T-Mobile Hits Back After Advertising Council Advises Carrier To Modify Marketing Claims

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If anyone actually thought T-Mobile CEO John Legere would take the AT&T/National Advertising Division rebuke lying down, well…we’re just going to call you silly. Taking the NDA findings lying down is exactly the opposite of what T-Mobile and their boisterous CEO will do. In fact, Legere dropped this image off to me on Twitter boasting how he is reacting in a way AT&T likely never expected. AT&T may not have expected it, but if you’ve followed the Magenta CEO on Twitter for any length of time, you expected this type of response without question.

See, the thing about T-Mobile’s CEO and what makes him “him” is not just his unpredictable commentary, but the way he doesn’t care to back down. It’s a refreshing take on the industry and while I know I’ve made that point before and will likely make it again in the future, Legere continues to impress me. The more the company and its leadership continues to act unimpressed with the competition and act like they are leading the industry in a new direction, the more “Uncarrier” begins to take on a mind of its own.

Is picking a fight with AT&T the best move for T-Mobile? That’s an argument for another day, but clearly the company is continuing to downplay the NDA “wrist-slap” and the nitpicking verbiage AT&T took issue with. T-Mobile’s execs said in no uncertain terms yesterday that they won’t make “any substantial changes to our marketing claims” and as this image shows, they meant it.

@john_legere

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  • Sean ODonnell

    Ummm…….Legere’s tweet is just plain dumb. The organization that called out TMO was a third party that is quite reputable, and is affiliated with the Better Business Bureau. They have no dog in the fight. Face facts, TMO advertising stretched the truth. A lot.

    • Jason

      No it didn’t

      • Sean ODonnell

        Which TMO store do you work at? My guess is you are an employee.

        • http://twitter.com/SParKlngCyaNide SparklingCyanide

          In that case we should suppose you work at Att, going by your “logic”.

        • Sean ODonnell

          Nope. And which logic makes more sense genius: accepting the results of a independent third party assessment, or the word of the CEO of the company that just got caught making false claims? I (and all rational people) am going to go with the neutral third party. Simple. And logical. I truly have nothing against TMO.

        • Chilehead

          So which carrier are you with Sean?

        • Sean ODonnell

          ATT

        • besweeet

          That explains a lot of it.

        • Chilehead

          You claim to have nothing against Tmo but here you are trolling Tmonews. What brings you here? Do you think AT&T, Verizon and Sprint are honest? They are all evil and just want our money. They just all go about it in their own special way.

        • AndroidProfit

          Do you think that EVERYONE on this forum thinks that T-Mobile is all rainbows and unicorns?

        • Chilehead

          Have your read my comments??? I know a troll when I see one though.

        • AndroidProfit

          I guess if someone expresses an opinion different than yours they are a troll…. got it.

        • Chilehead

          What’s my opinion?

        • Chilehead

          I rest my case (against trolls).

        • http://twitter.com/SParKlngCyaNide SparklingCyanide

          A single comment is an Opinion, Multiple upon Multiple Purposefully derogatory comments is Harassment. Go home Troll.

        • S. Ali

          Independent third party assessment says you’re an idiot. Simple. And logical. What you gonna do about it?

        • Sean ODonnell

          You seem really smart.

        • TayshaunBoba

          See, what’s different about Tmo is they don’t rely on their employees to vouch for them. Their subscribers speak for themselves.

        • Sean ODonnell

          Sigh…….I have seen TMO churn numbers vs. Vzw and AT&T. Lets just say the results DO NOT favor TMO. So the customers are speaking, but judging by the churn numbers of all, the subscribers of the other carriers louder. Numbers are numbers.

        • AndroidProfit

          And many of us CAN’T get reliable signal with T-Mobile.

    • S. Ali

      Better Business Bureau is a scam that people can pay to join.

  • http://twitter.com/SParKlngCyaNide SparklingCyanide

    Bam! Glad T-Mobile is standing by their word. Legere is Exactly the type of CEO that Magenta needed all along, really like this guy. Keep fighting the good fight and Never back down.

  • Sean ODonnell

    Hmmm……..so the reputable third party organization just made it all up, huh? Doesn’t make an awful lot of sense. Oh, I bet there is a conspiracy against TMO, right?

    • AndroidProfit

      That seems to be the acceptable form of,”evidence”around this forum.

  • Roberto Jaimes

    Put some ice on that burn.

  • Chilehead

    Seems suspicious to me that the NAD went after TMO when all the major carriers boast benefits that can’t be truly measured.

    • KlausWillSeeYouNow

      Your suspicion is justifiable. Amen.

  • Jay J. Blanco

    And AT&T goes home crying lol

  • brenda

    As someone who has tmobile and my boyfriend has att only thing I think tmobile has on att is voice quality and unlimited data. From my experience tmobile has better call quality than att my boyfriend has had iPhone 5,galaxy s3 and now galaxy s4 from att and my tmobile xperia Z has better call quality than all the phones he had and still has on att. Data wise yes tmobile is faster than atts hspa but when it comes to LTE att dnt stay behind everywhere I gone in los Angeles that both tmoBile and att have lte data speeds are usually the same 15-20 dwn, 5-10 up sure I turn of lte on the att galaxy s4 att hspa sucks 2-3 dwn less than 1 up but with lte on it dnt stay behind at all it gets same speeds tmobile lte does sometimes even higher not always but sometimes it does they usually both the same on lte.Bad thing is att dnt have unlimited data or else I would be with them I would join my bf on his plan. Also people say att has better coverage when u take roadtrips I found both of them to be bout same going to vegas in middle of dessert att does drop dwn to edge just like tmobile same when going to san Francisco from LA which is an 7 hour drive att DROPS down to edge plenty of times like tmobile I seen it plenty of times for those that want to have LTE all the way in trips like that verizon is.the way to go my friends on verizon have solid Lte all the way on those trips

    • DoDaDum

      The reason you have better voice call is because T-Mobile supports HD Voice on their network and the Sony Xperia Z has the hardware to utilize it.

