T-Mobile Highlights “There’s A Better Way To Do Prepaid”

T-Mobile’s newest blog post wants to highlight “There’s A Better Way To Do Prepaid.” T-Mobile wants you to know that unlike the competition, Monthly 4G customers on T-Mobile “get the best devices, fast nationwide 4G network speeds and affordable service plan prices.” It’s a brief read on T-Mobile’s lone department still pulling in net subscriber gains. T-Mobile hopes to turn around their postpaid subscriber count during the course of this year as T-Mobile’s challenger strategy unfolds — until then, Monthly 4G remains a bright star in T-Mobile’s services lineup.


Press Release:

By Mike Katz, vice president of marketing and head of prepaid

Today, consumers expect to have access to the latest 4G smartphones on a fast, nationwide 4G network – and having that access shouldn’t hinge on whether they sign a two-year contract or choose a no annual-contract (prepaid) plan.

We believe cool new products and 4G service should be available to every customer that wants them. In fact, T-Mobile’s Monthly4G plans are being adopted in record numbers – our prepaid business has doubled over the past year with the launch of Monthly4G plans and nearly 60 percent of new Monthly4G customers are using smartphones.

Customers don’t have to make compromises with T-Mobile’s Monthly4G. Unlike what our competitors offer, our Monthly4G customers get the best devices, fast nationwide 4G network speeds and affordable service plan prices.  Here’s how it works:

Device Selection
Prepaid phones on other carriers still suffer from a lack of selection, particularly of smartphones. Many of their devices force you to trade-off the best features and very few offer access to 4G. T-Mobile customers can bring ANY of our phones – including our premium smartphones, such as the Samsung Galaxy S 4G – to pair with our Monthly4G plans.  We offer no annual contract customers the same access to our best smartphone options and the largest selection of 4G devices.

Fast 4G Experience
A mobile device can’t reach its full potential if it isn’t powered by a fast network available where and when you need it. T-Mobile’s data and web experience is twice as fast as any other prepaid carrier* and we offer our customers the best 4G experience without an annual contract by pairing Monthly4G plans with a broad selection of smartphones and services – all on America’s Largest 4G Network®.

Affordable Service Plans
Our unlimited talk, text, and Web Monthly4G plans start at $50 per month and include unlimited, worry-free data that doesn’t have a hard cap, force you to use only a limited selection of devices or result in overage fees. Customers simply choose the plan that is best for them and only pay for what they need. Monthly4G plans require no annual contract, no credit check, no hidden fees and no deposit, offering customers great value and flexibility.

Choosing a prepaid model shouldn’t mean consumers need to compromise with a cheap device or a subpar network experience.  T-Mobile’s Monthly4G is simply a better way to do prepaid.

*Speed claim based on download speeds on Samsung Galaxy S Blaze 4G on T-Mobile’s 4G HSPA+ 42 Mbps network vs. competitors’ prepaid phones and networks.

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  • JB82

    Only wish that $30 web exclusive plan was just like a regular plan you could switch back and forth from. That would be sweet.

    • James

      Agreed, its been “Exclusive” for long enough now. This plan was obviously successful, I’m one of those they’ve added on prepaid and specifically for this plan. Time to add it on to their regular prepaid offerings. It fits perfectly right in with the other $30 1500mins/txt 30MB plan. Also anything higher does not work for me, so they have my business thanks to this.

  • Jb82

    I’m not keen on the fluctuating prices for handsets either. I was going to get a new phone today but the price I saw yesterday has now doubled in the space of 24 hours.

    Otherwise a great prepaid carrier.

    • if only you could bring your own phone for the 30 plan. you have to buy their stupid phone, which is overpriced to begin with, negating any savings

      • Guest

        You can bring your own phone for the 30/5GB plan. You just have to activate with a new SIM card. I bought my card from T-Mobile and activated a Galaxy Nexus on that plan last month.

        • Matthew

          That’s what i plan on doing, honestly more carriers should offer plans like this.

  • Olber Ramirez

    tmobile better stop the bs plans and games just bring better phones or next iPhone release tmobile is gonna lose half of their costumers

  • Aaron Peromsik

    T-Mobile has a solid offering but they definitely have room for improvement. More flexibility could go a long way to keeping prepaid customers satisfied: Not everybody needs unlimited minutes. The $30/5GB plan is an interesting alternative but 100 minutes is not enough for everyone either, and the fact that you can’t switch to/from that plan at will is just rude. Then there is the extra $15 charge for tethering. There is no way to justify that.

    I am still on T-Mobile largely because the Exhibit II 4G was a good compromise between price and features. However until they offer more flexibility I am buying my data elsewhere (in months when I need more than the 30MB included with my plan).

    • Gra

      Where do you get your data from?

