T-Mobile’s #NeverSettleforVerizon campaign backfires – too soon?

never settle t-mo

Not long ago, T-Mobile launched its latest promotional ad campaign. The #NeverSettleforVerizon push listed reasons in a blog as to why you shouldn’t settle for Big Red and came along with a handful of short YouTube ad spots too. Its very existence is a sign of T-Mobile’s new-found confidence after 2 years of growing success in the market. It also gave customers of VZW the opportunity to try out T-Mobile for two weeks, for free.

The recent backlash on Twitter perhaps indicates that this move was a little too soon for a company that got to the LTE game a little later than its biggest competitors. It also indicates that the wireless company maybe shouldn’t have paid $200k to get the hashtag promoted on the popular and often-cynical social network.

It’s no secret that this site loves T-Mobile and – the truth is – almost everyone reading and commenting on our articles does too. Some of us have loved the company longer than others, and we all got to this point for entirely different reasons: As employees, or customers. So we don’t mind the odd jibe at the competition. In fact, we welcome it. But we also know that – historically – coverage with T-Mobile hasn’t been the greatest. While the offering of a free two-week trial gives Verizon customers the chance to try it for themselves to see how good/bad it is, there was always the risk that social media would react against it. After all, that’s generally what happens on Twitter.

To turn this story in its head, however, let’s not forget how far T-Mobile has come in the last two years. We’ve seen its LTE footprint grow from 0-280 million people covered. We’ve seen Wideband LTE launched in major metro areas, giving customers there the fastest speeds available on any LTE network in the States. We’ve also seen the company gradually add the 700MHz LTE band to its network to bring stronger indoor coverage. Let’s not forget, almost all of the phone net adds in the entire industry last quarter were T-Mobile’s. So, its network is growing faster than anyones, its subscriber base is growing faster and it’s not spending millions in advertising to get it there.

What do you make of the #NeverSettleforVerizon promotion? Was it too soon? Or do you enjoy the company’s boldness even ig – at times – it’s a little misplaced?

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  • PK

    They should of waited to push this, along with the regular test drive option, untill their 700mhz network was nearly fully deployed and band 12 devices were readily available.

  • jmcalderon80

    I’ve been with T-Mobile since the voicestream days and I’m extremely dissapointed in the direction with T-Mobile as of late with their de-prioritization “throttling high data users” like myself and now with mis-leading network maps where they promise coverage and customers are getting no coverage….I think it might be time to go with verizon

    • Derp Hurr-durr

      Derp! Derp!

      Come on, little Derp!

      Off to Verizon with you! (Enjoy paying more for their actual throttling…)

      Seriously though – it doesn’t matter what you call it (even if you’re wrong) – if you are not getting usable service, the sane thing to do is to either police your own usage so as not to be part of that 3%, or switch carriers. Doubtful you’ll find Verizon will be giving you more total throughput anywhere near the pricing you’re getting now, but give it a shot. Maybe you’ll be happier elsewhere.

      • jmcalderon80

        Are you an idiot or what, Cam asked us to sound off and you attack me like a little biatch…. get a life and go back to your country because here, in this country we have the right to say what we want f’en derp!!!!

        • Espain

          Awe, someone’s a little sensitive this morning. :)

        • KingofPing

          Three posts in (two deleted by mods) and his immaturity shines through.

          Someone’s past his nappy time…

        • jimt

          He’s probably sleeping now. He won’t leave mommies plan I would think for the most expensive wireless carrier on the planet. If he does his IQ will be showing.

        • thepanttherlady

          Enough.

    • Frankwhitess

      O you poor child… You haven’t been out side your comfort zone in a long time.. You’ve been with T mobile since voicestream days… Wow.. You have missed a lot.. Wait until you feel the hell of Verizon.. You have Not felt pain until your bill arrives and its $300.00 plus… Good luck with them… And may the God’s be with you..

      • jmcalderon80

        O u stupid Lil ussy, why not be real and stop hiding behind fake usernames….p.s. I only believe in one God al mighty, there go your first problem!!!

        • Espain

          Who pooped in your coffee this morning, @jmcalderon80:disqus?

    • Acdc1a

      If you’re a high data user, you must also be wealthy if you’re considering Verizon. 20GB will run you $140 plus $15 per smart phone. If you’re a REALLY heavy user 40GB will run you $300. Enjoy the switch!

  • TK – Indy

    Well, if they were going to take a shot at Big Red, this was the time to do it. All the 5mhz LTE they are deploying right now will kill their “Fastest LTE” bragging rights by pulling their speed tests down, along with the burden of millions of new, data-hungry customers.

    • besweeet

      Their 5×5 tests in a lot of those band 2 LTE areas are actually pretty fast, maybe even compared to the others.

      • TK – Indy

        It will come down as more people get Band 2 phones.

        • besweeet

          How so?

        • TK – Indy

          More people = less per person.

        • besweeet

          But if previous band 2 users are being loaded onto band 12, band 2 is now freed up for others.

        • TK – Indy

          Maybe, we will see in 2H RootMetrics/Ookla results.

        • Fabian Cortez

          He doesn’t understand load balancing and/or carrier aggregation.

    • Bobs Burgers

      Oh you mean the majority of Sprint’s crap network?

  • Verizonthunder

    T-Mobile has made great strides sense John Legere became Ceo. Promises are being delivered and bold changes to a dated wireless competition. His comments maybe non professional but his message is delivered

  • steveb944

    I think they had to come out swinging because Verizon’s ad makes it look like everyone sucks except for themselves.

    • Spanky

      Actually, Verizon’s NeverSettle ads are very clearly aimed at Sprint and their “Cut Your Bill in Half” promotion. Notice how the items in the background are cut in half in every single ad.

  • besweeet

    Every campaign will have haters.

    • KingofPing

      Bingo.

      I’m betting most of those critical comments are from Verizon users who aren’t even trying T-Mo, judging by the content…

      • besweeet

        All they do is look at both maps and say “ew no.” I guess having 4G LTE in flyover country is a big priority, even if they’ll never visit those areas.

        • Acdc1a

          We went to Michigan’s Upper Peninsula, quite desolate, and the roaming coverage with AT&T was just fine. The data roaming cap was a bit of an issue but we got through it. Most people are too small minded to consider their needs.

        • T-Mobile had perhaps the most honest coverage map, whereas the other major carriers seem to have either license or model estimate maps.

  • Schnazzy

    T-Mo needs to keep the pressure on Verizon, but this wasn’t the way to do it…at least not until they get much better rural coverage. They have a big perception problem that their coverage isn’t anywhere near as good as Verizon’s. If you use a wide-scale / regional coverage map as a key piece of the comparison, T-Mo is going to lose in every region of the country. If they’re being honest, most people only care about coverage around where they live, work, and travel. If one of those is northern Wisconsin for instance, sure…Verizon is better. But if you compare coverage maps in major markets (e.g. where the majority of the population of this country live) T-Mo’s coverage has improved to the point where it can go head to head with Verizon. Their LTE is faster, call quality is arguably better, and you get more for your money. They should attack Verizon on factors like these where they can compete and win.

    • Acdc1a

      I have to correct you on that one. In Southeast Florida, no one has better coverage than T-Mobile. As they integrate the Metro PCS spectrum it will only get better.

      This should have been a regional campaign as opposed to national. But there are certainly areas, like right here, that T-Mobile kills it.

      • Schnazzy

        I don’t disagree one bit. Minneapolis is another market where T-Mo is killing it. However they still have a perception problem…a lot of people seem to think Verizon has better coverage or a better network *everywhere*…and that is simply not true.

        • KingofPing

          Truth.

          I live in New Prague (an hour away from Minneapolis) and frequently travel between Lakeville, Brooklyn Park, and St. Cloud for work (all at least 30 miles outside of the Minneapolis) and at least one is little more than a farm-town (Drive your tractor to school day is not unheard of).