  • http://robert.aitchison.org raitchison

    T-Mobile may be faster where you can get an LTE signal but it doesn’t help you if you can’t get any signal at all. I had to ditch TMO earlier this year (after almost 10 years) for AT&T because too much of the time I couldn’t even get an EDGE connection, in suburban Los Angeles.

    I’m still rooting for T-Mobile and would consider going back to them but they can’t crow about their network until they bring their coverage levels up to at least where they were ~4 years ago.

    • AndroidProfit

      I bet ATT PAID you to post that!

      • harbadar

        ya, clever marketing saying they’d go back when the network improves. good call. money well spent.

      • Wet

        You are so bogus. You raved against somebody yesterday who claimed that the report on the good of the iPhone the writer had to be paid off by Apple. You rebutted that notion but now throw it in somebody else face. You have no creditability.

        • AndroidProfit

          Jesus relax man. My above comment was a joke.

    • KlausWillSeeYouNow

      Yeah, for once I’m with AndroidProfit. I find that impossible to believe.

    • Goliath King

      I live in LA, I get 4G everywhere, From Santa Monica, to Long Bear and All the Way to Bakersfield… Where do you go to be stuck on EDGE? What Phone did you have?

      • http://robert.aitchison.org raitchison

        In the West Valley, specifically the West Hills/Woodland Hills area. One area in particular that is a known dead zone is the area around the intersection of Victory Blvd. & Fallbrook Ave. You could go a half mile in any direction and get 3-5 bars of HSPA+ but in this spot you get nothing. Communicated with customer care a half dozen times over a 2 year period and they were aware of the issue and always told me that they were working on it and it would be better in the next 60-90 days but it never was. Honestly if I could have consistently got an EDGE connection in that area I would likely still be a T-Mobile customer.

        What made it worse for me was that T-Mobiles coverage actually went down. Around the time that my 2 year contract for my G1 was expiring coverage went down fast, I figured it was just an old phone getting wonky so I upgraded to a G2 which was no better. Stuck with the G2 for the next 2 years, my wife and son both got MyTouch 4Gs and both of those had the same problems. I was even able to get a loaner Galaxy SIII from my companies TMO rep and it was no better (though it was lightning fast where I could get a good HSPA+ signal). At the very end I bought a used Atrix 4G and it actually had the best (but still not great) coverage of all of them though it had abysmal battery life when I was using it on TMO.

        Finally ditched T-Mobile in March, even with a very good discount on my AT&T service through my company I’m still paying more (especially since I had a fantastic grandfathered plan on TMO) but at least I get reasonable coverage in most places.

        • Wet

          I have the same problem and I’m northeast. When traveling, my reception is terrible. In fact, I went on a few vacations this year in upstate NY, PA, and FL and had no service but all my family members who didn’t have tmobile had service. I still have my tmobile account but had to get an extra line from another company just for traveling.

        • Goliath King

          That’s Odd.. I actually Work in Woodland Hills.. One of the Companies in Warner Center Towers… And I’ve had 4G everywhere I’ve went. Even at my Bosses House in Calabassas, and a Friends House in West Lake Village, I’ve gotten 4G HSPA+. I had an HTC One S and Now I have a Nexus 4.. Never any issues.

        • http://robert.aitchison.org raitchison

          The problem is it’s inconsistent, I do believe that Warner Center is fine (don’t recall having issues there) and in general there is decent coverage in the West Valley but there are definite holes, and if you happen to frequently go to the places where there are holes it’s incredibly frustrating. Especially when the problem still isn’t fixed more than 2 years after it is first reported.

  • steveb944

    Man… That is so awesome! Best CEO EVER.

  • Clarkkent113

    I love T-Mobile trolloloing other carriers

    • AndroidProfit

      Ya because false claims are all good.

      • Chilehead

        Good thing the other carriers don’t do it ;)

        • AndroidProfit

          We are taking about T-Mobile. If everyone else jumps off a bridge do you?

        • Chilehead

          Who is we? All carriers a full of BS. Pick one!

        • AndroidProfit

          This article is about T-Mobile. Stop trying to move the goal posts.

        • Chilehead

          Just stating the obvious. But I’ll try to play by your rules if I must.

        • KlausWillSeeYouNow

          I don’t think T-Mobile isn’t full of B.S…

  • AndroidProfit

    You mean,”unstable””leader” of T-Mobile?

    • Chilehead

      Welcome to troll night on Tmonews.

      • AndroidProfit

        David gets giddy like a catholic school girl whenever John throws him a bone. This is quickly turning into a biased, RA RA RA T-Mobile blog.

        • thepanttherlady

          Things were so quiet there for awhile, Robert. I suppose all good things come to an end.

        • AndroidProfit

          I guess your right. The natives get restless when Apple is mentioned OR John starts his shenanigans.

        • Chilehead

          …another frustrated AT&T customer?

