T-Mobile Announces “Unprecedented Deal” This Summer With Zero Dollars Down For All Devices

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Hello back-to-school special offer from T-Mobile as the company announces an “unparalleled promotion” this summer as it drops the down payment price on its entire lineup of devices in stores nationwide to zero down.

This promotion allows both new and existing well-qualified customers to get the latest 4G LTE smartphones, tablets, mobile hotspots and feature phones at the upfront price of $0 down with monthly device payments. Still, there’s a bit of a catch as T-Mobile has bumped up the price of the monthly payments to offset the lack of a down payment. So, it’s a promotion and the idea of no down payment might entice the masses, but the warning is the increased monthly payment. For example, the iPhone 5 now sells for $145.99 down with 24 monthly payments of $21. With T-Mobile’s promotion beginning tomorrow, the iPhone 5 will be zero down and $27 per month for 24 months. That’s $144 thanks to the extra $6 per month which all but makes up for down payment T-Mobile isn’t asking for with this promotion. It’s funky math, but a promotion nonetheless. There’s still some savings on devices like the HTC One, but by and large the savings aren’t as “unprecedented” as T-Mobile would have us believe.

This limited time promotion begins tomorrow, July 27th and can be paired with company’s newest offering: JUMP! (not required) for any customers wishing go to that route. T-Mobile’s JUMP! upgrade program allows customers to upgrade their next device up to twice a year as soon as six months from enrollment.

“The number of reasons not to switch to T-Mobile this summer is ZERO,” said John Legere, president and chief executive officer, T-Mobile US. “This is a fantastic offer and we’re making it easier than ever for customers to get the latest amazing devices. Adding Zero Down in addition to JUMP!, and Simple Choice with no contract is all about making wireless work for consumers and shaking up this industry.”

The full press release follows below as well as a quick run-down on some of the smartphones and tablets being offered with this special promotion.

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Press Release:

T-Mobile Promotes Unprecedented Deal This Summer – Zero Dollars Down for All Devices

America’s Un-carrier offers the ultimate promotion with the lowest upfront price on devices

BELLEVUE, Wash. — July 26, 2013 — In time for back-to-school, T-Mobile US, Inc. (NYSE: TMUS) will drive an unparalleled promotion this summer, dropping the upfront price on its entire lineup of devices in stores nationwide to zero dollars down. With this promotion, new and existing well-qualified consumers and small business customers will get affordable and hassle-free access to the latest 4G LTE smartphones, tablets, mobile hotspots and feature phones at the upfront price of $0 down with monthly device payments[1].

This limited-time promotion is available starting tomorrow, July 27, 2013. In addition to the promotion, customers also cantake advantage of T-Mobile’s groundbreaking upgrade program, JUMP!™, which enables them to sign up to upgrade their phones when they want, up to twice a year as soon as six months from enrollment.

“The number of reasons not to switch to T-Mobile this summer is ZERO,” said John Legere, president and chief executive officer, T-Mobile US. “This is a fantastic offer and we’re making it easier than ever for customers to get the latest amazing devices. Adding Zero Down in addition to JUMP!, and Simple Choice with no contract is all about making wireless work for consumers and shaking up this industry.”

The hottest devices of the summer at the lowest upfront cost combined with T-Mobile’s Simple Choice Plan, unlimited data on a nationwide 4G network and no annual service contracts gives customers an opportunity that’s tough to beat. The promotion will be available nationwide at participating T-Mobile retail stores, via customer care, and online at http://www.T-Mobile.com. A selection of the devices included in the promotion is as follows:

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JUMP!, only from T-Mobile, offers customers the freedom to upgrade to a new device more frequently and affordably, and it includes handset protection that helps to protect against malfunction, damage, loss or theft – all for just $10 per month, per phone (plus taxes and fees). Customers can upgrade to a new phone, financed through T-Mobile’s Equipment Installment Program (EIP), twice every 12 months after they’ve been in the JUMP! program for six months.[3] Simply trade in an eligible T-Mobile phone in good working condition at a participating store location. Any remaining EIP payments will be eliminated, and current customers can purchase new phones for the same upfront pricing as new customers, with device financing3 and a no-annual-service contract Simple Choice Plan.