          On Verizon I was constantly getting voice drops and between New Prague and Lakeville I was guaranteed complete loss of signal at least once. I have yet to lose data on these trips with T-Mobile.

          …and yet whenever I post this experience here, the “perception=reality” brigade (Hi, TK-Indy!) jumps in and desperately tries to imply I’m the only one.

        • Schnazzy

          This ^^^.
          I had very similar experiences when I lived in the SW metro a few years ago…consistent dropped calls on Verizon in specific places whereas T-Mobile didn’t drop. Verizon also has terrible network congestion around the cities…poor LTE speeds vs T-Mo.

      • Jrunner

        Very true. You are also only as good as your tower spacing. I don’t know the situation now, but despite Verizon having generally better coverage in mid-michigan where I grew up, my parents lived exactly between each of the verizon towers, and would constantly drop calls indoors. They also have gaps in other places despite the solid big red map. Despite having a less robust network nationwide, AT&T put up a tower in town, they switched and haven’t looked back (T-mobile supposedly just added native band 12 coverage, according to their map there, but until recently I would roam on AT&T Edge while there). Still… Many people in Michigan, Wisconsin, or wherever like to go up north for the weekend. T-mobile still doesn’t have coverage except roaming if they have coverage at all in those places, and that roaming data goes quick, in usually less than a day. In the end, most of those people aren’t going to switch to t-mobile unless they have wi-fi at their cabins.

    • Incredible Improvements

      Simpy said, well-stated…I have been with T-mobile ten years, indeed, there has been incredible improvements in their coverage. However, in some areas outside of Atlanta metro there is room for improvement….

  • Jrunner

    I think the biggest problem is still coverage. Get outside a major city, and here in Indiana you’re still more likely to see 2G Edge or have more coverage at all. Get inside a large building in Indianapolis, and the same problem exists. While the band 12 will definitely help it make large strides, my legacy iphone 5c (and those with even the iphone 6 phones) will never see those gains. So long as Apple’s phone continue to not support band 12, to do this campaign at this time was a huge mistake. The network is getting much better, and in most cases satisfies my needs, but if you’re comparing on coverage, t-mobile is still light years behind if you just want to get your phone calls or texts if you leave a major metro area.

    • dtam

      Pretty sure iphone 6s will have band 12. it’s not just tmobile who wants the band, att wants it too along with international carriers

      • Verizonthunder

        The next generation iPhone better have band 12 otherwise a epic fail again. I can get 5 out 5 bars with LTE on my note 4 while my bothers wife barely gets a LTE signal in a mall ugh.

  • J.J.

    I little too soon. But a add campaign showing a guy standing in the middle of a corn field with no one around With pockets turned inside out claiming he has a signal. Then cut to a hip person in a bustling city having fun stating me too. Don’t pay for service where you don’t go. Thank me later lol

  • tlsnazzy

    Until i see posts from twitter that say I am a Verizon customer and I tried the two week offer from T-Mobile and T-Mobile sux, count me as this post is no bueno.

  • drklahn

    Legere is no dummy. He’s trying to grab Verizon customers who ‘overbuy’ coverage that don’t necessarily need it. You know people who justify Verizon for the off chance they may visit Montana.

    • TK – Indy

      Or Grandma, 5 miles outside the city.

      • KingofPing

        I live 30 miles outside the city. 36 down/18 up. Currently in a concrete building. 24 down/6 up.

        When people post that T-Mo only works for people who spend all their time in the city and that it cannot go through walls, I laugh in a hearty fashion.

        • TK – Indy

          Yours is not the typical experience.

        • KingofPing

          So they keep telling me.

          Of course, these are the same folks who told me not to switch to T-Mobile from Verizon when I kept getting dropped calls/data at least twice a day. I switched, and can now stream music all the way from home to work and back without losing data (70 mile round-trip).

          While I am not one to believe that my own personal experience is indicative of the whole or even the norm, it does certainly lead me to question the “accepted truth”.

          …and it does make those unqualified statements of how it doesn’t work outside the city or in buildings quite amusing.

        • Indeed, that’s why the invitation to try T-Mobile for a couple of weeks for free might bring some customers after a good experience with the carrier, even if some confirm that where they find themselves is not week served by T-Mobile. After all, T-Mobile tried something similar to this before and probably would not oil this again if that hadn’t worked to some extent then.

        • Rob916

          I agree with you, I live in California and do travel within the state quite a bit and I have great coverage. Occasionally I might be in a spot that has trouble but the same can be said with any carrier. I too stream music daily and without a hiccup. My girlfriend has Verizon w/ a Galaxy S5 and I consistently have more bars than her as well as WAY fewer dropped calls. I have 3 lines on my TMO plan and she has 3 on her Verizon plan and pays twice as much as I do. I’d rather save money and spend the savings elsewhere.

        • TK – Indy

          And today’s Pinocchio Long Nose Trophy goes to ….

        • gmo8492

          I still get coverage every where I go. Maybe I need to live in the middle of nowhere to feel your pain.

        • Fabian Cortez

          Maybe I need to live in the middle of nowhere to feel your pain.

          Or be on Sprint.

        • Espain

          Actually it’s your experience that is a-typical. But keep telling yourself that your experience is everyone’s.

        • Bobs Burgers

          No your lie of an experience with Sprint is not the typical experience.

      • Fabian Cortez

        Yeah, 280 million POPs covered with real LTE 1.5 months ahead of schedule. 300 million POPs (native network expansion) by the end of the year, but somehow, grandma isn’t covered 5 miles outside of the city.

        This fallacy is quickly being debunked.

        • TK – Indy

          I don’t know if you are on anything, but you are clearly hallucinating. These are facts and reality..

        • Fabian Cortez

          I don’t know if you are on anything, but you are clearly hallucinating. These are facts and reality..

          No, I posted facts. You posted conjecture.

        • TK – Indy

          Have you even looked at the twitter activity that is the subject of this article? Those are facts, and T-mobile is looking bad on this one.

        • The teewts are facts, but not factual.

        • Fabian Cortez

          Have you even looked at the twitter activity that is the subject of this article? Those are facts, and T-mobile is looking bad on this one.

          Twitter is also full of a lot of things. Do you believe them all?

        • TK – Indy

          Belief doesn’t matter in this case. The negative impact to T-mobile’s image is what matters.

        • Fabian Cortez

          Belief doesn’t matter in this case. The negative impact to T-mobile’s image is what matters.

          It clearly matters to you since you found it fit to bring up in an effort support you claim of no service 5 miles outside of cities.

          What a ridiculous, untrue, and blanket statement.

        • TK – Indy

          Islands of LTE in sea of uncoverage by the Uncarrier. This is reality.

        • Fabian Cortez

          Islands of LTE in sea of uncoverage by the Uncarrier. This is reality.

          No, that’s the reality of Sprint, as evidenced by their own devout cultists, years after markets have been launched.

          Yet somehow, millions upon millions of new subs. for the last 8 quarters in a row seem to enjoy these “islands of LTE in sea of uncoverage by the Uncarrier.”

          Please troll somewhere else already.

        • TK – Indy

          I thought it was an excellent one liner – I hope I get credit for it if one of them use it for marketing. Have no fear, I am not a fanatic that would fall on my own sword – whoever is the best value in Indiana for my use case will get my business. That is why I have two lines on T-mobile.

        • Bobs Burgers

          Sure you do… You are stupid by your own admission though because of how fantastic Sprint is compared to T-Mobile… Btw. if you read root, Verizon seems to be outperforming Sprint, even this year in Fort Wayne..

        • Bobs Burgers

          Better than unusable cesspool of s*** like Sprint.

        • Ordeith

          From my long experience as a T-Mobile customer, 5 miles is being generous.

