T-Mobile UnCarrier Ad Featuring Phone Theft Lands Company In “Hot Water”

T-Mobile’s JUMP! ad campaign with Bill Hader has met moderate success but now one of the ads is landing the company in some “hot water.” A letter written by San Francisco District Attorney George Gascon and New York Attorney General Eric Schneiderman ask the carrier to pull the ad featuring Hader and an attempted mugging.

“This ad is more than tasteless: These robberies often turn violent and have resulted in severe injuries and multiple deaths,” the letter said.

The ad itself features the former SNL star getting held up in a parking garage only to have the thief hand the phone back to Hader when he recognizes it’s an older smartphone of no value. Hader then attempts to turn the tables on the mugger and force the man to take his phone.

Gascon and Schneiderman criticize T-Mobile for making light of the phone theft issue and not doing more to cut smartphone theft.

“The many victims of theft do not need to relive these harrowing incidents by way of a television commercial, and T-Mobile should not be lending credibility to thieves by reenacting the scenes with a comedic slant,” the letter said.

For T-Mobile’s part, they take smartphone theft seriously and will continue working with the industry to deal with the issue.

“This collaborative work, including carriers, manufacturers, and other parties, aims to find new deterrents and other measures to thwart this kind of crime across the country,” T-Mobile said in a statement to CNET.

CNET

The full letter follows below:

John J. Legere
T-Mobile US, Inc.
12920 SE 38th Street
Bellevue, WA 98006

Dear Mr. Legere,

We are writing in regards to an offensive ad from T-Mobile featuring comedian Bill Hader. The ad, which shows Hader being robbed for his smartphone, seeks to make a joke of the growing epidemic of smartphone theft. This ad is more than tasteless: These robberies often turn violent and have resulted in severe injuries and multiple deaths.

Consumer reports estimates that more than 1.6 million Americans were victimized for their smartphones in 2012, many thousands of whom were presumably T-Mobile customers. What’s shocking is that despite the victimization of its customers, T-Mobile has not only refused to take steps to reduce theft, it’s making a joke of the situation in order to upsell its customers to newer phones.

We strongly urge you to pull these ads. The many victims of theft do not need to relive these harrowing incidents by way of a television commercial, and T-Mobile should not be lending credibility to thieves by reenacting the scenes with a comedic slant.

We also urge you to take action to implement effective theft deterrents. Relying on an ineffective solution such as the CTIA database or incremental theft deterrence features on the part of the manufacturers is not enough. What is T-Mobile doing to make its customers safer?

T-Mobile is profiting from the theft of smartphones and the victimization of its customers, and now its advertisements are undermining the seriousness of a crime which has reached epidemic levels. It’s time for telecommunications giants such as T-Mobile to step up and make meaningful progress towards implementing safeguards that protect consumers against these violent thefts. Anything less demonstrates a lack of concern for the safety of its customers.

George Gascon
San Francisco District Attorney

Eric Schneiderman
New York Attorney General

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  • Dmac

    Really,
    Cry me a freggin river! I guess attorneys have nothing better to do these days. Maybe this attorney should watch one episode if SNL and note that almost every skit is intentionally offensive to some party/race/whatever for the sake of trying to get us all to lighten up and not stress out about real issues….isn’t that the point. Or maybe the lawyer is right, he should sue SNL.

    • tmobileloser

      Does anyone really watch SNL anymore?

  • Vanessa

    These attorneys don’t have anything better to do? Like maybe fight real crime ..

    • PhoenixPath

      Lawyers don’t fight crime, they exist almost solely because of it.

  • Hurlamania

    This is mine and many others favorite ad. Hey doesn’t att support the stadium in sf…

  • Ronnie Miller

    Inappropriate comment, man.

    • Custemmade

      Yoy have got to be joking me with that comment

    • Deleted…no need for that, the conversation should circle around the idea that this ad is or is not wrongfully portraying phone theft.

  • S. Ali

    Isn’t is strange that the moment T-Mobile gains momentum, the negative press starts rolling in. You can bet AT&T is behind this.

