He’s At It Again: T-Mobile CEO John Legere Tweets Simple Choice Is Bringing Over AT&T Customers

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At this point, if you’re on Twitter, a fan of T-Mobile and by extension TmoNews and not following T-Mobile’s CEO then stop whatever you are doing and go find @john_legere. The man just loves stirring up trouble as a new tweet hints that AT&T switchers are up “3-fold” since the launch of the company’s Simple Choice and Uncarrier offerings.

T-Mobile kicked off Phase I of their Uncarrier/Simple Choice world takeover all the way back in March and while we won’t know exactly what kind of impact it has on the company for some time, Legere is hinting that he likes the direction.

T-Mobile is set to report their first quarterly numbers as a publicly traded company on August 8th and we’ll hopefully find some expanded detail on points like the one Legere mentions here. Until then, it’s good to see that the company’s plans are working well enough for the CEO to publicly brag on social media. In fact, it’s Legere’s bragging altogether that just makes this all the more fun.

@john_legere

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  • Jay J. Blanco

    That’ll be awesome if AT&T customers are jumping ship to T-Mobile. Can’t wait until the quarterly results are out. :-). And a actual LTE coverage map

    • Richard

      well i doubt people are gonna go to a company with less coverage like me i think ill be going back to At&t tried to give tmobile a second try same problem as first time i had them no service in many stores today it got really frustating at macys i couldnt even make a phone call to call my wife who was in another store . i just came to conclusion that tmobile just doesnt work in los angeles works great outside but in buildings it leaves u hanging were as att always came tru i know because i had att before.

      • G

        You should probably go back to school.

      • Luis Espinal

        Its probably your phone, did you try upgrading/changing to a more recent one? It’s kind of hard to grasp LA not being a strong Tmo area! Well I live in CT, so I don’t know from experience, good luck!!

        • Richard

          i have a brand new xperia z wife galaxy s4 daughter iphone 5 they all have same problems no service in buildings so i doubt its a phone thing sure tmobile might work great in other places in LA its network just aint there such a shame ima miss unlimited data since no other company offers it other than sprint which is worse than tmobile .

        • Chris

          I’d believe the no data inside stores issue. but no voice signal? kinda hard to believe in this day and age. Everywhere I go now – even inside buildings/malls, my voice signal isn’t an issue. Well like I always tell people, move to wherever works for you. Good luck.

        • Richard

          Yep when that happens i cant call at all different phones same problems work great outside no service in lots of buildings cant even make voice calls while att worked fine sucks att dnt offer unlimited data anymore but oh well..

        • Spanky

          I had the same problem in my area of Brooklyn. Data speeds were about 0.5 Mbps downstream. Granted, they could have improved, but I waited for a year for T-Mobile to rectify the issue before switching. I’d be curious to see if there’s any difference in service now. Would I be able to get LTE on a prepaid T-Mobile SIM?

      • gshoq

        Unfortunately it’s a fairly common problem in LA and the suburbs. No signal whatsoever in South Coast Plaza in Costa Mesa, CA. I can’t reach my wife so there’s not really a way for us to reach each other if we go to different stores.

    • Nick

      Last i checked they did have the LTE on their coverage map, or is this just me? :-/

      • Jay J. Blanco

        T-Mobile only provides a list of cities. when you go to the actual coverage map they don’t have a lte color or anything it just says lte no actual coverage yet.

        • Nick

          Oh ok i see now

  • lovingmyGN2

    Heeere’ss JOHNNY!!!

  • Luv_HTC

    I love this guy! He says what is on his mind, and speaks the unfiltered truth! So refreshing in an age of politically correct, corporate BS.

  • JB

    Cue the folks that are going to say “T-Mobile needs to work on their network first”

    There! I said it for you! Lol

    This John Legere guy… He cracks me up not to mention he’s super personable. He actually actively communicates with his followers. That’s pretty cool in my book.

    • Luis Espinal

      wow u beat me to the “Tmobile needs to work on their network first~~!” The funny thing is that ATT people who say this all the time were probably on Tmobile back when it was Voicestream or something! It’s changed a lot just in the past few months, but yet they’re still going on the mindset from yeaaaarrs ago!