        • Fabian Cortez

          From my long experience as a T-Mobile customer, 5 miles is being generous.

          More blanket statements. Fun.

        • Ordeith

          If only T-Mobile had more blanket coverage.

        • Fabian Cortez
        • Bobs Burgers

          You should cancel.

        • Bobs Burgers

          Have you ever left Indiana, or can you only make left turns..

        • jnt

          I’ve tried T-Mobile 3 different times the past year and there were spots between major cities that supposedly had Edge coverage that literally had no coverage, at all. You can spouts stats all day long, but as long as real people are posting real reports of real problems, they’re just stats.

        • Fabian Cortez

          Then stick with the carrier that works for you.

          It makes no sense to come to a fan site to share your anecdotal experience.

          But I’ll play along: I’ve been to many places where Verizon is supposed to have LTE coverage and only has 1x whereas I’ve had either LTE or HSPA+ on T-Mobile.

          YMMV

        • jnt

          Oh I agree on that, I was simply countering your point to TK – Indy, which seemed to be nothing more than “stats trump experience” unless I missed something. And you’re right, it definitely goes both ways.

        • Fabian Cortez

          I just don’t agree with unsubstantiated blanket statements.

        • jnt

          So a more appropriate way for him to word it would be:

          “Or some grandmas just outside of some cities, though that’s improving” ? :)

        • Fabian Cortez

          Sure.

        • TK – Indy

          Why do you have Verizon? Seeing how the other half lives?

        • Fabian Cortez

          I have acquaintances, colleagues, and friends who have all of the major carriers.

      • Bobs Burgers

        Wow, they must have Sprint.

  • ” J.D. “

    I think T-MOBILE should concentrate on finally burying sprint Then start king in the back door of verizon. the’ll have more fire power then,as well as a load of new customers. As it stand now verizon is starting to bleed customers as well as AT&T – Sprint is in mass hemorrhaging It’s just a matter of time. Hell even AT&T was removed as the mascot for the NYSEX & replaced by APPLE so things are changing. P.S. Remember AT&T is buying Direct T.V. to increase their presence as well verizon buying A.O.L. more revenue more add’s . Do I hear T-MOBILE DISH :-)

    • TK – Indy

      Yes, we want to pay more and get less because of decreased competition.

      As far as DISH, Ergen and Legere are both untrustworthy, and they know this about each other. Not likely to happen.

  • This is surely one side of the story, but what is the other side? How many Verizon customers have T-Mobile a try for free? How many were persuaded? I see no problem with such eager promotion. As the smallest big carrier, T-Mobile is punching all competitors and, much like David and Goliath, it may still work.

  • Derek

    I swear, people are so dumb. Why does everyone show a map spouting “my carrier has better coverage”? 90% of people stay within 1-2 hours of their home. If you have coverage in your home area, then that’s all you need. If you do happen to travel a lot, chances are you’re being paid pretty well, have a job that requires travel, and most likely have a company phone being paid for.
    ALSO…. Who cares what some 22 year old teenage girl thinks on twitter. I wish John Legere were here so we could all see him not give a flying….you know.

    • Richard Roma

      Yeah, there is the problem right there, T-Mobile does;t have coverage 1 – 2 hours of my home. Literally 100 feet outside the DC area and the phone drops to 2G and then to no service. I am talking about major interstates here, not the boonies. 

      Then, we don’t have coverage in our homes or in any Big Box store or any office structure or when entering a left because T-Mobile signal just cannot penetrate these structures. It’s why we need signal boosters and wifi calling, like some 3rd world carrier.

      Verizon has over double the subscribers. Verizon has not one but 2 LTE networks. Verizon has more bandwidth and so on and so. In fact, if T-Mobile was to combine their 2G, 3G, and LTE network, they still couldn’t match Verizon’s coverage.

      T-Mobile would need to increase their network by 10 fold to match Verizon’s LTE network. I don’t care about POPs covered, I care that my cellular phone works whenever I am in my house or leave my house.

      All good and well to bash a weak Sprint but picking a fight with the independently ranked #1 carrier, the carrier that could decimate the entire DT global franchise, let alone Tmobile US, was idiotic.

      • Jay J. Blanco

        Dude you realize if you don’t have a band 2 LTE you will not have LTE out ideas of DC. Know why it’s Band 4. Lmaooo. Where I live I can Travel to Charlotte and have LTE the whole ride. Fayetteville, Atlanta, Charleston. I have to switch my to band 2 LTE. I’ve looked at the coverage map and Tmobile covers a lot of D.C. suburbs. So you may need to check your phone.

        They also have 700mhz launched in D.C. meaning better pentration you also need a capable device to catch the service sir.

        Verizon had Band 4 LTE just like tmobile now in most cities. Band 4 is for capacity and does travel long distance nor pentrate well. So Verizon is going back in urban areas to build more towers. Tmobile is already ahead in the game.

        Verizon could never compete with DT. DT is a very large company over 140 Million customers Worldwide

        • TK – Indy

          DT total revenue = $ 60 Billion
          Verizon total revenue = $ 85 Billion

          DT could never compete with Verizon.

        • Jay J. Blanco

          Verizon is in a weak position do you know how much debt they are in lol.

        • TK – Indy

          Less than 2x revenue. Not weak at all, you’re dreaming – but that seems to be the prevalent theme in T-mobile Land.

        • Jay J. Blanco

          Verizon borrow over 80 billion just to buy shares. They’re credit card is maxed out. Hell AT&T has more buying power then Verizon they just expanded to Mexico

        • Jay J. Blanco

          Is so obvious your okay with Verizon and AT&T raping people for overages. When the spectrum they use is public entity. Shit the company is a public enitity. I will not support it all. If Verizon didn’t have overage fees they’re revenue would be about the same.

        • Bobs Burgers

          Not nearly as much in the failure of Sprint land.

        • THAT’S why I switched to the Lumia 925. Now, I get LTE in Denmark and Sweden – small towns in northwestern Bamberg County.

          I also get LTE for almost 80 miles l along US 278 from the intersection with SC 39 in Williston all the way to Thomson, Ga.

        • Jay J. Blanco

          Awesome. I switch my phone to LTE/GSM mode when I leave tow so I can catch LTE otherwise my phone will be looking for LTE,3G, & 2G.

    • Acdc1a

      It’s those “what if” idiots. What if I decide to go into the woods to film my indie movie in the middle of nowhere? Meanwhile they’ll never make their movie or leave their main living area.

      I travel the country, albeit mostly to major cities, and have no difficulty with T-Mobile at all. T-mobile benefits me the most when I’m out of the country calling home for free on WiFi or $0.20 per minute on wireless.

      • jnt

        What if… I walk into a building? Some buildings in my area lose T-Mobile coverage, completely. And I live in one of the largest “metroplex” areas in the country where T-Mobile typically rolls out network changes first. T-Mobile is doing great things, but their coverage is still lacking compared to Verizon and even AT&T, by quite a bit.

    • rtechie

      People won’t buy a cell phone if it doesn’t work in their area, that’s
      common sense. And due to the way cell phone networks were built out in
      the 1980s, and preferable spectrum allocation, Verizon has the
      best coverage in the most places in the USA. There are many places where your options are Verizon and nothing. This
      literally guarantees they will have the most customers.

      Even if somehow T-Mobile built out their network/towers in all the area Verizon covers, and did that super-cheaply, there is still the problem of Verizon’s favorable spectrum. That would have to wait until the next spectrum auction, and T-Mobile would have to pony up a lot of money for that because Verizon *IS* it’s spectrum, without it there is no company so Verizon would go heavily into debt to hold onto it.

    • Android_God

      Your forgetting that for a lot of people T-Mobile can’t even penetrate inside their home.