        • AndroidProfit

          Me? T-Mobile for 7 years now.

        • KlausWillSeeYouNow

          Bull. S**t.

        • AndroidProfit

          I can email David or any other mod proof sweetypie

        • KlausWillSeeYouNow

          Huh? What are you talking about? Was that a threat?

          I wouldn’t threaten someone who is a productive commenter on these forums. I call your bluff. I know thepantherlady too.

        • AndroidProfit

          OK she can let me know and I will happily provide proof that I have been with T-Mobile for many many years. I doubt that she will get in this pissing contest though.

        • KlausWillSeeYouNow

          Oh, haha. Now I understand. I really don’t care if she knows or not, and the whole premise is futile. I thought you were threatening to report me or something.

          If you have them, great. Thanks for being a paying customer. I just am inclined to believe you are trolling this forum based on the content of your responses.

        • AndroidProfit

          Sorry no I was not threatening anyone.. I don’t even know how to report anything.

        • Chilehead

          I highly recommend that you do us all a favor and switch to another carrier. They will gladly accept your money. Thanks for making this forum more entertaining though.

        • KlausWillSeeYouNow

          I just honestly have trouble believing that you are here for the right reasons. It seems like you love to troll.

        • Chilehead

          Time to switch then and save you from the agony of Tmo.

        • KlausWillSeeYouNow

          It’s so good to see you again. I’m not certain if you remember me, but I’m the one who had the Xperia ion –> Google Nexus 4. :-)

          Wait till you hear about my most recent exploits…

        • thepanttherlady

          Do tell!

          I’m waiting on my Xperia Z1 to arrive. *excited*

        • Guest

          Will you marry me?

          Anyway, I ordered a Fujitsu Arrows X (F-02E)

        • KlausWillSeeYouNow

          Imitation is NOT the sincerest form of flattery. Stop doing what you’re doing.

        • KlausWillSeeYouNow

          Will you marry me? :-)

          Anyway, I ordered a Fujitsu Arrows X (F-02E) from Japan. Gorgeous device with a 5 inch 1080p display. Anyway, it had a 16.3 MP camera, Jelly Bean, and was *cough* WATERPROOF. Ka-ching.

          But the thing came with 3 (yes, THREE) dead pixels. No deal. What’s more, the compatibility with T-Mobile’s Network was ONLY GPRS. Even in areas with HSPA+ and LTE (and mind you, it has an LTE radio, but apparently I didn’t do my homework and it was incompatible). I was hoping for a LTE/GPRS combination, but to no avail. Unbearable. So, I sent it back to store and they refunded me, and then I pondered my options.

          So, now, I’m running an LG Optimus G Pro with international firmware, and soaking up 4G LTE to the max. (5.2 GB of data used last month.) Gorgeous phone – I love it even more than my Fujitsu (although I would have kept that if it worked better).

          This LG is pumping! Nice pick on the Z1. I’m excited for you :-)

        • thepanttherlady

          Just looked up the Fujitsu phone, very handsome indeed! It’s a shame it didn’t work on T-Mobile. Should have had a larger battery and the fingerprint scanner on the back made me laugh. cough*apple*cough LOL

          Glad you’re enjoying your newest phone. My purchase will come with the Sony Smartwatch 2. I probably won’t end up using it but it’ll be a fun toy to play with in the beginning. Can’t argue free. ;) I’m hoping mine will run on LTE (though the unlocked version of the XZ was only HSPA+ and ran just fine for me) since the bands are there. *fingers crossed*

        • KlausWillSeeYouNow

          What a deal. Best of luck to you!

          I just wish I could have swayed you to the G Pro. :-) I am in LOVE with this phone.

        • DoDaDum

          Don’t worry, LTE will definitely work!

        • thepanttherlady

          Yessssss! :)

        • DoDadum

          To give you a bit more peace of mind. The Xperia Z1(C6903) uses LTE band 4, 1700Mhz(AWS), which is the same LTE band T-Mobile uses. It also supports LTE band 2, 1900mhz(PCS), so if T-Mobile decide to convert their PCs network to LTE you’re also fine.

  • KlausWillSeeYouNow

    YES! AT&T is the most hated carrier there is. Keep pursuing them, and pursuing them hard. As an eight-year FORMER customer of the Deathstar, I can indeed affirm that T-Mobile has picked the correct target. AT&T is so aloof. (And the customer support is SO BAD.)

    I love Legere!

  • KlausWillSeeYouNow

    AndroidProfit, why are you here? Honestly now.

    • Chilehead

      Perhaps he really is an angry paying customer. I’d rather switch to another carrier then be this passionate about trolling tmonews.

      • KlausWillSeeYouNow

        I agree. I value his opinion, but I personally tune those out who sing sour notes just to cause a problem in the choir.

        • Chilehead

          ditto. I still have nightmares from my experiences with AT&T “anything” but I don’t sing about it or troll their forums ;)

        • KlausWillSeeYouNow

          Haha, I do :-D

          (just kidding)

      • kalel33

        What if he’s in contract?

  • drivethruboy168

    I love how he sent it off to you David and Tmonews! That’s awesome!

    • http://tmonews.com David

      I love it too, such a change from years past!

      • KlausWillSeeYouNow

        Are you related to thepantherlady?

        • thepanttherlady

          LOL! Was it you or someone else that once asked if we were married? No relation to David. :)

        • KlausWillSeeYouNow

          I ask because I’m inquiring if you’re single :-)

          You are the sweetest person on this forum. (Sorry, David. You’re pretty sweet too, though.)