Simple Choice Plan

T-Mobile’s Simple Choice and Simple Choice for Business Plan start with a base rate of $50 per month for unlimited talk, text and Web with 500MB of high-speed data. Customers can get 2.5GB of high-speed data for $10 more per month per line or unlimited data for an additional $20 per month per line. Customers can add a second phone line for $30 per month, and each additional line is just $10 per month. There are no caps and no overages on T-Mobile’s network, and no restrictive annual service contracts.

When small business customers activate a new line or renew an existing line of service with a Simple Choice for Business plan (min. 500 MB data required), they can access T-Mobile’s Business Extras bundle for added value. Business Extras customers with capable devices may opt into a free year of 24/7 remote IT support from a well-recognized, third-party service provider and a year of T-Mobile North American Flat-rate Data feature, allowing free monthly access to up to 150MB of overage-free, high-speed data across North America, including Canada and Mexico on our partner networks.[4] Other benefits include two free paper-to-mobile form conversions, waived activation fees, Business Care support, Wi-Fi Calling on enabled devices, and free Smartphone Mobile Hotspot on select rate plans.

T-Mobile’s 4G LTE Network
T-Mobile’s 4G LTE network now reaches more than 157 million people across the United States and is live in 116 metropolitan areas. T-Mobile remains on target to deliver nationwide 4G LTE coverage by the end of the year, reaching 200 million people in more than 200 metropolitan areas. In addition, T-Mobile’s 4G HSPA+ service is available to 228 million people nationwide. By combining 4G HSPA+ and LTE network technologies, T-Mobile can provide customers with a strong, seamless nationwide 4G network experience[5].


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  • Randy McCamman

    Way to go TMO!!! I was able to return my devices that I paid $99 down and they overnight me new devices with $0 down. Nothing out of pocket! I love T Mobile!

    • Paddy_Tanninger_Caddy_Manager

      Didn’t your monthly device payment increase though?

      • CPA01

        Why does that matter? He still has to pay that anyways. 649 over 24 months or $449 over 24 months with $200 down now is the same amount of money. In today’s world, the opportunity cost is quite low.

  • jack

    looks like I am the only one who still like subsidized phone price with regular 2 years…

    • Raysfan1985

      Should have just waited.

    • Troy Lovett

      Nah, don’t be so hard on yourself. There are still plenty of stupid people who would rather be told that their phone was free and continue to pay for it forever.

      • CPA01

        It’s amazing how many people don’t get this.

        They see the low price sign and don’t get that their carrier is screwing them on subsidy recovery.

        Subsided phones = higher monthly bills that never ever, ever go down. Even after the carrier is making pure profit on what was formerly part of a subsidy recovery. I wouldn’t be surprised that under Verizon and AT&T that people are paying $1,000 for an iPhone.

        • GwapoAko

          I’m with you!!!

        • Kit Pogi

          It’s sad bad true. Majority of the wireless customers got sucked in to believing that by paying, $99 for an Iphone with a contract, get them a great, awesome deal. I’m just glad the T-mo finally listened to their loyal customers and actually did something about it! This new CEO is no joke the best thing that happened to T-mo! Keep ’em coming John L.

        • CPA01


          Basic AT&T coverage is about $90. Basic coverage on T-Mobile if you buy your phone with cash is $50. That’s $40 more you’re paying monthly. Granted, AT&T actually has a real LTE network and that is costly, but there has to be significant cost recovery in AT&T’s bill.

          $40 x 24 = $960. So if you paid $199 for your iPhone, that’s $1,159 in additional costs. It gets worse if you go with AT&T’s upgrade plan.

          I like T-Mobile telling me exactly how much I’m paying for everything. I know how much my phone payment would be (Didn’t go there, just bought the phone outright), and how much my service is.

          And if you go with the $0 down and JUMP program, you can get two new phones a year for as little as $360 in phone costs.

  • cielomoreno127

    I purchased my Xperia Z yesterday and discovered the sale this morning, I was able to get it. The store charged me a $50 restocking fee. Which was bull.

  • Paddy_Tanninger_Caddy_Manager

    Instead of a real discount, they just increased the monthly device payment. Come on TMo, we’re not that dumb

    • psychoace

      Did they say you were going to save money in any of there ads?

    • Jephri

      This is a real discount if you take part in Jump. When you trade in a phone six months from now you will have less money invested in that phone.

    • CPA01

      It’s not a discount, but it gets people new phones faster.