      • Justin747

        This is overblown.

        also it’s *you’re

        • Android_God

          Its funny to correct someone’s use of a word and then forget to capitalize a sentence. I’m not a pretentious douchebag and I don’t usually give a s*** about people’s use of grammar.

        • Justin747

          Really? You don’t understand basic elementary grammar and the best retort was a letter not being capitalized?

          Back to the original point. The whole “NO SERVICE IN BUILDINGS” thing is old. I haven’t really any issues using T-Mobile indoors. I travel quite a bit and I visit many different types of buildings/structures for work. Of course I’ll have issues if I go into the basement of a building that was built 100 years ago, but my Verizon work phone won’t be zipping along at 100 mbps d/l either.

          Also TECHNICALLY it’s a letter that wasn’t capitalized, not a sentence. You also missed an apostrophe in the very first word…

        • Android_God

          You think someone doesn’t understand the difference between you’re and your based on one miss use on an internet form? Do you think you’re taking this a little too seriously?

        • Justin747

          “You think someone doesn’t understand the difference between you’re and your based on one miss use on an internet form?”

          *forum

          *misuse

        • Richard Roma

          The fact that you are discussing grammar and other nonsense rather than the point you made is a classic straw man argument.

        • Justin747

          2nd paragraph, 1st sentence

          Back to the original point

          Back to the original point

          Back to the original point

          Back to the original point

          You know the funny thing about calling somebody out on a straw man argument? You have to use a straw man argument to do it…

        • Ballzout420

          A lot of talk from a guy who runs from arguments they create by making dumb assertions. Instead of opening your foolish mouth you should remind yourself that you’re dumb and attempting to make any point would only expose this to others.

        • Justin747

          Hi Stalker!!!

        • Justin747

          Blah blah blah blah…..

          I guess I’m supposed to listen to logic from a dude named Ballzout420

          Nah…

        • Ballzout420

          If you’re reading this then you are listening. You’re shook like your mothers purse

        • Richard Roma

          We have 20+ office buildings in large metro areas and anyone with T-mobile typically fails to have coverage indoors. Forget about coverage whenever switching floors. Verizon and AT&T customers can easily make and receive calls in these same areas.

      • Indeed, this was the case at my previous home. Outside, one or two bars, quite on the low side; inside, no bars at all.

  • dtam

    eh, the promo probably worked. of course there are going to be people that will try it and tmobile coverage would suck for them. no big deal for now, they go back to verizon. but then there will be people in metro areas that find tmobile to be just as good or better than verizon and will switch. the only thing is, I hope the ones that switched will give tmobile another shot in the future when more 700A and whatever 600 mhz frequencies they buy are up and running

  • rtechie

    The simple reality is that the “dominance” of the major carriers is unlikely to change.

    In terms of customers, Verizon is going to stay #1, AT&T is very likely to stay #2, and T-Mobile is likely to grab more customers, especially from Sprint, and stay #3.

    People won’t buy a cell phone if it doesn’t work in their area, that’s common sense. And due to the way cell phone networks were built out in the 1980s, and due to preferable spectrum allocation, Verizon has the best coverage in the most places in the USA. There are many places (much of rural USA) where your options are Verizon and nothing. This literally guarantees they will have the most customers.

    AT&T is likely to stay #2 over T-Mobile for two reasons: They also have preferable spectrum allocation over T-Mobile so they have inherently better coverage, and AT&T has a lot more backhaul fiber internet and other telco services than T-Mobile so in the long term that will probably lead to better (faster) internet services.

  • sikety

    I like it because it is true as long as T-Mobile has good service where you live. If I had Verizon I would have to “settle” for a 10GB shared data plan and “settle” on when I stream my slingbox, listen to Pandora or watch youtube videos. Instead I have unlimited data and I “settle” the 2 or 3 times a year I go camping instead of settling the other 362 days a year I wouldn’t have unlimited data.

  • barry96

    WEll like they say tmobile is good if ou dont travel if u do then u screwed, when i had tmobile last month here in los Angeles it worked great. But going up to hesperia or victorville or adelanto were i had to work lets just say it wasnt that great if i had signal more than half of the time it was 2G Edge.Trying to get driving directions or looking for restaurant’s on edge is no fun at all sometimes even tho my iphone 6 had edge data didnt come tru at all. Worse trips were going to San Fransisco 6 hour drive half the time edge and some places with straight out no service at all not even voice service and going to vegas same thing in the way there voice data service was AWFUL. Switched to att and well not gonna lie i was scared, since everyone was telling me to go to verizon instead, well att has been great has better coverage and hspa/lte in all those places tmobile had nothing ,going to san Fransisco and vegas i had solid voice service and even some data working .

    • Omar Boyer

      Agree 100% the reason people go with at&t n verizon is cuz of coverage .More expensive but at least u know that if u evertravel u will have reliable signal something tmobile doesnt provide .

      • Ordeith

        There are ATT MVNOs that give you that superior ATT coverage for less than T-Mobile’s plan pricing.

        • There are T-mobile MVNOs that give you that superior T-mobile speed for less than ATT’s plan pricing.

        • Omar Boyer

          Well honestly i prefer the superior att coverage over superior faster speed on tmobile

        • Yep, that’s what I tell those who ask me: if you travel a lot, go for an ATT MVNO.

        • eAbyss

          You also get capped data speeds to go along with that…

    • Jay J. Blanco

      tmobile has 700mhz that covers 85% of Cali so I hope they deploy it all over the state to make service better.

  • George

    T-mobile does not have 4G LTE in Des Moines, IA. It only has 4G which is also not very fast. It drops to 2G speed if you travel 10 mile away from the city. Then it drops to no data after 20 miles. Verizon continously has 4G LTE for a very long distance (I think the entire interstate is covered with verizon 4G LTE although I have not checked myself). Now Des Moines, IA is not a small city by any standard.

    • Fabian Cortez

      T-Mobile has a fully reciprocal roaming agreement with their affiliate, iWireless.

      Try turning data roaming on.

      • ChristianMcC

        The only issue is that that we’re limited to 40MB roaming…

        • Android_God

          You can’t even climax with such limited data!

        • calgrav24

          Actually, you may not be aware of it but, if you roam on iWireless you aren’t restricted on your data allotment like you are when roaming on ATT. And there are a couple other roaming partners that do the same. I have unlimited data and was never cut off while on iWireless.

        • ChristianMcC

          Good to know!

    • As the 91st most populous city in the country, Des Moines is, by this standard, a rather small city.

      • Android_God

        says the idiot who doesn’t even live in the United States

      • Android_God

        you don’t have to very Christlike on this forum

      • George

        So a city that is in top 100 is a small city? No surprise that verizon and att are way better.

        • There are more people in the University of Texas system than in Des Moines…

    • Jay J. Blanco

      That’s partner coverage. T-Mobile owns I think 50% of the company. so whenever they decide to upgrade lte, then it their choice lol. T-Mobile just needs to take them over

      • eAbyss

        Yeah, that’s all iWireless in Iowa. I don’t know how much of it T-Mobile owns but it’s probably in the 49-51% range.

    • eAbyss

      That’s all unrestricted partner coverage through iWireless in Iowa which T-Mobile owns a good part of. They’re launching their LTE network this year with a completion date I believe sometime next year. Des Moines, IA will have LTE sometime in the second half of this year.

      “iWireless will launch LTE in the following cities in the second half of 2015: Des Moines, Cedar Rapids, Iowa City, Cedar Falls, Waterloo, Marshalltown, Muscatine, and the Quad Cities (Davenport, Bettendorf, Moline, IL and Rock Island, IL).”
      ~iWireless

  • ChristianMcC

    I will not be leaving T-Mobile until I’m in a place where I’m not covered at least 95% between work, home, and pleasure(or Google FI gets a non phablet device and family plans). I’m good paying less than half the price of Verizon here in the Wasatch and in Chicago.

