HTC Announces The One, No It’s Not Neo, But It’s Coming To T-Mobile

Screen Shot 2013-02-19 at 10.21.06 AM

Welcome back HTC with the introduction of the HTC One this morning at their morning launch event still taking place as I write. HTC’s One smartphone will take on their competition as the company’s newest flagship device with a spec sheet to match. Except HTC is trying something different this time around as its not hyping specs as much as it’s talking up features, especially their new “ultrapixel” camera.

HTC’s going “all-in” with camera capabilities revolving around a custom-developed imaging sensor that takes in more than 3x more light than a conventional 8 megapixel camera. HTC calls it the “ultrapixel” and claims it’s a major leap forward in low-light capability. The HTC One also includes OIS, or optical image stabilization ala the Nokia Lumia 920 along with HDR video, an expanded photo editing suite, and a new photo option called Zoe. “Zoe” gives you the five frames before pressing the shutter and another 15 after the shutter offering up 20 photos to choose from. Hello GIF photos.

The new HTC One is T-Mobile’s first Android smartphone featuring the new HTC Sense experience with HTC BlinkFeed at its center.  HTC BlinkFeed transforms the home screen into a single live stream of personally relevant information such as social updates, news and photos giving people fresh content at a glance without the need to switch between applications.

The HTC One will be available in a choice of silver and black starting in the second half of March as HTC throws a global release party with more than 185 carriers on board, including AT&T, T-Mobile and Sprint inside the US. HTC also says the One will arrive “LTE-ready” for carriers whose LTE networks are not yet live. Happy happy joy joy.

  • Sense 5
  • Android 4.1.2
  • 4.7″ 1080p Super LCD 3 display
  • 468dpi
  • Gorilla Glass 2
  • Machined aluminum unibody
  • 1.7GHz quad-core Snapdragon 600 processor
  • 2GB RAM
  • 2.1 megapixel front-facing camera
  • 2300mAh battery



Press Release:


HTC BlinkFeedTM, HTC ZoeTM and HTC BoomSoundTM Deliver HTC One’s Unprecedented New Smartphone Experience

London and New York City, February 19, 2013 — HTC, a global leader in mobile innovation and design, today announced its new flagship smartphone, the new HTC One. Crafted with a distinct zero-gap aluminium unibody, the new HTC One introduces HTC BlinkFeed, HTC Zoe and HTC BoomSound, key new HTC Sense® innovations that reinvent the mobile experience and set a new standard for smartphones.

“People today immerse themselves in a constant stream of updates, news and information. Although smartphones are one of the main ways we stay in touch with the people and information we care about, conventional designs have failed to keep pace with how people are actually using them,” said Peter Chou, CEO of HTC Corporation. “A new, exciting approach to the smartphone is needed and with the new HTC One, we have re-imagined the mobile experience from the ground up to reflect this new reality.”

HTC BlinkFeed: A personal live stream right on the home screen At the centre of thenew HTC One experience is HTC BlinkFeedHTC BlinkFeed is a bold new experience that transforms the home screen into a single live stream of personally relevant information such as social updates, entertainment and lifestyle updates, news and photos with immersive images so that people no longer need to go to separate applications to find out what’s happening. HTC BlinkFeed aggregates the freshest content from the most relevant and interesting sources, giving it to people at a glance, all in one place, without the need to jump between multiple applications and web sites.

To enable this new dynamic approach to the smartphone, HTC will provide both local and global content from more than 1,400 media sources with more than 10,000 articles per day from some of the most innovative media companies, such as the AOL family of media properties, ESPN, MTV, Vice Media, CoolHunting, Reuters and many others. For more information on HTC BlinkFeed’s content partners, visit the HTC Blog.HTC UltraPixel Camera with HTC Zoe The breakthrough HTC UltraPixel Camera redefines how people capture, relive and share their most precious moments. HTC Zoe gives people the ability to shoot high-res photos that come to life in three-second snippets. These Zoes, photos and videos are then displayed in a unique way that brings the gallery to life and transforms the traditional photo gallery of still images into a motion gallery of memories. It also automatically creates integrated highlight films from each event comprised of Zoes, photos and videos set to music with professionally designed cuts, transitions and effects. These highlight videos can be remixed or set to different themes, and can be easily shared on social networks, email and other services.