        • KlausWillSeeYouNow

          And no, that wasn’t me. It would be hysterical if you were, though.

        • Chilehead

          AndroidProfit might be available ;)

        • Stone Cold

          Hello my friend.

        • thepanttherlady

          Welcome back. :)

        • Stone Cold

          I am always here just not chiming in on every thread.

      • GwapoAko

        David! May be next time he will invite you :0)

  • PeteJames1138

    Sorry tmobile still has so much EDGE aka 2G that it’s pathetic. Or they try to claim 4G LTE in cities that are mostly HSPA+ and barely LTE. Check out independent coverage maps and see how they really do not stack up against anyone but Sprint.

    http://www.engadget.com/2013/05/21/cellmaps-mobile-coverage-by-mosaik/

    • KlausWillSeeYouNow

      Clearly 180 million people doesn’t mean a lot to you.

      I call B.S.

      • PeteJames1138

        Seriously you sound like this CEO. Loud bark and hope nobody pays attention to any facts. At&t covers over 240 million people and Verizon 280 million so yeah I Call BS

        • KlausWillSeeYouNow

          Hater night indeed! Haha, okay buddy – T-Mobile covered 180 million people in less than 7 months. Verizon has no high-speed 4G backbone (unlike AT&T and T-Mo), and AT&T’s “4G” HSPA+21 is half the speed of T-Mobile. So I call B.S.

        • PeteJames1138

          Absolutely no hate. I used to appreciate the challenger mentality and can respect how you get a decent network for what you pay but their network is nowhere near AT&T or Verizon. Those “4g” Tmobile hspa+ aren’t even mostly 42mbps and even if they were those places that you say Verizon has no high speed backbone, Tmobile is barely usable EDGE! check out that link and compare coverage maps. I’m not saying Tmobile is bad, they aren’t. Just saying their network is nowhere near as good as they claim but you as a Tmobile customer do not pay AT&T OE Verizon pricing either.

        • KlausWillSeeYouNow

          I totally disagree. The 4G HSPA+ speeds on T-Mobile have almost always outdone Verizon, in my experience. Seriously.

          And the “barely usable EDGE” lets me stream Pandora, check out Facebook with reasonable loading time, and upload photos. I honestly disagree… and I own no stock in TMUS.

          Also, their impressive portfolio of roaming partners needs to be taken into account if you really go off the beaten track.

        • PeteJames1138

          You are very clearly only going to see what you want to see despite independently being able to see evidence that the other two carrier’s networks are faster and cover more. I mean seriously did you say impressive portfolio of roaming partners? I used to work for Tmobile for some great years and loved the fighting spirit but I was and am still aware of their weakness in coverage on highways and outside of major cities. That must be some amazing EDGE you get because most edge or gprs (yes still places in Kansas get good ol g) I couldn’t even load twitter and forget Facebook. I admire your passion but just think it’s a bit blind.

        • Chilehead

          Sarcasm is not welcomed here. Thanks for sharing your localized experience in Kansas though.

        • PeteJames1138

          Try again bud I have had “localized” experiences from Dallas, Chicago area, Indiana, Colorado, Missouri, and Oklahoma. I did work for Tmobile for some years so I have just a bit of experience with them.

        • Chilehead

          Sorry “bud” but I’m seeing LTE everywhere in DFW recently. OBTW I don’t and never did work for TMO.

        • PeteJames1138

          You win I guess since there’s LTE where you live and you never worked for Tmobile. I hope Tmobile stays on the grind with their network build out and leave the lame not so truthful trash talk out of the game.

        • Chilehead

          I’m not here to win. Being a “long term” and formerly “frustrated” high paying customer of Tmo I think I’ve earned the the right to share my opinion of them. IMHO they are heading in the right direction. I just don’t get the haters since they are all evil. What prompts you to post negative comments about a specific carrier when they are all evil?

        • PeteJames1138

          I agree they are moving in the right direction with uncarrier and LTE build out but I have always believed that Tmobile didn’t need to lie like they do and the CEO doesn’t need to be this silly. It doesn’t look brash and bold to me at least. Just looks like a barking Chihuahua saying he is tougher than the big Rottweiler and Pit Bull down the street. For the price Tmobile is great and I hope they keep improving but it just isn’t for me with how much more I travel now.

        • Chilehead

          Honestly I like JL’s approach. He may be flying by the seat of his pants but he is making an impact and shaking up the market. Does that matter to me personally? no. I’m just happy that I went from 2mpbs to 35mps in a matter of months.

        • KlausWillSeeYouNow

          In the Northeast, there are areas where AT&T also has EDGE-only service. In these areas, T-Mobile either has EDGE or (was) roaming. But in more developed areas, T-Mobile kicks booty.

          I have yet to discover a network that offers a better data and voice experience than T-Mobile.

        • JointhePredacons

          What evidence ? The “evidence” that companies like AT&T and others put in their commercials ?? We are going on real world users like me and others who actually use the network. Companies will flood the airwaves and paper media with all kinds of “evidence” , it doesnt make it true.

        • PeteJames1138

          Yeah sure you’re right there’s no impartial objective companies that test these things. Just trust people in forums who defends their preferred carrier to the death and have very objective opinions. Riiiiight.