  • Anthony S Jennings

    People in the sticks really love their slow Verizon coverage. I get it. T-Mobile is not for you. T-Mobile is for me. Talking about T-Mobile all the time is what Verizon customers do.

    • Spanky

      Hmmm…seems to me like T-Mobile is the one talking about Verizon, as evidenced by this ill-conceived ad campaign.

      • Jay J. Blanco

        Not to mention Verizon ad campaign was aimed at T-Mobile, Sprint and AT&T

        • Spanky

          See my other comment. Verizon’s campaign was very clearly aimed at Sprint and their “Cut Your Bill in Half” promotion. Pay attention to the backgrounds in the Verizon ads, where everything is cut in half.

        • Jay J. Blanco

          They shouldn’t be worried about Sprint, they are still bleeding customers

    • Android_God

      That must explain why Verizon has over a hundred million customers and T Mobile has half that.

      • TK – Indy

        No, really, all the 100 million live in the sticks, I promise.

      • Frankwhitess

        God I love t Mobile haters lol… They are entertaining lol… I get it, it sucks only being able to use 4 gig of data a month… Dam.. Being a Verizon user us horrible..

        • Android_God

          someone who says something that you may not agree with is a hater? That’s very interesting

        • Frankwhitess

          Noo… It just bothers me that you have t mobile and you stay always defending Verizon.. Like what’s your Malfunction?? -_-

        • Richard Roma

          You mean like the 300 million cellular users who are not using T-Mobile, boy that’s a lot of hate.

          At least they can use their “4gigs” 50 feet of a metro area, or in their house, or in a store, or in an office building, or at an airport, or on almost every major interstate and highway throughout America.

        • Frankwhitess

          Lol…. Come on.. Am just trying to say that t mobile is kicking butt and its a shame folks don’t give them a chance… And even save a buck or two… T Mobile is really no joke and there coverage is getting better and better..

      • UMA_Fan

        What year are you living in?

        T-Mobile is adding the MOST customers for over a year now and retaining them. Verizon is losing customers.

        Tmobile has been the number ONE carrier in growth and demand

        • jnt

          I’d like to see a source saying Verizon has a net loss of customers. Yes T-Mobile is growing quickly, but Verizon (and AT&T for that matter) have not lost customers. Their rate of growth might have decreased, but they haven’t lost customers.

        • UMA_Fan

          Yes they have. Even last quarter Verizon, ATT, and sprint all had a net LOSS of phone customers. T-Mobile was the only company that grew.

        • jnt

          Again, provide a source and I’ll say “ok, good call, my bad”. :)

      • Bobs Burgers

        No its called mergers and acquisitions..

        • TK – Indy

          Say it with me – M-e-t-r-o-P-C-S.

        • Bobs Burgers

          Hmm a small prepaid company vs. a group of baby bells coming together with loads of cellular band licenses… Show’s your intelligence.

  • “To turn this story in its head, … it’s not spending millions in advertising to get it there.” I wish I could tweet this entire paragraph. I’d also include the Uncarrier benefits too.

  • Android_God

    I think John needs to come to terms with the fact that he has a penetration problem!

    • Jay J. Blanco

      They need to deploy 700mhz on every tower that the spectrum covers and stop the 1 tower 2 tower 3 tower method it’s not effective

      • eAbyss

        They’re doing that right now. They expect most if not all of their band 12A spectrum to be deployed by the end of the year where they’re able (outside of channel 51 broadcast areas).

    • Raiterio Patterson

      If you mean brick, steel, trees, and concrete penetration, then yeah that’s a problem

      • eAbyss

        Yeah…it’s kind of a problem for all carriers.

        “Ye cannae change laws of physics”

    • archerian

      like always, he will use shareholder money to fix those problems ;)

  • Ordeith

    Called it.

    And the blackberry ads are annoying. I thought I was on Tmonews, no crackberry.

    • TK – Indy

      Yes, you did.

  • afive720

    I’ll put it like this, my small business switched to verizon and have been with them for about 6 months now. Our plan literally costs the same for 30gb of web as 100/mo unlimited for two lines on Tmobile. Yet, we’d still switch back if all of our fees would be covered. They won’t be, even with etf promo. In dc T-Mobile schools verizon in some areas, specially with speed. In Atlanta, T-Mobile is faster most of the time and unless you go out of the populated areas, it is often very good. We are moving in 2 months and our new place is in buckhead. Inside building verizon has 1 bar of lte that often drops to one bar of 3G that doesn’t even load mobile Google. Tmobile? 90mbps all over… So, since we switched we have more reliable coverage some places we aren’t going to often, and usually slower capped web places we do go. Overall, there’s only one place I go to consistently where Verizon works better, but about 5-6 locations where Verizon isn’t half as good as T-Mobile was…

  • OnePlusOne

    I thought Never Settle was a One plus One Motto before Verizon took it.

  • Bradley Karas

    At the rate T mobile is expanding its only a matter of time before this coverage issue is non existent. And as far as the Midwest goes US Cell is holding all the 700 mhz spectrum which they have no capital or intention of deploying. Who cares if you don’t have LTE in northern WI? I’m from Milwaukee and I can tell you those gray areas of no coverage have a grand total of 1 million people tops living there. So Verizon can keep em

  • Chad Dalton

    They jumped the gun on this one…i love my T-Mobile, but they are not quite ready for this campaign. Sorry! Keep building upon the foundation you’ve laid…Not there yet!

  • JayQ330

    I live in nyc, & both T-Mobile & Verizon are extremely fast. They it’s like the soc chipset’s in ths flagship phones, where you won’t notice a difference unless you run a speedtest. Saying that, I’ll go for one with the lower price, & more option’s. Though in my building for some reason I don’t get a signal

    • eAbyss

      WiFi calling…

  • Deswaga

    I find it very odd Verizon doesnt work in the building I work in whereas Tmobile does. Oh and I work in the stix of NC….lol. My boss has a Samsung S5 and have to go outside just to use it when I can use my Nexus 5 at all times……*kanye shrugs*

  • k

    It cost 200k to make this kind of noise. If it makes just a few subcribers switch, seems worth the cost. Besides, it lays groundwork for future campaigns.

  • i don’t pay any attention to trolls on Twitter or whether or not people on Twitter approve of anything. TMO should do the same. however, i do reallize the world revolves around what hashtags and tweets mean these days.

    should they target VZ? sure .. should they have done it now? probably not lol

  • Derek

    I also think it should be pointed out that while these losers spout about their coverage, I pay 80 a month for for two lines of service with no phone equipment charges, no hard data caps or overages, and I easily use a couple of gigs worth of data on streaming music alone, not including what my wife uses in music streaming. You definitely CANNOT due that on verizon.
    The money I save in unlimited music streaming alone is well worth staying a faithful T-Mobile customer.
    To get the equivalent, i would have to pay $120 a month with a crappy 1Gb cap per line. I guess verizon people like having to stream their music over wifi.

    • archerian

      For several people especially business users, it’s not their dime at stake anyway so they don’t really care

    • jnt

      You’re a little off on the pricing comparison there. Verizon will give you 10gb of data shared between two lines (instead of a limit per line) and the usual unlimited talk/text for $110. I’m not sure how much data you get for your $80 – is it the 2.5gb per line plan?

      • Tyler Kirchman

        2 lines with unlimited data is $100

        • jnt

          You’re exactly right – and that’s the only plan that really trumps Verizon. But even that is only beneficial for a VERY small percentage of the population – those that would go through more than 10gb/month on just two lines. My wife and I stream a lot and still don’t go through those 10gb, so the extra $10 is worth it for us. Plus she was stranded with our kids and a blowout once, unable to text/call me when we tried T-Mobile… so it’ll take a lot for her to let me change us again. :)

        • eAbyss

          Actually no. T-Mobile plans are soft capped with no expensive overages while Verizon’s are hard capped and you pay out the nose for going even 1 bit over your limit. Add free music streaming, rent free routers, free international roaming in over 120 countries, free WiFi calling/texting to US numbers, free texting on flights, etc, etc, etc and it’s easy to see that Verizon cannot compete with T-Mobile’s value.

