T-Mobile Taking Over Radio Airwaves Today, Simple Choice Is Everywhere


A small but notable post here as I’ve discovered that T-Mobile has completely taken over the airwaves of a number of radio stations in South Florida, Seattle, Philadelphia, Denver, Orlando, Dallas, New York City, Portland and more. On 96.5 in South Florida, the “Next hour of music is sponsored by T-Mobile” and every ad prior to that hours worth of music was Simple Choice, Simple Choice and more Simple Choice.

This is definitely a more aggressive T-Mobile than I have seen in recent marketing years and it has me thinking there might really be something to the rumor that T-Mobile made a major ad buy on television tonight. According to my source, between 834-840 local time this evening, T-Mobile bought out major ad space for the iPhone 5 launch happening tomorrow morning. I’m still skeptical that T-Mobile would make such an aggressive move, but the volume of radio ads has me thinking there just might be something to this television ad buy. I guess we’ll find out when T-Mobile’s new iPhone 5 ads premier and cycle over the next few days.

Have you heard anything on you local radio stations? Sound off and let us know.

Tags: , , , ,

  • Josue

    LOL at the Oprah picture!! I love it

  • kev2684

    think i might watch tv tonight just to see t-mo’s ad lol

  • Bangincrazy

    I’ve heard it this morning on kiss fm in Chicago

    • Bryan

      Same thing on 101.9 the mix all day I have heard their ads

  • TayshaunBoba

    First thing I hear when I turn on the radio this morning is the K103 morning show host promoting T-Mobile. I like this aggressiveness.

  • thepanttherlady

    Hey David, did T-Mo get smart and buy all the advertising on this site? I was getting ads from the other carriers before but it’s nothing but T-Mo ads that I’ve seen today. =D

    • Nope, I know they’ve done something! http://cl.ly/image/3W2o0N2I0u3M

      • thepanttherlady

        That page is what you’re going to see when you walk into a T-Mobile store tomorrow…..a sea of Magenta! LOL

        • ChitChatCat

          The stores are now INSANELY Magenta. There is no mistaking that you’re in a TMo store.

      • Jose Hernandez

        Hi David, I probably wont be home to watch the tv ads if they do happen. Are you planing to get them posted here (youtube) or do you know where I might be able to catch them. Thanks!!

        • As soon as I can find them, I’ll post them.

        • Jose Hernandez

          As always, thank you so much. You rock!!!!

      • macman37


        Do you happen to know which channels they’ll show these commercials?

    • sidekicker89

      I don’t see any Tmo ads on my page :(

      • thepanttherlady

        I’ve gotten nothing but theirs. Check out David’s link below this comment which screen shots the ads.

    • neuromantic

      Tmo promos have taken over many of the radio stations that I listen to on iHeartRadio today (stations in Philly, NYC, San Diego & Miami) so it appears to be widespread.

      Also will note that TMO has taken over most of the “Pre-Roll” advertising on YouTube today with15 second ads talking about them going Uncarrier.

  • JB

    Same story here in Kansas City. FYI, props on Oprah meme. I literally laughed out loud.

  • justsaying

    HAHAHA Oprah! i can hear her voice saying YOU GET AN IPHONE! YOU GET AN IPHONE!

    • Breanne

      “Who wants to eat some cereal? Who wants to eat some cereal?”

  • justsaying

    Speaking of the ad buy… what is on T.V on a Thursday night that T-Mobile would by ads for? Any ideas of popular shows? :)

    • kev2684

      American Idol / Glee on FOX. CBS are repeats tonight.

    • NBA is on TNT. Not sure if they bought cable ads too though.

      • Nick Gonzalez

        Would be funny if they did though since T-Mobile was the official sponsor of the NBA last year, now its Sprint.

  • Luis Medina

    I hate Oprah with all my heart

    • E Tutto Bene

      I agree. She is a joke!

    • Bailey

      GOD can free you from that hate.

      • lovingmyGN2

        Oh shut and stop trying to impose religious doctrine on the site.

      • Luis Medina

        I’m sure it can be done but I don’t want to stop hating her.

        • Bailey

          Well… At least you know it can be done. I like that you are honest.

    • lovingmyGN2

      U and me both lol.

  • joemama

    TMO took over MLB, yahoo mail, and bunch of other online ads too. GO TMO!

  • Derek

    X96, a radio station in Slc, Utah is having a commercial free day sponsored by T-Mobile.

    • Deadeye37

      So is 97.1 ZHT

  • Ed

    WPGC 95.5 in the Washington DC , Maryland , Virginia Area ..Tmobile took over this morning

  • game time

    the most annoying thing in the world !!!!!! every single minute

  • Jon Krugerud

    Tmobile took over KDWB in Minneapolis MN all day today!