  • nerdlust

    I think it is a funny commercial and these guys are seeking 15 minutes of fame. We all know taking someone’s phone is wrong but the act of trying to force the robber to take your phone is just plain hilarious. These guys dont care about the victims they just want some free publicity. My heart goes out to the victims of crime but should we cancel all tv dramas, and movies that have some crime aspect?

  • Tom

    Isn’t he the same guy who filed a lawsuit against T-Mobile for their ad during uncarrier 1? And later some readers found out that this guy works for Verizon or something like that?

    • 21stNow

      No, that was the Washington State AG, and it was found that he has received donations from Verizon.

      • CellPro

        AT&T was his 4th largest contributor… don’t recall hearing anything about Verizon: http://www.eweek.com/mobile/t-mobile-calling-plans-run-afoul-of-washington-states-attorney-general/

        • 21stNow

          Both AT&T and Verizon made donations to Bob Ferguson. It can be found at the followthemoney link that is in your link that you posted. AT&T made the larger donation. I was just addressing whether or not the AG was employed by Verizon.

          Maybe there is bad blood because T-Mobile donated to the person who ran against Ferguson. Who knows?

  • just me

    Thought police on patrol. Will this force an apology and retraction of the ad? Possibly. I’m sure that to some people, refusing to do so would make T-Mobile the bad guys who don’t care about victims of phone theft. That’s just silly, of course, and hopefully the hate for anything “government” right now makes these DA’s the bad guys instead of T-Mobile.

    • TMobFan

      This commercial is very funny and one of the best of the Hader series. I look at it this way, something always offends someone — that is life. This “hater” needs to pick a new subject to attack. #StupidestThingEver. The good news, can’t wait to read some of John’s tweets later on about this. He is the right man to turn T-Mobile and as an employee, it is about time.

  • iTried

    Is it weird that I find the letter more offensive than the commercial itself?

  • Darkbotic

    I would love to see Legere’s response to this…

  • Mike

    There is so much other GARBAGE on TV and so many other issues in the states of NY and CA, but the attorney general is worried about this? Shame on you San Francisco District Attorney George Gascon and New York Attorney General Eric Schneiderman. Take care of other issues in your states that carry higher priority. Period.

    • sidekicker89

      I bet they will try to fine T-Mobile to make a few bucks.. They clearly have nothing better to do with their time.

  • sidekicker89

    This commercial is offensive but Sprint’s Zombie commercial is o.k? haha Not hating on either but it seems like they always want to pick on T-Mobile.. How about Verizon’s ads depicting wrong LTE coverage maps.. They don’t even show all of the LTE coverage from any of the other carriers. How about AT&T’s ad’s saying they are the most reliable LTE network when Verizon has more LTE coverage than AT&T!!

    • 21stNow

      Verizon may have more LTE coverage than AT&T, but VZW’s coverage has proven to be unreliable in multiple locations. I’m sure that AT&T is basing this claim on some study, just like VZW is using coverage maps from x date in the past. The exact wording allows for the advertisers to make the claims that they do.

      • JointhePredacons

        The coverage maps are BS. T-Mobile’s LTE network is not as small as theyve shown.

    • Mark

      Sprint’s Zombie commercial is fine because Laura Spencer (the redhead employee in the ad) is really, really cute.

      • JointhePredacons

        The Zombie was pretty cute as well, for a zombie anyways. lol. “Lets not go putting labels on people” is funny as hell.

    • JointhePredacons

      Verizons ads intentionally show wrong LTE coverage from other carriers. Theyre in competition. Im sure tons of idiots out there see the commercial and just believe it and go running to a Verizon store because they have the best coverage. Same with AT&T and Sprint. They know people just believe it without questioning it. Its marketing, how else do you think Apple sells so many iPhones. Its the same as network TV. How many times have you seen “Falls best new comedy” or “The #1 Show on Television” for so many shows. Whenever i see the ad for NCIS and NCIS:LA being the “#1 and #2 shows on TV i laugh hysterically.

