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T-Mobile CEO Eyes New Phone Subsidy Model—Here’s What It Means for Shoppers

If you’re shopping for a new phone and relying on carrier discounts to make the purchase more manageable, pay attention: T-Mobile might be rethinking its subsidy strategy. During the company’s earnings call this week, CEO Srini Gopalan made comments that suggest the wireless giant is evaluating how it offers phone discounts to customers going forward. The specifics remain vague, but Gopalan’s remarks during Wednesday’s earnings presentation hint at a potential evolution in T-Mobile’s approach to subsidies. He … [read full article]

T-Mobile Boosts Growth Plans with Massive Network and AI Investment

T-Mobile shared ambitious plans for the next phase of its growth during its Capital Markets Day Update on February 11, and the wireless carrier is clearly betting big on staying ahead of the competition. The company isn’t just maintaining its position in the industry—it’s raising the bar on what it plans to deliver to customers and investors alike. The Un-carrier announced it would exceed previous forecasts … [read full article]

T-Mobile’s Network Hits Historic High as Company Reports Biggest Customer Wins Ever

T-Mobile just announced some of the biggest numbers in the company’s history. The wireless carrier reported record customer growth for 2025, adding more new customers than any other major carrier managed to attract. According to T-Mobile’s official earnings report released on February 11, 2026, the company added 7.8 million postpaid customers throughout 2025—the most it has ever added in a single year. During the … [read full article]

T-Mobile’s New Real-Time Call Translation Feature Is Now Open for Beta Testing

T-Mobile is rolling out a groundbreaking feature that could change how millions of Americans communicate across language barriers. The wireless carrier announced that it’s launching Live Translation, a real-time translation service built directly into its network that will let customers translate phone calls in over 50 languages without downloading an app or buying special equipment. Starting this spring, eligible T-Mobile postpaid members can begin … [read full article]

T-Mobile Quietly Offering Free Google Pixels to Keep You From Switching

T-Mobile is pulling out a big incentive to keep customers from jumping ship to other carriers. The wireless company is quietly offering select customers a completely free Google Pixel 10 phone through a trade-in program, with no questions asked about the condition of the device you’re trading in.  According to Android Authority, this promotion appears to be T-Mobile’s way of targeting customers who show signs … [read full article]

T-Mobile Prepares for Massive Data Demand at Seahawks Parade

Seattle is ready to party, and T-Mobile wants to make sure the celebration stays connected. As the Seahawks prepare for their championship parade this Wednesday, the wireless carrier is pulling out all the stops to ensure fans and emergency responders can stay online and communicate without interruption. The need for reliable connectivity during a major event is no joke. According to the Un-carrier, the company has already … [read full article]

T-Mobile Cuts Nearly 400 Jobs in Washington State

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T-Mobile is eliminating nearly 400 positions across Washington state as the telecom giant undergoes a significant restructuring. The company announced it will lay off 393 workers, with departures set to take effect on April 2 following a 60-day notice period. According to GeekWire, the layoffs affect employees at multiple locations including the company’s Bellevue headquarters, data centers in Bellevue and East Wenatchee, and various retail locations throughout the … [read full article]

T-Mobile’s Big Game Plan: How Your Carrier Keeps Events Running Smoothly

This weekend, hundreds of thousands of fans will descend on the Bay Area for one of the world’s biggest sporting events. Behind the scenes, T-Mobile is doing something most people never think about: making sure the network doesn’t collapse under the pressure. The Un-carrier has been preparing for this moment for over a year. They’ve upgraded cell sites and infrastructure across the Bay Area, focusing … [read full article]

Verizon Takes T-Mobile to Court Over $1,000 Savings Claim

Verizon is heading to court against T-Mobile over claims the competitor makes in its advertising. The fight centers on whether T-Mobile can honestly say its customers save more than $1,000 per year compared to other major carriers. Here’s what happened: last year, both AT&T and Verizon complained to a watchdog group called the National Advertising Division, or NAD, saying T-Mobile was making false promises in its ads. The NAD looked into these complaints and agreed that there … [read full article]

Why T-Mobile’s New Super Bowl Commercial Brings the ’90s Nostalgia

T-Mobile is bringing back one of the biggest boy bands of all time for this year’s Super Bowl, and they’re using an iconic ’90s anthem to show why the carrier deserves your business.  According to T-Mobile’s official announcement, the wireless company is featuring the Backstreet Boys in a reimagined version of “I Want It That Way” for its Big Game commercial airing Sunday, February 8th. The … [read full article]

T-Mobile’s New Loyalty Plans: Savings With Strings Attached

T-Mobile is trying to keep existing customers from jumping ship with two brand-new plan options launching this week. In a move that reflects growing pressure from competitors, the carrier is offering discounts and special rates designed to retain current subscribers, though the eligibility rules and tradeoffs vary significantly between the two offerings. As reported by The Mobile Report, T-Mobile began rolling out these plans on February 5th to … [read full article]

Backstreet Boys ‘So Back’ for T-Mobile’s Big Game Moment

The 1990s just got a major comeback boost. T-Mobile announced it’s bringing one of pop music’s biggest groups to the Super Bowl with a star-studded commercial featuring the Backstreet Boys. The iconic band will appear in a full 60-second ad during the game between the New England Patriots and Seattle Seahawks on February 8, with the spot running in the second quarter. According to reporting from Adweek, … [read full article]