Big T-Mobile Annoucements & The Mysterious “Project Black”


It’s been a while since we’ve heard something REALLY BIG. Well the guys over at PhoneArena have received word from a tipster that T-Mobile is about to “shake up the status quo of the U.S. cellular industry”. T-Mobile employees are being trained tomorrow for “Project Black”. This mysterious but catchy sounding name is supposed to be something so BIG for T-Mobile USA, that it is expected to lift T-Mobile out of 4th place among the nation’s wireless operators (Take that Sprint). PhoneArena’s tipster has stated those involved in this have signed non-disclosure agreements, so this looks to be huge. Also, their tipster also claims that we should expect a 3G enabled BlackBerry (9700 anyone?) headed to T-Mobile by Christmas time. The tipster also bumped into an ex-Nokia Rep who revealed to him that there will be two Nokia N-Series smartphones headed for T-Mobile USA early next year, one of them being the N900 with Maemo5. She says to expect more high-end Nokia devices headed for Magenta in the future. It looks like T-Mobile subscribers just won the Lottery! Sound off in the comments!


UPDATE: After doing a little digging around I’ve found some more interesting info. Our trusted ninja claims that there is something big brewing (not chicken soup) for the end of the month it seems. Bigger than a phone or a promotion plan. Everyone involved in it had to sign secondary non-disclosure agreements apparently. It is seemingly rolling out on October 25th because all field supporting positions are being required to work (its a Sunday) to support this mystery offering. Trainings will be the Friday before. T-Mobile USA is keeping this a super big secret so nobody knows what it is quite yet.

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  • LAWL

    lol… um.. project black training was training for the cliq.. AWESOME LEAK!

  • Pedro

    Oooo, how exciting. I wonder what it could be?!

  • Carl

    I hope it’s just not some over hyped story, or the Cliq. Good news that high end Nokia phones are coming to magenta. As for pulling it out of 4th place, I hope it’s really no Sprint. More like Clearwire/Metro PCS, and some new plans(Unlimted Everything plans). Whatever it is, I hope it’s good!

  • TehAndroid

    Yeah my manager told me about it. Something coming that is super top secret. We are suppose to find out around the 20th of this month. Very exciting to see what we got coming.

  • Carl

    The cliq was already announced, so that makes no sense. Project Black is just not training, it’s something way bigger than a phone.

  • Mitsu8


    Are you serious?? I was expecting something big. :(

  • Galen20K

    What the Heck could it BE?! I seriously have no Clue for once.

  • coloradogray

    I want to get excited about this sort of thing. Mysterious training with cool code names and all. But among the holes here is the simple fact that in a company like T-Mo, every employee would be under an NDA from day 1.
    Just saying.

  • Lo

    @LAWL I am not sure why you think it is the Cliq, especially since most Cliq training has ended… Though I will be honest, my site has yet to hear of this Project Black. The last thing we named was “Pink Storm” and that is when we announced the 49.99 unlimited loyalty plan. That was awesome, so if it has a goofy name like “Project Black” I expect more good things

  • willy

    IPHONE!!!!!! syyyyyke! hmm prolly some unlimited pricing thing…just a guess

  • Wicked1

    Very interested, seeing as how I’m looking to get a new phone in the next few months. Hopefully, there are a lot of good phones, and some with good QWERTY keyboards

  • TehAndroid

    @LAWL You don’t know what you are talking about. The Cliq training is not Project Black.

    Project Black is NOT the Cliq its something completely different.

  • nica

    Not to be vulgar, but this is totally arousing IF it’s as big as this article lets on…

  • Dvs

    @Lowe T-mobile wouldn’t make you sign a non-disclosure for phone training. Especially for one that everyone knows about. Has to be something big to be worth it

  • MishkaGreen

    I hope its like the t-mobile version of Sprints simply everything plan only cheaper.

  • Luke

    iPhone exclusiveness is ending in alot of places I wouldn’t be surprised if TMO got it, If so sprint will be left in dust.

  • branon

    After that deeply disappointing christmas line up, lets hope things get better soon.

  • -ray

    Iphone? With everything plan for 79.99?

  • They are going to announce that they are going out of business! All-hands canning!

    I switched over to AT&T yesterday with an iPhone 3GS and it is more than I could ever expect! I’ve been with TMOUSA since 2003 and have waited for something good, but they could not deliver. I thought that the Touch Pro2 would be their savior, but, wrong, too high price point and no apps. I’m surprised what a great business phone the iPhone is — supports Exchange right out of the box. I couldn’t get a signal in my garage with my MotoRizr on TMOUSA, but with the iPhone, I got 4 bars and 3G service! The iPhone has an excellent interface, too, it’s almost perfect. My only regret is not switching over sooner!

    TMOUSA couldn’t get any exclusivity (TP2 on Spring and Verizon), and couldn’t even get exclusivity on Android devices, or even the better ones (ala HTC Hero on Sprint, with a better plan and value).

    TMOUSA is going down. If a lifelong Apple hater like myself, who wishes Steve Jobs would die of pancreatic cancer already, could love the iPhone, TMOUSA is doomed.

  • Kickstar13

    Yes I’d probably have a heart attack if T-Mobile announced it will be selling the iPhone this Summer of 2010.

  • Erin

    I just want 3G already.

  • tyler

    i think g2 and bumbing up the fave fives to fave fifteens and probley adding a nice unlimited plan so you can call anyone for 50$ a month.i wonder if we might even see netbooks and maybe even a new os?a new phone producer coming to t-mobile…posibly iphone?….cause verizon got to choose between iphone and android….they chose android……..hello iphone.

  • Carl

    Please don’t compare AT&T and it horrid over congested 3G network to T-Mobile. I agree that AT&T has more coverage, but at everything else T-Mobile beats AT&T hands down. Like most people say, AT&T will most likely be doomed once another carrier gets the iPhone, and I’m pretty sure it’s T-Mobile since it’s the other GSM carrier. Also, hope their announcing HSPA+ launches, so they can prove they have the fastest 3G network :)

  • Mitsu8


    Your post makes me laugh! And everyone who is wishing for the iPhone to come to Tmobile. ARE YOU GUYS SERIOUS?? Android and WM ftw!