  • 21stNow

    I get the point of the letter writers’ complaint. The ad did touch on a sensitive area for many people and plays on some fears, even though the way that Bill Hader turns on the would-be mugger makes it more lighthearted.

    My issue with the ads were that the damaged phones in the ads would not be able to be turned in for the JUMP program without having to pay the insurance premium of about $200. Since the ads don’t mention that, they are somewhat misleading.

    The ads do get people’s attention though, and I think that’s all that T-Mobile cares about.

    • Jay Carney

      Jump consists of property insurance, lifetime warranty, and the ability to trade out your phone to cover its remaining balance. Yes insurance and warranty are nothing new, buts a branding of a single product. Its not misleading, you’re just focusing trade-in aspect of the product. We will likely see T-Mobile refocus the ads to trade in side once the 6 month waiting period expires sometime in January. As of now, the only tangible product that exists are exactly what ads demonstrate.

      • 21stNow

        Not really, since there is a six month period to wait for a new phone after you initially join the JUMP program. If the person just wanted a new phone and was already “upgrade eligible”, there would be no need to ask for JUMP. So there is no tangible product now, either.

        • Chardog

          They could use the insurance with deductible to replace the stolen phone. They couldn’t change devices and wipe the EIP and start fresh… So yes, the insurance/warranty portion is valid NOW (same as insurance before JUMP).

        • 21stNow

          Your last statement explains why this is not a tangible product now. Insurance is the same before or after JUMP. JUMP stands for Just Upgrade My Phone. I doubt that anyone looks at one of these commercials and sees an ad for phone insurance.

  • i think its funny. ppl get joked on for old phones all the time. whether the commerical exists or not its still going to continue w/ phone theft.

  • jdubb2600

    I was robbed at gun point and the guy took my bold 9700 back in 2012. I called t-mobile and got an upgraded blackberry because they no longer had the 9700. I am so offended by this (SIKE) mind you i wanted to upgrade to the 9780 but couldn’t for another 6 months. well when i called T-Mobile that day they upgraded me to the 9780. Thank you thief. hahahahaha

  • Chris

    Get over it.

  • crazychef83

    I love my San Francisco, but I think it is ridiculous that the SF district attorney had something to say about this ad. Beloved D.A Gascon please find something better to do like possibly prosecuting or firing the sheriff of S.F. for beating his wife but then again that is a private (husband and wife) matter. Why do we San Franciscans pick fights when we already have enough on our plate.

  • Nathaniel Ily Jacob-Joshua Hud

    Stfu it’s an advertisement, that’s it.

    • jonathan3579

      A funny one at that.

  • jdubtrey

    I actually missed the beginning of this commercial and thought it was similar to a more innocuous one by (I believe) Virgin Mobile.

    In the other ad, a guy walks up to two kids, gives them his phone and says “take it..just don’t hurt me” and puts up his hands. The kids were just walking along the sidewalk and had no idea what he was talking about. The man then runs away and (presumably) now has a perfect excuse to get a new phone.

    I assumed that this one was the same but didn’t realize the other party was really attempting a faux mugging.

    That is probably out of bounds.

  • mueller2051

    how funny, most be some motivation behind this, unless there chasing hundreds of other advertisements. one that come to mind is KFC where the officer is with a rookie and there eating lunch in the squad car and the officer notice the rookie has a KFC meal he like better then his plain meal. suddenly a call come in over the radio and the officer ignore the the need to respond. he then manipulating the rookie to take his first call so he can steal his KFC food. how is the district attorney not offended by that . the commercial for tmobil it meant to be funny not offensive or insensitive to anyone just like KFC. you have to take things with a grain of salt. if he wanted to chase anything how about going after commercials that imply sex on tv that are on the family channel or other channels my preteen daughter watches i can control the ratings of the shows she watches on my tv but not the commercials this district attorney need to get back to the real world

  • Mirad77

    This is how tax payers money is spent for DAs to become ad critics. Just sad.

