Will T-Mobile’s “Uncarrier” Approach Eliminate Contracts, Revamp Marketing Campaign?



Like all rumor stories, take everything below with a grain of salt and while we’re confident the details are accurate today, they could easily change tomorrow. 

T-Mobile’s move to the “uncarrier” of the US wireless industry will kick into high gear later this month with some sweeping changes according to new info that just landed in my inbox. According to the newly arrived intel, T-Mobile will kick their uncarrier efforts off on March 24th, with an announcement as early as March 4th. T-Mobile’s uncarrier moves will bring forth a number of changes that will make any transition to a Value Plan only world a little easier. So what can we expect?

  • For starters, kiss contracts goodbye as T-Mobile moves to a no-contract world. Existing customers will finish out their current contract or upgrade to a new device without a new contract, whichever comes first. New customers won’t have to suffer with any long-term commitments. Contract wise that is. 
  • Early termination fees will be a thing of the past as well, which makes complete sense when announced with the removal of contracts.
  • Expect the introduction of a new equipment installment plan tier, likely in the $25 – 30 dollar range as T-Mobile moves to make all its smartphones $99 or less as down payments. A $30 tier makes sense if you consider the retail value of the device is $699 = $30 x 20 monthly payments.

But WAIT, that’s not all. 

Like all good rumors in the tech world, these details are subject to change but we’re pretty comfortable calling this next bit of info as something you should expect to see later this year. What we’re hearing is that T-Mobile is working to fine-tune their branding in a post LTE, MetroPCS world. Will it involve another store redesign or a brand new marketing campaign? Perhaps, but here’s what we do know:

Watch for the phrase or phrasing “Dual 4G” which likely plays off T-Mobile’s HSPA+ and LTE dual networks later this year. It’s going to be interesting to see how T-Mobile portrays dual networks, especially considering T-Mobile’s “fallback” network is already marketed as competitive with existing LTE networks from the likes of AT&T and Verizon. So how will T-Mobile promote a new LTE network that’s as fast as their current HSPA+ network in the real world according to their current marketing efforts? It’s a question we’re asking ourselves and how T-Mobile answers it will likely play a role in how fast their LTE network is adopted.

As for what’s being retired, say a fond farewell to the “Stick Together” tagline, it’s gone. Same with Carly’s Ducati, that’s gone too. We’re not sure what’s replacing the “Stick Together” tagline or if Carly will end up riding a Magenta M1Abrams tank in her next series of commercials, but things are changing as T-Mobile begins to reposition itself as the “uncarrier.”

We also hear that the brand staples — logo, color palette, etc — will remain unchanged. The rebrand itself may focus solely on the “uncarrier” approach and not necessarily the company’s easily identifiable logos and colors. All in all it’s a pretty bold reinvention of the company, but like all moves T-Mobile makes — it’s all going to come down to marketing, marketing, and marketing. Will T-Mobile and it’s newly minted CEO be up to the challenge? We’ll find out soon enough.



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  • chatter

    Bold and different. Love it or hate it, they needed to do *something* to shake things up. I’m ready to cheer them on.

    • Dion Mac

      Thank God! I’m an ex employee who was there when it was get more and changed to stick together. I HATED IT SO HARD!!! There logic behind it was so dumb to me and I think worked more against them than it did for them. I just don’t think people understood it.

      I almost died at the $30 a month EIP, but when I saw $99 and below downpayment… #Winning! Didn’t see that coming. Now no one can really argue that it wont work because people are not willing to pay large amounts for the phone. And even paying an extra $30 a month for the phone is STILL less than or possibly equal to the competition.


    • tomarone

      Good Good comment.


    It’s funny, as soon as my manager told me this info, I refresh TmoNews and it’s posted.
    I’m going to search my store for hidden cameras and mic’s.

    • xmiro

      David has eyes and ears everywhere! :D

      • Haha, I try!!

        • Guest

          David I heard about this a few weeks ago and was like naaaaah this won’t happen. My manager also told me about this and I was like what?!?!?!?!

          I guess she wasn’t wrong LOL.

