T-Mobile is about to reinvigorate their Bobsled platform in a big way as they introduce Bobsled Messaging, a service “which provides consumers with effortless communication for free across devices, countries, social networks and mobile carriers…Bobsled Messaging is a free, all-in-one, cloud-based messaging application that allows users to send and receive free individual and group messages with friends and family from any AndroidTM-powered smartphone or tablet, and any web connected, browser-enabled device.” That’s not all as the Bobsled calling service is now enhanced enabling users to make free phone calls from their smartphones and Wi-Fi enabled devices including tablets, the iPad, iPhone and iPod Touch.

T-Mobile is also working to make mobile data easy and understandable, especially for first time smartphone buyers by offering additional value other carriers won’t offer. T-Mobile estimates that customers purchasing a data plan receive over $150 dollars worth of free applications, content and services on select devices. On many T-Mobile smartphones, customers can easily access this free content through the Bonus Apps widget, or through T-Mobile mall, T-Mobile’s mobile digital storefront. T-Mobile TV, GameBase, MobileLife Album, MobileLife Family organizer, Bonus Apps, Zinio and Google Music are just a few apps that are offered as part of the “freemium experience.” T-Mobile has seen rapid growth in these services, T-Mobile TV’s premium service has increased over 700% with T-Mobile customers using tablets as these customers are twice as likely to upgrade from the free to paid service.

“Our goal is to deliver amazing 4G experiences at a great price. We deliver these compelling and optimized 4G experiences by bringing together a fast network, smart devices and leading innovative applications and services,” said Brad Duea, senior vice president, T-Mobile USA. “Our „freemium? approach to applications, content and services provides our customers with a great out-of-the-box experience at a value unmatched by our leading competitors.”