To enable this innovative camera experience, HTC developed a custom camera that includes a best-in-class f/2.0 aperture lens and a breakthrough sensor with UltraPixels that gather 300 percent more light than traditional smartphone camera sensors. This new approach also delivers astounding low-light performance and a variety of other improvements to photos and videos. In addition, the perfect self-portrait or video is just a tap away with an ultra-wide angle front-facing camera which supports 1080p video capture. Multi-axis optical image stabilisation for both the front and rear cameras also helps ensure video footage smoother whether stationary or on the move. HTC UltraPixel camera adds many other features and effects such as enhanced 360? panorama, time sequencing and object removal.

HTC BoomSound The new HTC One offers the best audio experience of any mobile phone available today. HTC BoomSound introduces for the first time on a phone, front-facing stereo speakers with a dedicated amplifier and an amazing full HD display that immerses people in music, videos, games and the YouTubeTM clips they love. BeatsTM Audio integration is enabled across the entire experience for rich, authentic sound whether you’re listening to your favorite music, watching a YouTube video or playing a game.

HDR recording uses advanced dual microphones and audio processing to capture clean, rich sound that is worthy of high-definition video footage. Phone calls sound great on HTC One thanks to the addition of HTC Sense VoiceTM, which boosts the call volume and quality in noisy environments so that conversations come through loud and clear.

HTC Sense TVTM HTC Sense TV transforms the new HTC One into an interactive program guide and remote control for most TVs, set-top boxes and receivers. Tapping the power of the cloud, Sense TV makes it simple and intuitive to see what’s on and find that favourite show.

Metal Unibody Design

Wrapped in a zero-gap aluminium unibody and sporting a brilliant 4.7”, Full HD (1080p) screen, the new HTC One features the latest Android Jelly Bean operating system and LTE network technology to offer blazingly-fast browsing in a package that combines premium design with breakthrough build quality.

Available in stunning silver and beautiful black, the sleek and crafted aluminium unibody sits comfortably in the hand and showcases HTC’s unique antenna technology, which helps people achieve a crystal clear signal. The display also resists scratches and reduces glare, whilst offering incredible 468ppi resolution and rich, natural colours.

Global Availability The new HTC One will be available globally through more than 185 mobile operators and major retailers in more than 80 regions and countries beginning in March. For more information and to pre-register for the new HTC One, visit


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  • Mike

    Too many great phones to choose from. Hopefully I make the right choice because last time I went with the G2x, and it sucks with it’s random reboots. Cant wait to upgrade this year to actually have a working smartphone.]

    What phone should I get this year, my contract is already up!

    • The G2x ruined Android for me.

    • Chow_Yun

      What to phone get depends on your needs Mike. I would recommend Samsung Galaxy SIII if you don’t mind Samsung’s U/I. Otherwise, if you do want top of the line stuff and don’t want to deal with any U/I Nexus 4 is a the way to go.

    • sushimane

      i hear that i would never mess around with lg ever again.

    • QBeastly

      Hahaha that sucks. I flashed a new ROM as soon as i got my g2x and never had a problem. It actually turned out to be my favorite phone for a long time. Heck, i would still prefer it to my One S if only the specs were exactly the same.

  • Garrett

    Even though I just got a Nexus 4, the HTC One is really tempting!

    • steveb944

      I’m in the same boat, all these new devices are REALLY tempting especially with the legit LTE on board.

  • JB

    Hmmm This isn’t a bad looking phone at all. so it looks like it may be between this, the Z10 and S IV… Choices, choices… Arrrgh!

