Even More Rate Plans Explained

As you may already be aware (its only been on the blog a few hundred times) T-Mobile officially launched its newest rate plans as of Sunday, October 25th 2009. T-Mobile announced a new approach to truly show itself as the cheapest carrier compared to AT&T and Verizon. Yesterday during the “So You Think You Can Dance” show, T-Mobile aired its newest T-Mobile ad to explain the Even More Rate plans. And I have to say I’m impressed with T-Mobile. I believe the ad was a very effective way to introduce and educate people with the new plans that aren’t exposed to forums like TmoNews. Enjoy the video above and feel free to express your thoughts in the comments. If you watched the ad yesterday, do you think it was effective? Why or why not?

NOTE: The video above IS NOT the new ad.

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  • Chris

    Also, for another example, let’s take the nokia n900.

    Rumored to be $650

    We’ll also use my credit limit($300 according to tmo)

    $350 out the door
    $79.99/mo, for 20 months = $1580
    +$15/mo for 20 months = $300
    = $2150 all said and done.

    The unlimited plan for the iPhone or droid over 2 years? $3,799. (taken from http://phandroid.com/wp-content/uploads/2009/10/droid-vs-iphone-vs-pre2.png )

    People just need to do the math. tmo should really do it for them and start advertising how much you’re really saving with these plans.

  • videoman32

    What happenes if you buy your phone from someone else (Ebay/Craigslist?etc..) and you what an Even More Plus Plan? Will TMobile require you to buy the phone from them to get the best rates? I say this because you can buy the phone you want from someone else without paying T-Mobile that “INFLATED” Retail Price!

  • JB6464

    @ Chris , the HTC HD2 will not ever sell for $400.00 retail. Their selling for over $550 pounds in the UK which is around $900.00 (US). So unless HTC sells them at some stupid low price here in the U.S.(which will not happen), you will never get the phone even close to $400.00 retail price.
    So who is going to pony up $900.00 and then pay that unlimited monthly fee ?

  • JB6464

    @ chris , HD2 Rumored $650.00 buy who ? Do you really think Tmo will take a loss up front on that high-end smart phone everyone’s waiting on ?
    Keep wishing if you think it will be $600.00 retail , that would be way lower than what the UK customers are paying now.

  • Chris

    Wow jb6464 — did you read any of my actual content? I said the n900 is rumored to be $650.

    “So who is going to pony up $900.00 and then pay that unlimited monthly fee ?”

    My first example WAS USING THE PRICE POINT OF $900 FOR THE PHONE. And you were still saving money. Go back and READ THE POST. Then form a counter argument.

  • Chris

    Also, I’ll save you the trouble of having to hit the back button, and I’ll further explain my first example.

    From the original reply:

    “No subsidy, and let’s say you have $500 credit line from tmo(I heard this was the max you can have).

    $400 out the door
    $500 over 20 months = $25/mo
    $79/mo unlimited everything plan for 20 months($1580) =
    $2480 all said and done (with the phone you’re paying $105 a month, but for only 20 months.)”

    $400 out the door for the phone, then $500 over 20 months for the phone = $900 total for the phone, using the unlimited Even More Plus plan.

    If, for some completely insane reason you’d like to get a contract plan, you’re looking at $3276 over two years, using the 99$ unlimited plan and the phone unsubsidized. In order to match the cost of the even more plus plan and paying full price for the phone, they’d have to cut the cost of the phone by $800, which, by your own admission, they probably wouldn’t do.

    So please, I say again, how is the contract plan that tmobile offers, or any other carrier for that matter, going to be better?

  • D

    I’ve been a loyal customer since 2002 and my family and I are due up for renewal in November and new phones. Once I get my upgrades I will need a data plan. The customer rep indicated that the cheaper plan will be even more plus and I will need to switch to even more plus, pay activations fees for 2 phones to switch and I will be on contract for 2 years. I’m switching to Sprint or Cellular South next week for A. cheaper unlimited family plans. B. Better phones with better price.
    I’m very disappointed that T Mobile is taking care of their loyal customers. I’m sorry but I feel like I’m owed a new phone but why should I pay an activation fee to switch to the cheaper plan.

  • Chris

    “What happenes if you buy your phone from someone else (Ebay/Craigslist?etc..) and you what an Even More Plus Plan? Will TMobile require you to buy the phone from them to get the best rates? I say this because you can buy the phone you want from someone else without paying T-Mobile that “INFLATED” Retail Price!”