        • JointhePredacons

          There arent ,because theres no such thing as “impartial objective” companies. Any company that rates anything can be bought, people posting on a web sites forum cannot. Come on, ever since i found that restaurants that pay enough money can guarantee the health board gives them a “A” grade on quality and cleanliness, i think anything can be bought for the right amount of money. Someone like you probably thinks things like that cant happen in your wonderful America though, huh ?

        • PeteJames1138

          “Someone like me” eh well you obviously know all that you need to know to judge me. Actually I’m well aware of that sort of thing and just as easily employees of a company or people posing as customers can do the same thing on forums. Sorry just because I don’t believe every company is corrupt does not mean I believe no companies are corrupt. I guess with you it’s one or the other no middle ground.

        • Spanky

          0.5 Mbps downstream on T-Mobile in the Bensonhurst area of Brooklyn, NY. How’s that for real world usage?

        • JointhePredacons

          Maybe its your phone, or your location. ive been all over the 5 boros, i live in queens, i work in sunset park, been thru boro park, east new york, etc. My wife’s father lives in Bensonhurst, i always get LTE, it drops off in places down to 4G or 2G, but overall the signal is always strong.

        • Spanky

          Prior to summer 2011, I used to be able to get about 2.5 Mbps. The speeds dropped to 0.5 Mbps quite literally overnight and stayed that way for a year. Several calls to tech support yielded an acknowledgment that there is a cell site issue and that a ticket has already been submitted to rectify it. A year went by with no change. I decided to give T-Mobile one last shot and contacted tech support once again. Their response? “Your neighborhood has no issues, your phones are the problem”. Yeah, right…mine and every other T-Mobile subscriber’s in the neighborhood. It gets even worse around 18th Avenue and 79th Street – 0.05 Mbps, if you’re lucky.
          Believe me, I didn’t want to leave T-Mobile. I was a subscriber for over 7 years. However, these speeds are simply unacceptable. I’m not opposed to giving them another shot in the future and am keeping an eye on the progress of their network improvements and LTE rollout. However, AT&T currently blows T-Mobile out of the water in NYC.

        • kalel33

          Roaming partners mean that in less than an hour of streaming Pandora that you get a little message from T-mobile that you have reached your roaming data limit and you won’t have any more data roaming for the remainder of the cycle. That’s awesome when your on a road trip, which has happened to me many times. At least with Verizon and AT&T, they allow you unlimited data roaming.

        • KlausWillSeeYouNow

          On Verizon and AT&T, there is virtually nowhere to domestically roam.

        • JP

          I have been in areas where I am on EDGE, I-95 to be specific, where I have been able to stream Slacker and BBC Radio 1, which was playing at 128Kbps.

        • KlausWillSeeYouNow

          Amen! I knew I wasn’t crazy… :-)

        • kalel33

          80% of the population live in cities larger than 50,000, so if you only have coverage in cities that have over 50,000, while disregarding any coverage outside of those cities, then you’d have coverage of 240 million. Sounds impressive, until you realize that there would be absolutely zero coverage outside of cities that have more than 50,000 population.

        • TBN27

          Hello. Sorry for getting into your conversation. Not disagreeing with you about T-Mobiles EDGE Network in many parts of the nation. I am just letting you know that I googled up T-Mobile’s future 4G expansion and found out that them and some regional and rural carriers were awarded moneys to add 4G HSPA+ network in those rural areas.

  • merck

    Haha i love this guy

  • Peter Smith

    Yeah got to love someone who sticks it to the competition even if they are leading.

  • Nearmsp

    For a start T-mobile does not even provide a coverage map for LTE. Second, you go outside the city and it is all Edge. AT&T may not be fast, but they have at least 3G all over the country unlike T-mobile which is mainly Edge. But I am a cheap skate and hence stick with T-mobile.

    • KlausWillSeeYouNow

      I’m cheap, but proud of T-Mo. :-) They have a lot to be proud of, too, especially recently.

    • Karl Cieslak

      the coverage maps do show LTE coverage now.. i just looked the other day you have to be zoomed in to city level to see where there is coverage :) try it out.

      • kalel33

        Just checked and I went city level and neighborhood level, with no indicators or legend showing LTE coverage. This city does have LTE too.

    • Singleweird

      “the city”

      i love how you’ve visited every single tmobile market in the entire country.

    • PeteJames1138

      Couldn’t agree more. I wish Tmobile would focus on covering their lame 2g with at least 3g. A nationwide HSPA+ network would be better than LTE and EDGE!

      • SZL

        They are slowly but surely upgrading those towers. A part of the area I drive down everyday used to only get EDGE, but now we get LTE like a week ago. Which is pretty sweet :)

        • KlausWillSeeYouNow

          It’s so encouraging to hear things like that. I’m not saying T-Mobile is perfect, but I truly do believe they work harder than others.

        • gentleman559

          I was driving from Phoenix to Las Vegas and in the middle of BFE I had 4G for 15 Minutes, so they HAVE to be working on it.

      • Mike

        Just remember, if you currently on receive an EDGE signal, that is all you will get unless your phone has HSPA capability in the 1900Mhz PCS band.

    • KlausWillSeeYouNow

      On a side note, I have extensive experience with T-Mobile’s coverage on a real-world level in northern PA, particularly near the Canadian border. Let me tell you that T-Mobile has excellent coverage in and around those areas. Occasionally you will roam, but the transition is seamless and makes me happy to be a customer.

      For example. And rural PA is not the city.