  • TehAndroid

    @ Elrich
    Go jump off a cliff with your new stupid iphone. Tmobile is not going down, the only thing keeping At&t alive is the iphone and they can barely even handle that. The iphone sucks ass, I would rather have my wing back than that over priced crap.

  • cougle

    Iphone is the only thing that can increase them out of fourth place.

  • Mitsu8

    Oh I forgot MAEMO is coming to the Magenta. With Android, WM, and Maemo we don’t need iPhone.

  • Kickstar13


  • edd

    i really dont want the iphone to load the tmobile network… stupid iphone users =P lol

  • Pedro

    What could be bigger than a phone or plan?

  • Lo

    Netbook maybe? Android netbook, perhaps?

  • J

    I know of a couple things going on around that time. I am just not certain that it is what they are speaking of or we are doing it in preperation for this “Project Black”. I would think it would most likely be the latter since the project probably won’t cause an instant improvement to the point where we would be open on a Sunday.

  • Kira

    I’m so over T Mobile. I have the Samsung Gravity and I never get service. EVER!!! If this does not involve me ending my contract early, then I really don’t care. I’m moving to Verizon, maybe then I will get some service.

    F U TMobile

  • B-Mobile

    I’ve been thinking about buying an unlocked N900 but now I’ll just kick back and wait for it as far as the bigg secret i think it is the deployment of HSPA+ but knowing nokia phones are on the way BB 9700 is on the way and HSPA+ is on the way plus my G1 is like a new toy (reset the phone) and started fresh and it seems twice as fast got rid of all the apps that i had but didn’t need/use anyway lets go T-Mobile let’s go!!!

  • Bobomo

    Like Pedro said, what could be bigger than a phone or a plan that would ALSO require them to stay open an extra day? The only reason to keep the store open is if there is something physical to sell to people, who REALLY want it. That smells like iPhone (because what other device inspires that kind of mindless consumerism?), but I still don’t believe it… for one thing, they are still telling TP2 for $50 more than the highest end iPhone.

  • FireFrost

    This is so exciting! I knew that the rather unimpressive Christmas phone lineup seemed like a ruse to get everyone to kick T-Mobile when they’re down and then they have an amazing come from behind victory at the end and kick every other carrier right in the pants.

  • Bigg

    Sony XPERIA X3 code name Rachael with Android is coming, thats what project black is about!

  • NobleTMobile

    It says “Field Supporting Positions” will be working that Sunday. Its not just store personnel. Do you people really have T-Mo stores that aren’t already open on Sunday? Basically people who do not normally work on Sundays are going to be out promoting this thing. Think people who support Dealers or Wal-Mart, etc and their management.

    I’m totally speculating (wish I knew more) but I’m inclined to think everything they offer today is out the window. They’re going to hit the restart button and overhaul their service offerings from top to bottom.

  • greatgoogly

    Me thinks that this is probably just a cheerleading session for the 4th quarter. I’ve worked retail and this seems about right. The “Black” is probably “Black Friday” when there will probably some new incentives for selling for the store folks, probably some moderately decent promotions for holidays, I don’t think I would expect anything earth shattering for existing users.

  • Roger

    I’m betting it is some way of spending more money to get more functionality. Of course I’ll be happily stunned if I get to spend less money for more functionality.

    If I was them I would make unlimited text messages be included in all plans for no extra charge (providing existing customers re-up for two years). Text messages place so much less strain on the network than voice calls and you want your customers to get addicted to them vs instant messages or other non-phone based forms of communication. Customers would also get less peeved about ‘marketing’ text messages if they aren’t paying for them and it provides a way for tmo to sell the customer base to spammers, errr I mean marketing people.

    Secondly I would make some amount of data be no extra charge each month (eg 250MB). You would get no more data once hitting the quota – a hard cutoff. Again the point is to get people hooked into using data with their phones. And for people using a non-trivial amount they would end up buying a data plan. Those using a small amount of data would never have signed up for a plan anyway, but everyone wins.

    Disclosure: I have neither an SMS nor data plan since their expense is nowhere close to the benefits to me. I would however use both if there was no additional charge.

  • Duck Dodgers

    I think Carl is on the right track with Clearwire/Metro PCs. There was some talk a few weeks ago that TMo was talking to Clearwire/Metro PCS, so maybe TMo will be gettin 4G through them?

  • JB6464

    Well i’m using a unlocked Iphone on T-mobile right now and it’s the bomb. If Tmo really gets the Iphone,sales will increase massively and i bet half the Iphone haters would change their mind about them. It really is a nice phone instead of that damn Android BS. As for the big suprise, i hope Tmo will bring out a rate plan that’s $50 or $60./month for everything. What good is HSPA+ if they can’t even get the 3G out in full coverage.

  • Destonomos

    My manager at T-mobile has a brother that works at the head office. From what he has heard the black project is what they have been running in test markets. Its a new plan stradegy. T-mobile is going to be doing away with the unlimited plans and doing all inclusive plans like Sprint. They are going to have unlimited talk/txt/data for 79.99 for existing customers and 39.99 for each additional line and for new customers it is going to be 89.99 and 49.99 for each additional line.

    This will put T-mobile in a better position so they sit as the best plans on the market to combat Sprints all in one for 99 (the only plan T-mobile doesn’t beat) and their new unlimited to any mobile calling plan. It will also put them in a better position to combat AT&T’s new A-list calling which put them over Verizon because they have the exact same plans as Verizon but they also have rollover.

    So there you go unofficially.

  • JB6464

    How do you figure $79.99 everything plan is better for existing customers. I have the unlimited loayalty plan(49.99)and unlimited interent(24.99)for a total of $75.00 / month now. That would’nt be better or good news at all,I would be paying more.

