T-Mobile continues #AbolishOverages campaign in the skies above AT&T headquarters

tmobileskywritingairplane

Yesterday we saw T-Mobile take its #AbolishOverages message to the sky above Verizon’s headquarters in New Jersey, and today AT&T was the target of T-Mo’s skywriting airplane.

T-Mobile today flew over Dallas, Texas, to tell AT&T that it needs to listen to consumers and abolish its overage fees. As you can see below, T-Mobile’s message to big blue read “End overages now AT&T.”

Today’s skywriting efforts seem to have been a bit less uneventful than yesterday’s. When T-Mobile revealed that it’d be writing in the sky above Verizon’s headquarters, a Verizon executive fired off some Tweets calling the skywriting effort a “circus act” and describing T-Mo’s network as “lousy.” There doesn’t appear to have been any AT&T execs throwing Twitter shade at T-Mobile, but with that huge message in the sky above AT&T’s HQ, it’s likely that some of AT&T’s higher-ups were aware of what T-Mo was doing.

tmobileskywritingatt

Source: T-Mobile

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  • Deadeye37

    The AT&T execs and the population at large probably didn’t know about it. They were too busy playing with their phones instead of intently staring at the sky the whole day to watch a message being written that will go away in 5 minutes.

    • Cool story, bro.

    • Kiwini

      But it satisfied Legere’s ego. He reminds me of Trump. I know some people love him but he’s a huge turn off to me. But then the majority of people have no clue who he is. Most people I speak to still don’t even realize Tmobile carries the iPhone & definitely have no clue about anything uncarrier BS

      • Fabian Cortez

        Which means the potential for more growth is still large and there.

      • Steve Griffin

        That’s because people like me and you pay attention better then most. Trump is exactly what this country needs, someone that thinks outside the box and not afraid to speak up. That makes you nervous. That will shake up the PC people and maybe get rid of this, “we must be tolerant of everyone” attitude. Ben Carsen is another good candidate.

  • bringbackcarly@tmobile.com

    and again the only people who notice are the ones on this website…
    shouldn’t the class clown be saving his money for the spectrum auction?
    or at least bring back Carly!!

  • CJ Jacobs

    Perhaps T-Mobile should sky write “Abolish Throttling” over its own headquarters instead of worrying about what other carriers are doing….

    • Fabian Cortez

      Here we go.

    • maximus1901

      If I had a million to burn, I’d write #FixYourLyingMaps in magenta above TMO’s headquarters

      • Fabian Cortez

        Port out if you’re unhappy with your service. Or maybe send an email or call 611 from your cellular phone.

        • maximus1901

          I did. “Engineers said no upgrades planned”.

        • Fabian Cortez

          Right. So that only addresses one of the things you should do.

    • Ryan Griffith

      You always have the option to purchase an unlimited data package. Can’t do that with the other guys.

    • Steve Griffin

      It’s not WORRIED about other carriers CJ. John Legere wants to make it fare across the board with all carriers so if you get a better signal with another carrier, go for it. He doesn’t want you to leave but he gets it and that is why he pressures the big two. Do you understand now CJ and everyone else who has negative comments. Good day!

      • Kiwini

        He’s the CEO of a Publix company with obligations to shareholders. He should be focusing on improving Tmobile, not changing the industry. The others will copy what works for them & every time they do, Tmobile loses one if its selling points that distinguishes it from other carriers. They started with abolishing contracts & now pretty much everyone else did that too… So that doesnt make Tmobile different anymore. Same with paying people to break their contracts ;the others then copied that. Same with installment and upgrade plans.

        • Steve Griffin

          If that were 100% true then we wouldn’t be having this argument! His sky message is a publicity stunt that may or may not work and doesn’t costs much to implement and gets alot of attention.
          Tmo is working on their signal and I hope by the end of next year they will be covered like Verizon, we’ll see.

  • carol argo

    And double throttled speed?

    • Fabian Cortez

      And double throttled speed?

      • carol argo

        I think now a day 256 should be the minimum. Anything less and unit become unusable

        • maximus1901

          that’s the point.

  • kgraham182

    “when someone tries to push their religious belief system on someone else, or someone tells someone how they should be raising their kids, people flip out.

    but when T-Mobile tries to tell another business how they should run their business, people love it?” – MoreLikeStanDarsh from FierceWireless.
    How about this TMO, #EstablishCoverages equal to Verizon/AT&T and maybe they will take you serious.

    • Spanky

      #EstablishCoverages
      Bingo. I agree completely. Let’s call it like it is – Jeffrey Nelson was completely right.

    • conservative_motorcyclist

      if Verizon’s service wasn’t total shit, I’d agree with you. Their voice quality is lousy, their data speeds horrible, and they charge hidden fees up the wazoo!
      My dad’s company switched from AT&T to Verizon two years ago, and I hear nothing but complaints from him and his coworkers. Whenever I talk to him, he sounds muffled and underwater. This is regardless of what hands-free device he uses or the phone itself. when the signal drops on Verizon, it takes way too long for it to recover, and you hear muffled garbage. He is using an iPhone 5.
      Another friend of mine switched from AT&T to Verizon, and he complains every day about the sucky coverage. Their voice quality is piss poor. His brand new iPhone 6S plus barley gets 5Mbps down over their LTE network. My old HTC get’s about 20-30Mbps down in the same spots on HSPA+!
      As always, YMMV, but people really need to stop bashing T-Mobile’s coverage. They are catching up fast. Where I work and play, T-Mobile outperforms both Verizon and AT&T by a decent margin.

