T-Mobile Blog Post Highlights Newest Commercial Featuring Network

So, it’s true that we’ve already posted this T-Mobile advertisement — except this time we’re adding in a special word from T-Mobile Senior Vice President of Brand & Advertising Peter DeLuca. Thanks to a press release sent out this afternoon, T-Mobile is letting us all know that Carly strapped on some motorcycle leather, hopped on a 1000cc Ducati super-bike “symbolizing the speed and capability of T-Mobile’s 4G network.”

Watch it again, for the very first time.


Press Release:

One, Two, Kalamazoo: T-Mobile’s 4G Network Has You Covered
By: Peter DeLuca, Senior Vice President, Brand and Advertising, T-Mobile USA
T-Mobile’s popular brand ambassador, Carly, recently donned motorcycle leathers and hopped on a 1000 cc Ducati superbike, which symbolizes the speed and capability of our 4G network.
But speed is only part of the puzzle. Our latest ad highlights the breadth of our nationwide 4G coverage as Carly zooms past some of our more than 35,000 cell towers across the country. Footage captured from the Puget Sound to Miami and more is symbolic of our nationwide coverage.
Today, T-Mobile’s 4G network reaches well over 220 million people in 229 markets. We’re not just talking about 4G coverage in major cities, either. Our network also reaches suburban areas and we were recently recognized by PC Magazine as the best performing 4G network in suburban and rural America.
The great news for our customers is that we’re continually making the T-Mobile 4G experience faster and more dependable as we modernize the network in 2012 – improving signal strength, in-building coverage and device choice – and prepare to launch LTE next year.
Our new “Towers” ad is just another way we’re letting our customers know they’re covered by T-Mobile’s 4G network.  Consumers who previewed this ad got the message and really enjoyed the spot. Check out the full ad on YouTube… and, T-Mobile customers, feel free to watch with confidence on your smartphone, tablet or laptop over our 4G network.

Tags: , , , ,

  • Finally. Effective marketing, we needed this.

  • guest

    Improving in building coverage? Signal inside my home has gotten worst in the past few weeks. I went from 3  bars to  0 – 1 bar.

    • Jarrod

      They are probably upgrading the tower which would cause that.

  • Haoheomap

    that’s not a 1,000cc bike, that and 849cc bike :)

  • TMoFan

    Good ad, this is the type of advertising that T-Mobile needs to push out.

    I think I’ve been dealing with some adverse effects of the refarming. It’ll be one month this Sunday since I got knocked out of 4G
    and been blanketed in painfully slow EDGE. I don’t know how a whole
    entire area gets downgraded to edge but it’s been so painful doing anything that I didn’t even think about doing before (youtube, google
    music, maps, etc). I called TMo and they created
    yet another ticket. Hopefully 4G will return to this area soon.

    • Spanky

      See my comment above. I used to be able to get 2.5 – 2.8 Mbps down in my neighborhood, which was acceptable, but certainly not great. A year ago, the speed (or lack thereof) dropped to an average of 0.2 – 0.3 Mbps, topping out at 0.5. T-Mobile initially acknowledged the issue, claiming that there is already a ticket in the system, and that the T1 cables at the cell site serving my neighborhood need to be replaced. A year down the line, T-Mobile states that there is no issue in my neighborhood and that I need to troubleshoot my phones. Yeah, OK…I’ve gotten far better speeds with my phone in various other areas. The phone is not the problem.

      • TMoFan

        Thanks, that’s too bad what you went through. T-Mobile refuses to acknowledge the issues in my area, telling me that “the engineer said everything’s okay”. That’s a laugh clearly everything’s not okay. A perfect 4G area doesn’t just drop down to edge without there being a problem. They blamed my phone too, having me go through the steps to troubleshoot it. T-Mobile can’t admit that it’s an issue with the network and their failure to acknowledge this is quite vexing. I’ll wait until the refarm is complete, but if 4G coverage doesn’t return I will have to start looking around for service.

  • Steve Park

     I think they have missed a few tower’s.  My signal at home is a solid 5 bar’s (ICS on HTC Amaze 4G), with a 2G signal getting a “Blazing” 75 kbps down and 46 kbps up speed.  When I roam down the road a few miles, I get a 4G signal, and speeds jump all the way up to 101 kbps down and 66 kbps up.  Dial-Up speeds.

    • Spanky

      Oh man, I thought I had it bad! I defected to AT&T due to the data speeds in my supposedly 4G area topping out at 0.5 Mbps down for almost a year. T-Mobile initially admitted that there is an issue in my neighborhood, but are now refusing to acknowledge it, stating that there are no problems in my area and that my neighborhood has the best possible 4G coverage. I understand that T-Mobile is less expensive that most of its competitors, but how do you deal with 75 kbps? At that point, why have data at all?

  • Aurizen

    does this mean Philadelphia will be included in the upgrade?

  • ja5219

    I like you T-Mobile, so don’t take this the wrong way!! but…. I think my phone is missing 4 g’s ..


    • elijah

      I get Gprs only at my house…

  • Sidekicker89

    I think T-Mobile’s coverage map online should have a page like Sprint does where they say when new towers are being build and where coverage will be enhanced… who else agrees?.. not saying Sprint’s coverage map is better though because their’s is pretty bad, it takes forever to load.

    • ja5219

      Yes, although you can already see the new tower icons appear on the map even when zoomed out a good amount. They should really also implement a new coverage tab that deals with the refarmed spectrum as they deploy it.

  • Mavictb

    im sure someone already mentioned that ducati does not offer a 1000cc superbike currently… its a 1200 or a 850 aka 1199/848. hard to tell which it actually is as they share they same chassis.

  • Kalamazoo

    One, Two, Kalamazoo. I grew up in Kalamazoo. I live in Kalamazoo. We have no T-Mobile reception in Kalamazoo. AT&T is the only service provider that reaches our house. Every time I see this commercial I find it painfully ironic. I don’t know, maybe it’s just me, but if you are going to mention a city in your commercials, make sure the entire city zone is covered.

  • donna

    What’s the town after 35,023?? (sounds like pewtred)

  • orangelion03

    Five of the locations are near my home in Ventura County California.

    :04-:05 Piru, Main St and Center St.
    :08 Piru again, Center St crossing Piru Creek (westbound)
    :13 Highway 1 (PCH) at Pt Mugu
    :19 Potrero Rd, Camarillo, CA

    And the towers are added digitally in the ad…there are no towers as shown =)