  • morbid

    I liked the commercial. Perhaps it would be a better use of everyone’s time if California’s government was investigated over government waste (like this)… assuming they aren’t already being investigated/audited.

  • Jay J. Blanco

    The commercial could have been funnier lol Like if someone is sitting in there car and a person throws there phone in the car and runs off.

  • AndroidProfit

    Maybe John will tweet his response?

  • I think this letter should focus more on the totally avoidable tragedy of wadded panties than of a clearly humor-based, fictitious cell phone robbery.

    • jay_max

      LOL. Perhaps Legere can tweet a response concerning the DA’s wadded panties and invite him to have a sense of humor.

  • jay_max

    So what would the good D.A. think about the Allstate ad with the house being robbed?

    • steveb944

      Wow great job DA. Idiots…

    • 21stNow

      The house in that commercial was burglarized, not robbed.

      • jay_max

        I stand shamed and corrected. ;-)

      • JointhePredacons

        Arent burglary and robbing the exact same thing.

        • 21stNow

          No, robbery also involves the use of force against the person.

          Burglary
          The criminal offense of breaking and entering a building illegally for the purpose of committing a crime.

          Robbery
          The taking of money or goods in
          the possession of another, from his or her person or immediate presence, by force or intimidation.

          Taken from: http://legal-dictionary.thefreedictionary.com

        • JointhePredacons

          Hmm ok, but its still stealing someone elses property.

    • Trevnerdio

      Or hitting people with cars or hanging from the tops of cars or…I love the Allstate commercials, they’re hilarious.

      • jay_max

        I do too. I just find it funny that the D.A. complains about this one, and not those. Although, perhaps he does, and we just don’t know about.

        • Trevnerdio

          Yeah, I was agreeing with you haha

    • gpt2010

      I agree. The Allstate commercials are way more violent. People need to get a life. Here’s an idea SF DA, why don’t you focus in on more important stuff. Like actually stopping crime and not comedic commercials!

  • Deadeye37

    Thank you SF District Attorney and NY Attorney General for bringing up this issue. Because of this, Tmonews put on the video so that I can watch it again and get a good chuckle. Love this commercial!

  • ccnet005

    Wow, to bad it isn’t a subpoena compelling John to testify about spotty coverage and how he plans to fix it.

    • Trevnerdio

      There are many other carriers guilty of that…

    • GinaDee

      Too funny but so for real.

  • Froody1

    So… where are the companion letters to so many movies and tv shows that this turkey apparently should be writing to hollywood type producers?

    • JBOINLOVE

      That was my response when I ready it!

  • JAU83

    Really?!? Don’t these people got more important stuff to do?

    • JBOINLOVE

      No

    • KlausWillSeeYouNow

      Your tax dollars, hard at work.

  • Trevnerdio

    Gee, it sure is a shame common sense doesn’t apply anymore…

  • Danny Lewis

    Finally, someone is complaining about these commercials! I was highly offended by the T-Mobile commercial where Bill Hader is running from outlet to outlet to keep his phone charged. Not everyone, including myself, work in offices that have outlets everywhere. Thousands of people work in electrical outlet-challenged work environments! Very insensitive, T-Mo!

    • gadget_hero

      This is not to be taken literally. It is satirical, as most advertisements are. How many people have you ever seen with several cuts from a broken touch screen?

      • thepanttherlady

        It was a joke.

    • eanfoso

      Sucks for you, get an external battery

      • satire

        My god you’re a moron

      • JointhePredacons

        Talk about people not having a sense of humor, lol.

    • JointhePredacons

      Lol, that was hilarious !!

  • DigitalBrigade

    Oh stfu! People need to stop with this sensitivity sh*t!! I fear for future generations. You can’t LOOK at someone funny these days without fear of prosecution. OFF WITH THEIR HEADS!!! F*ck these people! The “politically correct” line keeps inching closer and closer to the vagina… signaling that this country has become soft and pathetic.

  • thepanttherlady

    The more I read about things like this the more I think of the movie Idiocracy. Le’sigh.