      • ruffst

        I don’t think it’s so much that as it is the lack of coverage in non metro areas. I’ve had GRPS in my hometown for as long as I’ve had T-Mobile (6 years?). One lone tower in the middle of town.

        • Nick

          Wow. And i thought i had it bad with GPRS here and there when traveling.

        • kalel33

          I wish I had GPRS in my hometown. There is no signal whatsoever and gaps for dozens of miles while driving there.

        • Nick

          Come on T-mobile! You can do better than that!

        • KingCobra

          I probably would have switched by now.

        • ruffst

          Just didn’t make sense to do so. Had wifi at home, and the town is small so it’s not often you need it when you’re out. And when you go out of town to the city, you’d have 3G, 4G, etc.

  • Pdx

    Regarding iPhone, t-mobile need to see the impact when the new iPhone released (5S).

    If the customers are still joining t-mobile and leaving ATT then win for t-mobile and customers.

    Clearly that point t-mobile send the message (plan price is different from plan price with subsidy).

    • TechHog

      That’s with the hope that T-Mobile isn’t treated like the rest of the lower carriers by Apple, who all get the iPhone months and months later…

  • Kat

    all this JUMP, JIMP, early upgrade fake deals by Tmobile and AT&T is SCAM.
    You don’t need to do anything to buy phones for full price plus tax. Everything about these promotion is a scam to fool many, unfortunately many readers here too.
    Whether paying $10 a month or $100 a month for 24 months, in the end , you end up paying full price for the phone plus high tax. It is NEVER a deal at all.
    If you want to buy phones for full price, save on tax and buy elsewhere like Amazon and other sites. They have same brand new unopened Tmo phones for better price and no tax in many states.

    UNBELIEVABLE!

    • TmoSamsungMan

      (Formally: lovingmyGN2)
      Feeling better now that you got that confusion in your mind out of your chest? Or are you still trying to believe your own b.s?

    • kev2684

      jump plan is just an upgrade to their EXISTING insurance which already runs you $12/mo on high-end device.

      you get to trade-in your current device twice a year if you want AND reduce your monthly cost by $2? what a scam! UNBELIEVABLE!

      • Tom

        Exactly. It is a pure scam to fool those gullible customers and pro Tmo people here and the Tmo employees here on tmonews are promoting this scam. Paying full price plus tax on phone is now called UPGRADE. unbelievable indeed!

        • Durandal_1707

          You might want to re-read his post and try again.

        • Nick

          Lol i noticed that too.

        • monchis

          You guys really need to get some paper and pencil and write down the facts instead of assume. To keep it simple for you guys, you are going to basically pay 350ish every 6 months for a new phone… THAT’S IT.

          If you buy a phone outright, it’s about 600 with tax, when you resell it, you will be able to sell it for about 350-450. The jump program is for that special clientele that likes to have the next best thing all the time. Sort of like the xperia Z customer, who wants to take pictures in the tub,

        • Ricklhswood

          I buy a phone for 600, then sell it for 400, that means I really only spent 200 on the phone. Which is less then 350. Jump is not worth it man.

        • monchis

          Well of course if you sell it the following day.

        • Ricklhswood

          I have an HTC One I bought back in April. I’m pretty sure I can sell it for close to 400 in October. Which means I only spent 200 for it. Jump is not worth it.

        • monchis

          Maybe so, but there’s many other factors. If jump is not for you, great no one’s arguing with that.

        • Bill Berry

          Don’t forget the EIP plus whatever the extra charge is times 6 months.

        • LC

          Uhh, you realize that kev2684 was being sarcastic, don’t you?

      • UMA_Fan

        T-Mobiles new monthly service plans plus monthly phone payment is equal to or less than the old plans (for the same stuff) that only gave you a full upgrade once every two years.

        Now when you give your old phone back all you pay is the full upgrade price (down payment) and your bill stays exactly the same. ( because phone payments are removed then reset)

        Remember there’s no interest on anything so there’s really no point stressing on the phone payments. People should be focusing on what they pay per month. With jump its virtually unchanged. Simply put: if you’re okay not keeping your phone in order to get a new one you get two full upgrades a year.

