T-Mobile plans to enter the cable industry

t-mobile-plans-to-enter-cable-industry

Last week, T-Mobile held its Virtual Analyst Day and talked about its future plans for the business. One of the announcements it made was to break into the cable industry soon. 

In its revelation, T-Mobile promised that it will be talking more about their cable plans later this month. The big reveal seems to be held on March 22nd, alongside the new OnePlus 9 and a possible Apple event. But according to the Un-Carrier, they already have gathered 100,000 subscribers in their “pilot” 4G home internet. Their goal is to reach 500,000 by the end of this year in the small towns and rural areas.

According to reports, T-Mobile will not be following the example of other cable companies by offering exploding promotions. Instead, it will likely offer a simple, flat rate for this new service they will be offering. 

More on this when it is officially announced. 

 

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  • Mike Smith

    What a horrible headline. “Cable industry”? My first thought was TV… but they already have that. Home internet. They already that that too.

    It really helps when the author has at least a passing knowledge of the topic. “T-Mobile to launch major push into home internet” would have been much better.

    • AA-Ron

      Agreed, very misleading title.

    • Bilesha Welton

      Yeah agreed. It’s just gotten so bad here lately.

  • What they said was that they were going to bring the fight to the cable industry, not that they were entering the cable industry. T-Mobile would have to lay out way too much money for an existing cable company or lay out its own greenfield fiber/coax network. Neither option is feasible. Even though they have Sprint’s wireline business, that business has no residential reach. Sprint’s residential wireline network was sold off years ago to Embarq (now CenturyLink).

    • marque2

      They are going to have to have someone lay out fiber optics, at least to their own towers, because if everyone is watching cable from cell services, that will require an enormous amount of data.

  • Mike Thaler

    Wouldn’t this be a rerun from what they tried a year ago-entering the TV business?

    • marque2

      probably is an extension of the streaming service they started offering a few months ago.

    • Mike Smith

      Yes. And their TV service is awful, over priced, and one more box no one wants. If it doesn’t run on Roku, Fire, Apple TV, etc. it’s dead on arrival.

  • riverhorse

    Service with cables wires? Telegram service? Cable cars? High-tension bridge cables?
    Whatever new thing Tom’s attempting seems awfully risky & stretchy, notwithstanding large bandwidth holdings- present offerings are still too unreliable.
    I see a lot more potential upside for the new LEO Satellite companies.

  • Willie D

    Congrats on posting old news. The whole reason they even offer TV type services at all is because they did a panic buy of some iptv company a few years ago. Now they wanna turn it into something different. Wow. Breaking news…

    • Mike Smith

      Right?

  • RockyMountainHigh

    Congrats on entering a dying business model. With new streaming services like Discovery+, Paramount+, and I’m sure a whole lot more to come, more and more people are “cutting the cord”. Seems like a pretty stupid move.

    • marque2

      I think you misunderstand. Cable companies are trying to encroach on Cell by offering their cable channels streaming on Cable company MNVO cell phones.

      T-mobile is trying to fight back by also offering streaming cables over the cell phone.

      And it isn’t necessarily dying. Verizon a big competitor to T-mobile has a bit of an advantage by offering considerable amounts of streaming services with their premium packages, while T-mobile has Netflix.

      It is the latest competitive arena for communication companies managing the switch from “landline cable” to “streaming cable.?

      • blokeinusa

        Don’t forget att had a huge hand in all three as well.

    • Jay Holm

      I agree. Everything now a days revolves around streaming, HBO Max, Disney+, Hulu, Paramount+ and so on…cable is a thing of the past.

    • Mike Smith

      If you read the article it’s not about TV at all it’s about being an ISP.

    • Glenn Gore

      All those “+” services taken together add up to exactly what the consumer was paying for cable or satellite service. The programmers are not about to let the consumer get away with paying anything less than they have been doing for years by cutting the cord.

  • kmcmurtrie

    TV is broken because no producer wants to share their premium content and no consumer wants a dozen $10/month subscriptions.