  • stop

    Really not surprised a lawsuit like this would come out of Commiefornia and New York.

  • conservative_motorcyclist

    How ’bout they calm down and take it at face value….it’s called SATIRE!!

    Have they seen any of the (Allstate/Progressive) insurance commercials lately? Where’s the outrage on THAT!?!?

    Effing double standards……

  • FILA

    how bout people stop being pussies and grow da fuck up. America is so weak and want to be pampered so much. Doesnt stop at the commercial, you would have to pull all violent TV shows off the air, and bad love stories because it would hurt to watch, come on

  • cameo

    Apparently these DAs never heard about black humor.

    • JointhePredacons

      Lol, yep, and they probably dont want you to use the word “black” either, lol.

      • John

        Ooooh, you guys used black….obvious racists /s

  • Bowen9284

    Grow the fuck up. I’m so sick of our country’s super sensitivity.

  • Rocky Mountain High

    Woah, I must be REALLY, REALLY high… is this article for real?

  • minioninnc

    Those two have to be using Verizon and/or AT&T. Using either one of those carriers would cause you to write stupid shit.

  • rdg666

    Wow… Just yeah… Wow!

  • jaylanPHNX

    Somebody call this guy a waaambulance.

  • Daniel Duran

    That DA needs to grow a pair

    • gentleman559

      Exactly what I was thinking. Spineless, ball less bastard. LOL

  • ike820

    “The many victims of theft do not need to relive these harrowing incidents by way of a television commercial, and T-Mobile should not be lending credibility to thieves by reenacting the scenes with a comedic slant,” the letter said.
    Ok. by this logic we would also have to take down and ban any tv show or movies that depicts a mugging. Furthermore We would need to take it a step further by taking down every video that dipicts murder and rape because none of those victomes want to relive those harrowing incidents but yet its all in their faces.

  • John

    Wait, what was that weird word he used there, comedian? Oh you mean someone that’s supposed to take life and make it funny. Gtfo DA.

  • Alex

    I bet red, blue, or yellow had something to do with this. T-mobile is on fire & the other 3 carriers im sure are trying everything to slow Tmo down.

  • KlausWillSeeYouNow

    George Gascon needs to get laid. Seriously. Political correctness is screwing this country, and idiots like him should be paid no mind at all.

    Rape is an atrocious violation of an individual’s physical person. Yet, rape is frequently depicted in movies and television shows. Rape is far more serious than phone theft. Is this guy blubbering over that? I’ll bet not.

    John Legere, if you can hear me, make an entire series of advertisements for Jump! featuring muggings. It’ll keep crybabies like these two fools from ever joining T-Mobile. That can only improve T-Mobile’s appeal among most demographics.

    It’s so hard for me to logically disprove asinine arguments such as his. It really is.

    • JointhePredacons

      Agreed !!! 100%

      • KlausWillSeeYouNow

        Haha, thanks. Now that I reread my response I can see that my anger causes my grammar to take a hit lol

  • John Jacob Jingleheimerschmidt

    SF and NY go figure! I’ll bet these 2 have full days writing letters to Hollywood on their portrayal of firearms.

  • JointhePredacons

    Does anyone have a sense of humor anymore?. Im sure even the victims of smartphone muggings can find the humor in this. Do they think they cower behind the sofa when this commercial comes on.

  • KoseKid

    Yet comics can joke about rape, murder, slander, and political corruption and no one bats an eye…. I wonder who has Attorney George Gascon and Attorney General Eric Schneiderman in their pocket….

  • Why so serious

    Jeeze, it’s a commercial.

  • CactusCat

    These jokers can’t even start to be taken seriously. Let’s see… the NY attorney general and the SF DA. Did these clowns write any letters to the Law and Order TV show (of which the original takes place in NY and has some graphic incidents to make it realistic)? No, of course not. Instead, these morons write to a seller of cell phones about a commercial. Forget the idoitic rants from these fools…

  • Mirad77

    Wow, what side of ur bed did u wake up on?