        • jnt

          I’m not sure what you were saying “no” to. Value is subjective in this case. There aren’t many people that need international roaming – though Verizon’s phones are all sim unlocked out of the box (unlike T-Mobile’s) and most can be used overseas with no issue.

          I’m not sure what you mean by “soft cap” and “hard cap”. On T-Mobile, unless you have unlimited, you’re throttled when you hit your limit, down to an unusable speed. You have to contact customer service to add data if need be. On Verizon, you’re never throttled. When you go over your limit, you’re charged $10 per 1gb you go over – I wouldn’t call that “out the nose”. Plus, the argument could be made Verizon’s data is more flexible… on T-Mobile, if you want 6gb for two lines, it’s a limit of 3gb per line – the rollover promotion helps with this limitation, though. On Verizon, if you want 6gb, it’s shared between both users. So if you have one that uses 1gb per month and one that uses 4gb per month, you’ll have no issues. On T-Mobile’s 6gb plan, that would cost you extra even though you didn’t even use 6gb total.

          In-flight texting is limited to gogo equipped flights – and while a lot, there are some big international airlines that don’t have it. And lastly, Verizon users simply don’t need wifi calling / texting in the same way T-Mobile users do. There are specific use-cases where it would come in handy, but again we’re talking about the majority here.

          I’m not saying T-Mobile doesn’t provide value either and I love a lot of what they’re doing – but to make blanket statements that T-Mobile’s “features” are of more value is simply that, a blanket generalization that doesn’t apply to everybody, and I’d even argue that it doesn’t apply to the majority.

        • eAbyss

          …and only $40 a line after that.

        • jnt

          Verizon is also 40 per line added, with a $25 per line discount at these data levels. So only $15 per line in reality. Edit: I swear I’m not trying to follow you lol

  • UMA_Fan

    There are still millions of people out there who stick to places T-Mobile works WELL who think Verizon is the king of service quality including data speed.

    I think these were the people T-Mobile was trying to target with this campaign.

    Tmobiles spectrum isn’t the best for in building and rural areas but on the flip side it’s better than Verizon and ATT is crowded areas where people are hitting their phone data hard

    • TK – Indy

      Like LAX? T-mobile phones are bricks there. Most other airports as well.

      • ChristianMcC

        Every airport I’ve used my Tmo service, it’s been good, personally. Though I’ve not been to LAX, these other major airports ORD, SLC, DEN, and JFK have been great over the last 6 years.

        • I must say that at DTW TMUS left to be desired. It had been years since I last had to walk around with the phone in hand searching for some bars…

        • vinnyjr

          T-Mobile works fantastic in Logan. Most, any good airports should have signal boosters that work with all Carriers.

        • eAbyss

          SEA and LAV have fantastic T-Mobile coverage and speed.

      • Bobs Burgers

        Sprint phone’s are bricks here when you leave the interstate, or actually enter any populous area.

        • TK – Indy

          Your own comments have shown the type of person you are, and as such, I don’t believe you.

        • Bobs Burgers

          Nobody cares about your opinions you Sprint shill.

        • eAbyss

          Says the troll…

  • Raiterio Patterson

    I read an article from Business Insider about Verizon. Verizon stated that they are not bothered by the “price sensitive” customers leaving for a better deal. In a nutshell: if you want lower prices, don’t let the door hit you on the way out

    https://www.techdirt.com/blog/wireless/articles/20150506/08123630899/verizon-wireless-tells-price-sensitive-customers-it-doesnt-want-them-declares-it-doesnt-need-to-truly-compete.shtml

    • vinnyjr

      I didn’t stop using Verizon for a cheaper plan, Verizon just has lousy coverage in the suburb outside Boston I live. Out of all the Carriers and I tried them all, T-Mobile has the strongest signal and 3 times the data speeds of the closest Carrier. TRUTH.

      • Raiterio Patterson

        Who’s the closest carrier?

      • eAbyss

        We left Verizon for T-Mobile because they stopped allowing subsidized devices on their grandfathered unlimited plans (paying the full cost up front was out of the question and moving to a newer plan would have made our bill skyrocket) and because they had comparable coverage around where we live.

      • jnt

        Truth… In your area. :)

  • Jose Mendoza

    I like how most people here all agree that tmobile is great and all the reasons of why competition exists.

  • Tommy

    Hey guys! I hope everyone is doing well! I have a total off topic question to ask…. How much do you think I should sell my Note 4 Edge for? It has 5.0.1 and it’s in perfect condition no scratches whatsoever!!! I am probably going to get killed for the comment but I am thinking about going to the iphone 6 plus. Yes I know I will be losing band 12 and a whole lot of other cool features. Thoughts?

    • thepanttherlady

      Go to Swappa and see what they’re going for there.

      • Tommy

        Thanks!! I just looked…the range was 599 to 805! Thanks

        • jnt

          Swappa is great – used it a lot over the past few years to sell and buy. I highly recommend it!

        • Tommy

          Thanks for the info! How much are the fees to sell?

        • thepanttherlady

          There will be a $10 fee added to your sale price. If you want $600, the buyer pays $610.

        • jnt

          Paypal takes a small percentage for fraud protection, but other than that, there’s technically not a seller’s fee. Swappa gets $10 on every sale. So if you price your phone at $500, the buyer pays you $490 through Paypal and pays Swappa $10 through Paypal. But you can price accordingly. I think they generally expect you to include reasonable shipping costs in your price as well.

    • Jay J. Blanco

      Ebay

    • vinnyjr

      Keep your Note and wait for the next I-Phone that will have band 12 and all others.

      • Or get an unlocked Lumia 640/640 XL. Those are also compatible with Band 12.

      • Tommy

        that’s what I was thinking but…..the resale value of the note 4 edge will go once they announced the note 5

    • Aaron Davis

      I just picked up a note 4 a month ago, I’m curious why you are getting rid of it.

      • Tommy

        Aaron…the note 4 edge is a GREAT phone. There is nothing wrong with it….its just that I have noticed I am on my macbook all day for work and it will make my life a little bit easier to reply to my 200 texts message I get a day thought my mac so I don’t have to pick up my phone everytime. Plus everything at work is apple even my wife has everything at home apple…..trust me if I can easily stay with it I will. It’s not 100% just yet….

        • Aaron Davis

          OK, that makes a lot more sense

  • wazmo

    TMUS should have waited until all of Band 12 was rolled out and the bugs worked out. As it stands they’re advertising into places that won’t turn up until the EOY-uh, whoops.

  • ChristianMcC

    Thank you, whoever blocked/deleted Android_god’s comments. Gross.

  • Chris

    Sitting on the argument of more coverage. I don’t go there, ergo I don’t pay for coverage there, T-Mobile works everywhere I need to be for half the cost.

  • TK – Indy

    Why don’t T-mobile customers confront their real issue? That would be data addiction. You would make any sacrifice in coverage to get the unlimited data. So the appropriate response is “having unlimited data is worth it to me”. To continue to argue about coverage and cost and strategy is a smokescreen and even you have no realistic feelings that T-mobile is adequate in those areas. You and your cheap data addictions will ultimately lead to T-mobile’s demise, with no help needed from its competition.

    • Bobs Burgers

      So if T-Mobile’s problem is data addiction, what is Sprint’s? Customer’s credit class prevent’s them from going anywhere else besides prepaid?

      • TK – Indy

        It is much the same, only I have the cheapest, fastest unlimited everything that is available where I live, outstanding statewide coverage with LTE in Indiana – and loads of unused spectrum to outlast T-mobile in the cheap, plentiful data market.