    • moises1204

      Z10!! is not even on big boys talk.

  • Richard Yarrell

    Great devices for Htc fans on Tmobile. Nice handset for the network.

  • Forward facing speakers? You can actually project sound toward the user and not to the person in front of you that can not see the screen. What a concept!

  • â“œ@®!â“ž G@®CI@ â„¢

    This is a great device but HTC lacks in updating their phones The HTC One S still has no jeally bean. I’ll stick to Samsung they have been great to me with this beast Galaxy Note 2 just waiting on TMO for that LTE update

    • NYCTheBronx

      Agreed. I didn’t get no firmware updates on all of my HTC phones. G1, MyTouch 3G Slide and MyTouch 4G Slide. I hope HTC does a good job with their newer devices on firmware updates. It would be nice if they also update their older HTC devices. =/

    • not htcs fault its completely tmobiles. International one s got jelly bean around christmas.

  • sidekicker89

    This awesome that T-Mobile is getting really high end phones and not being stuck with only Mid-Range.. :) NO MORE EXCLUSIVE PHONES please!!..especially for AT&T lol

  • Steve Park

    I am still very happy with my HTC Amaze 4G and even though the article mentions that the One will be available at TMobile, the HTC web site only displays AT&T as the carrier. Hope they don’t drop support for this before I am able to upgrade in August.

  • Dion Mac

    That screen sounds like its going to be a beast! Nice front facing camera too. Problem… The one s came out if not a year ago, pretty close to it. No jelly bean. Now the “New” One still isn’t 4.2.2… Shame on you HTC.

    • ant

      yea they kinda suck on the release timing and updating but its could change by march well i hope

  • cielomoreno127

    I’m gonna pass, I was an HTC fanatic. Up until the HD2, I gave them a second chance and picked up the 4GSlide. That phone was awesome. Then I decided to get the HTC One S, hmmm what a fiasco I endured. WiFi calling wouldn’t work, signal fluctuation (the antenna problem) and storage issues. Before anyone says DropBox storage, that’s all fine and dandy. I like the option to have actual space for an SD card. As for now I have my SGIII.

  • no microsd and small battery really worries me with all the new features and processing power required for this new phone…hesistant…thinking about lg optimus g pro

    • Vladmir4

      Same here. HTC fails.

    • ant

      it dont matter too me what u paying for but if those are the reason to not get this you should think about how much memory is 32gb,64gb and cloud storage also you dont need a huge battery for a 4.7 inch screen because it consume less power

  • R0bn0xi0us

    And how much now??? Or should I just stick to getting a Nexus 4 as planned?

    • ant

      word was 32gb 199 64 299 2year contract but if u getting the nexus 4 from tmo not google u could wait

      • thepanttherlady

        Tmobile unsubsidized prices or other carriers subsidized prices? Tmobile has consistently sold their handsets for more than anyone else in the last several launches.

        • Joseph Lagalla

          only on the subsidized prices as they push their value plans.

        • thepanttherlady

          My point was that TMobile hasn’t done the $199/299 pricing at launch in quite some time. Their pricing has been consistently higher than the other carriers.

        • Joseph Lagalla

          yes, for the subsidized prices. However, if you go for the value plan, they have been pricing the down-payment at the usual level of 199-299.

        • thepanttherlady

          Correct! Then add 20/$20 monthly payments for the phones which now makes the phone $600+, not $199/299 as the OP stated.

          If TMobile is pricing their 16GB phones (S3 & Note 2) at $650+, what makes everyone think the 32GB & 64GB will launch for less? I HOPE with the elimination of the Classic plans that pricing will come down but they haven’t shown us yet this will be true.

      • $199/$299 are probably the down payment Value Plan prices.

