Tag Archives: Seattle Seahawks

Backstreet Boys ‘So Back’ for T-Mobile’s Big Game Moment

The 1990s just got a major comeback boost. T-Mobile announced it’s bringing one of pop music’s biggest groups to the Super Bowl with a star-studded commercial featuring the Backstreet Boys. The iconic band will appear in a full 60-second ad during the game between the New England Patriots and Seattle Seahawks on February 8, with the spot running in the second quarter. According to reporting from Adweek, the legendary boy band is practicing their vocal skills … [read full article]

T-Mobile, Seattle Seahawks’ Richard Sherman ink new advertising deal

Seattle Seahawks cornerback Richard Sherman is going to have a big weekend because he’s competing in Super Bowl 49, but the all-star player is making big news ahead of the Big Game as well. T-Mobile and Richard Sherman have formed a partnership that’ll see Sherman appearing in T-Mobile print, digital, and out-of-home advertising. The tie-up will start this week, with three huge T-Mobile and Richard Sherman-branded shuttle buses that’ll offer free … [read full article]