  • rtx

    lol lol lol they are gonna train 20,0000 call center employees the Friday before the big news. btw T-MO would NEVER use a term like project “BLACK.” I know.

  • NobleTMobile


    One source stated training starting tomorrow. Another stated the Friday before the assumed launch. There are multiple departments with different schedules within multi-billion dollar companies usually ya know.

  • T-Mo Mo

    It’s called the Dark Project get it right!

  • boo

    im preparing for a letdown

  • JB6464

    If boost mobile and others can have unlimited everything plans for $50.00/month, why can’t T-mobile do it ? That would Rock the cell phone pricing wars if they came out with that.

  • twoboxen


    If that is the big news, that’s pretty sucky. I have a better plan than that now. Also, does it really take a lot of “training” to pass out a listing of the new plan updates? It must be awfully hard to train someone to sell “unlimited everything for $xx.xx”.

  • artiepants

    i buy it: a buddy of a buddy of mine who works for Magenta ambiguously posted in late Sept: “today will go down in history as one of the biggest days of my life when it’s all done.. wish me luck – I can’t wait to talk about it in Nov”

    …looking forward to what it might be and hope to heck it involves FAMILY. POOLED. DATA. PLANS. in some manner. And T-mo getting the iPhone. :-D

  • FILA

    Signing with Clearwire or LTE, or buyign Sprint, lol.

    Hopefully they release news about the v2, but I know they def wont cuz it will kill sales for the Moto

  • pdusk

    Man ever since Deutsche Telekom told T-Mobile to step up there game, things have been getting insane. From The new hspa+ network to whatever this is. I don’t know if I can handle it.

  • TK421

    I have heard this too… and was told that it was going to be the busiest day in T-Mobile history… but I don’t know what it’s about…

  • mu$h da great

    t-mobile needs to push the n900 release date up to say the beginning of november….. that coupled along with there new plan strategy could really do some damage…..

  • grr

    When I hear “project black” it makes me think Blackberry. Maybe there is something brewing with rim. I could see a beefed up storm-like device. Perhaps capable of hspa+ speeds. Or it could be something like a free high end phone on activation promotion. Whatever it is it sounds interesting.

  • Ryan

    Samsung Tegra device with wimax support to usher in broad release of the Clearwire agreement and day one launch of 4g services in select cities combined with everything data/voice packages that directly compete with Sprint’s. Hey if I’m going to dream, may as well go all out. Phone can run either Android or super secret early release of Win7 mobile. :D

  • pecoy


  • tmorep

    We are getting all new uniforms at the end of this month. I do know that. This code black thing is news to me. But obviously it has to be related. I’m wondering if we are merging with Sprint or some other company and we’re changing our colors.

  • willy


  • Scott

    I work for TMO and i have no idea what you are talking about… lol. It was
    a normal day today. I do know my manager was on conference calls all day but thats
    normal. I have heard no rumors or anything. I didn’t even know about the uni changes.

  • tmorep

    Scott, the uniform change was in our mail update the other day, with news and such. And now that i think about it the guy in the caption on the page was wearing black..weird.

  • scale

    unlimited calling, data, texting…please!!! you can also add iphone with that…

  • Scott

    I guess I gotta go through my deleted bin.. lol. Maybe on Streamline? If its a Sprint merger that would be the best kept secret in mobile history. Well whatever it
    is I hope it makes my commissions go up :)

  • tmorep

    and sprint sure has a lot of BLACK in their color scheme..hmmm

  • tmopayroll

    ^ Yeah I was off yesterday and saw the email today. It says our uniform change will be sent out starting in Oct. and the guy def had on all black. Damn I wonder whats goin on

  • Duck Dodgers

    LOL. Changing from magenta to black? Now that TMoNews just changed their webpages to magenta T-Mobile throws them a curve and changes to black. Way to go David, see what you did. ;)

  • Dude

    I know a few things…

    The project is NOT called “black” it’s called “dark”. The Dark Project

    This will not be JUST a device launch…the company will be allocating A LOT of resources to this “launch”. There will be no trainings (unrelated to this project) or coaching in call centers for 2.5 to 3 weeks because they need everyone on the phones.
    Some call centers may be offline for days at a time as a result (training?)
    Even though TMo has been hiring heavily over the past two months, we are expected to be at least 1k people shy of what we expect to need to meet demand.

    Some folks have already been fired for releasing confidential information. This means someone out there REALLY knows what’s going on. I wish I did!

  • Ivan

    I think it’s a nokia N900 with video calling . . . .

  • RDub

    I work for tmo as well and i have heard about this but no one seems to know what in the world its about, makes me nervous honestly.

  • Scott

    Well my kiosk is Magenta, White and Yellow… dunno how they would change that. Its a playground kiosk and they spent alot of money making those. Dunno how the black is going to fit in with that.

  • ugh

    man… be completely honest I really wish I wouldn’t even have read this. This is probably going to be the final straw that breaks the camel’s back.

    Everyone is going to get SOOOOO pumped and it’ll be a change of uniforms or sweet costumer service(!), or some other way that TMo will drop the ball HUGE.

    Trust me, I’ve been out of contract with Tmobile for over 2 years and I want NOTHING more than for this to be something ultra omega sweet but I’m just prepping myself already for the ultimate letdown.

    A faster network would be worthless, people don’t even have 3g yet so that would change nothing.

    A netbook/laptop would be lame and change nothing.

    Now I don’t have the figures but Sprint is ON FIRE lately. They’re making a HUGE leap up from 3rd with their new plans and TOP of the line phones. If tmobile was in 4th place before Sprints surge they must be in a desperate 4th place so far out of reach it’s laughable.

    Now….what would this possibly be. One (I hope) the iPhone. Tons of people are sick of ATT’s poop service and WOULD come over to TMmobile. Whether you personally want the phone or not you have to admit it would be monstrous for the company. I myself would be the first one in line and am going to be soooooo upset when it’s not this.

