Analyst Expects T-Mobile Uncarrier “Phase 3” To Target Family Plans


There’s no question plenty of hype and speculation exists around T-Mobile’s upcoming Uncarrier Phase III announcement, expected later this year. I for one have my thoughts and continue to hear whispers about its existence but I think any discussion is preliminary at this point. However, at least one analyst believes he has nailed down what T-Mobile’s Uncarrier Phase III will cover or attempt to change.

Adam Ilkowitz, an analyst with Nomura believes T-Mobile will target family plans and tablet users next with lower-priced data plans.

“T-Mobile is having the most success with single-line customers, who clearly get a better value for their money than being customers of Verizon or AT&T,” Ilkowitz said. “The third ‘uncarrier’ event from T-Mobile could focus on data plans for tablets or easing family plan transitions.”

Ilkowitz see this as a real possibility based on the momentum T-Mobile has going from the second quarter of 2013 where they had the “best postpaid net addition figure in years.” However, Ilkowitz floats another possibility as T-Mobile “offering new options for users with multiple devices.” Unfortunately, he doesn’t expand on the second scenario leaving us wondering how he came to that conclusion. According to the report, T-Mobile has forecast the addition of around 600,000 new postpaid subscribers in the last two quarters of 2013.

As for Phase III and it’s actual purpose, T-Mobile CEO John Legere has only described the plan as “solving another customer pain point…we’ll continue to disrupt but we’ll do it smartly and profitability.” Suffice to say, any of what Ilkowitz believes or whispers I am hearing can fit into Legere’s comments.

Uncarrier Phase III is expected to arrive sometime around Halloween. 

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  • bdbman

    I bet it will have to do with coverage. Only pain point I can think of is coverage.

    • Marcelo_L

      If it has to do with coverage, then definitely there should be a marketed bump in their growth.

    • E

      We can only hope…death to EDGE.

    • twicetheprice

      Yup. That’s what I’m hoping. I’d like an announcement that they are getting rid of EDGE and GPRS and going LTE everywhere.

  • besweeet

    They already seem to have family plans down, and phase 2 already covered family plan-related things for those with poor credit.

  • noc007

    I don’t know what customer pain point they can solve profitably without touching their coverage. Their plans as it stands are a great deal if one is in a covered area. I knocked a third of my bill off by switching. The only thing I can speculate they could improve in the family plan is lowering the cost, but it’s already a good deal.

    Where they need to focus the most is coverage. Still I am pleasantly surprised that Google maps and navigation work well on Edge connections.

    I am looking forward to what Legere has in store with Phase III and what no other carrier can match.

    • thirty5thrifters

      Completely agree. I would love to use some more services like Pandora for music but when I’m in Edge most of the time that’s not feasible. Plus if there was more high speed around me I would gladly pay 20 bucks more for the unlimited data. No point in getting off the 500 mb plan when my speeds are mostly edge anyway.

    • fsured

      Make migration for family plans still under contract easier. A three line plan can still cost a few hundred dollars to move to the newer plans offering more service for cheaper price. That is a pain point.

  • Willie D

    I can’t even get a no credit check version of their Simple Choice with my own device, let alone a family plan, so they should focus on honoring their original individual plan first!

    • Herb

      What do you mean you can’t get a no credit check plan? How would they stop you?

      • Chris

        He would have to pay a migration fee if he wants to move and he’s still in contract. But let’s say he’s not in contract, there’s no one stopping him from moving.

  • rob

    I think it will be wifi calling on the iPhone.

    • Joey

      The IPhone already has Wi-Fi calling it’s “FaceTime Audio” but it only works on iPhones to iPhones.

      • E

        Yeah that’s cool but not everyone has iphones :(

    • fsured

      Google voice, Viber, Skype, plenty of other internet services offering wifi calling.

      • fsured

        Even T-Mobiles own Bobsled is free wifi calling.

        • E

          It doesn’t work anymore…says calling has been suspended.