    I’m pretty sure they don’t care. You can have Even More Plus, and bring your own phone, so you’re not giving tmo a dime for a phone, and you’re not forced on a contract or the higher monthly rates. I can’t confirm this 100%, but I’d be REALLY shocked if tmo required you to buy one of their phones to use the plans.

  • JB6464

    @ Chris , i stand corrected on the N900 info. I jumped the gun on that one without reading all your info.
    As for the Even more + plans, you will save money if you buy a Mid or Lower-End smartphones for under $500.00. But the high-end smartphones everyone craves are going to be big bucks IF Tmo actually gets them.
    So my point i was trying to get at is once you payoff that High-End smartphone in 20 months, it’s outdated and you start all over again in payments on another phone or pony up $900.00 upfront.
    Do you really save anything other than not being on a contract ?

  • Grr

    For existing customers, I just say if you don’t like the plan then don’t switch to it. Pretty simple. If you don’t like what T-Mobile is offering you, then find someone else to give your money to. What is the average lifespan of a plan anyway? Maybe 6 months before new ones come out? Personally, I’m happy with my T-Mobile phone and my T-Mobile coverage. I already get faster speeds than my friends with their IPhones. By sometime next year, I’ll be living it up as T-Mobile rolls out 21Mb/s service while AT&T rolls out the 7.2. I should have the next MyTouch version by then as well.

  • ByeMrTmobile

    “Do you really save anything other than not being on a contract?”

    isnt that 20 month EIP “almost” like a two year contract in a way?

  • Jon

    @JB6464 – Please, please read what Chris is saying:

    EVEN IF YOU REPLACE YOUR PHONE EVERY 2 YEARS AS USUAL, YOU STILL SAVE MONEY OVER THE STANDARD PLANS! Even on a $900 phone. As long as you have good credit – you’ll be able to pay $399 up front, and $25/mo on the backend, and you still come out ahead than being on contract. The up-front price is the same, and you’ll pay less over 24 months.

  • JB6464

    @ ByeMrTmobile , Exactly so take the $900.00 HD2 which will be $45.00/month at 20 months on top of the $80.00/month unlimited Even More + plan.
    Now your basically paying $125.00/month for 20 months==$2500.00

  • Chris

    “So my point i was trying to get at is once you payoff that High-End smartphone in 20 months, it’s outdated and you start all over again in payments on another phone or pony up $900.00 upfront.”

    But at the same time, that’s the same on a contract. You usually get a small upgrade bonus 1 year in, or a larger one at 2 years, with no real options in between.

    Also, since the EM+ plan is 20 bucks cheaper, over the 20 months(and the fact that it’s only 20 months), you’re saving almost $800 VS the unlimited plan on the 2 year contract with the $900 price point as an example.

    20 months @ 79.99 + 900 = 2480
    24 months @ 99.99 + 900 = 3276
    difference = $796
    Amount the phone would have to cost to compare to even more plus = $104 out the door.

  • Cracker

    @JB6464 and Chris.

    Why talk about rumors with the N900? $649.00 is the msrp that Nokia has given to that wonderful device, just take a glance at their website.

  • Chris

    “@ ByeMrTmobile , Exactly so take the $900.00 HD2 which will be $45.00/month at 20 months on top of the $80.00/month unlimited Even More + plan.
    Now your basically paying $125.00/month for 20 months==$2500.00″

    The most I’ve heard they’ll let you finance is $500, the rest would have to be paid up front, so technically, the most you can pay a month for the phone is $25. And your math pretty much gives you the answer:

    $125.00/month for 20 months==$2500.00

    or

    $99/month for 24 months == $2376 (*NOT including the cost of the phone you pay up front!!*)

  • Chris

    I should also note that I don’t have a family plan, or a need for a family plan, so I can’t say if those changes are better or worse(general consensus seems to be worse), but for an individual plan, EM+ is definitely the better way to go.

  • Chris

    @cracker

    Even better then :D. I was pretty sure that was the price, but didn’t feel like taking the time to confirm it :p

  • JB6464

    20 months @ 79.99 + 900 = 2480
    24 months @ 99.99 + 900 = 3276
    difference = $796
    Amount the phone would have to cost to compare to even more plus = $104 out the door.