    • Mike

      I live 65 miles away from Chicago and get LTE and HSPA where I am. Does your phone have HSPA in the 1900 band? If not, you will only get edge. This will not change as no new HSPA is being added in the 1700 band. Only LTE is being added there. So what you say is not true.

    • FallenAngelJK

      AT&T doesn’t have 3G all over the country. Verizon proved that. Remember those commercials…LOL

      • guest

        How many years ago was that commercial again? Check the maps now

  • Singleweird

    AT&T is whining. Why? Because they don’t want people to try, and like, Tmo’s network. No idiot rep in rural Minnesota is going to tell someone that they will have full LTE at their house and T-mobile is the best; but in markets where LTE is set up, its pretty damn good. That’s how you build a network. That’s what this poster talks about and the network will only grow. Watch it grow, and watch AT&T keep shedding the hell out of their user base because their reps have nothing left to do but lie about our network. Which is what they do. Constantly.

    • KlausWillSeeYouNow

      Couldn’t agree more. Have you ever used AT&T’s “4G” HSPA+21 network? It’s horrific!

      • Spanky

        Still beats the blazing fast 0.5 Mbps that T-Mobile has in my supposedly faux-G covered neighborhood.

        • ccnet005

          Same here, proof is in speedtest

  • Antonio JcRM

    Um…. T-Mobile honest to truth sound very dum and are the confused one. Of course you’re gonna be less congested with more bandwidth compare to AT&T. You’re competing with a company that has about 100-110 million customers with a bigger footprint compare to ur 33 million with a smaller footprint. Just look how it’s written. They’re making it seem like they have 180 million people on their network with far more bandwidth and less congested, Failed! Like come on T-Mobile!

    They were better off saying.
    Dear AT&T,
    If you were going to copy “Jump” at least do it right.

    • JointhePredacons

      Im confused all right, confused as to whether the majority of what you wrote is English. But on one of your points, there is no reason why a company as big as you say At&T is should have issues with congestion or bandwidth. You said it yourself, they have a “bigger footprint” therefore have a bigger network to cover those “100-110 million” They should have no problem being faster, right ? So what gives ? They stink, thats what gives.

      • Antonio JcRM

        What stinks is falling to edge or no service in a LTE heavily covered area.

    • Manny

      Except, T-Mobile has been on the run for only like the last year and has rolled out coverage to 180 million people in LTE, where as ATT has 200 million covered and only 100 million subscribers. Once enough people actually come to the knowledge that TMobile not only has the coverage available but is actually able to provide them with a consistent network people won’t feel the need to stick with crappy ATT. It isn’t like people stick with ATT because they are so competitive and cutting edge. The only reason most of the customer base they have is because for years they had a fox in the corner, ace up the sleeve, the iPhone which is changing. Our 33 Million as of Q1 or Q2 really showed no change, but that was before a lot of these Phase 1/2 and now Phase 3 plans are taking effect, before the LTE rollout. So lets compare apples to apples, and wait before you say something you don’t know anything about. Because as of right now, TMobile can support 180 million customers because they have the space and avaialbility, not to mention they are still in the works for rolling out even better LTE, what have you head ATT try to do lately. Maybe sitting on the high horse as made them comfortable for too long. If anything ATT customers should be thanking TMobile so that it’ll stir up that dead horse to move and shake and be a better company.

  • john johnson

    Claims are worthless without supporting data. Show me the data if you want me to believe it.

    • john johnson

      that said, I think picking a fight with att is a win-win for tmo. If ATT responds they publicly acknowledge tmo as a real competitor. If they don’t tmo gets to own the messaging. Kind of amusing because att is paying for all that network build-out due to the failed merger.

    • Manny

      http://explore.t-mobile.com/whyt-mobile

      http://t-mobile.rootmetrics.com/

      In case you wanted the data. The link is at the bottom of the picture.

      Capable device and qualifying rate plan required for 4G LTE. Our Fastest Speeds/Twice as Fast with 4G LTE: Based on T-Mobile’s HSPA and LTE networks. Faster Web-Browsing: Based on average website download speeds. 50% more bandwidth: Based on an average of deployed spectrum per person per market. Wi-Fi Calling: Capable phone and Wi-Fi connection required; may decrement plan minutes. Most devices will not transition between Wi-Fi and the wireless network. See your selected service for details. Claim based on comparison to AT&T, Verizon, and Sprint. HD Voice: To experience HD Voice, both parties on the call must use capable T-Mobile 4G smartphones on T-Mobile’s HD Voice-enabled nationwide network. Call Clarity: Claim based on interpretation of call clarity estimate from Nielsen drive test of 221 markets nationwide conducted between March and December 2012. Coverage not available everywhere. LTE is a trademark of ETSI.

      • john johnson

        Thanks for the link!

  • mreveryphone

    This is what I don’t understand, you know that tmobile has been a small network since the beginning, why are you still complaining about not having 3g on some rural highway in Montana? We might not have the coverage of Verizon but in most populated cities the coverage is stellar. No wireless company has 100% coverage, they all have dead spots. If the coverage doesn’t fit your needs where you live why would you sign up and complain?? I’ve traveled all across the country and I’ve gotten great service in all the cities I’ve been in. If I don’t have coverage on some rural highway during a road trip I’ll just take in the scenery or take a nap. Heaven forbid I miss that tweet that Hanna Cyrus has twerked down Hollywood Blvd!!!

    • JointhePredacons

      Well said.

      • mreveryphone

        Thank you.

