Charting Carrier Activations By Operating System, How Did T-Mobile Do?

There’s little argument that Android is overwhelmingly the OS of choice on T-Mobile’s network, but what else is running on the network and how much of it? A new study from Consumer Intelligence Research Partners (CIRP) recently surveyed consumers who activated smartphones between June and August 2012.

It’s hard to nail down exact percentages using the provided image, but you can get a pretty good idea that the overwhelming majority of T-Mobile customers use Android. The iPhone sneaks into second place, with Blackberry and Windows Phone taking up the third and fourth place positions. Interestingly enough, T-Mobile seems to be the second most popular carrier for basic/feature phones, a percentage they hope to change as they refarm their 2G 1900PCS network over to HSPA+ and entice customers onto that 4G revenue stream.

The total breakdown by OS ends up with Android holding down 48% of the market, followed by Apple with 29%, basic phones at 17%, Blackberry at 4% and Windows Phone in dead last with 1% of the OS market. Given that the iPhone takes second place on T-Mobile’s network and it’s not even officially supported, it’s no wonder that T-Mobile is trying to entice unlocked iPhone owners over.

There’s little surprise for Verizon as they take the award for most Android activations, and the case is the same with Sprint and T-Mobile. However, for AT&T, the original iPhone exclusive partner, iPhone activations still defeat Android with Apple making up more than half of AT&T’s total activations during the survey’s time period.

All Things D

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  • Nearmsp

    What this tells is that T-mobile is carrying its weight in Android OS. If it had the iPhone it would have been larger than Sprint for sure, and it would have been a big competitor to AT&T. No wonder AT&T wanted to gobble up T-mobile at a huge price to prevent a pain in the future. Any price would have been good enough to take out the only other GSM competitor.

  • th3co45t

    Interesting article. It actually appears “basic” phones are the second most activated, followed by iPhone.

  • Dave

    how does this chart relate to the total number of subscribers on each network(big 4)? ANyone know where to get this info?

    • Nearmsp

      If you notice the total percentage of all OS on all providers totals to 100. Thus it shows Verizon has 35% of all wireless connections. On the same lines, one can add up all the orange/red colored ones with each provider to get total Android phone percentage in the US. Clearly AT&T is the only provider which has more iPhones than Android devices.

  • tomsliwowski

    Something about this chart seems off.

    VZ has 1, poorly supported WP7 phone. AT&T, a premiere MS partner, has like 4. T-Mobile has 2 models (3 if you count the HD7).

    The Verizon Windows Phone numbers can’t possibly be that high unless you’re lumping WP7 and all the WinMobile stuff together.

    • Ted

      You’re objecting to the fact that the chart shows Verizon’s percentage of windows 7 activations is 1%. Really?

      • 21stNow

        I agree with Tom. If VZW actually had that many WP activations, AT&T should have easily had three times as many activations. VZW hasn’t released a new WP device for some time, while AT&T released two high-end WP devices two months before the survey period.

        It seems like the number of people surveyed may not have been high enough to give a representative sample.

        • Bratty

          Or ATT customers dont buy a win phone. It has nothing to do with offerings, just activations.

        • 21stNow

          But from reading the forums, there are Lumia 900 and Titan II owners there. I’m sure that we didn’t all but then in April.

    • long

      Yeah. I thought those numbers looked fishy too. Maybe it has something to do with the fact that they surveyed people instead of getting the numbers straight from the companies. I wonder if the published the survey parameters.

  • Michael Lococo

    Unfortunately all their phones have been crap!

  • That’s a large chunk of iPhone activations for T-Mobile not even being an official carrier. No wonder AT&T was afraid. I think the iPhone will be big on T-Mobile once we finally become an official carrier. Probably even more than Sprint since T-Mobile will be attractive to international travelers who prefer a GSM network. No doubt Android will be on top at T-Mo since we only have like 2 mid-range Windows handsets and no one buys Blackberry anymore.

  • Stimey

    A lot of iPhone users reup with AT&T because that’s who they had coverage with. Other reasons: AT&T’s 3G is a lot faster than Verizons’, AT&T has HSPA 21 for the iPhone 4GS, and AT&T’s iPhone works better overseas. Verizon’s model only roams on limited networks where Vodafone has agreements. Even the iPhone 5 has different GSM antennas in the AT&T and Verizon models, with AT&T’s phone having a much wider overseas market.

    Verizon, on the other hand was locked out of the iPhone and pushed Android. They still push Android over the iPhone because the iPhone can’t use their LTE network. Now, that may change with the iPhone 5.

  • mingkee

    There’s no Windows Phone with AT&T?
    Where is HTC Titan and Nokia 900???