    • zak

      More like David has sources no higher than corporate store manager who sent him a pic 10 minutes before the world would have known anyway. I wonder why I’m coming here. Where’s the spy shots of a Tmo iPhone or Z10? Give us some red meat man!!!!!

      • Hahaha that’s funny, believe me, my sources go higher than retail store management. There are things I won’t post until it filters down more, otherwise it’s easy to identify who passed along the info. You’d rather I protect my sources and keep the information going, right? I’m sorry you feel like coming here is lame, but there is no such thing as a “Tmo iPhone,” because they aren’t branded devices. ‘Member? You really should consider why leaks are posted as they are…to protect the source. I can assure you, my hands reach far higher than store management.

        • tmorep


          if your hands reach far higher than store management, than please get us front line employees some answers on how the removing of merit increase was handled because between you me and all of tmonews that retail store managers and district managers are as useful as a broken umbrella on a rainy day. This was an un ethical move by upper management that should have ben held completely different

        • Actually, I haven’t really looked into it because I don’t generally get involved with the internal employee stuff. However, my best guess is that it has to do with shoring up the company’s cash position prior to the close of the MetroPCS deal. The more cash they have on hand at the onset of the deal the better and its going to have some impact on how investors treat the IPO in the immediate days.

        • Dakota

          That’s the way to do it… I did the same thing when making thousands selling stories to tabloids.. You always need to protect your source

        • zak

          David, There is such thing as a TMo iPhone unless you’re insinuating they will be selling factory unlocked versions only. It would be the phone that TMobile sells that only works on Tmobile unless unlocked. No branded Z10 pics? Certainly with your high-reaching sources you could snag a pic of that, no? “Breaking” a story the same hour all corp. employees have the same info is weak-sauce. Like I said earlier, where’s the red meat?

        • I believe we’ve done PLENTY of “red meat” in the past to show that my connections reach far higher than store management. Again, I waited for it to reach a certain level before breaking it for a reason…to protect the original sources. This is why I continue to get info, because I don’t allow information to passed on when its easily identifiable to a handful of people. While that may not sense to you, it makes plenty of sense to me on this side of the information table.

          I get your condescending attitude, but yet here you are, visiting the site again. Any picture of the iPhone right now would be much less exciting than a picture of a roadmap that shows a release date. I’ve already called for a date on the blog, something that hasn’t been passed to store employees, retail management or anyone on the retail or customer service side of things. In the same sense, that’s how I called for the BlackBerry Z10 on T-Mobile, again, not from retail. See where I’m going?

          More importantly, not every single bit of information regarding every single phone or business transforming bit of intel is going to leak, nor would I leak everything I get. I figure I could try explaining this for hours but you’ll just continue to insinuate my sources are minimal. That’s fine, think what you want but even as the two basic examples listed up earlier in this response show, higher than retail intel.

          As for the iPhone, they aren’t branded, so unless I can find a picture that clearly and identifiably shows the iPhone running on T-Mobile while avoiding the idea that the number of people using them inside the company numbers in the teens, I’ll pass on blowing someones cover.

    • John

      Mic’s with an apostrophe is possessive to say. Which is incorrect since that’s not how you meant it. You are trying to indicate the you want to to search the store to find mics plural. No apostrophe needed just an “s” at the end to indicate it’s plural for mics. A word with an apostrophe is either used to show possession or to shorten into a contraction. If it’s plural don’t use an apostrophe. An apostrophe is use to shorten a contraction. Example don’t used to shorten do not. To show possession. Example Charles’s cat sleeps on the sofa.

      • Andrew

        An apostrophe is used to shorten two words INTO a contraction, not shorten a contraction.
        Also, you say “If it’s plural don’t use an apostrophe” yet you DO use an apostrophe to show PLURAL POSSESSION.

        Your correction of the previous poster is invalidated by the number of typos, run-on sentences, missing punctuation, and an all around hack of the English language.
        Sweet try to be funny though! You just look foolish. :(

        • John


          Rule 1

          Use the apostrophe with contractions. The apostrophe is always placed at the spot where the letter(s) has been removed.


          don’t, isn’t

          You’re right.

          She’s a great teacher.