    • MuthaFuckinStephen

      Someone isn’t strong with math.

      • Bill Berry

        Their current no money down and adjusting the EIP is a big deal; but this is for a limited time….I can see how huge an advantage this is…no down payment for a SG4 or a Note 2 is a big deal.

    • UMA_Fan

      T-Mobiles new monthly service plans plus monthly phone payment is equal to or less than the old plans (for the same stuff) that only gave you a full upgrade once every two years.

      Now when you give your old phone back all you pay is the full upgrade price (down payment) and your bill stays exactly the same. ( because phone payments are removed then reset)

      Remember there’s no interest on anything so there’s really no point stressing on the phone payments. People should be focusing on what they pay per month. With jump its virtually unchanged. Simply put: if you’re okay not keeping your phone in order to get a new one you get two full upgrades a year

      • conservative_motorcyclist

        The easiest way to think of the JUMP plan is that it is exactly like leasing a car for 6 months, then trading it in at the end of the lease…

    • Mirad77

      The DEAL here is the many people can’t afford to shell $600+ for a new phone the like that but can afford monthly payments of $25 or so with or without good credit. In order words FLEXIBILITY is the DEAL as we all pay full price for our gadgets one way or the other. Tax is for Uncle Sam not these carriers I might add. Trust me when I say this, your wallet is not the same as everybody’s .

    • fsured

      You are not getting the point that if you pay off the EIP early then your monthly costs drop. The savings in the plans come after the EIP is paid off in 20months. Yes, no matter who you go with, the customer will always pay full price for the phone. That has not changed. The service is what T-Mobile is selling and making money from and not the phone. Contracts for 2yrs earn the companies money for the service and the phone since it is one flat rate no matter what. Once the EIP is gone you own the phone and you start saving money.

      They are essentially offering a trade in program while customers are still paying EIP for anyone who wants a new phone after 6mo’s of owning their current handset with the Jump program. Anyone would be stupid not to have insurance on a smart phone and the extra money T-Mobile is charging in Jump could be used toward the cost of properly refurbishing the device for resale. Selling the phone yourself on Ebay or whatever, the buyer is taking the chance that the device is operational with no major damage.

      • Bill Berry

        When you pull up carriers from Europe this has been a standard practice of leasing their phones. There are pros and cons to this…the pro is the obvious you can “trade-up” in six months…this current no money down is a plus if you are the type that no doubt you’re going to upgrade in six months. That’s why they did it; the math is no different whether you pay up front or the cost is divided out over the course of 24 months if you opt to keep the phone. I’m sitting on the HTC One’s Windows Phone variant…what I don’t know is whether T-Mobile will pick it up…and if you can find whatever site that provides what those future phones T-Mobile will carry, then you can plan accordingly; that’s the rub…for the moment I’m leaning on the Lumia 925 despite whatever dumb back end of a donkey felt 16GB was enough. Vodafone has the exclusive on the 32GB device. I would like to know what future devices are coming to T-Mobile before making any decisions on JUMP.

    • TechHog

      And for the people who can’t afford to buy a $500+ phone upfront?

  • MuthaFuckinStephen

    Good, Good… *Dr. Evil laugh*

  • KingCobra

    Well I have to say he’s right about this one. We get AT&T customers coming over just about everyday. Especially with their unlocked iPhones. The Simple Choice plan is just too good of a deal for postpaid service when you bring your own device.

    • GinaDee

      AT&T’s net earnings don’t reflect that they are losing that many customers to T-Mobile.

      People are probably just really broke in your area, have bad credit or are really cheap.

      • LC

        Oh my God your assumptions are absolutely killing me. Why do you even spend time here, seriously?

      • fsured

        That is a horrid claim. Sure people may be broke, have bad credit, or are really cheap but T-Mobile is creating plans for these people since in the end their money is the same as anyone else. I know people who can easily afford VZ and ATT but are on T-Mobile because they like the network and the services being offered. I myself am one of those people.