        • Bobs Burgers

          I guess you need good coverage to blast all those darn gay’s you have out there.

        • k

          You pay for what you want, tk- indy. Tmo customers pay for high speed unlimited data with less coverage. Verizon customers pays for less data on a wider coverage area. Verizon may have more spectrum but has chosen not to deploy it. And why should they? Theyve duped their customers into believing 2GB is good enough, even while rolling out VOLTE which is purely data driven. Dont you think at some point verizon will convince their customers that they should move to the NEXT data plan because now their voice calls go against their data. Dont think they wont. And btw, verizon owns the rights to the airwaves, not their customers. If you want more data, which every customer will have to, youll have to pay for it. So take out that 2nd mortgage for better coverage. Certainly worth it.

        • Bobs Burgers

          The key word, WHERE YOU LIVE.. The other parts of the country however…

      • Hector Arteaga

        I’m a tmo fan and I have both tmo and Sprint. I have excellent credit and chose to be with Sprint as well. There are some (although not many) places where Sprint works better. That shouldn’t be that hard to understand.

    • Derek

      Well that’s completely stupid.
      That’s about on Par with verizon’s slogan of “Your phone is only as good as the coverage you have.”
      I say “Your phone is only as good as the unlimited data you may or may not have”. Good job, you’ve chewed up threw your 2 gb of data in 10 days… you can either 1) pay more money at an inflated price for tiny bits of data to get you threw the month, or 2) use your phone as…. a phone. WHO DOES THAT ANY MORE? There are reasons voice is so cheap now and it’s not because people are “talking more”.
      Meanwhile, I can stream Pandora 24/7 and still not even touch my “allotted data”. Even if I go over my “allotted data”, it just throttles me back which still works just fine, I just can’t stream movies or youtube which i don’t anyways.

      • TK – Indy

        The throttling has already begun. Now, it is the 3 percent, soon it will be 5-10-20 percent, until eventually everyone is throttled, and unlimited data is no longer. Enjoy while it lasts.

        • eAbyss

          They all go after the top data users, it’s not just T-Mobile.

  • nycplayboy78

    Well I have been with T-Mobile since the VoiceStream days….Saying that my biggest complaint is that when I go inside almost any building (Grocery Store, Shopping Mall, Restuarant) if I leave out of the sight of say the front window/door and go inside my phone SamSung Galaxy Note Edge loses all signal to NOTHING….Also wifi isn’t as ubiquitous as folks are lead to believe….SIGH…So until we have greater building penetration and subway tunnel service T-Mobile should just keep quiet and do what it do and make those upgrades/improvements to their network…

    • Derek

      This isn’t all carrier you know. While in college, Boise State University built a brand new building and because of some new coating on the glass of the windows that I guess is supposed to help with cooling in the building etc… It blocked everyones signals and was basically a dead spot inside. Even Verizon people were SOL. It’s not all on carriers.

      • eAbyss

        There’s also a lot of metal sheeting used in newer buildings which creates a Faraday cage effect, blocking wireless signals. Generally the newer the building, the worse the reception.

        I rarely ever had good indoor coverage with Verizon which has “famed” indoor coverage according to the vTrolls.

  • vinnyjr

    I still have a verizon #, unlimited data farmed. I put it in a voulantary suspension because honestly T-Mobile has 3 times the data speeds in the suburb of Boston I live. I have had my accounts with T-Mobile for 8+ years. I was with T-Mobile before I was with Verizon, after about 2 years with T-Mobile I tried Verizon with unlimited data. I just couldn’t get a descent signal where I live with Verizon. That is why I suspended my Verizon account and stuck with T-Mobile hoping Verizon’s signal got better, it hasn’t. Since about 4 years ago T-Mobile signal strength and data speeds just took off, My signal strength and data speeds just blow all other Carriers away. Some of those smart ass twitter knuckleheads might be very suprised if they gave T-Mobile a try. I’m just about ready to drop my Verizon line completely. I saved it because it doesn’t cost my a dime to keep. T-Mobile has fantastic coverage all over the North East and throughout many other areas of the country and growing faster than all other Carriers. I couldn’t be happier. Give it a try Verizon customers, doesn’t cost a dime to try it out. Along with strong signal, super fast data speeds, great customer service, best plans with real unlimited data, throw it free tablet data with tethering you have John Legere running the most upbeat company in the country that just keeps getting better. This time next year T-Mobile will be reaching well over 300 million and Sprint will be far in the rear view mirror. Look out ATT and Verizon.

    • Spanky

      With all the overly-enthusiastic pro-T-Mobile comments, you come off as someone who’s on T-Mo’s payroll.

  • For a company that boasts about having the largest and most reliable LTE network, I see a bunch of dead spots on Verizon’s maps of Ill. and Mo.

    Oh, I forgot! Verizon no longer has the largest nationwide LTE network. That honor now belongs to their archrivals, AT&T!

    • eAbyss

      I was a Verizon customer. There are far more dead spots than are shown on their maps. There were also many areas with 2G/3G only well after they claimed 100% LTE coverage.

      • jnt

        T-Mobile’s map shows places where there should be coverage and there’s zero. Not even coverage for talking/texting. All carriers have their gaps – and yes, Verizon included. But that doesn’t mean Verizon still doesn’t cover a much larger area.

    • I wonder if any of you actually believe the nonsense you post. Verizon has the largest LTE network. Not that “4G”/”HSPA” garbage that TMo was peddling for the longest. TMos network is a joke and it’s CEO is the class clown of the industry. Enjoy your inferior service TModrones. I’ll pay the extra $10 and know that my phone will work when I need it.

      • Verizon has the largest LTE network.

        Not anymore. As of February 2015, AT&T has the largest LTE network.

    • jnt

      That’s actually 100% false.

      • What’s false about my statement on AT&T now having the largest LTE network in the States? Um…nothing! You need to fold up your old map!

        • jnt

          Then provide a source. AT&T’s great and their coverage is very widespread, but their LTE network still isn’t as widespread as Verizon’s. Honestly I think AT&T still might be better off, though, b/c on AT&T you fall back to HSPA when you don’t have LTE, which is quite a bit faster than Verizon’s 3G.

  • Raiterio Patterson

    Talked to Justin in tech support from Albuquerque to ask why my signal keeps fluctuating on my iPhone 5s; put in a ticket, told me to turn off my phone so he reset my phone to connect to the tower near my house, AND he told engineers are upgrading some towers in Cramerton, NC from 2G to LTE. Yeah you Verizon lames can keep talking that BS I can’t hear you now.

    • You can’t hear us because you have T-Mobile.

      • Raiterio Patterson

        What up lame

      • T-mobile Fan77

        LOL…Too funny. As a T-Mobile customer by choice, I know there are areas that need improvement across the country. However, I continued my service for the pricing and believe it or not the better than average customer service…And improving coverage.

        • AussieB

          You can compete on quality, coverage, speed or price

  • Vincent_Van_Gamer

    Legere knows the higher the risks his campaign makes, the more rewarding the results. And of course they’re not spending big on advertising, they only use one color.

  • eAbyss

    Should’ve waited for 300 PoPs…

  • jnt

    It’s interesting to me that the verizon defenders are considered trolls (here and Twitter) when T-Mobile/Legere is the one picking the fight.

    • Spanky

      Didn’t you know that T-Mobile can do no wrong? Only the other carriers can! Get with the program!
      ::end sarcasm::
      All kidding aside, I agree with you completely. T-Mobile has a cult following, akin to iSheep vs. Fandroids.

  • garyglitter

    I think #payingtwiceasmuchforverizonisntworthit or #suretheyhavealargernetworkbutnotsomuchlargerthatitjustifiestheprice would have made more sense. Not catchy, really… But that’s why I’m on T-Mobile.