    @ Chris , no i don’t think that is correct.
    EM=$99.00 + $200.00 down==$2599.
    EM+ $400.00 down + $79.99/month @20 months==$1999.80

    So yes you are Correct as to which one is cheaper for a new customer but your still going to have to pony up almost a half-grand to get started.

  • JB6464

    @ Chris , my mistake i forgot to add the $25.00/month x 20 months financing charge for the phone. EM+ == $2499.80

  • Chris

    Why do you think the HTC HD2 would only be 200 down? I thought you said there’s no way it’d be that cheap?

    Like I said, if they can cut the price down to $200, you’re right, up front, it’s cheaper(though EM+ is still cheaper in the long run, by $100).

  • JB6464

    @ Chris , that’s what i was told by a local corporate rep when it’s going to be released on the EM plan.
    Now he don’t know for sure exactly how much Tmo will set the retail price for the HD2.

  • TehAndroid

    I’m a rep in a store so let me clear up a few confusions that people are having. On an Even More 2 year plan the max credit limit is $500 and on an Even More Plus the credit limit is $1200. If you go on a Plus plan and do the 20 month EIP if you cancel then you have to pay off the phone. The great thing about the Plus plan if you have the credit limit you can actually get new phone sooner. Think of it as having a credit card with a $1200 credit line without any interest. In the long run the Even More Plus plans are a far better savings.

  • zack

    These plans SUCK! Im wit verizon and I like pay HALDF thees prices for unlimteded EVERTHING!! TMOBILE = FAIL!!!!!111111111 Plus th DROid is comin out n wit my upgrayd its gonns be FREE!!!! FAIL TMOBIEL GO VERIZON!!!!!!!

  • deeznutz

    @zack, STFU, you verizon fan boi

  • @zack

    you have nothing to say .. so why say it?

  • zack

    I was joking. These plans give me wet dreams.

  • http://www.cnn.com Richard

    I’ve now come to realize that T-Mobile is shooting for middle of the road technology. They had the opportunity to lock up the Android platform exclusively, but didn’t. Now other companies have better Android phones than offered by T-Mobile (e.g., Sprint’s HTC Hero, and Verizon’s iPhone killer Droid). I’m going to AT&T’s iPhone actually, because I want an established phone with a highly supported applications base (over 85,000 apps now, 2 billion downloads). Bye Bye T-Mobile.

  • Grr

    Enjoy AT&T’s Edge-like 3G data speeds.

  • JB6464

    @ Richard , save yourself the AT&T BS. Just buy the Iphone 2g or 3g used and unlocked and use it on T-mobile service. No you don’t get 3g speeds but you get edge(2.75)speed and you can use the iphone apps all day long. That’s what i’m doing right now until the HD2 comes out if it’s not overpriced.
    Also AT&T’s coverage is’nt all cracked up to be as they state. Still spotty in some areas while you pay Verizon coverage prices.

  • janine

    I saw the new ad while watching the hills on tuesday night.. I’m prob the only person who looks at this site and also watches that show. It’s a cute commercial. If we dont have youtube vids by tonight i’ll record my tv and try and post it.

  • maxxcooner

    Don’t forget the high end phones aren’t free on th EM plans just a sibsidy. The phone cost could be anywhere from free (for basic phones only) to $350. There is a retailer out there that is taking preorders for the n900 for 559.00 so the free market might be our friend after all. BTW Try movin the sprint or verizon phone to another carrier NOT!

  • bob

    The girl in the video is REALLY cute. I watched it twice because I wasn’t paying attention to anything she said the first time.

    Otherwise, I got nothin. My current plan is a good fit – for now- but the “Get More” plans offer me no savings at all as a family deal. :(

  • Bill48105

    @D
    Well in reality you are just now finishing up your 2 year commitment for the LAST discounted/free phone you got so TMobile doesn’t really owe you anything unless you sign ANOTHER 2 year contract & then you can claim the current phone deals. ;) Funny to hear people complain about termination fees and what the cell company owes them for things they’ve already been ‘paid’ for. Heck maybe that’s partly why TMobile is leaning away from contracts so that way they don’t have to hear people bitch & complain so much. Oh wait they’d need to weed out all the current spoiled brat customers 1st. lol
    /me runs, ducks & hides

  • jinshil

    @videoman32 regarding whether you have to buy a phone from tmobile to get EM+ plans: I can confirm that you /do not/ need to purchase a phone from tmobile to sign up for the EM+ plans. My bf signed up for a EM+ plan only and popped the sim card into a phone he purchased previously from overseas.