          Rule 2

          Use the apostrophe to show possession. Place the apostrophe before the s to show singular possession.


          one boy’s hat

          one woman’s hat

          one actress’s hat

          one child’s hat

          Ms. Chang’s house

          NOTE: Although names ending in s or an s sound are not required to have the second s added in possessive form, it is preferred.


          Mr. Jones’s golf clubs

          Texas’s weather

          Ms. Straus’s daughter

          Jose Sanchez’s artwork

          Dr. Hastings’s appointment (name is Hastings)

          Mrs. Lees’s books (name is Lees)

          Rule 3

          Use the apostrophe where the noun that should follow is implied.


          This was his father’s, not his, jacket.

          Rule 4

          To show plural possession, make the noun plural first. Then immediately use the apostrophe.


          two boys’ hats two women’s hats

          two actresses’ hats

          two children’s hats

          the Changs’ house

          the Joneses’ golf clubs

          the Strauses’ daughter

          the Sanchezes’ artwork

          the Hastingses’ appointment

          the Leeses’ books

          Rule 5

          Do not use an apostrophe for the plural of a name.


          We visited the Sanchezes in Los Angeles.

          The Changs have two cats and a dog.

          Rule 6

          With a singular compound noun, show possession with ‘s at the end of the word.


          my mother-in-law’s hat

          Rule 7

          If the compound noun is plural, form the plural first and then use the apostrophe.


          my two brothers-in-law’s hats

          Rule 8

          Use the apostrophe and s after the second name only if two people possess the same item.


          Cesar and Maribel’s home is constructed of redwood.

          Cesar’s and Maribel’s job contracts will be renewed next year.

          Indicates separate ownership.

          Cesar and Maribel’s job contracts will be renewed next year.

          Indicates joint ownership of more than one contract.

          Rule 9

          Never use an apostrophe with possessive pronouns: his, hers, its, theirs, ours, yours, whose. They already show possession so they do not require an apostrophe.


          This book is hers, not yours.


          Sincerely your’s.

          Rule 10

          The only time an apostrophe is used for it’s is when it is a contraction for it is or it has.


          It’s a nice day.

          It’s your right to refuse the invitation.

          It’s been great getting to know you.

          Rule 11

          The plurals for capital letters and numbers used as nouns are not formed with apostrophes.


          She consulted with three M.D.s.


          She went to three M.D.s’ offices.

          The apostrophe is needed here to show plural possessive.

          She learned her ABCs.

          the 1990s not the 1990’s

          the ’90s or the mid-’70s not the ’90’s or the mid-’70’s

          She learned her times tables for 6s and 7s.


          Use apostrophes with capital letters and numbers when the meaning would be unclear otherwise.


          Please dot your i’s.

          You don’t mean is.

          Ted couldn’t distinguish between his 6’s and 0’s.

          You need to use the apostrophe to indicate the plural of zero or it will look like the word Os. To be consistent within a sentence, you would also use the apostrophe to indicate the plural of 6’s.

          Rule 12

          Use the possessive case in front of a gerund (-ing word).


          Alex’s skating was a joy to behold.

          This does not stop Joan’s inspecting of our facilities next Thursday.

          Rule 13

          If the gerund has a pronoun in front of it, use the possessive form of that pronoun.


          I appreciate your inviting me to dinner. I appreciated his working with me to resolve the conflict.

        • John

          No Andrew you look foolish. The person said they are going to check to see if there are hidden mics plural in the store. You don’t use an apostrophe to indicate a plural in that way. I took business communication and other english classes in college. My professors all said an apostrophe used in that way is a no no.

          Look at my examples, I used the apostrophe in the correct way. Do not shorten into don’t. You can use an apostrophe to indicate plural possessive in some ways. Like this: Charles’s cat sleeps on the sofa.

          You don’t use an apostrophe when writing that I am going to search the store for all the hidden mics. But tmorep wrote they were going to search the store for hidden mic’s. The mics they are searching for aren’t meant to be possessive because they aren’t indicating it’s their mics.

          Andrew get your facts straight before you butt into a conversation you know nothing about.
          What run on sentences?
          I have a period after all my sentences and I use proper punctuation. Maybe you’re the poster tmorep writing under the new account Andrew.