    • QBeastly

      and also, we have WiFi- Calling =) the other guys have no idea how valuable this really is

  • GwapoAko

    Attaaa boy!!!!

  • Mike

    For all of those hating on T-Mobile, why post on here? Post about your over priced carrier on their own page. Most of you just run your mouths and have nothing to substantiate your claims. John has done a wonderful job getting T-Mobile back on track. The numbers dont lie. If you dont like T-Mobile, buy service elsewhere. Period. Its simple.

    • Spanky

      Overpriced, sure. However, you get what you pay for.

      • Hating Silly Commentors

        Well, then, it wouldn’t be overpriced! The fact that you concede that the other carriers are overpriced inevitably connotes that you do not get what you pay for.

        • Mike

          Now you are putting words in my mouth. That would be like me aying you are not smart ough to know that g red or big blue is ripping you off. Besides, just because someone charges more for something doesnt mean its better.

        • Spanky

          But in this case, it IS better. If it wasn’t, don’t you think T-Mobile would be No. 1?

        • Mike

          Better is a matter of ones personal opinion. Where I live, only Verizon and Tmobile have LTE. So in my opinion, could I say AT&T is better?

    • KlausWillSeeYouNow

      Yeah! They can leave. After all, there are no contracts :-D

      • QBeastly

        +1 for you!

  • JointhePredacons

    I love this dude, very bold, unflinching, not backing down. He should be proud of what he owns, and the loyal customer base proves it. We love the new direction of T-Mobile, and a take no punches CEO is the perfect icing on the cake. Everyone is jealous of the “uncarrier” because no one else thought up the idea first. Dont hate on us because we innovated. AT&T and the others stink.

  • Mike

    Tell me how you like this idea. John should rip into Sprint and instead of calling it the “now” network, he should call it the “nowhere” network.

    • landmarkcm

      Good one!!!

  • JT

    NAD not NDA. :)

    • rangus74

      AT&T just got kicked in the NAD :)

  • Marcelo_L

    We can go ahead and put this in the “Oh Snap !!” ….”Who da man? I da man” category.

  • gentleman559

    I love it. AT&T is just so scandalous, I love that T-Mobile is bullying them. LOL

  • Truth

    T-Mobile’s network has 50% more bandwidth than AT&T’s network…on EDGE!
    This is akin to Kia thinking that they can compete with BMW. John Legere is delusional, as are all the T-Mobile fanboys. Let the downvoting begin!

    • conservative_motorcyclist

      The bottom of the ad clearly states HSPA+/LTE, so idk where this EDGE thing comes from…

      • Manny

        Some people don’t read.

      • QBeastly

        I think he was trying to be smart… or a butthole…

    • KlausWillSeeYouNow

      In all seriousness: as an automobile enthusiast, I take offense to that statement.

      Kia CAN and DOES compete with BMW. Ever heard of the Quoris? It’s your outdated mentality that leads to widespread ignorance.

    • Herb

      I’m not downvoting you because I disagree with you. I’m downvoting you because you’re wrong. The study was regarding T-Mobile’s HSPA/HSPA+ and LTE networks.

      • KlausWillSeeYouNow

        I’m downvoting him because I both disagree with him AND he’s wrong.

    • gentleman559

      Im down voting him because hes a douche. LOL

  • conservative_motorcyclist

    as long as there is proof to back up the claims, they can say what ever they want….

    All they have to do is replace “confused” with “butthurt” and they would have a perfect Online Advertizing campaign! :P

  • conservative_motorcyclist

    When I was on a drive through northern CT on the
    interstate last weekend, I had full 4G service pretty much the whole time (YAY T-MOBILE). I was
    talking to my Dad in the car in front of me (he has Sprint) and the
    calls kept constantly dropping….every time they would drop, I’d always have full
    or nearly full service! This is a massive improvement over a few years ago. KEEP UP THE GOOD WORK!

    • landmarkcm

      See my above post Tmobile should be focusing it’s attacks more on Sprint!

      • BlackLighted

        Why waste money to attack Sprint, their network speaks badly enough for itself.
        When you landline phone rings, you pick up, and no one is there.
        Then it happens again, and yet again.
        Then you finally answer a call and the callers first comment is “I’m on my cell, so this is probably going to cut out”(and that’s all you hear, because they just cut out), you know your caller is on Sprint.

        • landmarkcm

          Like I has put I think they should refocus there efforts more on Sprint because they have a better chance of overtaking them in the number three 3 spot. There bitterness towards AT&T is getting a bit tired. IMO

  • BigMixxx

    I see him going down the halls in the corporate offices singing that famous tune, ‘Smack That’ by Akon.

  • Stone Cold

    The coverage issue is like beating a dead horse. Is T-Mobile trying to build up and build out the network yes. But sitting here complaining about it does no good. As for the focal point of the article Mr. Legere is doing what a CEO should keep the company name out there.

    • KlausWillSeeYouNow

      You’re a great processor. Keep up the good work.

      I love my Phenom. :-)

      • Stone Cold

        Thank you for the kind words.

  • CantStopTheTMob

    I think it will be very interesting to see if the National Advertising Division (NAD) has any teeth. Frankly I feel they don’t aside from writing John another letter, but it will be interesting to see.

  • QBeastly

    I’m starting to see Verizon and AT&T ads about their own versions of the “JUMP” program and did some research. Do customers really think they’re getting any type of anything with their “JUMP” program? it’s just some accounting tricks VS T-Mobile’s JUMP

    • GiraffeandtheStone

      If you were already getting protection for your phone, JUMP is an amazing choice – really, the difference between JUMP and PHP is so minimal that it’s tempting even if you’re not particularly interested in a new phone every six months.