      And as Jeff pointed out,if you use this with jump and upgrade in 6 months, that’s a killer discount.

    • Ephesus

      It’s not just that. Not everybody has $150 dollars to shell out ($99 plus the full tax for most devices comes out to around $150). It’s a lot easier to pay $7 extra per month over the course of the payments so it makes a new phone accessible to a lot more people.

  • Joon Lee

    I have a question about this and JUMP.

    If 6 months later, when I am eligible for an upgrade though JUMP, would I be eligible for these kind of deals?

    Lets say then Galaxy Note 3 is available with no down payment. Like deals they announced.
    Would I buy them at 0 down payment? Or would I need to buy with actual down payments??

    • CRT24

      Jump pays off your existing EIP balance at the time of trade in and you will pay whatever down payment is required for the specific phone you choose. If there happens to be a zero down sale at that time and you qualify for it based on your credit approval then you can purchase with zero down plus taxes.

  • FuturePS4Gamer

    Great deals but I’m not looking to dish out another $20+ on my phone bill yet.

  • Loy

    Love this deal. If you have your phone paid off, they also will buy it from you when you buy a new phone. Traded wife’s myTouch in and got $55 which we spent on a nice case for her new XperiaZ

    • Pablo

      Wow! So you stupidly bought an overpriced case! You sound like someone that others should take financial advice from…

  • SadBobster

    Keep in mind that what you don’t pay upfront gets added to your monthly payment and on top of that you’ll pay telecom taxes. Don’t confuse those with sales tax as they amount for way more (for example, if you are on T-Mobile’s $50 month to month plan, with taxes is almost $60). My best advice to you is buy your phone unlocked on the internet and get service from an MVNO like Simple Mobile / Straight Talk / AIO Wireless / GoSmart Mobile. T-Mobile is trying, but their coverage isn’t great. Well, almost the same it’s true for AT&T and Verizon (ignoring Sprint on purpose).

    • colonelcasey

      Why would you pay telecom taxes on the EIP? As far as I’m concerned, the EIP is a separate loan with monthly payments tacked onto your bill. It’d be weird to have service taxes apply to it now that it has been separated out.

      • Daniel

        The only tax on the device is sales tax which is payed up front for the entire cost of the device. Example: Lets say sales tax is 6%, device cost $600 and the monthly payments are $20. $600 x 1.06 (6% tax) = $636 – $480 ($20 x 24) = $156. Your down payment is $156. I think SadBobster is just referring to your overall bill going up because what they’re actually doing is spreading the down payment over 24 months.

  • zippinglou

    Would rather get the iPhone for $199 on a 2 year plan through AT&T

    • GwapoAko

      Then still pay the higher fees after 2 years :)

      • Druff

        After 2 years, ATT = $80 per month, T-mobile = $50 per month.

        • zippinglou

          After two years I will sell my iPhone on eBay… get around $300 for it, and buy the newer version at $199 for two more years… With the rest of the money, I’ll go party!

        • CPA01

          And how much in two years did you really pay for that phone?

          If we assume that AT&T’s cost for providing service is the same, you paid $720 for a $649 phone in cost recovery. Add the initial down payment and you paid $919 for your iPhone.

          You could do the same thing at T-Mobile for $649, then resell your phone for $300, for a total outlay of $349 vs $619 at AT&T.

          Still think you’re doing well?

          And I’m being overly conservative in assuming that AT&T isn’t charging more for the phone recovery, so it’s highly likely that you’re going to pay way more than $270 by going with AT&T over T-Mobile for the same exact phone.

        • zippinglou

          Okay, let’s do the math…. 2 years at $80 a month = 1920
          A $199 purchase price on a $600 iPhone = $400 savings
          Once the 2 years are up I resell and get an extra $300
          Total savings comes to $700.
          For two years of service I paid 1920 – 700 = $1220 which divided into 24 months comes to $50 a month.

          So, in conclusion, with AT&T I get say the latest iPhone and I pay $50 for 2 years…. Not a bad deal.

          After that 2 years, rinse and repeat. Always will have the latest model iPhone at a good monthly fee….

        • hieuman

          Wow, people are willing to pay $300 for a smartphone that has been used for 2 years? Man, that’s a sucker for you.

