T-Mobile has just revealed a daring challenge for its competitors.
Earlier today, the Un-carrier has released a new ad campaign that targets AT&T and Verizon’s customers. This is because its two competitors have recently raised their rates. And even worse, Verizon has come up with an Economic Adjustment Charge fee that T-Mo believes is a new “made-up fee.”
As a way of attracting affected customers to switch, T-Mobile is offering up to $1,000 to customers when they switch.
And that’s not all, T-Mo is challenging its rivals to adopt a version of their Price Lock promise. With this, they are encouraging their rivals to commit to no price hikes for existing customers while they stay on their current plans.
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