    • jnt

      Sigh… I’m all about T-Mobile doing good – they’re a great carrier and what they’re doing in the industry is awesome. I liked their service when we had it (a few times over the past year, so I’m not speaking from ignorance). But nobody has their facts straight any more. Verizon is not twice as much or even 50% higher any more. Verizon and AT&T are extremely competitive to T-Mobile’s prices now. If people would stop spewing 4 year old analogies and do a little homework to educate themselves, they’d realize this.

  • KlausWillSeeYouNow

    Those Verizon maps are an outright lie. Martina Know-Nothing who doesn’t know sh*t about network technologies but happily pays Verizon obscene amounts of money each month suddenly becomes an expert and tweets an image comparing T-Mobile’s LTE to Verizon’s infinitely inferior CDMA footprint. Unreal. If she knew how to interpret/read the map, she’d know what a dumbass she is.

    The campaign didn’t backfire. There are just a ton of ignorant people in this world.

    • Paul

      You ever heard the famous saying “you get what you paid for” I have a Verizon single plan and a T-Mobile family plan, so I carry two phones and travel constantly.Verizon without a doubt has consistent LTE coverage nationwide, compared to T-Mobile which is constantly sporadic.

      Let’s not even kid ourselves, the majority of T-Mobile customers stay with PRICE been the major or only factor when it comes to choosing among the 4 major carriers. Yes I am paying a boatload of money for my Verizon individual plan, but it is money well spent for reliable coverage and of course excellent customer service. I have a individual plan from Verizon for business purposes and a family plan for our family members since it is of course “cheap” and reasonable since we live in a large market which T-Mobile coverage is strongest.

      Also T-Mobile is a peon compared to Verizon, and hasn’t even gotten the bronze medal yet (Sprint) let alone the gold (Verizon) …

      • KlausWillSeeYouNow

        You ever heard the saying “those duopolists are ripping you off?” No? Well, that’s what’s really going on here – price is only one consideration to this story, if we’re being honest, and let’s remember that prices are not set in precisely the same way they usually are in a truly competitive market where public perception is not wildly inaccurate.

        For the vast majority of folks, T-Mobile CAN and DOES compete effectively against Verizon in coverage, speed, and reliability. You do what works for you, but nothing you can say is going to convice me that the CDMA map above is LTE (because it isn’t) or that their support is “excellent” (because it isn’t). I’m an ex-Verizon customer, and I’m all too familiar with their outrageous pricing, poor support, and coverage footprint.

        There comes a time when one can no longer rationalize to themselves that Verizon is worth the money, because it isn’t. Sounds like you’re almost there, too. The public is educating themselves, but imo not fast enough.

        • Spanky

          I have a 2 line family plan on AT&T, with 15 GB of shared data, unlimted talk/text and two phones (iPhone 6 and Galaxy S6) on Next 12 plans. After factoring in my 25% company discount, my monthly bill comes out to about $185, including all taxes. A similar plan on T-Mobile (I priced it out with 5GB of unthrottled data per line) would cost me $175 per month BEFORE factoring in the taxes. Moreover, AT&T’s Next 12 allows me to trade in my phones after making 12 payments to upgrade to new devices, should I choose to do so, at no extra charge. T-Mobile charges about $10 per line for the privilege (JUMP!).
          Based on the above numbers, I am paying LESS for far superior coverage and building penetration. Make no mistake, part of the reason for that can be attributed to T-Mobile’s competitive activities within the last couple of years. However, the reason why I switched to AT&T in the first place, after being with T-Mobile for over 7 years, is because of SUBPAR COVERAGE in my specific area. You are absolutely correct, the public is educating themselves. If your service works for you, great. If not, get service that does.

        • Seabass

          That isn’t a fair comparison at all. A 25% company discount? A T-Mobile plan with two-lines and unlimited data would cost less than your AT&T plan without the 25% discount.

        • Spanky

          My 25% discount is for the service portion only, which amounts to about $30. Once you factor in T-Mobile’s JUMP! charges for two lines (again, AT&T doesn’t charge for their Next plans) and the taxes associated with them, the difference will be negligible (maybe $5 per month, if that), if existent at all. I would be more than happy to post a screen cap of my AT&T bill, if you’re curious to see the breakdown.

    • jnt

      And T-Mobile’s is more accurate? You’re right that there are areas where LTE drops to 3G and Verizon’s 3G is slow. But it’s at least usable. T-Mobile’s map is no better, showing places where there should be HSPA or Edge coverage and there’s nothing at all.

  • T-mobile Fan77

    As a T-Mobile customer by choice, I know there are areas that need improvement across the country. However, I continue my service for the pricing and believe it or not the better than average customer service…And improving coverage.

  • AussieB

    Are you a journalist or a fan boy? Blog should cover Tmobile objectively. I know a lot of people on. VERIZON & they always are the ones with coverage when others are struggling for signals. Yes, they know they pay more

  • AS118

    Verizon’s still the only choice for people who need the most coverage in the most amount of places, especially outside of Metro areas. Me and my family switched from Verizon only because we live and work in urban areas.

    If we went out to the country or some distant suburbs every now and then, Verizon would’ve probably still been the better choice, or maybe even AT&T. Definitely not Sprint. Sprint’s terrible coverage (in our area) was the reason we switched to a higher priced plan with Verizon to begin with.

    It was worth it too, as it got rid of all the dropped calls and poor quality calls, and we could also get reception inside the house instead of having to hastily run outside when a phone call came in.

    • justin

      If you go out of country, you should stick with T-Mobile, considering we’re the only carrier in the u.s. That will allow you to roam in over 120+ countries with free unlimited data and text. The calls are only .20 cents/min. Verizon and AT&T won’t do that.

  • tmoisimproving

    I’ve been with nextel, att, tmo, verizon, now back to tmo. Nextel, horrible service, thats why the marriage with sprint was made to be. Att had bad customer service, and tech support, you know that something isn’t right when you know more than the tech does. Plus they tacked on some bogus charges that I’m fighting till today. Tmo in 2006 In my area had horrible signal. And back then there network was unreliable. I was with Verizon the longest. Support was hit or miss. And price was outrageous. However, network was decently reliable, Verizon talks about xlte, fastest and strongest network, etc. I believe in thier strength but in terms of bandwidth, just before I left they actually went down in speed and could never answer why. Many tickets later network was still slow. And I was left without answers. I was initially skeptical of T-Mobile having experienced them once but figured hey they allow you to try for free so why not try. They paid my cancelation and phone charges with Verizon and even offered Me money on phone trade in. Over one week I traveled long distinces in my area and where I normally stay and it never lost LTE signal. Speeds on average of 50mbps was much faster then the 20 average with Verizon. No charge for streaming music, great technical support, and I was convinced they have improved. You have to remember that tower wise tmo is still small compared to the giants. But they are year over year adding hundreds of new towers. So yes, I do have an occasional problem with issues here and there but no were like 2006. And plus I’m not stuck to my phone in order to live. Not constantly speed testing the network and not always needed to be calling someone everywhere I go. But, do I personally believe that in comparison T-Mobile is stronger no I don’t att and big red have these spots for a long time. But do I think T-Mobile can and maybe even will eventually dethron the king. I believe that one day it’ll be reverse. Tmo will have its moment to shine while grandpa and grandma giants take a rest.

    You have to remember that depending on the area will depend on the signal you’ll get. Here att rules. But everyone I know has told me do not get att. Verizon is slipping and T-Mobile is rising while sprint is slowly fading away. But in a different state it maybe different , and so on.

    Just because the network doesn’t work for you or you personally have something against it doesnt make it bad. I believe all networks have their own place. For me tmo just ended up being the better choice.

    If other networks work for you all I ask is please don’t try to convince me why just respect my opinion and I’ll respect yours for choosing the network you did. Its a good thing to have competition , its why we all have choices.