  • 21stNow

    So all those people may have been on to something when they said that T-Mobile would drop contracts. I thought that I had heard it in too many places for it to be totally wrong. We’ll see how it pans out.

  • mmunson

    So basically your payment for your phone is basically your contract?

    • slk331

      Exactly, the etf is still there its just the remaining balance of the phone! So unless you have extra cash to pay for the phone upfront its still a basic contract with an etc.

    • Plus, when your device is paid for, your monthly bill drops! With contracts, the contract ends, but your bill stays the same.



  • Whiskers

    “Early termination fees will be a thing of the past as well, which makes
    complete sense when announced with the removal of contracts”.

    Wonder what T-Mobile is going to do when people start shafting them on the EIP costs of the phones when their not happy with the service and just leave.
    There has to be some kind of catch somewhere.

    • mmunson

      Then T-Mobile can ruin your credit if you don’t pay the EIP costs. That could be the catch.

      • just me

        Not to mention blocking the imei of the phone they didnt pay off.

        • thepanttherlady

          I REALLY wish/hope T-Mobile helps get the word out about this. Sure we know because we follow blogs like this but the average consumer doesn’t. Ticks me off that the bad apples scam unsuspecting buyers. Grrrrrr!

      • Dion Mac

        Exactly what I was going to say!

    • MagentaRep

      say goodbye to ETF but the EIP is going to be your termination fee. so in reality your termination fee is a little more pricey… thats the catch

      • Dion Mac

        I can see that. But I think most peoples gripe, at least as Ive seen posted on here, is that the fact that you have to reup your contract just to change your plan or add a feature is beyond deplorable. This is a good move.

    • dickhouse

      etf will still be there…if you leave t-mo will charge you the remainder of the device payments.

      people open your eyes its just a re-wording, t-mo is not doing anything new or innovative

  • squiggleslash

    Good luck to them. This is the first bit of good news I’ve heard from T-Mobile in a while and I support it wholeheartedly.

  • Jaygqitalia

    30 dollars a month added to my bill for a phone? HELL NO. I can deal with the 20, but I will NEVER pay 30. I would rather pay the extra 100 upfront.

    • smart guy

      Just like your current eip you will be able to put more up front to make it smaller Haha and it’s only for 700 phones dumb dumb

      • jaygqitalia

        What I am saying is that he said they are trying to get most phones at 99 dollars. So lower upfront cost equals higher monthly price. I pay 20 now. If I am forced to pay 99 dollars for a 600 dollar phone ( ala most high end phones ), then I am forced to pay 25 a month instead of 20. I do not know if you can put a higher down payment to make your payments lower.

        • Jose Hernandez

          You will never be forced to pay a $99 down payment on the phone. The down payment for the phone will start at $99 down. You can pay more than that if you like, and make your monthly payments $20 or less. Heck, you could pay half the price of the phone down, and have a really low monthly payment. They are trying to make it affordable for all. But you have always had the option of paying more and getting a lower monthly payment.

        • jaygqitalia

          Never heard of that. I am already paying off one. You are allowed to pay it off in full whenever you want, but as far as putting more down to get a lower payment, I dont think so.

    • I’ll take free financing any day of the week, since our money is losing its value as we speak.

      • Dion Mac


    • Carlos Vaquerano

      You technically can. You’re able to pay more of a down payment on the current value plans. It makes no difference of the price of the phone.

      • mobileworld_1

        actually u can’t, u r only allowed to pay the required down payment, or the whole balance in full, no paying a little extra , it doesnt work like that

        • Joe

          With the current value plans you actually can pay more than the down payment. You’re just not able to pay towards the balance once your already being billed the monthly payments. You can only pay it off in full or continue with the monthly payments. With the new value plans you will be able to pay extra towards the phone whenever you would like. It would not change your monthly payment though, but would obviously change the number of payments left.

    • galaxydude

      Then don’t buy a new phone dummy

    • Dion Mac

      I am hoping that they will have the option to pay more upfront. But I’m getting a weird feeling that since they are getting rid of contracts, they need some type of leveage, so… yeah

    • Eric

      Yes, you do get $30 extra, but with the new Value plans, your bill will drop $20 to $30 because there is no contract. You can upgrade anytime, but you will have to pay off the leftover of your previous phone. (This only applies to EIP, not paying full).