  • Vic

    that’s not hate mongering, Mish. And Fox? Really? tell us what that has to do with anything.

  • Little Richard

    Look everybody, it’s the faux free-thinker distracting and blaming fox, his only defense. :P he’s hoping nobody will recognize that’s he’s deviated from the topic at hand, and clearly some haven’t with the upvotes hes got.

  • jimmiekain

    I thought the commercial was pretty funny. Didnt take it seriously at all.

    • KlausWillSeeYouNow

      Then you’re a normal, rational person. Exactly how it was meant to be taken…

  • thepanttherlady

    Agreed. Comments deleted. Keep on topic please everyone.

    • KlausWillSeeYouNow

      While I certainly respect your administrative opinion, I take umbrage at being called a hatemonger. :-( You know I’m no troll, Panther Lady, so if my remarks were off-topic let’s also cleanse the comment section of the comments that accuse others of hatemongering. (See Mish.) I am not a hatemonger nor was my intent to divide; I take umbrage at that characterization.

      I’m here for T-Mobile, and while I know you know that, not everybody does. :-) How is your Z1, by the way? Official launch on Magenta comin’ up…

      • thepanttherlady

        LOVING my Z1, so much more than the XZ! Frustrated that it seems to be taking forever for someone to release a tempered glass oleophobic screen protector though. Just bought a non-metal bumper on Ebay, had one on my Note 2 and really, really liked it. Only thing left to buy will be the QX10 or QX100, haven’t decided which one I want yet. Have to buy a new laptop first. :/

        • KlausWillSeeYouNow

          Ooh! With a camera like the Z1’s, I’d already be in heaven :-) Although (and I don’t blame you, you probably don’t care lol), I am MORE than satisfied with the 13MP camera on my G Pro.

          That Z1 really is tempting…

        • Wilma Flintstone

          I’m getting the Z1 once it hits Tmo. I’m trading in my GS4 for it.

          Do you have one of the attachable camera lenses for yours PantherLady? Rawwrrr lol

          Real question though.

        • thepanttherlady

          Not yet, hoping to purchase one next month though. I went with a white Z1 this time versus purple specifically because I intended on getting one of the lenses.

          Have the Sony Smartwatch 2 (came free w/ the phone purchase) and already paid for the Sony IMH10 Miracast (shipping next month). Next up….QX10 or QX100, most likely the QX10.

    • KlausWillSeeYouNow

      Also, what are your thoughts about this?! I called Sony Xperia and they didn’t seem to know a thing about it…

      http://www.phonedog.com/2013/10/11/i-ll-miss-you-sony-but-i-understand-why-you-re-leaving/

      • thepanttherlady

        I read this article: http://www.xperiablog.net/2013/10/12/kaz-confirms-no-big-plans-for-china-and-us-xperia-push/

        Seems they’re just trying to concentrate where the market share is best which is smart for them. I commented on the article the other day stating that as long as their phones continue to support T-Mobile bands/frequencies I’ll continue buying my phones from overseas.

        • KlausWillSeeYouNow

          *GONG RINGS* The Panther Lady of fairness has spoken!

          Thanks for doing that. What’s fair is fair.

          And good for you! Sony does make great phones; I love my LG Optimus G Pro (international) right now, and I agree – as long as it has the bands, it’s good for me.

          I really might get a Sony though once I amass enough pocket change in the “new phone fund.” I really like the Z1. What a camera. It makes my G Pro’s 13 MP shooter seem like a lightweight. ;-)

        • thepanttherlady

          Save the pocket change for a few months. I’m really liking the Z2 rumors thus far. I was planning on the Z1 being my last phone purchase for a while until I read those rumors. :/

          I. Need. Help. LOL :)

          ETA: Read last night that Sony is supposed to be adding wireless charging to their phones at some point in 2014. That would be awesome!

