T-Mobile Responding To AT&T’s Newspaper Ad With Their Own Creative Responses

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Let me be the first to say, that if these ads developed for T-Mobile in response to AT&T’s one-page attack ad last week don’t run in newspapers everyday for the next year, I’m going to be disappointed. Do these ads point to a new, cocky T-Mobile? Absolutely, but that’s what makes me love these three spots. I’ve long hoped that T-Mobile would do more to adopt a scrappy marketing campaign and start taking pot shots at the competition. Sure, T-Mobile’s network isn’t perfect by any stretch of the imagination — but anyone who argues that AT&T’s network is a glowing symbol of wireless achievement needs to really reconsider that perspective.

So, when are these going to run? I can say they are proof prints that have already been sent to T-Mobile for final approval. I’m even being told we may see them in newspapers as early as today. It’s worth noting that the team behind these ads is the very group responsible for a number of recent T-Mobile commercials, including the most recent helicopter promo spot. So it’s all the more likely we will see these go wide in the coming days.

Given T-Mobile’s CEO bold and filter-free statements, it doesn’t seem unlikely that his loose lips are making their way into the company’s advertisements. Welcome to the new, scrappy, no-holds-barred T-Mobile and one of the first real signs of a completely revamped marketing effort.

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  • Aelinulis


  • daniel212

    Well I DONT really have a problem with both at&t n tmobile they both have there ups n dwns my only complaint with tmobile is the lack of coverage outside major citys were as att usually has coverage. But one of my major complaints from at&t is that there HSPA network is CRAP. Sure LTE works awesome but once u out of the LTE area at&ts HSPA is crap lets face it its true. Even with full bars of hspa standing outside I cant even get 2 mbps on my at&t galaxy note 2 in los Angeles. I just wish at&t would of done the same thing with there hspa network that tmobile did make it fast . Then it would of been an awesome experience on at&t. Getting 25-30 on lte then 10-15 on hspa on at&t would been great cuz tmobile s hspa does easily get 10-15 megs easily. But noo once u go out of the lte area u cant even get more than 3 mbps were as tmobile usually gets at least 10.

  • Mark

    They should do a TV campaign with the guy who used to play AT&T in the first Carly ads teasing Carly (maybe she even comes back with “then why did you try to date me”)… and then the iPhone actor comes in and gets on her motorcycle!

  • me

    At&T next add leaked, it reads: Last month T-Mobile’s network drops almost as many calls as outsourced reps that they employ.

    • TechHog


  • Guest

    go tmo!

  • http://www.facebook.com/unfazedrebel Jé Be (Here but Gone)

    Now THIS is a READ ! Finally a company not being politically correct. T-mobile either knew the merger would fail & used AT&FEE for the $$$ or they are both really working together for a future deal

  • Singleweird

    i love a good marketing war

  • Singleweird

    boulder, co – never had a dropped call

  • rob3211

    ATT ads are hitting Philly hard and I haven’t seen or heard anything from t mobile They come on probably every commercial break on the most popular rock station in the area as well as occasionally on the pop stations.