  • Oscar Dominguez

    This is exciting !!!!

  • scsa852k@gmail.com

    The term ‘uncarrier’ would only apply if T-Mo would sell non-contract prepaid services only.

    Value plan is just another term to call a 2 year contract with EIP.

    Which means if you cancel your line under 2 years, you pay ETF + remaining EIP price.

    Unless T-Mo comes up with a plan to revamps the current Value Plan, I don’t think people will buy into this.

    Why the heck would you BOYD and sign a 2-year contract on a Value plan when you can get the same service at a less price on Monthly 4G or GoSmart?

    • Jaygqitalia

      Pretty sure they are getting rid of the 2 year contract agreement on the Value plan, but Yes I completely agree with you about still having to pay what you owe on your phone. The smart marks would just sell the phone on ebay and pay off what they owe. Alot of people wont want to go through that trouble.

      • Dion Mac

        Wait, so people would not want to go thru the trouble of selling their phone so they can pay the remaining EIP on their phone, but they are willing to enter into a contract with another carrier and pay an ETF?????????

        Sometimes people just find the most ridiculous ways to argue against something.

    • Julian C. Taborda

      Didn’t you read the article? Tmobile is moving to ONLY value plans. Contracts are gone for good as so are early termination fees

    • angel13chris

      the difference between T-Mobile’s Monthly 4G and T-Mobile’s contract plans is coverage. once you leave the service area you can’t make or receive any calls on any prepaid service. On a contract you can still roam, and on T-Mobile it’s free (unlike other carriers which charge for roaming)

      • NothingisFree


        Cool Story Bro!

    • Sean

      “Why the heck would you BOYD [sic]…?” Nobody is saying to BYOD. Furthermore, there will be no contract. No ETF. The benefit of the plan is to take advantage of 0-interest loans on devices. Cheaper plans, lower upfront costs and no ETF’s. It’s like a super charged prepaid. Small upfront costs and lower overall ownership costs. What’s not to like… except for those weak in the mind who need to cuddle next to their subsidized phones so they can sleep well.

      • Get_at_Me


  • RonJeezy

    Great move, but now they have to start a ploy to compare their prices to others in their ads. And pretty much say, “don’t like our network and services you’re free to come and go as you please. It’s not the American way of business plan but with everything else wrong in this world, this is a breath of fresh air.

    • Dion Mac


  • If this is true (and I expect it is), this is huge. There are a lot of questions left unanswered though. As a current monthly 4G user, I’m most interested in what this means for data roaming. If the contracts go away, will their roaming agreements be extended to all customers?

    • Dion Mac

      I don’t think T-Mobile is positioning themselves as a prepaid carrier. They are still going to be a nationwide carrier with high end phones with their name on it, payment arrangements(which most people don’t think about when going prepaid), and the possibility of overage(data, minutes, etc). So if you have prepaid now, expect the same. These are NOT facts, but it makes sense.

      • Dakota

        So is prepaid with roaming and installment plans and phones that say Tmobile instead of Samsung or apple?

        • Dion Mac

          You can look at it that way, but its still a whole different beast. MOST prepaid companies do not own their own towers and piggyback of nationwide carriers. They also have proprietary setups to where when the network gets congested, prepaid phones connections are put on the back burner. So if there is an earthquake, hurricane tornado WW3, or alien invasion, dont expect to be able to use your phone if you are prepaid.

    • Baxter DeBerry

      im on monthly prepaid.. and noticed roaming is available when and only when T-Mobile isn’t in area that im at… kinda weird

  • Aurizen

    sounds like a plan, hope the deal goes through to make service better.

  • RonJeezy

    Lots of unanswered questions. Definitely when you can purchase phones online. Even steal a phone. I guess you still have to pay month to month though.

  • Matt Plovan

    Wait, just moved value plan and had to extend my contract. No new device was involved.

    So now it will be no contract for people moving 2 months after me??

    • wondering the same thing since I took advantage of the 18 month tenure free migration to value back in November and like you didn’t buy a device since I’m now a loyal Nexus user.