  • pgarcia

    That would explain the two tmo commercials I heard here in Denver on ks107.5. I was surprised because their always talking about att

  • Philly Guy

    They’ve bought up at least two radio stations in Philly (93.3 WMMR and 104.5 WRFF)

  • bleeew

    Yea. 102.7(KISS FM) is commercial free today thanks to T-Mobile.
    Actually lots of radio stations are commercial free according to twitter(Look up #simplechoice on twitter)

  • TMobee

    Anybody in DC area, just listen to 97.1 WASH FM to know how aggressive T-Mobile ads today !

    • 21stNow

      Thanks for the heads-up. I’ll tune in to listen to this.

  • Skeletor

    I have noticed that T-Mobile did sponsor an hour of music on KROQ in Los Angeles.

    • Daniel

      Yeah same here I was driving an hour ago and all I heard was tmobile ads

  • TheCapt

    101.9 in Chicago has gone magenta…

    • Nick Gonzalez


  • Alice 105.9 in Denver is commercial free today. Just heard the “The next hour of music is brought to you by T-Mobile” message.

    • Nick Gonzalez

      Channel 93.3 is going commercial free all day too.

  • John Hernandez

    Took over Kiss Fm in Chicago

  • taron19119

    what Philadelphia radio station is commercial free

  • They need to focus on improving the network ! I’ve been a long fan of T-Mobile but getting 2 bars of EDGE inside my house when I live less than a mile from TMO HQ and 10 minutes outside of Seattle is ridiculous. I really can’t take it anymore.

    • David Lebron

      Wifi calling….problem solved

      • OMG THANKS YOU SO MUCH WHAT AN AMAZING IDEA! *sarcasm, yea I use wi fi calling all the time except when I’m trying to do multiple things (really sucks you can’t receive send mms messages while in wifi) plus it doesn’t take away the fact that in daily life you’re not always next to a wifi hot spot if you’re in the car, on a trip, places with secure connection. There’s no debating it, Tmobile is getting better coverage but right now it’s still around third place.

        • David Lebron

          I can send and receive mms on my wifi… Maybe your wifi is weak.. No sarcasm

    • Why don’t you visit the HQ and complain? It would be amusing to see how they handle that, at least…

      • I’d love to do that! I actually saw John Legere at a bar last weekend watching March Madness and I was thinking about it…. Haha

        • Carlos Arroyo

          you may want to call CS and request a booster signal, i have that at my house and it works really well.

        • Good idea! Thanks

        • carlos arroyo

          Any time

    • Fraydog

      Does your handset support AWS, or are you in the PCS HSPA camp?

      • I have a Note 2…

        • Fraydog

          I’d call and file a trouble ticket. See if you’re hitting a refarmed tower.

        • I hope so! Thanks

  • Pvl109

    Texas here and even the Spanish radio stations have been the whole day with Tmobile commercials and the whole brought to by tmobe ads.

  • taron19119

    Yeah no commercials on one of the station in Philadelphia 93.3 but when do they say something about T-Mobile

  • â“œ@®!â“ž G@®CI@ â„¢

    Yup I soon as I hit the shower 102.7 kiss fm here in Los Angeles advertising T-Mobile like crazy …..I’m proud and cant wait for those tv ads and the iphone 2mrw

  • taron19119

    just heard T Mobile commercial commercial free on 93.3fm in Philadelphia go T-Mobile

  • TTech

    When are they going to announce that they raised all the prepaid prices for their phones when the new plan started.

    • 21stNow

      Never, since they can’t even put it on the store signs. Do you know how much the iPhone 5 will cost you?

  • John

    Just heard The T-Mobile commercial on LA’s 102.7 kiss FM about 10 minutes ago.

  • s10shane

    well this is good they are advertising there new plans. can t-mobile start giving us people in smaller cities some damn good data speeds? my data is almost pointless to even pay for. i get less then 1 mbps down and 1.2 mbps up. it says i am on HSPA: 10. i just want some hspa+ since we will probably never see lte in my area in California. i still love t-mobile and all but i just want them to upgrade their towers or something.

    • guidomus_maximus


      • s10shane

        far from it. i’m just saying they need to upgrade their towers. i love my t-mobile service, i’ve been with them for 4 years now and the service is really good for calls since i get full bars. i’m just saying they need to upgrade their towers in the smaller cities so our data speeds aren’t slow.

      • It’s not trolling. T-Mobile does have some challenges it needs to address when it comes to HSPA+ in rural areas and small cities.

        • s10shane

          thank you lol

  • thepanttherlady

    KDAY must not have gotten the memo today…not one ad or mention. :(

  • 21stNow

    I haven’t heard anything, but I don’t think that listeners of my radio station are T-Mobile’s target audience.

    • Exactlyyyyy, think about that for a second. Expanded presence in places they normally don’t thus potentially expanding its audience.

      • 21stNow

        I don’t make the connection here. My speculation is that I don’t hear the ads because the listeners are not the target audience. Are you saying that T-Mobile should be advertising there, or is advertising there?