    Second, lower plans….but I don’t see that either. Sprint offers EVERYTHING EVERYTHING EVERYTHIIIIING for $70. So Tmobile would have to offer me everything in the world also for 60 tops……we’ll see.

    Those are my 2 wishful thinking guesses. Anything shy of those….or free data for everyone….then this thing has already been overhyped beyond any salvation and consider me gone

  • T-Mo Mo

    once again, it’s not called project black – it’s the dark project because “everyone’s in the dark about what it is”. Your “black” (black friday, uniform change LOL, etc) theories are not correct!!

  • peachymomo

    Working for another carrier, we’ve heard nothing. Sprint is in the crapper they are hemoraging so bad and the pre is turning out to be a flop. I see them being bought up by someone soon. at&t has an agreement with apple and I don’t see anyone else getting an apple phone for a while and if they do it’s gonna be verizon. The only thing I can think of with them keeping everything hush hush is that they are probably going to revamp their image and maybe offer some new phones and plans. I will wait and see that happens.

  • artiepants

    If what Ugh and Dude are sayin’ is true, i can’t imagine it being anything but the iPhone ~ there’s simply other device that is going to move bodies like that. Look at the Palm Pre launch, and that was arguably the most hyped phone since the iPhone. and if they undercut ATT on an all-you-can-eat plan for it, it would be H U G E.

  • Bigfish13

    i know its been mentioned before but go look at the color of the iphone. project black. iphone much? yeah a 3g blackberry would be cool, but its not game changing. the iphone has been up for grabs for a while, verizon cant have it cause they dont use sim cards, att hasnt renewed the contract yet so theyre probably out, and sprint, is well sprint. big magenta is the only carrier that has a shot really. were getting the iphone guys!

  • John

    I think this will be really big. Whatever it is Tmo is expecting this to actually make people drop Verizon and AT&T mid-contract! There are many many rumors floating around; unbelievable unlimited everything rate plan and ETF bonus for switching, expanded coverage/sprint, family data, no credit checks… Hopefully it is actually great news and Tmo markets it this time!

  • 30014

    Wow, I’m late to the party. The iphone and a price package to undercut sprint are really the only things big enough to make the splash that tmo is looking for. Nokia is not a major player in America, so u nokia fan boys can forget about it.

  • Dude

    This is not just about a device launch. The leaks are talking about moving up in market share and one single device (even the iPhone) would not take TMob to the next level.

    TMob has roughly 34 million customers and Sprint has around 50 million. One device will not get T-Mob to 50 million all on it’s own.

    The Dark Project is more than a device launch.

  • Kickstar13

    AT&T and Apple Exclusive contract ends this up upcoming Summer of 2010. But I hope it is the iPhone. It would definitely make T-Mobile USA 3rd Major US carrier.

  • willy

    lol ^^^ dontbe so sure, im hoping it is either the iphone or a merger/buying of sprint my fingers are crossed

  • Kershon

    @Erich. Ur full of shit. I doubt if u ever were a T-Mo customer. U sound more like a iphone-Stevie Jobs peterpumper fanboy ta me. T-Mobile FTW!

  • @ugh.. im sorry, but i dont see how it could be either iphone or everything for 60..

    for one, iphone is on contract with at&t till 2010.. and from what i read, they may be getting an extension til at least 2011. you can buy at iphone though and jailbreak it, tmobile secretly supports that.

    also tmobile already offered unlimited everthing(unlimited loyalty, ask about it) .. that, adds up to about $84 after taxes with an android phone… and with that, i rather pay that than be another complaining sprint costumer talking about how i keep dropping calls. i dont care how fast your internet is, its still a cell PHONE.. its meant for talking..

    i say, give me HTC Dragon, widespread HSPA+, or better yet.. tethering!!!!!!

    but enough with the guesses… somebody get fired over some real info or something..

  • pecoy

    Im guessing its a unlimited plans for families and individuals with voice,msgs,& data unlimited for a very good price..AND a really nice phone/s .. the g1 version 2?…htc dragon?..???…cmon we need more info leaked!

  • lazyn00b

    It’s the Apple tablet. It’s the only thing that makes sense. What else could be as big as the iPhone but not be the iPhone?

  • Duck Dodgers

    I think it is going to be a merger. How else could you “shake up the status quo of the U.S. cellular industry”?

  • Jay

    9700 is a nov 4th release

  • Mr. Stacy R. Parr

    I agree with the people that think TMO has set up an agreement with Sprint for Clearwire 4G access. I also agree with the national analysts that think an outright TMO/Sprint merger would be disastrous (different technologies and other issues). Lately Sprint has been advertising that they’re the first cell company with 4G service in the USA. If TMO plopped down a lot of money for a large share in Clearwire, then TMO could also be early to the 4G game. And, if this big “event” tells people about TMO + Clearwire, and tells people which phones would support that 4G access, plus drastically slashes the price on those phones, that could possibly be a game changer. Then again, everyone speculating that the iPhone would come to TMO have a good argument too. :-) That would be a huge game-changer, since mass people would abandon ATT for TMO. TMO in Europe has the iPhone, why not TMO USA too? Now consider this — if TMO does really have the iPhone AND they have the access to Clearwire 4G, that combo would be HUGE, and truly a wireless game changer! :-) BTW, Please, TMO give Boise 3G access (or maybe even 4G with a deal with Clearwire)! :-)

  • achilles

    Let me take a guess: Video Calling?

  • It’s either the iphone is coming and/or they are buying Sprint and/or lowering rate plans. Even if they did buy Sprint, it would face the FCC and DoJ, which wouldn’t be a cause for celebration since it would take a while to approve.

    I want to know what this is about. LOL.

  • Maybe T-Mobile will say “Hello, Hello, Hello, to MetroPCS/Sprint.

  • John

    It couldn’t be a merger, Tmo and Sprint have investors and there is always the government and neither sign agreements not to talk. However Tmo could be signing an agreement to lease expanded network services and rebranding itself. The uniform change makes me wonder about new colors or logo. Whatever it is there is going to be a part that is a new type of plan. The unlimited loyalty plan was $50 for just talk, it never included text or data. $60 or $70 for truly unlimited everything would get peoples attention but I hope there is more.

