As you may already be aware (its only been on the blog a few hundred times) T-Mobile officially launched its newest rate plans as of Sunday, October 25th 2009. T-Mobile announced a new approach to truly show itself as the cheapest carrier compared to AT&T and Verizon. Yesterday during the “So You Think You Can Dance” show, T-Mobile aired its newest T-Mobile ad to explain the Even More Rate plans. And I have to say I’m impressed with T-Mobile. I believe the ad was a very effective way to introduce and educate people with the new plans that aren’t exposed to forums like TmoNews. Enjoy the video above and feel free to express your thoughts in the comments. If you watched the ad yesterday, do you think it was effective? Why or why not?

NOTE: The video above IS NOT the new ad.