  • Turb0wned

    While I like how John attacks At&t, I don’t see how it makes sense for a company that is mostly covered by EDGE. When I use to travel with att I always had 3G, now when I travel I’m stuck on EDGE.

    • Chilehead

      “Mostly covered by EDGE”? Where do you travel? I travel and rarely see EDGE.

      • Turb0wned

        From Maryland down to Florida. Edge right after Richmond VA. Didn’t get HSPA till Jax.

        Maryland down to Tenn EDGE.

        • Chilehead

          It’s a known fact that TMO struggles in rural areas. I travel by air to major cities and rarely have issues. Rural areas are definitely where TMO fails. Not sure that’s a priority for them though.

        • KlausWillSeeYouNow

          That’s not always the case. I have been in some of the most rural areas of upstate NY and PA and had good service.

        • Chilehead

          I can’t speak to connectivity issues for rural areas but most complaints seem to be from rural customers (and fan boys of other carriers).

    • BlackLighted

      What’s with this constant EDGE myth?
      I haven’t seen EDGE since 2008, everything has been HSPA and is now mostly LTE, and I don’t live in the city either.
      AT&T gives those 3G Microcell contraptions away as free gifts because they need to, even the employees at an AT&T store will tell you they all have one, because they don’t get any signal at their home.

      • Mike

        It is from people who have old phones. Newer phones that have HSPA in the 1900 band usually dont see EDGE much. It is again people barking about something they have no knowledge of.

        • Jeremy

          You are both wrong I have a HTC One and I am on edge as soon as I leave my city limits and do not pick up 4G untill the the next city 45 miles away. I live in Cheyenne WY.

        • Mike

          What I said was general statement. You are in an area that still is yet to be refarmed. It will come in due time. Most of the Jokers on here are simply using dated phones.

        • Eugene

          Just to let you know, I am using a Galaxy S3 and live in Philly. My phone often switches to edge in my house. There’s also a spot on my commute that switches from HSPA+ to edge. I notice it because my music stops streaming. Philly is an LTE area as well that was reframed so it’s not just rural areas.

        • Stu

          Maybe not outdated phones, but probably outdated SIM cards. I hated t-mo here in Vegas until I switched from galaxy s vibrant(crap) to the htc one s(meh) to the sgs3(good) to the note 2(heaven). I have had almost no problems since leaving the vibrant!

        • gentleman559

          Well, you live in WY. There not even as many people in the whole state of WY as there is in a good size city in most other states. Your lucky to have 4G at all. Not hating or trying to be an asshole just keeping it in perspective.

      • 21stNow

        The EDGE reality is the I-85 corridor through at least the Carolinas. Every time that I stopped I had to use the mobile hotspot feature on my AT&T phone in order to update some apps on my T-Mobile phones. And for Mike below, I don’t consider the HTC One X, the Nexus 4 and the Galaxy Note II to be old phones.

        Even in the major metropolitan area where I live, there are many spots that only have EDGE service.

    • monchis

      So all you care to see is a little 3G symbol on your phone? Even if it works at edge speeds, you’ll be happy with a 3G symbol right? Cause that’s what ATT does.

  • landmarkcm

    I really think Tmobile should focus more on taking out Sprint as the number 3 carrier. They have a better chance @ doing that as Tmo is better then Sprint overall . There focus on AT&T is getting old. Are they only doing it as ATT is the other GSM carrier..? I am happily using unlocked device on GoPhone right now & am more satisfied then I was with Tmobile for a couple reasons. I still like Tmobile too, but again switch your focus towards slowwwww Sprint!

  • robert paulson

    T-Mo is fast and unreliable. T-Mo is definitely fast and uncongested like the HOV lane on the freeway, as long as that HOV lane just closes to all access whenever it wants to. AT&T may be more congested like the other four lanes on the feeeway and yes congested regularly, but hey its a road that never closes baby. Its always there open and ready for a call or email.

    Cant say that about TMo, in fact, the opposite is true. Very flaky service with an over inflated perception of itself.

  • mad82109

    Att aka after 2-5 gigs your screwed .never had any problems with T-Mobile. In fact the only reason I left was when I found out my service would be getting expensive with the att merger. Now that the merger didn’t happen I’m back and att fans are salty.

  • josephsinger

    T-Mobile’s 3G and 4G networks may be doing fine, but in downtown Seattle during the day it’s almost impossible to make a call and have it go through the first time and often it takes at least five attempts to make a call on “GSM” before the call completes. All that re-farming may have been great for all those people using HSPA+ and LTE but it surely impacted anyone who is using a “traditional” device on the network or at least that’s the cases in Seattle.

    • Mike

      In time, that old device wont even work. I hate to say, but it may be time for you to invest in a new phone.

      • Mike

        And I say this with all due respect.

  • 21stNow

    I don’t like the attacks on other networks, especially those that call them by name. It would be too easy for AT&T to counter this attack with network coverage maps and the fact that AT&T’s spectrum allows for better building penetration than T-Mobile’s does.

    BlackBerry used to attack the competition with their “tools, not toys” campaign. We see where BlackBerry ended up. I don’t want to see T-Mobile go down like that. Just concentrate on your good points and don’t worry about the other networks.

    • monchis

      You don’t like what they’re doing yet it is working for them.