    • AA-Ron

      The trick is, pick a platform or two that has exclusive shows you want to watch. Watch those then cancel and juno to a different platform, watch those shows, rinse and repeat. No need to have more than a couple services at one time. You can only watch one show or movie at a time.

      • Mike Smith

        The trick is a VPN and a Plex server.

        • AA-Ron

          Lol, that’s the illegal way, but I have no problems with creating your own bootleg Netflix. What ever works and gets you the entertainment you need.

        • marque2

          Why bother with Netflix when T-mobile gives it to most of us for virtually free.

    • Glenn Gore

      You hit the nail right on the head. I for one have called a halt to the plethora of $5.95-$10/month subscriptions to the dozens of “+” apps now littering the app stores. Yes, there may be ONE show I want to watch on each one of them, but this consumer is not playing that game. Yes, you can cancel and re-subscribe at any time, but let’s face it, it’s just a hassle to have to do that every other month or so.

      • Omegajb

        I wouldn’t mind a few services with the programming I want, the problem is there’s no service that aggregates all the services into a guide so you can see what’s live and choose which service to watch.

        • Glenn Gore

          I seriously doubt that will ever happen, the guide business has just about gone away, and TV Guide is just a shell of what they once were.

          The good thing about streaming services is that you are not tied down to a specific schedule and don’t have to watch a particular program just at the time it is aired, never to be seen again until rerun season, if then. You can call it up and watch it any time you want.

          The difficult part then becomes discovery, how do you know that some great new show is even available without having to scroll through hundreds of icons and shows in the streaming service’s interface. That in itself can be a maddening experience.

  • Shaun Michalak

    I find the irony that they are talking about this now.. But yet, I remember T-Mobile saying that they were going to offer their TV service to non post paid T-Mobile and Sprint customers in January, yet I have seen and heard nothing about it yet.. Not emails, or anything.. Me, being a prepaid customer, am still waiting for the offer that they said I would be able to get it in January.. It is now March.. What happened??

  • Bilesha Welton

    This title is misleading. Is it just me or has the journalism on this website gotten lazier over the past few months? Seems like the quality of the articles has dropped and has been more promotional than informational.

    • Shaun Michalak

      It is not just you.. I have been mentioning all the mistakes I have been seeing recently too. Saying that C-Band will travel farther on one article.. another article they state that a price reduction was permanent, and then say might be permanent in the same article. and so on..

      • Bilesha Welton

        Yeah it’s really sad. I’m missing David (the creator of TmoNews) more and more.

        • The Dogs Of War!

          Alex wasn’t so great either!! Camron was real good!! I don’t ,even come on here like before. I would be on this blog like at least 2 or 3 times week, until Cam left. Then maybe once wk. Now once every 2 to 3 wkks, Someone mention David was supposed to start up another one, but this was yr ago.or more read that on here, to my knowledge he never did.

        • Shaun Michalak

          To be honest, until someone told me, I did not even know there there was multiple people running this.. I thought it was the same person.. I guess that explains the difference in quality that I have seen over the length of time that I have been on here..

          One thing that does drive me crazy about this site.. Links.. I put up a link, and I have gone back to check on it days later, and I do not think I have ever seen one link posted.. A good example. I said something about the connect plans that T-Mobile has.. Someone never heard about them, so I had to give them step by step instructions on how to get to the page on their site..

          You would think that letting a link that goes directly to T-Mobiles site would be easier.. But nope.. I put up 2 posts, one with how to get to it, and the other right after with the link directly to the page.. Post, up within seconds.. days later and the link still nothing.. I would say that maybe they have not been on, but the fact that other articles have popped up on here since then says that they have been on here, just chose not to check or do anything about the link..

  • PaulNotBunyan

    I agree with the many others here who say that the title is totally misleading. Clueless writer?

  • Marc

    Title is misleading.
    But for me I can’t wait for 5G home internet to become available more widespread. I am close to DC, but neither Verizon nor TMo home internet are available here for my location. Would be some great options to compete with the cable guys.