people a lot of money.

  • Guest

    I’m a fan of John Legere but he has a horrible – underscore horrible – track record of having women executives on his team going back to his days at Global Crossing and it still hasn’t improved since he joined T-Mobile. He is not doing a good job when it comes to diversity in his executive ranks.

    • gmo8492

      Can’t really blame Legere on this one since executives come and go for better opportunities somewhere else. I doubt that it has anything to do with his days at global crossing. She obviously doesn’t hold a grudge against T-mobile or Legere unless she would have spoken up and said something negative.

    • xmiro

      Coming from a multi million family run business where my mother is the bosslady, and pretty bad ass one at that. merit should be the only consideration driving hiring decisions.

      Silverman decided to leave on her own

    • StephenNorton

      Am I missing something?
      Is there some sort of quota for female executives at T-Mobile?
      I don’t know all the details about Legere’s past, but speaking in generalities the job/jobs should go to the best qualified regardless of gender or race.

      • paris-michael!

        There is no such thing as the best qualified, because the criteria can & is subjective. I.e. the person with the best grades, may lack vision, & imagination, etc. And the list goes on.

        • NinoBr0wn

          That is why “best qualified” has prerequisites, and is not restricted to best grades, as you said.

        • paris-michael!

          You are right. But here’s what you have not considered. One of does prerequisites, could be, must be a woman… Is that not true.

        • NinoBr0wn

          I’m not even exactly sure what you are saying. Could you re-word it?

        • paris-michael!

          Sure, one of the prerequisite that a company may decide on, is that they hire the most qualified Woman.

    • UMA_Fan

      I think that’s an issue with every major corporation.

      It’s a catch 22 as well. When they seek out experienced executives outside a company typically the majority of that pool happens to be white male.

    • nycplayboy78


    • Chris Meyers

      Diversity shmiversity. That political feel good crap has no place in a boardroom and maximizing company performance and shareholder value. I could give a flying f if there is ‘diversity’ in the executive ranks of T-Mobile. Corporations like sports are a meritocracy. If you can’t cut it, shut the hell up. Dude has added record numbers of new customers each quarter, more so than even in the early days of wireless, and has doubled the stock price from the IPO price and yeah Im a shareholder.

  • 9to5Slavery

    She’s a dumb b*tch.

  • 9to5Slavery

    She’s going to get laid off.

  • Hopefully, she will make T-Mobile put more Windows phones in their portfolio.

    • Jennifer Johnson

      This! Yes please!

    • Allen Enriquez

      My thoughts exactly Jovan 1984, now the cross platform with Xbox things should get very interesting, very, because if Sony is giving up on mobile Genre then that means Xbox won’t have competition to fight against in the very near future(Except that Google alrighty has their own deal, so I can’t say for sure Bill Gates ex-company will be alone on this war for consumer game cross platform race! I Would like to see what is going to happen with this cross platform xbox Microsoft Mobile thing! Another thing I would like to know how many here even care about this cross platform thing with xbox and if they would use it!?

  • stasiop

    I”m more interested in what DTC is. Does anyone know?