    • dtam

      it’s not telling them how to run their business. it’s trolling their business. do you really think some att exec walks into the office, sees the skywriting and thinks to himself…”hey, that’s a good idea, I’m going to do that”

      #establishcoverages has been ongoing. it’s like the low-hanging fruit for people to say tmobile coverage sucks but do some research and you will realize they have improved. it’s like saying verizon network is the best but at&t pretty much goes toe to toe with them

      • Kiwini

        Its stupid because outside of tech blogs like this, the average consumer won’t ever even know this

        • dtam

          nobody ever said it was smart. some people have just said it was funny

        • alfonzso

          People who read tech blogs are decision makers too.

    • Jay J. Blanco

      I’m pretty sure Verizon and AT&T are taking tmobile serions tmobile is 40 million customers away from #2

      • Kiwini

        So Tmobile wants ATT and Verizon to abolish overage charges? How does that help Tmobile?

        • Chad Dalton

          supposedly john legere is about changing the mobile climate, by helping all customers…whether they are tmobile or not.

        • Fabian Cortez

          Exactly.

          That was the goal from day one with un-carrier 1.0.

          Other carriers emulating what T-Mobile offers is good for the consumer. This is another reason why they’re unphased by Apple’s iPhone payment plans, etc.

        • Ascertion

          Marketing at it’s finest. Every company wants to grow and be profitable. Legere just knows how to market his company. AT&T, Verizon, and Sprint have to respond because of T-Mobile’s success. They are doing these Abolish Overages to grab media attention for further advertisements. They are more consumer friendly than most companies, but to ALL companies, you’re just a number.

        • alfonzso

          His next job is secured.

        • Jay J. Blanco

          It helps consumers wake up and realize they are just a number and a bank card to the companies like ATT, and Verizon, maybe they will look for alternatives

        • kgraham182

          On AT&T and Verizon you maybe just another number and bank card. What are customers on T-Mobile then? Oh yeah, a name, credit card, bank account, DOB, address, SS#, DL#, passport info, etc. Which they can’t seem to keep secure.
          Do you think Donald Trump, President Obama, Bill Gates, Shawn Carter, Steve Wozniak, Roger Goodell, Tom Brady, Belkys Nerey, Lynn Martinez, Meagan Good, Dwight Lauderdale are on T-Mobile?
          Let’s Go Heat/ Go Pack Go
          #EstablishCoverages

        • Jay J. Blanco

          With tmo you get way more perks while AT&T, Verizon charges you 15 dollars per GB I rather just get throttled.

          By the way tmobile has nothing to do with the data breech the credit agency experian does.

        • alfonzso

          It gets them attention and higher value, so they can get a better acquisition offer.

    • Fabian Cortez

      That’s odd that you’d post a comment from another site that isn’t even linked in this article from a new user who was a previous user named fuzzylumpkins and saltines_for_my_butt.

      But it seems that Verizon’s response worked on you as well.

      What does coverage have to do with unscrupulous $15 per GB overages?

  • Kiwini

    The ironic thing is Tmobile keeps pushing its competitors to copy its policy changes,thereby taking away its competitive advantages. You shouldn’t want ATT or Verizon to copy you if you think your policies are better. Concentrate on advertising and marketing why you think you’re a better option for consumers. I’m still surprised at how many people I speak to have no clue about anything Tmobile offers

    • Fabian Cortez

      Their intention from the beginning was to get the industry to change, not for them to be the odd man out.

      • williejackbrainer

        I agree and the consumers are the ones that benefit with the power of choices. I keep hearing about coverage-coverage-coverage! However, where I live and work I have no issues with coverage and most of my friends and co-workers use Sprint, AT&T and Verizon and my experience is far better than theirs.
        Trust me I hear complaints about overages especially data overages all the time unless their grandfathered in and have unlimited data plans. I’ve seen commercials with increased data bucket plans, but it still expensive when comparing it with my $20 unlimited plan.

    • alfonzso

      Several of my friends who are not magenta, are starting to take note. They love Legere, and don’t even know the names of their own providers CEOs. Also, they are starting to pay attention to T-Mobile’s great plans, specially roaming and international calling. I’d say Uncarrier has been very successful.

  • Paul

    Excellent.

  • johnny lAW

    Talking about so tampa fl tmobile retail is testing
    getting rid of unlimited data

  • Steve Hester

    I live in the DFW area, I suspect the reason it did not draw attention from AT&T is it was a typical Dallas day, Windy. People call Chicago the windy city but on average it is more windy in Dallas than Chicago. I am actually surprised that they got a picture, I doubt it was even readable 15 minutes after they were done.

    Reminds me of fireworks, all that money up in smoke.