        • Daniel

          Not sure where you learned to do math, but it’s definitely wrong. If you pay $80 a month for service it’s $1920. If you paid $200 for the phone and sell it for $300 you can only deduct $100 from $1920 which is $1820. A total of $75.83 a month.

        • CPA01

          That’s why he thinks he’s doing well.

          He can’t do math.

          At minimum, AT&T is going to cost $270 more over two years for the same phone and similar service.

          Under the basic plan I looked up, it’s more like $510.

        • Daniel

          The folks who can do math go with T-mobile and those who can’t go with one of the other services. T-mobile has the best prices by far. The one disadvantage, which is major, is coverage, but if majority of your time is spent within their coverage, I don’t see a reason not to go with T-mobile.

        • CPA01

          Indeed. People should first look at coverage and then price.

          A large number of rural users go with Verizon because it’s the only reliable coverage they can get out in the country. They pay more, but there aren’t other choices.

          But if you’re in a decent sized city and don’t spend your days in a basement, T-Mobile is probably your best option. I got a friend who works in a large city who’s office is in the sub basement (yes, SUB-basement). Only Verizon’s signal reaches down there.

        • CPA01

          Thanks for demonstrating you don’t understand cost recovery of subsidies.

          You aren’t paying just $199 for an iPhone. AT&T has a much higher monthly than T-Mobile because it’s recovery the subsidy on the iPhone. As I pointed out, that could be upwards of $720. So your calculation of $400 savings is very wrong. Even if we assume that they’re only recovering cost and not making money off you on the subsidy recovery, you’re still paying more.

          $649 – $199 = $450/24 months = $18.75 assuming they’re not charging past cost.

          Plus the unlimited phone/text + basic data plan at AT&T is $100 vs $60 for unlimited phone/text + basic data plan at T-Mobile. Yeah, I just looked up both.

          So with AT&T, you pay $2,400 for service plus $199 for down payment on your phone. That’s $2599.

          T-Mobile, you pay $1,440 for two years plus a new phone at $649. That’s $2,089.

          Since you can sell the same phone back on the resell market at the same price, that itself isn’t material to the comparison.

          Going with AT&T for the iPhone costs you $510 more out of pocket (plus taxes) over going with T-Mobile for the iPhone.

          Want to tell me how you’re doing better with AT&T?

          You’re an example of people who don’t understand that merely because a carrier lists a phone at a lower than market price doesn’t mean you’re not paying the full cost somehow.

        • D Nice


  • tmouser

    feels like TMO is getting sneakier by the minute. I want my old TMO back

  • Bill Berry

    T-Mobile’s latest offering is just no money down upfront in favor of making that difference up in an increase in the monthly payment; however the prices here are not what are in the store; I noticed prices online and in-store have increased; the Nokia Lumia 925 for example is not $0 down and $20 x 24 months; it’s $0 down and $22 x 24 or $528.00. I asked a sales person yesterday point blank what are they do with these phones when people start returning them for the new latest greatest? Will this generate a decrease in device prices down the road with a saturation of devices flooding the refurbish aisles. All and all…it’s not ground breaking…but if you’re a T-Mobile customer, it does benefit you..as for bringing new folks onboard…I don’t know…Sooner or later both AT&T and Verizon Wireless will be compelled to match T-Mobile’s plans. I use Straight Talk’s auto-refill, cost with tax $45.77 for everything. I tested the Lumia 925 at the store yesterday in Opelika, AL…it clocked 6.2 to 6.6 Mbps down via speedtest.net One more thought…why didn’t T-Mobile get the 32GB memory…just pathetic!

  • Vitamin Dice

    Americans are not dumb. The reason they stay with att and verizon is cause most of them have family lines often times 4-5 lines.

    My monthly cost with my 24% discount for 4 lines including taxes is $168 a month with ATT. That’s about $42 per line plus a device subsidy every 24 month worth probably up to $450 per line. That’s over $1700 in subsidies.

    60% of Americans have family lines. That’s what was killing verizon and att profits. They were in race to brag about subscribers but most of growth was in families adding a line.

    If u have one or two lines you are better off paying full price and going prepaid or tmobile. But don’t assume people are stupid. Family plans per line cost are often the same as prepaid lines.

  • sid

    what is the point of 0 down when in fact the taxes on these phones are do upfront and the tax is on the full retail value so the whole no money down things is a scheme …Read people

    • Just saying

      I agree, f*ing t-mo