T-Mobile Taking Over Radio Airwaves Today, Simple Choice Is Everywhere


A small but notable post here as I’ve discovered that T-Mobile has completely taken over the airwaves of a number of radio stations in South Florida, Seattle, Philadelphia, Denver, Orlando, Dallas, New York City, Portland and more. On 96.5 in South Florida, the “Next hour of music is sponsored by T-Mobile” and every ad prior to that hours worth of music was Simple Choice, Simple Choice and more Simple Choice.

This is definitely a more aggressive T-Mobile than I have seen in recent marketing years and it has me thinking there might really be something to the rumor that T-Mobile made a major ad buy on television tonight. According to my source, between 834-840 local time this evening, T-Mobile bought out major ad space for the iPhone 5 launch happening tomorrow morning. I’m still skeptical that T-Mobile would make such an aggressive move, but the volume of radio ads has me thinking there just might be something to this television ad buy. I guess we’ll find out when T-Mobile’s new iPhone 5 ads premier and cycle over the next few days.

Have you heard anything on you local radio stations? Sound off and let us know.

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  • thepanttherlady
    • Trevnerdio

      Interesting…guess they can’t tout LTE yet, everyone would just laugh at them. That’s smart, something, say, Sprint probably wouldn’t do. They don’t like to be patient.

  • drivethruboy168

    Here in L.A radio T-Mobile is all over KROQ 106.7, KIIS FM 102.7, Power 106 etc. Which is all the major Rock, Pop and hip hop stations!

    • bleeew

      I noticed that. Its on popular radio stations across the country.

  • Arthur H.

    NYC over here. Just heard it on the radio.

  • royalmusings

    Wash fm in the DC area has ad limited commercials for two days with total sponsorship by tmobile

  • np6s4x

    a station i normally listen to had this today, actually was kinda nice, because rather then hearing like 5mins of commercials every little while, there would be a single t-mobile commercial then they’d go back to music, probably playing way more songs then normal, one dj mentioning t-mobile had bought all the ad space for the day, lol

  • Susu

    I’ve got to say…that Oprah picture made me LAUGH!

  • Hasani G

    They took over WGCI in Chicago for that entire day… Providing less commercials & the few commercials that did air were Simple Choice

  • John Taylor

    dont forget there’s still lots of us on monthly 4g plan

  • John Taylor

    dont forget there’s still lots of us on monthly 4g plan