  • Trish

    @Chris: Actually only if you are on a contract the highest EIP credit line is 600, on no contract the highest EIP credit line is 1,200….

  • tina

    I so confused!!

    I’m just happy, called T-mobile yesterday. I wnanted to know if I could just upgrade my phones without chaging my good ole myFaves plan. They said I could do that, so, as long as he’s right I’m ok with whatever they want to do.

    Now at Christmas time I go to upgrade and they tell me diffrent- then we have a problem!

  • ByeMrTmobile

    darn, just found out how bad AT&T service is in chicago, so tmobile i guess i have to change my screen name

  • Mattlong

    Uuuhhm guys… 20 months is four months shy of two years. Please explain how this is NOT a contract?

  • matt

    @Mattlong

    Yes, you can consider it a contract. But in doing so, you must consider it a contract that offers you free smartphones.

  • keekolacita

    I just called and found that my credit limit on an EM plan would be $300 bucks, but by switching to an EM PLUS plan it would be upped to $700 bucks- so that’s even MORE incentive for me to pay the $35 fee- I make back the $35 bucks in 2 months of saving money on my plan AND I get to buy Higher end phone and get a better credit line than someone who wants to be in a contract and subsidize it. AND I’m moving to Philly where I hear TMobile has crushingly fast data speeds right now! It’s a good time to be with TMobile.

  • Bill48105

    @keekolacita
    Double check that you can’t get the fee waived.. The right rep might be willing to help you out or if you have right association (like AAA) they will waive it.

  • http://none billy v

    why did you guys take off my post????
    because i was giving out TMOBILE secrets that you didnt want the public to know! WOWWWWWW

  • http://none billy v

    TMOBILEs cost for phones is CHEEEEEEEEEAP like $60 ish cheaper than that on cheaper phones…

    The lines of service (renting from ILEC phone companies) ((actually they pay for the ANI# ake: Phone #)) is really cheap also… like im talking less that $25 ish… Way less… So all these RATE PLANS they are saying are good deals… are really EXPENSIVE and its all a MARKETING PLOY!

    TMONEWS.com took my last post off, cuz they didnt like me telling yall the TRUE FACTS of how stuff works (obviously)… AMERICANS DESERVE THE TRUTH!!!!

    http://WWW.infowars.com

  • http://none billy v

    ok ok…. I WAS TOTALLY KIDDING… they didnt take off my comments :)

  • http://none BEEVER

    WTHeck

  • http://none Billy V

    i was kidding in the couple comments above… TMONEWS ROCKS and they didnt take off my comments, i was just being HYPER :) / SILLY :) AKA: silly billy lol

  • http://NOPE-no-way BEEVER

    OK…. i just called T-mobile and the REP told me she was a lesbian and then she hung up on me.. i called back and told them, they gave me a month free service. i was like.. whoa; fun!

  • http://NOPE-no-way BEEVER

    TMOBILE OUT OF POCKET COSTS:

    They = TMobile
    They Buy Phones From HTC (example): $50
    They Sell PHone From HTC: $399
    They Buy Phone# from ILEC phone company: $20/month (if that)
    They Sell Rate Plans to Us: $85/month
    They Create Marketing Schemes to make You think rates dropped, etc
    They Trick you into thinking You are getting Deals
    They are jipping you (not just TMOBILE but others)

    —Why do you think MetroPCS can offer Unlimited everything for $45/month? Because all they are paying is less than $20/month per line! You buy the phone! They make 50% (little more probably) markup!

    —Dont be fooled, these new rate plans BLOW B@llS!

  • http://NOPE-no-way BEEVER

    TRISH, the girl (on the last page – older comments) is a rep that works for phone companies… She is a Liar and a DIS-informationist!!!! refer to my post above… that is the truth… Trish was trying to say Tmobile actually paid $350 for the phones!!! YEAH RIGHT!!!!!!!! trust me, I can prove it… I worked for a company (HIGH UP) for years…

    thank you for trying to deceive the poeple though TRISH..

    http://www.infowars.com THE PEOPLE, Fight BACK!