    I remember the last time Tmo did something like this it was Flexpay. Hopefully we don’t have a repeat of a major letdown!

  • onwaitinglist

    Come on, guys, it is easy.
    Read the news in post two days, T-mobile recently anounces a corp wi-fi calling plan, it is the part of bigger plan to grappe enterprise market,

    And guess again who provides the best UMA device? the device name starts with BLACK!

    If 9700 not mentioned in holiday release plan, there must be a reason behind it, and project Black should be the one!

  • onwaitinglist

    What will happen if TMo just buy RIM

  • xoxol

    T-Mobile buying Sprint and resells it to Verizon, and on that money that they going to get from it buying At&t. :)(

  • John

    onwaitinglist: tmo expected a 20% lift in new activations in retail stores the last week of October. No offense to blackberry fan boys a new blackberry device that everyone knows about doesn’t produce those results. Also this are the results expected in the retail chain so it has to be bigger than enterprise. This has to be targeted at the average consumer. It has to be bigger than one device and the iphone is just another device now. mytouch, cliq, touch pro2, n900, behold2…. i don’t think tmo needs another touch data phone right now! And we all know you can’t sneak a phone past the FCC without cell phone sites picking up on it!

  • I work for the big T and have heard rumors about a buyout of sprint a few weeks ago. However their networks are incompatible (sim that works with CDMA demonstarted in japan last month with little success might have just got a lot better)). But who knows all I know is my boss knows nothing and he is the head of marketing phones at our location. I don’t think it’s a phone or a network upgrade beacsue that would take way too long to be ready by October 25. Also, att and apple are butt buddies so I don’t think they will be breaking up soon (unless att gets anymore stds).

  • umalover

    iphone 4gs
    $200 on contract
    $70 all in plan
    existing TMO customers get $50 credit in app store

  • Brandon

    PROJECT BLACKberry…prob releasing the blackberry storm or something close to it

  • pdusk

    It is going to be something bigger than a phone. And 4g services are not going to jump them from fourth to third. Maybe European type pricing and they will pay for the customer to switch, with a gigantic network roll out that we are all some how unaware of?

  • pdusk

    Also just to show the post has some merit engadget just reported of a new blackberry on tmobile and att.

  • pororo

    The big news is Jamie Lee Curtis is coming back and she will join Whoopi, Phil Jackson and the rest of the 40 yr old plus celebs in a new MyTouch commercial.

  • ugh

    man, the more and more I think of this the more I just KNOW I’m destined to be disappointed (hey, that’s almost catchy…maybe that can be tmobiles no catch phrase once they flop this by already creating too much hype.

    It can’t be a cheaper plan. If people left carriers for “cheaper plans” than sprint and tmobile wouldn’t be last and second to last, haha. People obviously have no problem paying more for their monthly bills.

    If it’s any sort of network upgrade that’s just lame and won’t change anything anytime soon. Nobody is going to run to TMobile because myspace mobile loads 0.0000000000001 second faster.

    I personally DON’T think it’s the iPhone coming to TMobile while I simultaneously feel it HAS to be that. I hope that makes sense. Another way of putting it….though I don’t think that it will be the iPhone coming (because of contracts etc) it has to be to be the “game changer” they’re talking about. It’s obviously not a new device because it was have to pass FCC. But think about it…the iPhone isn’t “new” and could slip under the radar like that. It’s all wishful thinking though

    At the end of the day, saying things like, “shaking up the US wireless industry, blah blah blah” it’s going to be some sort of working relationship/merger/etc with Sprint. Which I guess is ok. At least I can get an awesome phone and a cheaper plan now, lol

  • bmoredave

    I’m thinking it may not be a merger with Sprint as a whole so much based on network incompatibility and T-Mobile not wanting to pull a “Sprint/Nextel” move of their own. But whatever happened to all those talks they were having with Sprint subsidiary Clearwire? Maybe we’ll hear some news on Wi-Max as a 4th gen alternative? Just an idea though.

  • rinklighter

    I’m really skeptical at this point. TMo is always good for hype and then a major letdown. An overhaul of their marketing department? Some higher-ups handed their walking papers?

  • pdusk

    I actually think this might have to do something with att because the bold 2 was just announced for both t-mobile and att. The on engadget they just posted something about the samsung i7500 has t-mobile and att 3g. Just sayin.

  • nunyabiz

    Iphone maybe?

  • Daniel

    I don’t know if this is it or not but I called Customer service and talked to a manager about a week and a 1/2 ago. I told her I was unhappy and switching for the I-Phone. She told me she would share a secret she just learned. She told me that Apple was looking for another carrier because AT&T’s network was slowing down with all the I-Phone users. They were looking at T-mobile and Verizon she said. So I don’t if this is it or not or even if it has any merit but I thought Id share that! Thanks

  • 30014

    What happened to the older comments link, its missing. I want to know what everyone thinks. There are about 40new comments since I last checked in.

  • achilles

    My guess is: Video Calling!

  • batman26

    It would be nice to see the iphone on tmobile.

  • Diego

    Why is everyone so crazy about the iphone? that would definitely not be a game changer, as tmo customers can already have it (without 3G…but who cares)…unlimited loyalty open for everyone I’d say…

  • Miguel

    “Project Black” is most likely a new 3G Blackberry coming to T-Mobile.. whoppeee! .

    Who cares about another Crapberry? The Blackberry OS is great for business users who want efficiency. How is 3G going to help a BB when the OS is not designed to be bogged down streaming video etc. The BB OS is trash compared to the capabilities of the Apple iPhone OS and Android OS.

    I sure hope this doesn’t mean that T-Mobile is moving away from Android because I will definitely jump ship for Verizon and pick up the Droid there.

  • matt_TX

    I’m calling it right now, IT IS A MERGER WITH SPRINT!