  • Dakota

    Hopefully they can reach the average consumer… A friend of mine has been looking for a new personal iPhone account. I asked him to day if he knew about T-Mobile new plans and iPhone. He had never heard about it. We have to keep realizing most people don’t read blogs and often are too busy to read the paper out watch a nightly news broadcast

  • Dakota

    Will we see magenta ‘red carpets’ at upcoming events and award shows? That’s a quick way to get attention with a different demo.

  • Singleweird

    haha i love tmobile. this might just work.

  • They truly have taken over. Simple Choice ads are all over the Tmonews sight right now even.

  • i live in nj and all of the radio stations had hour free commercial brought to u by tmobile. it was crazy the djs were talking about it. idk but new york has alot of mayor radio stations and it seemed longer then an hour with commercial free just sponsored by tmobile. all day today and right now all u hear is tmobile simple choice and iphone 5 tomorow. tmobile went hard over the airwaves in the east coast. they proved there point.

    simply crazy great work tmobile keep the aggressive ads coming

  • lovingmyGN2

    To hell taking with taking over the airways, we shall take over the whole wireless industry lol!

  • KNOWSmuch

    In Tampa on 98 Rock and 93.3, every commercial WAS T-Mobile! All day!

  • Knightpurps

    It was also in the Los Angeles area, heard it on 104.3 MY fm

  • WW

    Today I changed to the new simpler rate plan. I was skeptical that the new plans would be better than my existing 5 line “tuned” family Value plan but the new “one size fits all” Value plans actually upgraded my kids’ to unlimited talk (from 500 min) and 500MB unlimited data (from 200MB w/overages) AND saved about $5/month.

    Now everyone can tether/hot spot too.

    5 lines with unlimited talk, text & web (500MB at 4G), 2 lines upgraded to 2.5GB 4G data for $150 -$10 loyalty -10% corporate/employer discount.

    For my circumstance, NO carrier (pre or post-paid) can compete with the value of TMo’s family plans.

  • ms

    94.1 in San Diego is T-Mo at least during lunch.

  • wiiengineer

    I like the props to 96.5, is it still the local hip hop station there David?

  • they took over 106.1 KISS here in Dallas too.

  • rob

    Saw the new commercial on a Spanish channel while surfing through. Its badass! Looks like they are airing it today

  • sidekicker89

    wow I guess they really do have T-Mobile product placement on Glee.. actually watched it tonight and apparently there was a school shooting on tonights episode. They were using T-Mobile phones to text/call for help.

    • Dude, I cannot imagine for the life of why why are thinking this is some kind of product placement. Tonight’s episode of Glee was about a school shooting and you are insinuating that somehow T-Mobile wanted to sponsor tonights episode.

      • sidekicker89

        noooo I’m not saying they sponsored the episode.. apparently they use T-Mobile phones all the time in the show. I’m not saying T-Mobile supports school shootings at all.

      • sidekicker89

        I’m not the only one who said Glee uses T-Mobile phones on the show. It’s a popular show so why not have them use their phones. Even the show Shark Tank clearly uses T-Mobile phones.

  • Greendoc

    XM 12 – LA’s KIIS radio also had the same thing.

  • â“œ@®!â“ž G@®CI@ â„¢

    I’m at my local T-Mobile store it is packed im impresessed … but what im trying to say is there already posting Iphone 5 signs and looks like their getting ready .. well im excited :)

    • taron19119

      ttake some pictures I would love to see this

  • taron19119

    Im going to lineup at 6 am

  • thepanttherlady
    • Trevnerdio

      Interesting…guess they can’t tout LTE yet, everyone would just laugh at them. That’s smart, something, say, Sprint probably wouldn’t do. They don’t like to be patient.

  • drivethruboy168

    Here in L.A radio T-Mobile is all over KROQ 106.7, KIIS FM 102.7, Power 106 etc. Which is all the major Rock, Pop and hip hop stations!

    • bleeew

      I noticed that. Its on popular radio stations across the country.

  • Arthur H.

    NYC over here. Just heard it on the radio.

  • royalmusings

    Wash fm in the DC area has ad limited commercials for two days with total sponsorship by tmobile

  • np6s4x

    a station i normally listen to had this today, actually was kinda nice, because rather then hearing like 5mins of commercials every little while, there would be a single t-mobile commercial then they’d go back to music, probably playing way more songs then normal, one dj mentioning t-mobile had bought all the ad space for the day, lol

  • Susu

    I’ve got to say…that Oprah picture made me LAUGH!

  • Hasani G

    They took over WGCI in Chicago for that entire day… Providing less commercials & the few commercials that did air were Simple Choice

  • John Taylor

    dont forget there’s still lots of us on monthly 4g plan

  • John Taylor

    dont forget there’s still lots of us on monthly 4g plan