Two Out Three Phone Buyers Went Smartphone In Past Three Months, Android Reaping Rewards

It’s going to come as almost no surprise at all to learn that Android and Samsung continue to dominate smartphone marketshare in the US thanks to a new Nielsen study. As Android climbs and approaches 52% smartphone marketshare in the US, with almost 54.6% of new smartphone buyers opting to go the Android route in the past three months.

Android’s growth isn’t at Apple’s expense however, as 33.4% of smartphone owners are using an Apple device. Apple still maintains the largest marketshare as a single manufacturer with 34% share by operating system. Samsung, for its part takes just 17% of the Android pie, with HTC running in second place with 14%, followed by Motorola at 11%.

The takeaway from the Nielsen study is that Android and the iPhone continue to pull away from Blackberry and Windows Phone as the latter two continue to lose marketshare. The Nielsen study shows that 2 out of every 3 people purchasing a new phone in the last three months are going with a smartphone over a feature phone, leading us to believe that smartphone penetration will quickly hit the 60% mark in the US.


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  • MarcusDW

    Carriers gotta be making money hand over fist selling data.

    • WW

      Especially BigRed.

  • Guest1234

    I believe the article should state that Samsung takes 17% of the overall market share (not just of the Android share).

    • 21stNow

       The bar graph isn’t the best presentation of the data, which is probably why the article has that misstatement.  Samsung would actually have 17.5% of the overall market share, because the .5% for Windows Phone would have to be added, as well.

      • Guest

        Likewise HTC has 17.4% of the overall share once windows OSs are added.

    • 21stNow

       Or, the sentence could have stated that Samsung takes 33.3% of the Android market share.

    • frank

      its 17 percent android … the .5 is windows which on the right side

  • Mueller2051

    I only wonder as more and more individuals  buy into smart phones and data plans how that going to effect the spectrum of use. I wonder if it will reach a peak like aol in the 90 where i will be fighting for space on the tower only to be booted more and more often to make more more room for new connections and heavy use. one reason i would not want to depend on a cloud for my music or pictures. 

    • Something like that is only possible in low density network deployments. In itself, spectrum actually isn’t a large factor to this. Read this for more on that:

  • None

    Woohoo, I am in the “other” category.  I feel special.

  • murdoxin

    Wow.  Apple has 34% of the US smartphone market and isn’t even officially on Tmobile.  I hope Tmo hurries up with the refarm and offers it on the value plan in their stores this year.

  • MatthewMurawski

    Very surprised that people are still buying blackberry more than windows phone.