  • NYCTheBronx

    Not bad HTC. My Samsung Galaxy Note has 2500mAh battery and it dies sort of fast. Impressive how HTC was able to fit a 2300mAh battery in a 4.7″ device. I hope the next HTC flagship at least have 3100mAh of battery. I don’t know what to choose though. The HTC One or the HTC One S. The reason why I say HTC One S because the screen size is perfect. And 4.7″ is just a tiny bit too big for me. But hey, that’s just me. Congratulations HTC and T-Mobile. Great year.

    • MatthewMurawski

      I too have the Galaxy Note (T-Mobile version). The battery’s never died on me once when I needed it. Maybe I’m just not that much of a heavy user though.

  • Will there only be one One this time? If you get what I mean. They messed themselves up with all of those variations from the last “One” flagship line. This better be the only one. Okay I’m done saying one….lol

    • Yeah it’s supposed to be just one device on all carriers this time around. Looks like they have learned from Apple and Samsung.

  • dennylee60

    I wonder how much will it cost and will current customers have to pay a lot more for this phone.


    I look forward to the lock button breaking, and lots freezing and crashing. =) Good luck to everyone who buys it, cause your rolling the dice, I’m willing to bet money that it won’t last you a year. On the flip side I do have high hopes for the camera. but the battery life doesn’t look like it will be there.

    • Mark

      I haven’t experienced any of those issues with my One S that I’ve had for nearly a year now. Of course, the night I bought the phone I blew two tires on the car 100 miles from home, but I don’t think the two were related.

  • ant

    im so proud of htc i just dropped a tear lol and its perfect because i stayed with my sensation 4g now i can upgrade to this without paying 400+ now hope they dont try to make and updated version a few months later

    • Joseph Lagalla

      I broke and went for the note 2 from my sensation.

  • MatthewMurawski

    I’m sorry, but I don’t think I can go back to HTC ever again. Too many regrets. My next phone will probably be the S4 or the next iPhone if it supports T-Mobile’s network.

  • Joe

    I thought The One was Jet Li.

  • Bigjavar101

    So I might just put my S3 on ebay now… hummm

  • Very tempting. I’m around the time for an upgrade. The only thing is do I really wanna pay that big premium, or be stuck with making excessive amounts of payments per month. I want my bill back down. I’m deciding between an older SGSII, Nexus 4, & this. Choices, choices.

    • PiCASSiMO

      SGS2? You mean SGS3… right?

      • Nope, I did mean SGS2. To be honest, Samsung’s are getting quite repetitive. I’m no longer trying to keep up with the Benjamin’s on trying to get the newest & latest phone. At the end of the day, though I love my Smarphones, they are just devices. So whatever fits my needs I’m cool with it, whether old, older, or what have you. So for me being a college student, I’m trying to manage my money much better & not splurge on unnecessary’s like highly expensive smartphones.

        • PiCASSiMO

          Make perfect sense… that’s why I bought the Nexus 4 for that reason. $350 for a new device was more reasonable than $550-$600. Not a college student (was one 13-years ago), but have 2-kids and a house.

        • That’s what I want the Nexus 4, but I’m weary about the battery life. I heard some bad stories about it. How is it working for you? I saw some portable charger that you can bring with you on Amazon for $30, I was thinking about getting it. Plus I’m kind of a camera lover, or enthusiast if you will. & I’ve heard mixed reviews about that, but I’m not that anal about that. As long as it takes nice pics.

        • Dion Mac

          It takes pics… if that counts for anything lol. But the pictures, to me, are nice… its just the experience is not as nice as I would have expected from a pure google phone. The snap time is about 1 sec and a half longer than I would have expected. I’m a die hard skater, so I would have expected it to take better moving pics but… not so much. I changed to a ice cream sandwich camera so I could get the power button shutter option… even worse. Most times the flash wont work, so Im going to try to go back to jelly bean camera and get some photosphere lovin. #whoppy! -___-

        • Oh…. I see.

  • tomnewtn

    Would love this UNLOCKED with no bloat. Looks like HTC just showed Apple how to build a sleek professional device (iphone 5 not so much).

