“Search Restaurants” Or Take Advantage Of T-Mobile’s JUMP! Upgrade

I kind of like this one, and it’s an all too familiar story before the days of Siri and Google Now. I’ve seen some mixed reviews and sure, Bill Hader is no Carly, but I think they are on the right path with these commercials. It’s a familiar, comedic face and that’s a good thing. Still, I just want one commercial with Hader as Stefan.

“Searching for a place to eat with an old phone can take forever. Luckily with T-Mobile JUMP!™, you can upgrade when you want, not when you’re told, so you don’t starve to death.”

T-Mobile YouTube

 

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  • Manny

    Lol, so good.

  • Willie D

    I don’t really care for SNL or this actor. Its kinda cheapening the brand now…

    • g2a5b0e

      Cheapening the brand? Not sure I follow how that’s the case. Care to explain?

      • tmo_rep

        My guess is that he uses tmo phones that don’t work well. Looks like the mytouch. Besides the one Ad where the screen was broke, we now have a Ad showing how a tmo phone doesn’t perform well, and another showing how the battery life isn’t good. Again, this is just a hunch

    • 21stNow

      I’m no longer a fan of SNL, though I consider Bill Hader to be a talented comedian. However I, too, am curious as to how this is cheapening the brand. The Kardashian guy, the caveman frozen in ice, and even the previously unknown (by many) Carly would do more to “cheapen” the brand than using a well-known actor would.

      • Willie D

        I guess I personally don’t find SNL funny, or this actor funny. I fail to see how this particular commercial applies to JUMP. It doesn’t tell me anything about JUMP or why I need JUMP because I can’t search “Restaurant” on my phone… It’s just a cheap thrown together skit that makes little sense as to what the brand is supposed to be, what it wants to be and why people NEED JUMP or T-Mobile at all. In fact, I find it quite comical that T-Mobile now carries the iPhone, everyone knows the Siri tones, and yet T-Mobile is implying one should “Upgrade your phone” because Siri and their new iPhone doesn’t work well enough.
        Cheapening the brand for me, is by using non-sense clips, cheap comedic shots, and not standing up tall enough to say “JUMP is better because…” It’s almost like they got the lowest common denominator to make a crap commercial that tells the customer NOTHING. Their prices are cheap, not their network or the service they offer!

        • 21stNow

          I do agree that this commercial doesn’t get the “I need an upgrade now because my phone doesn’t work” point across well. The commercial makes it seem like Siri doesn’t work well, rather than the mic not working well (which would be my assumption, since Siri doesn’t respond at all).

    • steveb944

      I think you’re cheapening the brand with this comment.

  • Deadeye37

    Reminds me of when you call into those automated voice systems that insist that you talk to them. Then it comes back with something else, or it cuts out in the middle of the options because it thinks you’re saying something.

    I like Google Now, though. I wish that Samsung could use Google Now instead of S-Voice and integrate it with the deep functions of the phone.

  • juan_vazquez

    Why don’t you just tell me the restaurant you want to eat at?

    • 21stNow

      Sometimes people are just hungry and prefer to go to the closest place, rather than a particular place that may be farther away.

      • juan_vazquez

        I guess the Seinfeld reference got lost in translation.

        • 21stNow

          Yeah, I hated that show and tried to avoid it at all costs.

  • steveb944

    Meh, this one isn’t as great as the others but it may be because it’s a shorter spot.

  • JB

    I wonder how much it would cost for T-Mobile to use Stefan in a commercial? I’m sure SNL and/or NBC hold the rights to that character.

    I’m with you David, I’d love to see a commercial in that vein. It’d be brilliant marketing if they aired it during SNL or they wrote a T-Mobile/Stefan digital short.

    • Druff

  • Paul

    “… you can upgrade when you want, not when you’re told…”
    Even though you’re told you can only upgrade every 6 months. Sounds like false advertising.

    • whathesaid

      It’s up to 2 times per year. The first time you signup there is a 6 month waiting period, after that you are not restricted to the 6 months.

      • Paul

        “Upgrades available 6 months after enrollment and up to 2 times in a 12-month period.”

        So only twice a year, and not any more than that. SSSOOOOoooooo…it’s not when I want, but within a restriction of twice within 365 days.
        GIVEN that this is far better than once every 2 years. However, it’s not “when you want.”

        Advertising like this has gotten on my nerves, disquising restrictions behind a semi-false statement. There needs to be truth in advertising.

        • John

          With 0 restrictions people would be switching out phones weekly before the phones are even close to paid off. Dumb comment

        • 21stNow

          I think that the comment is justified. JUMP could be advertised as “upgrade more often” and be truthful, though not as catchy. The phrase “upgrade when you want, not when you’re told” is not entirely truthful and this type of wording is what keeps the Washington State AG busy.

        • Paul

          We agree then, the slogan ought to be reworded. Alas, it’ll carry on.
          Still better than upgrading once every 2 years.

        • Paul

          I was pointing out a false statement in their slogan, not attacking the program. Read before replying, and yours is a dumb rely.

        • IRIE4IPIEIR

          If you wouldn’t be so simple minded, then you wouldn’t be surprised :/
          Compare this to other carriers and they aren’t even close

        • Paul

          Ha! I’m not surprised so much as frustrated by their slogan.

          AGAIN, I’m attacking the tagline and not the program. I’m not comparing programs, and you’d know if you actually read this thread of comments/replies.

  • Druff

    Bill Hader is bringing a sense of levity to T-Mobile.
    Here’s Bill Hader promoting the McFly’s in the same vein:

  • IRIE4IPIEIR

    I called and signed up for this for my 5 lines, done, now I gotta wait 6 months to take advantage, they should mention that in the commercials, who’s gonna want a GS4 or HTC One 6 months from now? Regardless though, I save $2 per line(5) off my bill from the original insurance plan that cost $11.99.