        • KlausWillSeeYouNow

          HAHA! Sounds just like me… :-) Phones Anonymous meeting, anyone? :-P

          I am also tantalized by the prospect of a Nexus 5… but if it debuts with an 8 MP it’s no deal…

        • KlausWillSeeYouNow

          Wow. Wait, doesn’t the Z1 already have Qi charging tho? :-P I’m so confused…

          My G Pro has Qi charging but I didn’t buy the charger for it (yet). Go figure.

    • WW

      Thanks for removing the also politically slanted reply comment (I was responding when I was notified that it had been removed).

      • thepanttherlady

        Have to be fair to everyone. :)

  • D Velasquez

    are you kidding me? how is this commercial offensive? this was hilarious!

    • WW

      Agreed and many TV shows & movies (comedy & dramatic) feature graphic violence. Has this overzealous AG demanded that those all be censored as well?

  • Inchul Yoon

    people need to stop being overly sensitive and find better things to do…

  • Maxmillian1

    OMG CAN ANYONE IN THIS COUNTRY TAKE A CHILL PILL????? NO ONE dances in the shower because of the soap!!!! It’s a Tv Ad!!!!!!

  • booooo_att

    Wonder if this guy is friends with someone at AT&T…

  • guest12345

    Really?
    Everyday things get more ridiculous

  • jaxgrim

    Dear Mr Gascon and Mr Schneiderman,

    I invite you to pull those huge sticks out of your backsides.

  • KOLIO

    These two douchebags make DEBBIE DOWNER look like a party girl on X……………

  • NinoBr0wn

    I thought the commercial was funny as hell. But I never been stuck up for my phone. But still funny as hell.

  • moises1204

    this two guys just want to make a name for themselves, t mobile keep your add it’s the funniest of them all!

  • USMCGySgt

    Holy fucking shit! A DA in San Fran getting butthurt over a damn commercial? For how often people over there do put things in their asses, I would have figured differently. T-Mobile, keep your ads up and have the CEO give the universal 1-finger salute to DA George Gascon for being a fucking pussy. Or I’ll do it courtesy of everybody that has ever worn a set of Dress Blues.

  • Andrew

    okay, so i got robbed by 4 guys in an abandoned house at gun-point in real life and i still think this commercial is really funny.. i’m actually more offended by the people trying to get it pulled.

  • WasTedBrO

    People can be such pussies

  • TMOTECH

    Wow. We surly are turning into a bunch of pussies now aren’t we. What is worse is that these two douches are only doing this for political gains. Not because some other asses got their feelings hurt. SMH at our pathetic government.

  • THINKABOUTIT

    I would like to know who exactly donates to his politcal compaigns.

  • Really? I mean Really?

    Those two obviously need more to do. I’m sure each of those states has more pressing issues. Also there are drugs and therapy for the people that get that upset over the commercial because it “caused them to relive their mugging.” Pussies

  • William C Boehm Jr

    I don’t agree w/ telling ppl to pull ads. it’s not insensitive, it’s a joke..calm down…but then the first few comments I read below, ppl are calling other ppl pussies…so, lets resort to name calling and be jerks about it..because that’s the answer……yeah…”sarcasm” Let’s all just point the fact out that the letter to John was over reacting to a joke. A funny commercial that disconnects from the reality of a mugging..by exaggeration…like..you know..jokes do!

  • Rango0111

    These two idiots are making California and New York look like a bunch ___holes. There are many traumatic experiences we go through in our lives its good to be able to laugh about it. Get rid of these two complaining about this ad!

  • Steve

    New York and California- bunch of cry babies.

  • vit137

    John J. Legere
    T-Mobile US, Inc.
    12920 SE 38th Street
    Bellevue, WA 98006

    Dear Mr. Legere,

    We are writing today regarding the offensive ad from T-mobile which features a defenseless thief being intimidated and assaulted by a cell-phone user who is attempting to commit a fraud.

    AskJeeves.com estimates that 450,000 people every year report their cell-phones stolen when in reality they just foisted them off onto some unsuspecting vagrant. We strongly urge you to pull these ads.

    Sincerely,

    Aloysis Bearribs
    Petty thief and cellphone-fraud advocate