      • Aaron Peromsik

        To make a long story short, currently Clear. Bought a ClearSpot the day before NetZero announced their rebranded service, because Virgin Mobile service seemed to have degraded.

    • zeth006

      Well, there’s “flexibility” in the sense that you can always pay $0.10/minute for any minutes over your 100 minute allotment.

      But I do agree T-Mobile would benefit from releasing a $40-45 plan that includes more minutes.

      • For $40 you can get Unlimited Minutes, Text and “3G” data on Simple Mobile, which uses T-Mobile’s network. Currently I do not get speeds above 3G in most areas on my MyTouch4G so it might be better to move to that. As for 4G speeds, its going to cost you $20 more per month, which is only good if you are using a Samsung Galaxy S 2 or something similar.

    • Wex

      Your lucky you havent had the problems with the exhibit 2 that so many of us have. Tmobile admits that a percentage of t he devices are faulty and customers can have problems with daily freezing and SMS failures on 4G. I wish I had never tried the exhibit 2 – the experience with Android and Tmobile support has been god awful and is making me very close to switching carriers and getting a reliable iPhone.

      • Aaron Peromsik

        Well, I wouldn’t say by Exhibit II is the most stable phone I have owned. I have had some freezing issues, though not always daily. When you say “faulty devices” does that mean it is a hardware issue, and I should not expect it to get better with a custom ROM some day?

  • exibitsman

    i have my galaxy

  • v

    It would be nice to have an affordable, unlimited voice only plan say for $30/mo either prepaid or postpaid. Because this can run over plain GSM, it does not cost them data.

  • Rapoport

    So when did the Galaxy S 4G become a premium phone again? Did my time machine finally work and take me back to Feb 2011?

  • Wex

    I don’t see anything here yet but another blog reported that Tmobile announced that starting in August, postpaid customers on the 200mb data plans will no longer be throttled but instead will be charged overage fees for each MB used just like ATT and Verizon do. DOnt understand that…Tmobile’s differentiating factor was that it didn’t charge overage fees but instead gave you unlimited data – albeit at lower Edge speeds. Now they’re doing the same thing ATT and Verizon have done and are going to piss off even more customers. This company keeps saying it wants to reduce churn and keeps doing everything to drive customers away

    • Grammatica di Polizia

      I suspect the additional profits in the short run are simply too great to pass up.

      IMO the big U.S. carriers know that prepaid is the way of the future, where the post-paid overage charges for talk and data will go the way of 24-month contracts, into the cell phone museum in the sky. So this is nothing more than a big money grab while the getting is good.

      I don’t know what it might total, but I assume each carrier stands to make billions (as in $10 to $50 billion) in data overage charges before consumers wise up to the carriers’ bait and switch practices. “Bait” unsuspecting customers, those who have no clue how much data is consumed by feature and function, and people who have no time to monitor such things, with a low $20 data plan; and “switch” with a 300 MB cap that assures automatically applied overage charges if one does anything more than check e-mail).

      What carrier can say “no” to an extra $10 to $50 billion in additional profit, for providing LESS service.

      • Or they can do what Sprint did and force smartphone users who upgrade or swap phones to pay $10 additional for “Premium Data” – claiming it gives a better experience (when its actually not even 3G) and then claim that it allows for Unlimited Data usage (when that too is already inclusive in their plan).. Basically Sprint did this to pay off Clearwire, but also because Sprint makes $10 per customer at about 13-18 million customers total on smartphones. Go figure how many billions that is per year.

        • Att

           not even a billion, not even 1/4 of a billion, 130-180 million

    • T-Mobile already charges overage fees on postpaid 200MB plan. It happened last year, and it was for new customers signing up for the 200MB data plan, or for current existing customers switching to the 200MB plan. T-Mobile also does not supply EDGE speeds once you are throttled, they explicitly state “2G Speeds” – which is GPRS speeds not EDGE, which is capable of up to 220kbps. I tested my fathers phone after he was throttled and he pulled in no faster than 50kbps over HSPA+.

      • 21stNow

        Edge=2G, GPRS=1G

      • 21stNow

        Edge=2G, GPRS=1G

      • 21stNow

        Edge=2G, GPRS=1G

      • 21stNow

        Edge=2G, GPRS=1G

    • 21stNow

      One reason (I heard) that T-Mobile made the change was because of many customers who live in Edge-only areas were essentially getting unlimited data for $10 a month. If you never got 4G speeds in the first place, throttling doesn’t bother you and you pick the cheapest data plan available. This could “hurt” T-Mobile in the long run.

      • Hurt? US wireless service is the most expensive wireless service in the world. US carriers makes so much money out of the wireless business. 

        • 21stNow

          That’s why “hurt” was in quotation marks.