      • KingCobra

        Actually the ones coming from AT&T usually have really good credit. It’s the ones we get from Sprint who usually have credit that requires deposits sometimes. Some people just don’t think AT&T’s service justifies the premium they charge over T-Mobile. T-Mobile’s Simple Choice plans are probably hurting Sprint more than any other carrier though.

      • TechHog

        No number was given. He said 3x as many are switching. The fact that AT&T gains more customers than they lose says nothing about that either way. You seem to take 3x as meaning 3 million or something ridiculous.

  • GinaDee

    Bottom line: T-Mobile is operating a business to make money not lose money.

    Anyone who feels T-Mobile (or any other carrier) cares about them and wants to give them a good honest deal is a fool.

    T-Mobile only charges less because they don’t have the coverage or high speed data outside of metro areas to command a premium.

    If T-Mobile suddenly had more LTE coverage, better indoor reception, better CS and more online options for their customers then they would raise their prices in a heartbeat and John Legere would change his tune.

    Right now he can’t. He’s at the bottom of the 4 with the most “2G only,” coverage in the nation. He has to resort to taglines like: “We have 50% more bandwidth than X,” even though he really means we have way less customers cause our service stinks in so many areas for so many people and more people trust the other carriers than his own brand.

    • UMA_Fan

      I think with operators its less about the carrier having the best coverage having the highest prices and more about the operators with the most market share having the highest prices.

      If Tmobile gets low band 600mhz spectrum and deploys it they would be a serious threat to Verizon because only with a few towers they could match Verizon’s rural coverage. This is because low band spectrum travels further. With the spectrum tmobile uses now it would be a waste of money for them to pump up rural area coverage because they would be spending a whole lot more in network than Verizon to compete in those areas while getting little benefit due to there being less people. Also they charge a lot less for service.

      • SouthernBlackNerd

        The problem is cost. Even with 600Mhz, It is still very expensive to complete an organic expansion. you are still talking about thousands of towers probably even tens of thousands to match Vz or T’s coverage. Masayoshi Son has said that Sprint would try and match Vz’s high speed coverage by investing 16 billion. Where is TMUS going to get 16 Billion? Legere may have the brass to do it, but the real question DOES DT?

        IMO, DT’s plan is to continue to push TMUS’s share price by making the minimum required investments and pushing innovative products like JUMP. Massive expansion would take away a ton of TMUS profits, which means lower share price.

        • UMA_Fan

          Still Tmobile USA made significant investments in fiber backhaul back in the hspa+ only days that sprint has yet to match.

          In fact it’s appalling that Tmobile currently covers more people with LTE now than Sprint! Sprint has committed to LTE TWICE as long as Tmobile has. Let’s not even begin talking about hspa+42.

          Also any changes Softbank makes won’t materially change Sprint until literally years from now. Sure DT doesn’t throw down big money but it’s not like Tmobile is going to remain stagnant during that time.

          Sprint not having any aws LTE is going to cost them too. Look at Googles new nexus 7. Its too much of a hassle to add bands for sprint LTE. They will be like Tmobile when they had their odd 3G band at the time. Manufacuturers will drive up costs for Sprint because they’ll have to commit to certain volume to make it worth it while driving costs down for Tmobile since manufacturers will be essentially making the same hardware everywhere else.

        • SouthernBlackNerd

          I commend TMUS for their forward thinking in upgrading to advanced backhaul. Sprint’s main problem is backhaul. Many cell sites already have the equipment in place, but no backhaul means no LTE. Those providers have contracts, so those companies will get it into gear or be liable for the cost of Sprint finding a new provider.

          That is false, Sprint and TMUS starting the LTE process relatively close. What do you think the refarming was doing? Putting in the new base stations and clearing out the spectrum, so when they put in LTE, they just needed to add the panels and RRUs( or Ericssion Air, when available), then plug in the LTE card and boom. LTE live cell site. Also, TMUS went after population centers. It is easy to cover more people when you go after population centers, but Sprint has more LTE coverage.