  • Things are looking good for T-Mobile these next few months.

    LTE, HTC One, iPhone 5, Blackberry, and GS4. There will be many devices to choose from. T-Mobile finally will have a slew of all top-end devices. Not second-rate midrange ones.

  • hal j

    It is about time. time for an upgrade

  • i like the specs but htc is not for me anymore i done with them

  • Its not the DNA but I’ll take it. I like the specs. Still no removable battery but 2300mah is decent. This will be a backup phone of course.

  • assclip

    Nice phone but ill stick with my note 2, i think the note 2 is best of both worlds for me, 720p vs 1080p on a phone,even though i love eye candy 720p is more then enough even with a 5.5 inch screen, inturn you get a better performing phone and better battery life without having to give up to much pretty, ill take the ladder of. Still nice phone oh and on a side note i like rooting and side loading roms, htc makes it a bit more rough to do then sammy.

  • DopeDesign

    This is the new T-Mobile guys. T-Mobile is going to be all about choices when it comes to phones. Long Live t-Mo!! Wait till you see what else is coming…..with or without Metro

  • Shawndh

    I just got the One S and I’m thinking about selling it and my One X so I can get this one. I was kinda ticked off at only having 9.9GB of usable storage available to me. Did not want go with Samsung, Nexus 4 was unavailable, and One X+ was a now show so I was forced to get the One S. Now a proper upgrade is availabl.

  • OnlineRefugee

    As I said before, two deal breakers for me are fixed memory and battery.

    – I like having an microSD slot. With my Android-based phones I simply take the chip from the old phone, insert it into the new device, whamo, all my music, ringtones, movies and some apps are moved to the new phone.

    – I like having a microSD slot that permits me to use multiple 8-16 GB chips (that contain different data) and being able to remove the chip from the phone and use it with a thumb drive, for example.

    – I like a microSD slot because it permits me to expand the phone’s memory, as of this time, “up to 32 GB.”

    – I need a removable battery because I am totally wireless at home. On all my phones I buy three to five extra batteries that I keep fully charged. I use those batteries should the power go out at home and I need to rely on those “back up batteries.”

    – I need a removable battery when on the road, again if I need extra juice in an emergency.

    – Sometimes I forget to charge my phone and the battery goes dead. No problem, I swap the battery out with a fully charged one.

    – If there’s battery defects that is usually NOT covered by a warranty. So with Apple, for example, you have to pay them $80 for a battery replacement, send in the phone, be without a phone for a week, back up and delete data before sending the phone in, etc.

    If I have a battery issue I remove the defective one and replace it with a $10 battery from eBay or the spares I have on hand.

    Bottom line: I will NEVER buy a phone that lacks a microSD slot and/or a fixed battery (Yeah, I can take apart phones and replace a defective or damaged part. But 99.9% of users are not able to do that. Besides, I don’t want to spend time ordering a new battery, waiting for it to arrive, disassembling the phone, and replacing it.)

  • Timbo1

    Something about it I don’t like……….

  • I really like this T mobile from HTC. I am excited to experience its new advanced camera feature equipped with Zoe option.

  • PaulC

    “ultrapixels”, really? What a load of crap. Of course if you replace a 12MP sensor with a 4MP sensor of the same size it gathers 3x more light per sensor. Hurray for marketing.

  • du22ty

    This might be a dumb question but I haven’t seen it asked or answered anywhere. I know it has LTE but most of us won’t have LTE when this phone drops. Will it also have HSPA+?

  • vjballa21

    FINALLY HTC! good for you you finally put out an awesome looking smartphone that could be a hit! Cant wait to test it out!

  • kitpogi23

    Ok, HTC, we’ll just have to wait and see what Sammy can bring on the table.

  • Mooch

    Blinkfeed? Wow! Just another feature users will disable because it drains their battery. Homerun, HTC! Ugh.

  • CactoesGel

    So when does this become available at T-Mobile?