    • 21stNow

      One reason (I heard) that T-Mobile made the change was because of many customers who live in Edge-only areas were essentially getting unlimited data for $10 a month. If you never got 4G speeds in the first place, throttling doesn’t bother you and you pick the cheapest data plan available. This could “hurt” T-Mobile in the long run.

  • HelloGello

    Anyone notice how the $60 prepaid plan offers the same thing as the $60 postpaid value plan except that with the value plan, one is required to sign a 2-year contract?

    • Nonymous666

      Prepaid typically doesn’t allow roaming, or allows voice roaming but not data roaming. Any roaming allowed usually has to be within the U.S., not internationally.

      Postpaid typically allows full roaming: both voice and data, even international roaming.

      So, for those that travel around a lot, especially internationally, a contract is usually still a better choice.

  • Plans sound good, but only if you have 4G, or 3G. Unfortunately where I am is only has the slow 2G Ughhhh, been waiting for almost 3 years for the 08641, 08640 McGuire air base/ Fort Dix area to get something other than EDGE, no luck, come on T-Mo, your my carrier of choice, but not sure how much longer I can take the slow down where I need fast 3/4G the most.

  • Grammatica di Polizia

    As I keep saying, the 800 lb elephant in the room is Straight Talk and Straight Talk SIM. Every major business publication said that the Straight Talk SIM program was an INDUSTRY CHANGING event. Recall that some said that Straight Talk SIM would force AT&T to change the way it does business selling the iPhone.

    While AT&T’s recent institution of draconian, money-grabbing data plan pricing ($20 for 300 MB, $20 monthly overage charge for each 300 MB, said overage charge AUTOMATICALLY APPLIED) indicates AT&T is being stubborn and wants to maximize profits while it can, carriers like T-Mobile with moves to prepaid evidence an understanding of: 1) where things are going (to prepaid); 2) the threat and competition Straight Talk imposes on “legacy carriers” (that’s what I call these post-paid guys, LOL); and that 3) the “old way” of doing business is out.

    While some members in here have consistently dissed prepaid and made fun of Carlos Slim (the world’s richest man and who is behind his venture into U.S. wireless through Straight Talk and other prepaid companies) I am sure T-Mobile has realized that 1) post-acquisition-failure it needs to reinvent itself; 2) prepaid is a good direction to go; 3) prepaid numbers are making T-Mobile look good; and 4) it needs to step up its game to respond to Straight Talk.

    As the saying goes, T-Mobile has a tough row to hoe to make a mark on prepaid and/or to surpass Straight Talk’s offerings. T-Mobile better get off the pot if it does not want to fail, even in prepaid.

    Consider Straight Talk and you will see what I mean. If one pays every three months, Straight Talk’s unlimited everything plan works out to $41 monthly. And with Straight Talk SIM, for a one-time $15 charge Straight Talk sends you a SIM to use ANY GSM-based phone (to use AT&T or T-Mobile towers) or it will send you a micro-SIM to enabling you to use ANY GSM iPhone on the service.

    In addition, where provided by AT&T or T-Mobile towers (Straight Talk is an MVNO), for that $41 the connection is HSPA+ (4G). Note: I have read on the Net that Straight Talk throttles people who use more than 2.5 GB data. Straight Talk’s site simply says that it reserves the right to address excessive usage.

    • How much they pay you to write this?

      • Grammatica di Polizia

        LOL, more than you got paid for your insightful comment.

        • Matthew


    • mof57

      When you hit that hard cap, reword the praise you have for straight talk. Tmobile has no hard cap and take your money/number. I have the $30 5g plan and it is great. Straight has a good plan but the consequences are there for customers.

  • exibitsman

    i recently purchesed the galaxy nexus for

  • mloudt@gmail.com

    David alot of people hate on tmo prepaid but we both know when tmo constantly loses hundreds of thousands of postpaid customers quarterly that the gains they make are from tmo prepaid! At the end of the day tmo totals 33.5 million customers. That breaks down to about 7.5mill prepaid customers and 26mill classic and value customers. David I know you don’t work for tmo but they do communicate with and notice your site. An example is when you posted a story about the advertisements tmo post in the my account section notification bar after you posted that story the next day they stop doing those notifications and apoligized so obviously you have a lil influence. My point is when about 25 percent of tmo usa customers are prepaid they are important also. I am a monthly 4g customer and I love the plans with fact it is no contract. I don’t care about the cheap phones they offer with these plans because like the article states which I already knew you can you use any t-mobile phone on these plans. I buy my phones off craigslist that way I can buy the higher end tmo phones for these plans. My point David is most people would jump on the $30 5g data ul txt and 100min plan if it was offered daily on the website instead of having to sign up at walmart on a new prepaid sim. Can you please suggest to tmo to make this a regular prepaid plan availabe to switch from anytime any month a customer wanted to. Multiple people have wanted the same thing. David you know this would bring in even more customers to monthly 4g and to tmo as a whole.