  • sushimane

    Maybe it’s both family and single lines

  • Get_at_Me

    I would hope that Phase 3 involves simplifying payment plans for different types of customers based on their credit/tenure. As it stands right now, there are 3 different down-payment/monthly payment scenarios and several deposit amounts (for new customers). I’d hope that TMO either eliminates deposits for new customers (using variable down-payments only based on someone’s credit) or keeping deposits in place and giving “well qualified” pricing to everyone who runs credit.

    • Bill

      Here here. I agree. Deposit customer additions fell off a cliff after Uncarrier. It’s easy to explain a deposit. It’s tough to explain a deposit AND paying half of the phong up front. They can go to ATT pay the deposit and still get $0 on Next…

    • Matthew Juhl

      I’m an employee and while we haven’t heard anything saying what it will be my best bet is that it will be dropping security deposits. I agree it’d tough to get someone to buy a phone when they’re looking at 400 dollars due day of activation. Sure they’d pay less monthly but let’s be honest….if they have crap for credit they aren’t worried about monthly payments as much as whats due today

  • DT

    Maybe for the family plan take the 5 line cap? You better believe I could transfer a few family and friends to Tmobile from other carriers and I would manage the billing for all. As it stands it is a superficial barrier. I don’t see them reducing the costs of their existing plans by more than a few dollars.

    • TD

      I mean if the industry is now in love with ARPA (avg revenue per account) instead of ARPU (avg revenue per user/line) then I would think the more lines you can add to your family plan would not only help their subscriber count but also ARPA. And that is not something the other carriers are willing to match outside of their Shared rape plans.

      • Herb

        Thumbs up for “rape plans.” Subtle. I almost missed it.

    • Chris

      Don’t think there’s a 5 plan cap. I saw someone recently with 7 lines available for them.

      • gentleman559

        There is a 5 line limit. Only way to surpass 5 lines would be a Business related account.

        • lee horse

          This is true, i just tried to add a 6th line but could only do it buy adding a business line. They mentioned it being a federal rule for family lines. Either way, the business line would have had me starting paying for a one line account which defeated the purpose of adding an additional line for $10 in the simple choice plan.

          I hope it’s about removing that restriction because there are some of us with more than 5 family members in the household.

        • gentleman559

          Id rather see T-Mobile improve coverage. That is the ONLY way to increase their business long term and give AT&T and Verizon a run for their money. Or we will always be known as a carrier who you can’t count on if you are out of the big cities. Business people depend on their phones and need internet on the road as do the rest of us. Its THAT time just hope they can see that.

  • S. Ali

    Their pricing is already competitive, they need to expand coverage, that is the ONLY things T-mobile can offer to increase customers. It doesn’t matter how many value-added services they sell.

    • Red5

      I highly doubt your qualified to make the claim that it’s the “only thing” that can be done. Many analyst’s may have said the same thing last year and look where they are…

      • besweeet


      • S. Ali

        As a customer, I think I am MOST qualified to say what it takes to keep me. I sure as hell didn’t subscribe to T-mobile because I like the color Magenta more than I like Verizon’s color Red. The other comments here about coverage (or basically any forum) are proof enough. One quarter of customers gains (mostly prepaid) isn’t signs of success.

        • Manny

          The coverage is not only being upgraded but it is a continuous plan especially with the better LTE rollout. I mean we can’t expect LTE or HSPA+ down a dirt country road, but atleast where I am at on the East Coast, I get coverage from DE up to CT without issue, sometimes dropping out of LTE but never out of 4G

        • Herb

          Dude, the whole story about subscriber gains is how T-Mobile gained *postpaid* subscribers. What are you talking about?

        • Red5

          No doubt it is a need of T-Mobile, but to state that it’s the “only way” to increase is naive to say the least…

      • AndroidProfit

        Are you qualified to question his qualifications?

        • Red5

          Ah, THE TROLL speaks.

        • Singleweird

          i would argue that challenging a qualification doesn’t require qualification

        • AndroidProfit

          And we can have that conversation ONCE we determined if he/she is qualified! Ali has more up votes!

