T-Mobile Confirms GoSmart Mobile Prepaid Brand, Trial In “Select Cities”
T-Mobile has confirmed to FierceWireless that a new prepaid brand, GoSmart Mobile is available in “select markets.” T-Mobile also told the publication that the carrier will be using results from the trial period to “make a decision about a potential national launch sometime in 2013.”
T-Mobile reps wouldn’t clarify the markets GoSmart is being tested in, nor the type of devices or prices the service will offer. Our leak earlier int he week indicated there will be a $30 plan for unlimited voice and texting, a $35 plan for unlimited voice, texting and 2G web usage along with a $45 plan for unlimited voice, text and 3G web use.
Given that T-Mobile CEO John Legere called his company the leader in prepaid among the big wireless carriers in the US, it seems likely that T-Mobile will continue to push this advantage. There is some precedence for T-Mobile’s move which is akin to the same style Sprint has successfully launched with sales of its Virgin and Boost Mobile brands. As T-Mobile’s quarterly numbers show huge growth in prepaid as it loses valuable postpaid customers, expect T-Mobile’s emphasis on its prepaid brands to continue.