          I do not buy that. Upgrading or adding cell sites can be seen starting day 1. Second, Sprint has already put the LTE on 800Mhz in motion. LTE on 800 will likely be complete by 2014. TMUS has no answer for that. Also, Sprint(with delays) will cover their entire network in 1900Mhz LTE by middle of next year. That is 270+ Million POPs, while TMUS has around 230 Million HSPA+ POPs.

          Without spending big bucks, TMUS is going to have no choice but be stagnant. It will take thousands of towers/ small cells to match the coverage of 800Mhz/700Mhz. 600Mhz auctions does not even have a reverse auction date, let alone an actual auction date.

          ATT/Verizon have already said they are refarming 1900Mhz spectrum for LTE. the ATT GS4 already support LTE on 1900Mhz. Also, only google has limited their LTE to not include Sprint bands. Also all of Sprint’s bands have neighboring bands that already have Economies of Scale. 850 has SK Telecom and ATT/Verizon in the future. 1900Mhz already has ATT, and 2.5 has Europe, Asia, etc. Their device costs are actually going down. Sprint/SB is the third largest purchaser of smartphones, so that will bring cost down even more. SB has already stated that Sprint could save 2-3 billion annually in equipment/device procurement costs.

        • Adrayven

          Point in-fact: Sprints first LTE market was announced in January 2012. A FULL YEAR prior to TMUS. Ironic, TMUS is basically already caught up. Per Sprint themselves: http://tinyurl.com/k5wlvt6

          Aso for 800MHz, they don’t have a ton of it, thats why Clearwire is critical; to fill in the gaps. Problem is, Clearwire is in 2500MHz range which requires a TON more towers.. Between that and the Clearwire drama, Sprint is WAY behind.. and will likely be the last to complete their LTE expansion to existing markets.

          By the time 600MHz is auctioned off; TMUS will have completed most of their network and be ready to focus on 600MHz band. I just don’t see Sprint catching up unless some MAJOR changes happen.

          Google it.

        • SouthernBlackNerd

          Yes, but that was not my point. I am talking about actually working, not launch days.

          14Mhz is enough for one 5×5, which is capable of 37Mhz and 1 1x voice channel. For expansion, they do not need more than that. VZ is the only carrier using 10×10 exclusively, so there are going to be places where Sprint’s 800Mhz offers the same max speed as ATT’s network.

          Your logic on Clearwire is sound, IF they were building a purely 2.5Ghz network, BUT that is not the case. 2.5Ghz is for high capacity. They do not need to match the coverage of their 1900 or 800Mhz network, because when people are not using the 2.5Ghz network, they will fall onto the 1.9Ghz network and then onto the 800Mhz network.

          Clearwire drama is over, They already own the company. It closes weeks ago. Also, Sprint is only behind 1 quarter from original estimates. And they already have a head start with 2.5Ghz launch, since Clearwire will have 5,000 sites live by the end of the year.( which is the same amount Vz will have AWS sites). ATT does not even have their WCS band approved by the 3GPP yet.

          TMUS has stated that they have no plans to expand past HSPA+ sites currently. They have even said they would likely wait for the 600Mhz auction to get those places. Sprint with delay with be done by middle of 2014, which would likely be the time they have the reverse auction, so No, Sprint will not be the last to expand LTE to existing markets. That will be Tmobile.

          Just because it has been auction does not mean you can instantly deploy it. It would Tmobile around 2 years from the announcement of auction winners to launch 3G on AWS. We are still waiting for the reverse auction to find out how much spectrum they can auction.

    • monchis

      Sounds like someone doesn’t even subscribe to t-mobile service.

      • kalel33

        Sounds like someone using cognitive dissonance.

  • http://about.me/daylondeon Deacon

    surprised he doesn’t have a lot of followers .. BUT .I do wish we’d see commercials that straight up put price against price … and show the value ..

  • JBLmobileG1

    I have a question in regards to the new Jump plan. I know after say 6 months you can trade in your phone and pay the new down for the new phone. The question I have is what if I waited the full two years… then decided to get a new phone. So do I still have to give them my old phone to get the new phone price? The reason why I ask this is because sometimes I like to give my old phone to my girlfriend so if I need to give them my phone to upgrade after having it for two years, the jump deal would be a complete waste to me.