  • Joey

    Please upgrade your coverage!! You’re service is great but your coverage is crap…

    • taron19119

      what kind of phone do you have

    • KlausWillSeeYouNow

      An unjustified, broad generalization. Boo.

  • Long Island Steven

    If I remember right, the one thing John Legere said regarding Phase 3 was that it was something other carriers wouldn’t be able to do (or something to that effect).

    So, neither family plans, multiple devices, or better coverage (as some of you mentioned in the comments) qualifies his statement.

    The only thing I’ve thought of is how carriers delay approving and pushing out OS updates.

    • fsured

      They could just eliminate all remaining contracts and move them over to the new ones. The other carriers won’t do that for sure. But that could result in a financial hit to the company since they would lose the revenue needed to cover the subsidized phones. Still would be a good customer relations point.

  • fsured

    I upgraded my phone on Saturday and paid the $100 migration fee for my line. My other two family lines were upgraded with new phones in November of 2012 before all of the uncarrier plans were released. They are still under contract. The rep mentioned that I’m 6 months away from being with the company for 5 years. At that point I can move all of my lines to the newer plans to save money and not pay any fee’s.

    If it is something with family plans then hopefully part of it will make the switch easier for those with multiple lines to take advantage of the new pricing. If I were to move all of my lines it would have cost me $500 in migration fee’s. That is a hefty price. Others may still be in similar situations with different lines holding back a complete switch.

    • mikey

      currently they will allow anyone to transfer over for free once you reach 18 mths into the contract term. even if you are still under contract, you can move to the cheaper plan, but cannot cancel your contract.

      • fsured

        I tried to switch using the bridge to value but couldn’t because of the time still on contract for the other two lines. Either way I will hit the 5yr mark before those lines can be switched with no fee’s.

  • Guest

    I believe it will be the elimiation of deposits or serious reduction of them. Instead using higher down payments for those who are credit challendged.

  • Chris G

    I believe it will be the elimination of deposits or serious reduction of them. Instead using higher down payments for those who are credit challenged.

  • bob90210

    Phase 3 will be based on T-Mobile’s no contract strategy since it’s one of their biggest advantages and something the other three carriers can’t/won’t copy. So it won’t be about coverage and it won’t be about data plans for tablets (Verizon and AT& already have no contract data plans for tablets). I doubt it will be about migrations for family plans since it will not attract any new customers.

  • KlausWillSeeYouNow

    I hate to begin beating a dead horse again, but I hope that Dish has the sense to buddy up with T-Mo (or vice versa). Think about it: Dish has the most technologically advanced whole-home DVR system in the industry, and T-Mobile is shaking things up. What’s more, Dish has a massive customer pool who may be inclined to bundle wireless services, particularly considering so few of them are T-Mobile subscribers now.

    David, I give you major kudos for being one of the only guys still listening for news on that front. Any signs worth our time in the M&A department? :-)

    • Q

      FYI. Tivo still has the most technologically advanced whole-home DVR system in the industry,

      • KlausWillSeeYouNow

        My apologies, but that is incorrect. Not anymore. The Hopper is the most technologically advanced DVR system today, bar none. Only the Hopper can automatically skip over commercials with AutoHop, allow you to watch or record up to 6 shows at once, all in HD, and features integrated remote viewing capabilities from your (T-Mobile, hopefully) Android or iPhone.

        TiVo was it back in the day, but it has more than been surpassed by Dish and the Hopper.

        • Q

          Dish hopper has 3 tuners, Tivo has 6. Six tuners that can record any 6 channels at once.

        • KlausWillSeeYouNow

          Sorry, incorrect. The hopper has 6 tuners. 6 tuners that can record 6 HD programs at once.

          Data source:

        • q

          It has 3. And cannot record any 6 shows on any network. Its limited, Tivo is not.

        • KlausWillSeeYouNow

          You’re wrong. Plain and simple. Did you even click the link I attached?