  • JB6464

    Android is a joke. T-mobile has had them out now for 2 yrs and they are way to slow for OS updates and better high end Android phones. 3″ to 3.25″ screens are small by today’s standards and their great for surfing the web but that’s about it. They lack some real support,period. Time to get with it or move on to better high-end phones like HTC HD2,Iphone,etc,etc with better coverage outside the major cities.

  • Miguel

    It’s also possible that Apple has been secretly been working on another smartphone and will launch it with T-Mobile. It will be different enough from the iPhone to avoid the iPhone exclusivity agreement with AT&T.

    Apple has been known to keep things more secret than the Pentagon, so it wouldn’t surprise me if they shocked the world. Could an iPhone-like device with a QWERTY keyboard be in the works… hmmmm.

    Of course this all means nothing if the exclusivity agreement with AT&T specifically bans Apple, or any subsidiary, from manufacturing any wireless device, whatever they all it, for any other carrier for the duration of the agreement.

  • Kickstar13

    Its keeps coming back to the iPhone or another “iDevice” from Apple. And for those of you that don’t think the iPhone will make T-Mobile USA #3 major wireless carrier I beg to differ. Look at AT&T the iPhone has done wonders for them the past 3 years. AT&T iPhone users will flock to T-Mobile if T-Mobile USA announces it will be selling the iPhone. That’s just my thoughts on “Project Dark”.

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  • Brent

    I can’t see Apple doing a hardware keyboard. They are always going for the sexiest look, and slide out keyboards aren’t that even in the best of circumstances.

  • Puv

    Perhaps it has to do with another Apple device as someone else mentioned above. There have been rumors of an apple tablet for some time. I doubt Apple or AT&T would want it on the ATT network seeing how bogged down it is now. However, I cannot see Apple releasing that only on Tmo and leaving the iPhone only on ATT.

    However, the rumors of Apple releasing new MacBooks / iMacs around the corner would line up with introducing a tablet – perhaps.

    That said, I feel it is nothing to do with Apple, and will be network upgrades. I’m going with widespread HSPA+ availability. Which will allow everyone’s data to see an improvement, whether your device is HSPA+ compatible or not!

    I for one DO NOT want to see Apple devices on Tmo’s network just based on what it did to ATTs network! MUCH TOO MANY USERS on it.

  • jmastera

    I can guarantee without a doubt it will not be the iPhone. It is either one of two things:
    1. a new rate plan structure
    2. a buyout\merger announcement (most likely Sprint).

    The new rate plan structure would make sense in that supposedly they have asked ALL associates to work that day (both in store and over the phone).

    I know everyone is putting down a Sprint buyout\merger because of the difference in CURRENT technologies but with Sprint currently moving to LTE(WiMax) and Deutsch Telekom pushing LTE in Europe, it would only make sense that they would want to use the same for T-Mobile here in the states (as they did for the current T-Mobile 3G).

    I know neither of these are really game changers like the article suggests but a new Rate Plan structure could have a big impact but that might take too long. A Sprint buyout\merger would definitely have a big impact and despite the long road for conversion of network and customer base would be something that I “personally” think could put a little fear into the eyes of AT+T and Verizon. The combined company would be very powerful in terms of customer and with Sprint already rolling out LTE would push them way ahead of the game in terms of 4G.

    Just my opinion, and that of my mole.

  • d

    @ rinklighter: that is the funniest thing i read! do you work for them?? LMAO

  • NobleTMobile


    WiMax is not LTE

  • Grr

    A merger or buyout would not warrant being open on Sunday or any kind of training. That would just be done through an announcement. The same can be said of any LTE annoucement. The way I am understanding the information given on this blog, it sounds like T-Mobile has something concrete to give customers on that day. That points out to some sort of device or plan…or maybe something we are not even thinking of.

    If it is a device, what could it possibly be to be such a momentum changer? I’m not a big IPhone fan, but it would have to be something on that scale. If it is, wouldn’t it be in everyone’s sights by now? There would have to be some sort of FCC leak or a product development leak. There always is. It would have to be something we are aware of, but may not necesserily know it is T-Mobile bound.

    If it is a plan, it would have to be one awesome plan to warrant the build-up. This is, however, the mostly likely scenario where T-Mobile could make a huge splash. Perhaps T-Mobile will figure out how to do something crazy like 100% subsidizing on any phone on a completely unlimited plan. If the price is right, thats something like that could deliver on what is being hyped up. It would also explain why you would expect a big increase in customer base.

    After seeing all of the information coming from the DT shareholders, it is sounding T-Mobile is basicly making a huge push to succeed. We are already hearing about a push to 21 Mbps to leapfrog from the worst data provider to the best or nearly the best (as far as speed goes). There has been a shakeup in the front office by hiring a COO for the first time since Sue Swenson. Now we have “Project Black” which seems to be the most tight-lipped secret I’ve seen from T-Mobile in quite a long time.

  • yor PAPPI

    well finaly sum good news 4 me i realy do hope yhe Nokia N900 is headed 2 TMO let me cross all my fingers , now about the other items in the black project yhe iphone its an alrite phone but ur just buying the f…. name thats all their just looking for more idiots 2 buy it cuz their sales are down do to other high end phones an the complaints apple has recieved on PC WORLD so bite on that apple so looking foward into TMO phone adds quit pushing that G2 or mytouch in everyones face , it might hav gotten 3.5 headphone jack but wut about the ppl that got it 1st their stuck like chuck LMAO spell check dis chit

  • Dude

    So I heard from a pretty solid source that the announcement will be based upon netbooks. From what I gather Dell and HP will be the initial manufacturers. This will actually be the announcement and could have a pretty big impact on TMob, but I still believe that there will be a merger/buyout coming down the pipes with Clear & Metro PCS being the primary “targets”. WIMAX AND Netbooks would most definitely take TMob to the next level.

  • JB6464 shows he’s quite the uninformed user. Android OS and 1st phone have been out for approximately one year. 2008 to 2009 is one year, not two. get it right. I hope this is something that can help me as an EXISTING T-Mobile user and not something just for new or renewal.

