John Legere and Mike Sievert take the #IceBucketChallenge to raise awareness for ALS

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Over the past couple of weeks, the Ice Bucket Challenge has gone viral online. It involves filming or photographing yourself having a bucket of ice-cold water thrown over you, then nominating other people to take part in the challenge. Phil Schiller of Apple is one of the most high profile execs to take part so far, and T-Mobile’s very own John Legere and Mike Sievert have taken the challenge. And then followed it up by challenging other carrier CEOs to do the same.

Now this isn’t just some silly social media experiment like Neknomination, a challenge where idiots filmed each other downing alcoholic beverages for no reason whatsoever. The purpose of the Ice Bucket Challenge is to raise awareness for ALS (Amyotrophic Lateral Sclerosis), more commonly known as Lou Gehrig’s disease.

If you’ve watched it, you’re encouraged to donate to or just spread the word. Those of a more cynical nature may doubt that doing this benefits the charity at all, but, between July 29th and August 12th this year the ALS Association has raised an incredible $4 million, that’s almost 4 times the amount it raised in the same period last year.

You can read more about the challenge on the ALSA page.

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  • Jesse James

    I heard it takes a real man to wear pink

    • Danny Lewis

      It’s magenta.

  • sushimane

    Let’s see if the other carrier CEO would follow. Any CEO can donate money but when it comes to participating for a good cause why not its only cold water. good man

  • Verizonthunder

    Amazing this is why T-Mobile has the best Ceo the fact he personally did something for a good cause without just writing a check.

  • Paul

    Great publicity and for a great cause. Regardless of the competition in the market, I hope more companies, and not just mobile carriers, join in this. CEOs, CFOs, etc.

  • bisayan

    Watch the clip 0:42 as the girl beside John L. got surprised and got wet as well!!!! Hahaha! See her face! Funny! lolz

    • ngintipdong

      The girl miss the High Five with her….guess because his eyes still full of cold water.

  • Ordeith

    “. Phil Schiller of Apple is one of the most high profile execs to take part so far, ”

    Microsoft’s CEO, Satya Nadella, has done it.
    Your move, Tim Cook.

  • twicetheprice

    What a great cause! My mom has been diagnosed with ALS within the last year. It’s really rough going through this with her. Thank you John for bringing some attention to the cause.

    • Hope she gets well soon :)

      • twicetheprice

        Unfortunately, there’s no cure for it. All they can do is try to slow it’s progression.

  • Seriously??

    Wasn’t this supposed to be the ICE bucket challenge? Didn’t look like ice in any of those buckets to me.

    • Romdude

      Did you want him to take a thermometer and prove it’s freezing water just because there is no ice inside? Seriously???

  • Mr Mat

    I could appreciate all the support that has been revolving around this but seeing my aunt suffer from severe ALS is no joke. She can’t do anything on her own anymore, not even breathe. I hope we advance in further understanding the causes of ALS so we are able to stop it or slow it down more effectively.