      • Whiskers

        I have 9 months left on my VP contracts (3) and wondering with these new rules will i now be off contract once it goes into effect ?

        • It would be very cool if once T-mobile switches their plans they say to current Value Plan customers “if you don’t owe us for the device then you’re contract is gone”. Of course not all companies do what makes sense.

    • guest

      If you decide to get a new phone after the program goes into place than you can go onto the no contract

  • Anounymous

    i like this… im just worried as to what this means for the reps and the commission layout

    • asmidnightfalls

      Me too bro.

      • tmorep

        the commision would proably stay the same…the rate plans are gonna stay the same..you do realize that everything stays the same, its all re-wording marketing plan?? so instead of signing a contract for the plan, the customer essentially signs for the device and if they cancel service than they will have to pay the phone off…so to answer that, i dont see a change in commision

        • Get_at_Me

          No contracts mean no renewal commission opportunity… Unless they payout on a new eip plan being started (which they already do). Theyd have to pay more to offset the loss of the contract renewal payout.

  • Nick Cannon

    Sounds great

  • Durandal_1707


  • rfgenerator

    Good move if they are actually removing the contract aspect from the equation. Hopefully this applies downward pressure and a more competitive pricing environment for the phones themselves. The selling phones like your financing a car seems a bit crazy. I live by a guideline that if I can’t afford to buy something upfront that has a price 500 to 800 $$ I don’t buy it. On the other hand I see Google’s Nexus 4’s sold from the play store becoming even more popular ($350 vs $550 via T-Mobile)

    • T-mobile is just adopting what many parts of the world already is. I switched to value back in November because I “flip” phones (many times for little or no money out of pocket) often and would rather pay a lower monthly fee.

  • tomarone

    I need a chart: which LTE bands TMobile will use, which phones they market can use those bands now, and also which will be able to use them with SW update.

    Kind of don’t want to buy a phone that is not deeply discounted, that won’t work on future LTE, and also LTE Advanced. I assume LTE-A will be a TMobile upgrade in the future?
    HSPA+ is good but it has slow ping times, and their network is not as stable because of the freq. band.

    • from all that has been published T-mobile is going to only use Band 4 for LTE.

      • Diego Vazquez

        Theres a possible band 17 for roaming.

    • Diego Vazquez

      LTE, LTE-A is what they are deploying. Release 10, Cat. 6. There is not very many phones that can use Band 4 LTE. There’s no phones that can take advantage of LTE-A that I know of.

  • nerdlust

    Tmobile is shaking up the industry. All the big players are watching to see what shakes out. Upgrade whenever your budget allows. Lower rates, no contract, I just hope they put the money they are saving into the network.

    • I also think it’s going to improve the resale value of cell phones.

    • Dion Mac

      I don’t think if can be an upgrade whenever you want situation. If you going to do EIP, you only get so much credit to bill to the account. If you limit is $500 and you put $400 on yo last phone and you have mulitple lines, I would expect waiting a good year and a half to two years. OR… You could just get a nexus at an awesome price!

      • thepanttherlady

        I think the OP means you can upgrade when your budget allows because you won’t be tied to a contract date. If you pay off your EIP (if you use this option) you can upgrade as often as you want.

        • Baxter DeBerry

          which is a lot better option considering most phones now days are out of date after 6 months to a year.. sure the phones are still able to be used but.. just like the iphone theirs always something new on them every year

        • you could already do that on value .doesn’t matter when the contract ends. As long as u have eip it doesn’t matter when ur contract ends

    • Dakota

      How’s this different than a prepaid… Pay phone in full.. Leave when you want.. Get a new phone when you want.. Only paying in installments?

      • TmoRep

        Access to family plans, post paid billing, partner towers, domestic data roaming, and more specifically to EIP, flexible down payements depending on qualifying credit class.

  • UncleFan

    I’d like to think that my constant badmouthing of the 2-year contract “Value” plans made T-Mobile come to their senses ;)

    • JTrip

      Damn. I just signed a 2 year contract 2 days ago.

      • Snoopyalien24

        Save $200, then spend them to cancel it.

      • Bronze 6

        Just return (you are within the 14 day window) and go prepaid for a month?

