T-Mobile strikes deal with Viacom for upcoming TV service


T-Mobile hasn’t said much about its upcoming TV service lately, but today some new details about it have come out.

Viacom has confirmed that it’s entered into a “significant content distribution agreement” with T-Mobile for T-Mo’s upcoming mobile TV service. That means that channels like MTV, Nickelodeon, Comedy Central, BET, and Paramount will be a part of T-Mobile’s upcoming video service, which is slated to launch later this year. The deal enables T-Mo to offer live linear feeds of Viacom channels as well as on-demand content.

“Viacom represents the best of the best, most-popular brands on cable, so they are an amazing partner for us!” said T-Mobile CEO John Legere. “TV programming has never been better, but consumers are fed up with rising costs, hidden fees, lousy customer service, non-stop BS. And Macgyvering together a bunch of subscriptions, apps and dongles isn’t much better. That’s why T-Mobile is on a mission to give consumers a better way to watch what they want, when they want.”

T-Mobile recently said that its TV service is slated to arrive in the first half of 2019. It’s expected to have “hundreds of high definition choices”, but little is known about how the service will work or how much it’ll cost. “We don’t have plans to build an Nth undifferentiated skinny bundle out there. There are plenty of those,” T-Mobile COO Mike Sievert said of the T-Mobile’s video strategy earlier this year. “But we think there’s a more nuanced role for us to play in helping you get access to the great media brands out there that you love and to be able to put together your own media subscription in smaller pieces. $5, $6, $7, $8 at a time. It’s an exciting future for us.”

Source: Viacom (Businesswire)

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