T-Mobile strikes deal with Viacom for upcoming TV service


T-Mobile hasn’t said much about its upcoming TV service lately, but today some new details about it have come out.

Viacom has confirmed that it’s entered into a “significant content distribution agreement” with T-Mobile for T-Mo’s upcoming mobile TV service. That means that channels like MTV, Nickelodeon, Comedy Central, BET, and Paramount will be a part of T-Mobile’s upcoming video service, which is slated to launch later this year. The deal enables T-Mo to offer live linear feeds of Viacom channels as well as on-demand content.

“Viacom represents the best of the best, most-popular brands on cable, so they are an amazing partner for us!” said T-Mobile CEO John Legere. “TV programming has never been better, but consumers are fed up with rising costs, hidden fees, lousy customer service, non-stop BS. And Macgyvering together a bunch of subscriptions, apps and dongles isn’t much better. That’s why T-Mobile is on a mission to give consumers a better way to watch what they want, when they want.”

T-Mobile recently said that its TV service is slated to arrive in the first half of 2019. It’s expected to have “hundreds of high definition choices”, but little is known about how the service will work or how much it’ll cost. “We don’t have plans to build an Nth undifferentiated skinny bundle out there. There are plenty of those,” T-Mobile COO Mike Sievert said of the T-Mobile’s video strategy earlier this year. “But we think there’s a more nuanced role for us to play in helping you get access to the great media brands out there that you love and to be able to put together your own media subscription in smaller pieces. $5, $6, $7, $8 at a time. It’s an exciting future for us.”

Source: Viacom (Businesswire)

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  • JStatt

    Putting together bundles “5,6,7,8” dollars at a time is really not any different than Apple’s recent approach, and several before them.

  • dcmanryan

    Looks like more of the same is coming. The only advantage may be a decent discount for being a T-Mobile customer. The problem is with data caps on home internet for many, streaming only for TV needs is not feasible for most and if T-Mobile does indeed sell a 4g/5g LTE box with unlimited use they’re going to seriously need infrastructure upgrades in many many areas. I average about 15-20 Mbps at my home from T-Mobile and that sure isn’t replacing my home internet anytime soon.

    • mikeZo6

      Yea Tmo has that issue on cell data Great when everyone sleeping or nite work but durning day congestion big time speeds super slow not in all areas but most..

      • Jay Holm

        Most of my work shifts are 7a-7p, data works just fine during the day in Houston.

        • Christopher Strader

          I have no issues with problems here in western washington i always have great service 97% of the time.

    • Prode

      I don’t think you are the target that TMO is going for. There is areas where I live in MN that has nothing but DSL or slower. In those areas I can get 100mbps+ on my phone. I have 1g mediacom service but if Mediacom wasn’t here, I would be stuck with Centurylink with 25mbps or slower. Those are most likely the areas that they want to target first I am sure.

      • dcmanryan

        I agree with that. I was talking more long term. I would love the day I could tell Comcast where to go and have a steady 200 Mbps into the house that’s truly unlimited and have multiple companies trying their best to win my money. I think it’s going to be years until we see that available all over. Of course by the time that happens a 2 gig line will be the norm I’m sure.

      • BobbieDooley

        Exactly. And if you haven’t yet connected the dots, Verizon, AT&T and T-Mobile are all focusing on CenturyLink’s territory and customers because CenturyLink hasn’t yet figured out an upgrade path except to *ignore* customers that aren’t B2B.

  • Android_God

    They would really be competitive if they were the first streaming service to offer local programming and other channels in 4K

    • BobbieDooley

      Unfortunately, that’s not going to happen until more spectrum is made available for TV broadcasters so they can leverage ATSC 3.0.

  • noh1bvisas

    I’ve had youtubeTV for a while now. I’m quite pleased with it.