          Yo must be trolling…

        • Q

          LOL, I guess all of google doesn’t know what they are talking about. Hopper has three tuners and can record 6 shows simultaneously with “Prime Time Anytime enable”.

          The hopper cannot record any six shows at once because it does not have 6 tuners. Tivo Roamio can. I’m not rehashing marketing claims as you are, just facts.

        • KlausWillSeeYouNow

          Firstly, I didn’t say TiVo is a bad system. It isn’t. It’s just not quite as good as the Hopper.

          The PrimeTime Anytime feature requires 3 tuners for the 3 major broadcast networks. Another 3 are available at your immediate disposal.

          HOWEVER, if you choose not to utilize the PTAT feature, you have a total of 6 tuners at your immediate disposal. Period. End of story. And only the Hopper skips ALL commercials on select programming, beyond a 30 second skip. Also, Sling functionality was first and is best in class.

          Only Dish provides the most complete entertainment experience. When you compare, there’s no comparison.

        • Former DISH Tech

          I’m sorry but your wrong about the Hopper having 6 tuners. The Hopper only has 3 tuners to record. When PTAT is enabled it uses 1 tuner to record the big 4 local networks because they are all on the same transponder. That tuner just records the whole transponder for that time frame. Then you now have 2 tuners left that you can record off of. That’s why they say six shows at once (4 locals and 2 separate channels).

        • KlausWillSeeYouNow

          I do not want to give the impression that I am above ridicule, because I most certainly am not. However, it’s specifications clearly state that the device has 6 tuners, country to what anyone may think. If you look at the GENUINE Dish Website,not some fly-by-night subcontractor’s website, you will see that it does indeed have 6 tuners. (See above link.) End of story. Period! This should not even be a debate. And while I have no personal reason to doubt the integrity of your claim of being a former Dish employee, on a medium such as the Internet where one’s identity cannot be verified you could very well be Q.

        • ChipperMonkey

          Former DISH tech is right dude. The Hopper only has 3 tuners. Nowhere on the Dish site does it say 6 tuners. Just that it can record 6 shows. I can pull you some Dish CES fillings on the tech specs if you would like.

        • ChipperMonkey
        • KlausWillSeeYouNow

          You are indeed correct sir. Thanks for pointing that out. I was confusing terminologies, and therefore flat-out wrong. Thank you.

          However, the Hopper is still the best-in-class HD DVR. Apparently, it’s tuners are also “unlockable” (the tuners’ functionality is currently limited) until a future software update. For the time being, here’s the equation:

          6 tuners = 6 shows (Good)
          3 tuners = 6 shows (Just as good if the functionality is no different)

          Let’s see what this update covers.

        • Former DISH Tech

          The only issue I have with the way they implement 6 recordings is they all have to be off the same transponder on the satellite. Like the locals for PTAT. So even if the other tuners could be unlocked chances of your favorite channels recording together is slim due to different transponders. They could move the channels like they did with the locals to 1 transponder but you would probably have channels on it that you don’t want to record. I do agree though the Hopper is awesome especially the 2 hopper system

        • KlausWillSeeYouNow

          From above:

          Wait, wait, I apologize. I do apologize. When you’re right, you’re right, and I am sorry. The Hopper does indeed have only three tuners, however one of the three has multi-channel recording capabilities. Also, the tuners are unlockable (at least according to Dish), and even more simultaneous viewing/recording per tuner will be possible with a future update. That aside, I was confusing terminologies and insisting on something that I was wrong about, and I am sorry. I give you credit Q. Also, special thanks to “Former DISH Tech.” :-)

        • KlausWillSeeYouNow

          Wait a minute. The Hopper may have 3 tuners unlocked currently, but you are ignoring the fact that it can and does record 6 shows at once. That’s my only gripe with your statement. (It will be interesting to see how many it can record simultaneously after the upcoming software update.)

        • KlausWillSeeYouNow

          And that link you put is NOT a genuine Dish site. End of story. They are authored retailers who clearly don’t know what they’re talking about.