  • jmastera


    You are correct, my understanding of the MIMO technology was skewed a bit. thanks for calling me out, I know have a clearer understanding between the two.

  • jmastera

    Now not that I think it will be the iPhone, but lets not forget that T Mobile Germany sells an iPhone 3Gs with compatible bands for T Mobile US:

    UMTS/HSDPA (850, 1900, 2100 Mhz)
    GSM/EDGE (850, 900, 1800, 1900 Mhz)
    Wi-Fi (802.11b/g)
    Bluetooth 2.0 + EDR

  • fernandizzel

    Diego has it right I think. Cheaper unlimited plans. The loyalty unlimited was a test and now it will be available to everyone.

  • JB6464

    @GRINDKING, Ok One year. They shoved Andriod down your throats so much it felt like two yrs. Anyway you look at it,they don’t give you updates worth a damn,take forever to create any apps and does’nt even compare in apps and support like WM or Apple. Maybe in 2 yrs they might pick up the pace and get it right but right now Android is a wanna be Iphone surfing in net.

  • jeck

    @jmastera Any quad-band phone will work with T-Mobile EDGE, but the 3G network is a different story. We use 1700/2100 AWS bands here. So unless you’re just stating that the iPhone will work on T-Mobile, which any unlocked iPhone will, you’re not going to get 3G speeds here with T-Mobile USA. There are NO iPhones out that are compatible with T-Mobile USA’s 3G network.

  • mas

    This may be just a fart in the wind but , my brother in law lives in Puerto Rico ans he currently pays his unlimited plan for 79.99 , just my opinion of course , tmo drops the price of the unlimited plan by 20 dollars and releases the new bb bold2 …hhmmm…we shall see >:}

  • ????

    all stores are reciving accesory spinners for the launch so it is a phone.

  • JBLmobileG1

    My idea of project black is either a merger (although to be big news I think they’d need to go with at&t or Verizon although Verizon doesn’t use GSM so that wouldn’t work out too well) or the iphone which would be Awesome for tmobile and its current subscribers wanting the iphone but I wouldn’t say that is hugh news for the us cellular service. If anything… something this big to make an impact would either have to be an unlimited family data plan or… since T-mobile is owned by a German company and I hear Europe doesn’t have contracts maybe they are switching their thinking and getting rid of contracts all together. Now that would be hugh news. No contracts would mean no credit checks and you could get the hottest phone out whenever you wanted without having to wait for your contract being up. Although the only way this would be good is if you can still get the phones at a good price. Its hard to really say… would be a smart move to offer a family data plan for one low rate since no other company that I know of offers a family data plan say on the Blackberrys etc…. I guess we shall see soon

  • JBLmobileG1

    On a second note… maybe they will include international calling as part of your minutes and myfavs… again not everyone calls over seas but that would be hugh news too… maybe make no roaming worldwide.

  • luis

    for the peole that keep saying tmo and wimax are wrong. Wimax is CDMA based network LTE is a GSM network………. Tmobile is already said they are going with LTE as there 4g network get that right. Sprint has there 4g wimax tru clearwire networks and guess what clearwire is open to changing and going with LTE at anytime and stoping there wimax 4g. I bet u the project thing might not be about there network but a merger. And there are netbooks coming to tmo later in time from dell and hp and accer or whatever there name is and the accer one will be android

  • sjw

    Very interesting that the sidekick system has major problems, while this Project Black is in the works.

  • one2tres

    its the htc hd2 with lower plans… and a android 2.0 1ghz device. why get the iphone, just get a device with better spec and put alot of money on the marketing and bam, you got a sensation…

  • one2tres

    lol at Just new plans

  • steven

    free data plan for all with a cap

    i can wish, right?


  • carol

    Hello All,

    T-Mobile Representative checking in. Just to let all of you know “Project Dark” (as it is being called) is a couple of different things. First off, when going into retail stores, the representatives will look a bit different. There will be new uniforms for all consisting of black shirts and gray pants. Secondly, and probably the most important part, will be the introduction of a “Everything Unlimited” plan for only ~$50 per month. This will include minutes, messages, data, and basically everything else. The goal is to have everyone switch from the cheap but bad coverage carriers (i.e. Cricket, Boost, Metro PCS) to our service for the same price. The number of people estimated to be using the small carriers is in the 25-30 million range. Combined with our current base of about 34 million customers, this would easily push us to 3rd, if not 2nd, in customer base between the four major carriers. Sorry people, no iPhone. We are getting the 3G BB 9700, two Nokia N series, and a few new Android phones though. Those will all be very cool. Also, don’t worry, we are not being bought out or buying out another company. We are just getting a little infusion of cash from Deutsche Telekom and doing what every carrier should be doing: More for Less. Remember that motto. You might be hearing it a little more often soon…

  • omg

    OMG finally tmo needs to come up to speed all the phones suck thats one! we should of had the iphone first and now this shit?
    it better be worth my time i have tmo and is been fucking up since the first time i got it fucking shit! finally they get some balls to come into the 21st century

  • ok here’s the deal…Tmobile is going to give away a new handset for free with unlimited everything including data for a very low monthly rate….

  • JB6464

    If Carol is correct,that would be the bomb deal. I’ve been saying this for a while now. If Boost Mobile and others can offer Unlimited Everything for $50./month,why cant T-Mobile do it ? And if we are not getting the Iphone,then T-Mobile GET THE HTC HD2 ! It’s going to be as big if not better than the Iphone.

  • Joe

    I hope it’s the iPhone. Even though I already have one, it will be quite nice to feel that it’s designed for Tmobile and that they can offer me an upgrade to the 3GS without having to shell out a leg.

  • adrian

    i would love the HTC HD2 as well and prefer it over the iPhone. what android phones could carol be talking about? i didn’t see anything nearly as interesting as the HTC HD2 to be released in the near future according to the usual android sites.