    • taron19119

      if you plan on keeping your phone for longer than 6 months then jump is not for you will pay way more and have to give up the phone

      • Guest

        It still might be wroth having even if you don’t upgrade. It’s what, 2 bucks more than regular insurance. if at 13 months the phone is lost or stolen then you can use it to get a new phone instead of paying Asuron or whatever the company is, a deductible for the same model but refurbished. It’s only adding an extra 24 bucks if you wait 2yrs.

        • bob90210

          If your phone is lost or stolen, you can’t use jump since you don’t have the phone to trade in.

        • TechHog

          But you can use the replacement phone.

      • Whiskers

        I disagree.
        If you keep insurance on your smartphone it cost about the same as the Jump price monthly . So with Jump you get the insurance and an option to trade in your phone every 6 months.
        Now if you don’t keep insurance on your smartphone and plan on keeping your phone then Jump is a waste of money in my opinion.

    • tmpd

      After two years you would have payed the phone off on EIP so you would not use JUMP to perform an upgrade thus keeping your phone.

    • fsured

      It still might be wroth having even if you don’t upgrade. It’s what, 2 bucks more than regular insurance. if at 13 months the phone is lost or stolen then you can use it to get a new phone instead of paying Asuron or whatever the company is, a deductible for the same model but refurbished. It’s only adding an extra 24 bucks if you wait 2yrs.

      Sorry if this gets posted twice. I meant to reply to the original poster but clicked on the wrong persons post.

      • thepanttherlady

        If you lose it you’ll have to replace it and pay the deductible in order to JUMP! again because you need it to trade in for the next upgrade. You can use the replacement to trade in but honestly, the two times I’ve ever used the insurance it was because my phones were lost and I received a brand new replacement. I’ve only received refurbished ones when something was wrong with the phone.

        • fsured

          You got lucky then. I’ve only had to use an insurance claim once for my mom’s line. They didn’t offer the phone she had anymore and sent her a “replacement” which was supposed to be a better phone. It was refurbished with no retail boxing.

          It may come down to when your phone was released and when you need a claim. If it’s fairly new then they may not have the stock of refurbished ones to send out. They really can’t send you an upgrade either if it’s an SG4 or HTC One for example. They are left having to send a new unit out.

        • thepanttherlady

          Yeah, they came sealed in retail boxes with all accessories. I think the longest I’ve ever kept a phone was 8 months…I usually average 3-4, if that. That is changing now with T-Mobile changes because I am no longer willing to do trades +cash on Craigslist. I refuse to get stuck with a brick because someone scammed me. :/

        • superg05

          you make real money what do you do for a living so i can look into improving my life by joining that feild

        • thepanttherlady

          I work in accounting but am beginning to think they pay me in Monopoly money. :P Accounting is a good field to get into because no matter how bad the economy gets it’s something that is always needed.

        • Chardog

          If you gave the phone to someone else after paying it off, you wouldn’t want to report the phone lost. They will brick the IMEI.

      • Chardog

        If you paid the phone off in full it would be yours to do what you want with. JUMP is for people who don’t want to wait or have to pay the phone in full before moving on to their next device.

  • Zac

    There is going to be much at&t/verizon migration to TMo (myself included) with the iPhone 5S launch. I couldn’t bring myself to switch mid-iphone cycle but I’m as good as switched this fall.

  • Gdwhite

    T-Mob, your going toi win this battle and you know it…..keep up the good work.

  • kalel33

    AT&T just released their Q2 report 2 days ago and they actually had an increase of 1.2 million subscribers to their wireless section. That’s huge. If they are losing so many customers to T-mobile then where are all these new subscribers coming from?

    • kev2684

      Sprint…

  • Ordeith

    Yeah, well, AT&T’s far superior Lumia support is likely to get them at least 5 T-Mobile customers from my family.

  • Bill Berry

    That’s all fine and well where both carriers co-exist; where T-Mobile does not have a damn tower, the decision is mute.