        • KlausWillSeeYouNow

          Wait, wait, I apologize. I do apologize. When you’re right, you’re right, and I am sorry. The Hopper does indeed have only three tuners, however one of the three has multi-channel recording capabilities. Also, the tuners are unlockable (at least according to Dish), and even more simultaneous viewing/recording per tuner will be possible with a future update. That aside, I was confusing terminologies and insisting on something that I was wrong about, and I am sorry. I give you credit Q. Also, special thanks to “Former DISH Tech.” :-)

        • KlausWillSeeYouNow

          (That website is questionable… I tend to only regard as gospel publications from Dish Internal, not subcontractors.)

          The TiVo is an admirable system, but it simply can’t skip commercials. It allows you to watch or record up to 6 shows, all in HD, and watch them from any room of the house. It doesn’t cost $699+ like the Roamio, and it allows remote viewing capabilities unlike any other DVR. It’s pretty remarkable. It’s even CES’ Best-In-Show winner. The Roamio is nice, but the Hopper with Sling is the super-popular, class-leading HD DVR system today.

        • KlausWillSeeYouNow

          …from above… “With the Hopper Whole-Home HD DVR exclusively from DISH, you can record up to 6 shows at once and play them back from any room in your house.”

          Sorry, but TiVo isn’t even in the same universe as the Hopper.

        • Q

          Also, Tivo streams to mobile devices without the need of Sling. Has a 450hr capacity and 30 second skip that works on every channel.

        • KlausWillSeeYouNow

          Sorry, that’s incorrect. Only the Hopper offers Sling integration and a complete watch-TV-anywhere experience.

          Also, a 30 second skip is irrelevant compared to a DVR that cuts out commercials… entirely. You must be trolling.

          “The Hopper Whole-Home HD DVR, the most advanced set-top
          box in the industry, delivers features that will change the way
          you watch TV forever. Only the Hopper® gives you the power to
          watch all your live and recorded TV anywhere and instantly
          skip commercials.”

          -Data Source Dish

        • Q

          “Commercial-free TV feature only available for playback of certain primetime shows on ABC, CBS, FOX and NBC with PrimeTime Anytime feature. Functions must be enabled by customer and are subject to availability.”

          Sorry, I’d rather have 30 second skip for every channel

        • KlausWillSeeYouNow

          Who said the Hopper doesn’t skip? And I agree, the 30 second skip is useful, but the Hopper has real-time recording controls.

        • Guest

          I gicertai credit. you to raise a good point. I did forget that availability of the feature with limited to certai

        • KlausWillSeeYouNow

          I give you credit. I did forget the availability of that feature was limited to certain channels. You raise a good point.

        • KlausWillSeeYouNow

          And 450 hours is relatively horrible. The Hopper as a stunning 2TB of storage, making for a class leading 2,000 hours.

          “The Hopper records and stores over 2,000 hours of your favorite movies and shows. With the Hopper Whole-Home HD DVR exclusively from DISH, you can record up to 6 shows at once and play them back from any room in your house.

          If you are constantly on the go, only Hopper® with Sling® allows you to take your live TV with you anywhere you go. All of the same great features of Hopper, plus built-in features that work with your on-the-go lifestyle!”

          -Data Source Dish

        • Q

          Tivo Roamio pro has a 3TB drives, and I’m only talking about HDTV. No one cares about standard tv hours. Also it streams live/recorded content to mobile devices without the need of a slingbox.

        • KlausWillSeeYouNow

          That may be, but a complete Hopper setup (like mine) has 4TB of total storage, and Sling functionality allows you to watch LIVE TV, in addition to DVRed content and even allows you to preload your shows on a mobile device like an iPad for later viewing without an Internet connection.

          Give it up.

      • Steve,2817,2403072,00.asp I dont have either but Hopper seems like its the smart call if your going to get one or the other.

        • KlausWillSeeYouNow

          It really is incredible. I don’t work for Dish but it is an incredible piece of hardware.

  • KlausWillSeeYouNow

    More competitive data pricing would be amazing, by the way. It might just sway over a few more VZW customers.