  • ewells26

    Just for everyone that knows alot. Wimax is not a CDMA based technology, EVDO is. Sprint is a CDMA carrier obviously, however CDMA is a qualcom tech. WiMax is something completely different. It runs on diff frequencies blah blah. This news is either gonna be big or a dud.

  • dan

    im also a rep, and carol is right, we are getting new uniforms soon, so she might be right, i havent heard about the plans or the phones…but it does sound like she is correct from whats been going on around here lately

  • Lipshitz

    Im noticing a lot of people hoping for an iphone. Personally, I seriously doubt it. I think it would ruin tmobile’s service. Look what happened to AT&T. Why do you think their service has gotten worse? Its because of the iphone. Now imagine if all the people who are happy with the phone but hate their service switched over to Tmo. Then add the current Tmo customers who want to jump on the bandwagon and get an iphone. It’ll be armageddon, people! Complete chaos! Game over, man…GAME OVER!!!

    This is coming from a guy who has an iphone on TMo. I love my service and dont want a bunch if ship jumpers ruining MY service. yeah…i’m selfish…whattaya gonna do bout it?!?!?!

  • ctk

    people are saying they are hoping its not an iphone because “look what it did to at&t’s network”. i’m hoping it is. and i don’t think that it will ruin t-mo’s network as much as y’all think it will. with a second iphone carrier, don’t you think that it would be an incentive for at&t do do everything it could to keep its users from switching over, up to and including improving its own network?

    second, t-mo has done a better job with their network in general than at&t has in my area. i think the main reason that their network got hammered is because of that exclusivity and that their network wasn’t ready for the iphone and is only just now getting right sorta.

    third, in canada there will be three official carriers of the iphone. rodgers had it, bell, and telus are getting it. the change is coming closer to our borders and i believe that will increase the pressure on a second domestic carrier network. and if they do, i hope that t-mo would be able to use the same 3g frequency as at&t or that apple could issue a software download to unlock the frequency to allow it to work with t-mo’s frequency. i have an iphone on the t-mo network and edge is all i get anyway because t-mo 3g hasn’t hit this area yet and for my purposes, i’m cool with that. but they are working on 3g which is good.

  • Tony

    Look up Deutsche Telecom there you will find a merger between “T-Home and T-Mobile germany”.
    I have a feeling that this is what they have up their sleeves for the US. if so, T-Mobile USA would be able to offer it’s customers home services such as landlines, Broadband, Satellite or Cable TV, and cell phones of course.
    In addition they may rollout the 4G network since they have already begun doing that in Philadelphia.
    who knows, but i can’t wait for 10/25/09.

  • JJ

    Whatever it is it sounds exciting, I have been a loyal tmobile patron since it’s days as VoiceStream!

  • cupajoe

    Can a mod please fix the older comments link so that we don’t have to post something just to earlier (not on the current page) comments?

    • David

      Unfortunately the comment section is undergoing some maintenance and won’t be fixed till at least Sunday as we undergo some behind the scenes changes! In the meantime, try a different browser!

  • sgowski

    4G would be nice but for some reason I smell a deal exclusively with Blackberry(RIM), and T-Mobile, hence the “Black Project”. I am probably wrong, but that would shift alot of customers over to T-Mobile, and in turn, would def boost sales, which is their primary objective. It would also require employees to be trained on new service offerings. Oct 25th will be an interesting day I’m sure. The only thing I am not sure about, is the reason employees are working on Sunday…really that alone would consitute a 4G or WiMax rollout. Just like you folks, this is all speculation until we get some concrete answers.


  • keli

    project black is tmobiles new 4g network.

  • Project Dark is a pretty big thing for T-Mobile. Not only will employees be wearing new threads consisting of a black top and grey pants while they sell the BlackBerry Bold 9700 and two Nokia Nseries devices (the N900 and something else), but they’ll also be pushing something pretty amazing — a $50 all you can eat plan that includes voice, SMS, MMS and data. Apparently this plan will be called “Everything Unlimited” and is meant to represent T-Mobile’s new strategy which will essentially see it try and poach subs from various low-cost carriers.

    New update from boy genius

  • well they are completely revamping the uniforms but wont say how…..all they are saying is that no more boring business style uniforms….so this lines up well the dates being posted…….

  • Kevin

    I work for t-mobile and I don’t think it is a 4g Network, new phone (Iphone, etc) or a merger. Merger’s would have to be public knowledge for the stock holders and it takes a couple years for mergers to complete. A new phone would not be a “GAME CHANGER”, even if it was the Iphone and believe me…we would be trained on a new phone at least a month before it came out. Based off of everything, I do believe it is a $50.00 unlimited everything plan. None of the call center reps have been told what it is yet, and we are supposed to get training on it only a couple days before the launch. Again, this is only speculation.

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  • Tye

    Do a Google search of on T-Mobile merging with Sprint and you’ll come up with a lot of hits. I won’t be surprised if that is at least part of what this “Project Black” is all about. However, it is doubtful (and doubted) that T-Mobile will actually MERGE with Sprint, but rather gain use of Clearwire — and therefore 4G/WiMax services. If you do a search to look at the stock market’s view on T-Mobile gaining Clearwire, you’ll see it’s highly likely this is what is happening — or at least part of it.

    Basically, Sprint is in financial trouble ($21 billion in debt) and willing to provide Clearwire service, but plans to maintain it’s majority (51%) ownership of Clearwire. That would mean a merger of some sort, but it doesn’t necessarily need to be a complete T-Mobile/Sprint merger.

    This would certainly be a “game changing” move for T-Mobile, especially if combined with a new, lowered rate plan (get the 4G service at a lower cost?) and possibly a new cool phone, and bam, they could potentially rocket up to 3rd place, just above Sprint, ironically.

    At any rate, I’m curious to see what this all pans out to be on Oct 25th. I doubt it will be life-changing for customers, but it might just breathe some life into T-Mobile. I hope so, anyway.

  • never mind


  • Jim

    Project Black – is that what we saw yesterday – something messed up the network big time – could be related.