T-Mobile Drops “America’s Largest 4G Network Claim” As Of July 10th

I’m sorry to say that we’ve just heard via a Fierce Wireless story that T-Mobile has discontinued its “America’s Largest 4G Network” tagline after 18 months of use. As of July 10th, T-Mobile will no longer use the phrase “America’s Largest 4G network,” instead focusing on rivaling its competitors with speed in real-world tests.

“With the breadth of T-Mobile’s nationwide 4G network well established, we recently moved to a network claim that reflects the network’s performance and reliability, particularly with the $4 billion investment we’re making and recent accolades like the¬†PC Magazine¬†Fastest Mobile Networks Test, which showed T-Mobile’s 4G network to be very competitive with current LTE networks,” wrote T-Mobile spokeswoman Danielle Hopcus in response to questions from FierceWireless. “T-Mobile became the first nationwide 4G network and began using ‘America’s Largest 4G Network’ in marketing more than 18 months ago. Since that time, competitors have worked to catch up as we’ve continued to expand and strengthen our 4G network. We don’t care to debate these last few POPs, and the numbers are constantly changing.”

As of today, T-Mobile says their 4G network covers 220 million people in 229 markets, with Verizon’s LTE network on track to meet their goal of 400 US markets by the end of the year and AT&T recently announcing it covers 250 million people with its “4G” network, which covers both HSPA+ and LTE technologies.

As of today, AT&T still lays claim to the “America’s Largest 4G network” tagline, with Verizon claiming on its website that it offers “America’s fastest 4G network” and that it also provides “more 4G LTE coverage than all other networks combined.”

Anyone concerned about T-Mobile losing this tagline, or is just marketing speak that really doesn’t matter anymore?

Fierce Wireless

Tags: , , , , , , ,