    • Singleweird

      $20 unlimited LTE is not competitive?!

      • KlausWillSeeYouNow

        What about $10 unlimited LTE? Or $5? In a free market, when companies compete, YOU win! I won’t complain if prices go down :-)

        BTW, $20 unlimited LTE doesn’t have a ton of high-speed usage. It’s still an indescribably amazing deal, though.

      • TMGeek

        Not since TMobile doesn’t offer shared data plan so for my 5 lines I would have to pay $100 for the lowest 2GB data plan and $60 for unlimited voice+ text. I have no data even though my 5 phones are all S2’s or S3’s and Nexus 4. I think they should have shared data for family plans at reasonable price

  • alexbr91

    I’m kind of hoping Phase III deals with their coverage. Coverage is pretty sucky here in Albuquerque, NM.

    • KlausWillSeeYouNow

      I second that motion simply because coverage will never be perfect. It can and should be consistently improved.

  • steveb944

    I don’t want it to be this as my family plan is already pretty decent, I don’t think it can get any better. 5 lines ~120, 3 with 2gb data, seems fine. Maybe if they didn’t stop me from tethering on that grandfathered plan.

    • Keith4ya

      Wow Steveb944! I have 5 lines too and paying about 3 times as much. How did you get that set up? I do have 5 with data and a data device. I do have a little bit more but not three times as much… Email me your set up please.

      • steveb944

        I think you missed my most important point…grandfathered plan. The plans they currently have don’t offer that price point but they do offer unlimited minutes, data, or tethering.
        I don’t know how it’s even possible to pay 3x as much with the current plans on Tmobile and 5 lines. You should drop the data device and tether from a smartphone if the plan supports it.

        P.S. don’t post your email in public forums to not get spammed.

        • eneka

          I’m paying $160 a month for 5 lines, 1500 min, unl text and “unlimited”data (throttled after 5gb) but includes tethering.

          The new simple choose ones dont really work out for me as we really Dont need those minutes at all. Our bill closes in 7 days and we’ve used 371 minutes so far. I’d like to see them come up with a plan that offers unlimited data and text and less minutes. Otherwise there would be no reason for me to change my plan

        • Jesse James

          Thats my beef with these new “simple plans” they took away choices. Not everyone needs a family plan with unlimied minutes. With the amount of texts and data people use unlimited minutes isn’t attractive. I’d rather pay less for limited shared minutes.

        • Its a gmail, no worries best spam filters around.

      • Singleweird

        5 lines is $110 and then add data (10 per line for 2.5GB or 20 per line for truely unlimited). you’ll still save a ton.

  • JJ

    Tmobile coverage is best in a major city.Driving from Houston to New Orleans over the swamp land I have always had service to stream music or to watch Netflix for 90 percent of trip. No other company has service for 100 percent of the drive.

    Does it make sense for Tmobile to have service in a town where they may only gain 500 customers?

    • Steve

      I drove from New Haven Ct to Virginia Beach and had bad coverage from Central NJ to Virgina Beach. 4g at times, mostly e.

    • samsavoy

      Does it make sense to pay to run 10,000+ cell sites nobody wants to use?

    • Alex Zapata

      Let’s ask Verizon….

  • coolgeek

    My hope is more than 5 lines per BAN!

    • Singleweird

      the limit is based on your credit

      • tmoemp

        How many lines you are eligible for goes based on credit yes, but if you want a 6th line it goes on a separate BAN. Unless you have a small business, then up to 100 if the credit allows so.

  • Zach Mauch

    Probably unlikely, but I’m hoping for forgiving value plan contracts that aren’t actively repaying subsidies.

  • tmo_employee

    uncarier training starts in oct

  • john johnson

    my vote:No extra charges for extra devices if you have a cap on your data. You paid for a set amount of data, you should be able to use it how you want. I understand the need to restrict the “unlimited” plans.

    • They already do that. If you have a 2.5GB plan, you could tether all 2.5GB if you felt like it.

      • Guest

        not true

        • jem

          this IS true. please check your facts. –trainer for t-mobile.

  • Alex Zapata

    Coverage! Please T-Mobile, better coverage and more of it!

    • Steve

      I’m testing the waters with t-mobile, once this phone is paid off I will stay or go depending on if I see coverage getting better. I don’t need to see it better in my area, I just want a roadmap of what they are doing. I would love to hear of every area that gets updated every day. I’m near Hartford Connecticut and on LTE right now but they only list new haven and Bridgeport as LTE on their site. I want more communication!

      • ben

        I’m also CT, hartford has great non-LTE 4G but I live in tolland county and barely get 2g in Tolland, Stafford and Ellington. However in the center of Ellington I get some non-LTE 4G.

        so also hoping for more 4G LTE

    • TBN27

      The better 4G coverage is being worked on from what I read two days ago

      • Alex Zapata

        It seems like it comes and goes in waves. The rural coverage needs lots of work, but without a huge infusion of cash or a nice chunk of sub 1GHz spectrum that won’t be easy. Oh well, still happy with magenta so far.

  • Stew

    Data rollover. That’s gotta be it. Before there was data for phones and the prevalence of unlimited minutes, companies used to advertise letting your unused minutes rollover to the next month if you don’t use all of them. I think T-Mobile is going to adjust their data plans for families and businesses for buying shared data, at roughly 2.5 GB per line (otherwise you could have one or more of those lines with unlimited data for the heaviest data user(s) on the plan). Imagine how frustrating that must be for Verizon/AT&T customers, having to search for Wi-Fi all the time to keep your data usage low, and being hit with overages if you use too much, or not getting all that you paid for if you’re under the limit! It wouldn’t affect T-Mobile’s network that much, since T-Mobile is already targeted to heavy data users and this would apply to light data users. I can imagine it now: tired of paying too much for data at att/Verizon? Switch to T-Mobile, America’s fastest 4G LTE network, and get unlimited data for less than you’re paying now, or if you’re a light data user, switch to our data rollover plans and save even more! #ftw

    • Stew

      And T-Mobile would probably include something about covering 200 million people with LTE. Another theory is advertising forgiving the ETFs on lines cancelled at other carriers if you buy new phones at T-Mobile. And T-Mobile wouldn’t even have to forgive the entire ETF, just $100-200 off per new phone if you switch from another carrier

      • Steve

        Maybe..I switched from Att and paid the 500 to cover the ETF and my balance- Sold cracked s3’s for almost 360 total. Did get the s4 for nothing which I don’t think is an option now though. So this might be how they keep people coming in. If I had to pay for the two S4 with tmob I might of stayed with ATT and just suffered another year with the cracked screens or paid the cost to get new ones via the insurance. The way it worked out for me, switching only cost me 40 dollars but that includes selling me old s3s

    • Singleweird

      data rollover wouldn’t make sence with such a cheap unlimited plan

  • Chris

    How else are they going to make it cheaper? It’s already cheap as it is.

  • alex

    10 lines per BAN

  • BlackLighted

    Nice graphic,

    AT&T, Verizon, and Sprint execs are completely speechless, walking around, dazed and confused.

    With the Weight of the Wireless World on it’s shoulders,
    “Uncarrier Shrugged”
    Part III.

    Everyone is begging the question,
    “Who is John Legere???”

  • truckeemike

    Hey, reach fir the sky right?! NO MORE 2G ON T-MOBILE!!!!!

  • tech916

    hope you get to add more than the 5 lines, My Car is waiting for it’s own phone

  • Leonardo Diaz

    The best thing they can do is no downpayment to open a line. better option for people with bad credit. that would atrackt alot of people.

    • Nearmsp

      yes, but there will be no “profitability” as Legere wants. If dead beats take phones with no cash down and stop making payments profitability is hurt. In the long term it is better for businesses to have customers with good credit who honor their commitments. No business can survive by growing with sub-prime consumers. sooner or later that thing hits the fan.

    • this is already in place