  • galaxydude

    I recently purchased a nexus4 for 350$ and i installed my monthly4Gs sim changed my plan to the
    Brand new 70$ unlimited data. Text,voice i am very happy with my service

    • Kart Durai

      Waiting for the new Nexus phone. Hope it will have a bigger battery and LTE

      • galaxydude

        I recommend you go to Google play and purchase the nexus4 it is just as fast as LTE and the battery is great

        • Dion Mac


          I love my Nexus 4, however the battery life is less than fabulous.

        • I can get through a day unless I’m using it heavily and/or tethering. 4.2.2 was a big improvement (although I’m using CyanigenMod to avoid the baseband update)

        • Dion Mac

          I use my phone fairly heavily. I’m just upgraded to nightly 21813. Don’t really see a different in battery. But I am on wifi all the time(because here data speeds are like 5mbps max.

        • Mobilewolf789

          Hmmm I use my phone moderately and twice it has lasted up to 24 hours. Then again I use easy battery saver app. The app, on average adds an extra 4 hours to my battery.

        • galaxydude

          I haven’t had any battery issues i charge overnight and itlast all day LG Makes some excellent batteries for there high end devices

        • cozzy

          No lies…the internet on tmobile is very fast on the nexus 4 and the battery works great for me.
          I get all day use from this phone watch podcasts read books text go on the web make calls etc and by the time I turn in for the night I still have like twenty percent.

          From personal experience the battery through use has been getting better and better and when 4.2.2 hit its gotten better again.

      • I’m just waiting to see how the “LTE” that’s in the Nexus 4 but not active unfolds when the network goes live.

        • Dion Mac

          what you said! That why I’m so anxious for this LTE to light up in LV so people can test it out!

  • Kart Durai

    “Dual 4G”, Sounds good but may be confusing to some consumers. At least Tmobile has a “fallback” network of HSDPA+ similar to the other GSM carrier AT&T but hope that Tmobile will keep the “Unlimited” data (2GB and 5GB)

  • spiderman2005

    i would rather pay $200 for a smartphone with a contract when my loyalty plan costs the SAME as the cheapest value plan than to pay a $700 price for the phone. i hope tmobile realizes the ramifications due to their failure as an ‘uncarrier’. what a bunch of bs.

    • CompSciPhd

      while it sucks for you (I went through this on sprint), they probably have done the math and the business %age that your class of contracts make up probably isn’t that valuable to them (or they didn’t and they might screw themselves).

    • QBeastly

      dude, do some simple math and you’ll realize that their value plan really is a good deal. u don’t have to pay the full $700. U pay like 250-300 upfront and pay $20 per month for 20 months. I’d rather do this than to have to pay for a ridiculous monthly bill to compensate for a subsidized phone. It’s all in the wording. Some people will use simple logic and realize that this is a good deal.. and others will be confused and say this value plan sucks lol.

      • spiderman2005

        i have a loyalty plan + corporate discount right now for 2 lines (1 smartphone w/data & text and 1 regular phone). i pay a total of $66 total before taxes and fees. with this plan, i can get subsidized priced phones. the cheapest value plan would be 49.99 + 1 data/text (30) for a total of $69 (w/discount) and add $20 EIP + down payment…basically it would be expensive. a subsidized priced phone of $200 divided by 24 months is roughly $8. so basically, this value plan pricing does not work. I’ve done my calculations many times and this is exactly how it works out. i guess i should look at another carrier.

        • CompSciPhd

          and what carrier that subsidizes phones do you think you could get a similar plan to your current plan. It can be very well worth it for you to switch carriers, but you aren’t going to be doing it simply for the price of the plan / phones. T-Mobile’s value plans are currently the cheapest of the bunch (including factoring in the cost of the phone).

          Now, it might be worth it for you to go prepay on some other carrier or mvno, but that’s a different calculation

    • xmiro

      you need to open a spreadsheet up and do the maths

  • mreveryphone

    This is nothing new, I’ve been doing this for years with my own plan, go month to month, utilize Craigslist to sell a 3-4 month old dinosaur of a phone to stay on the bleeding edge of technology. This Note 2 is ridiculously out of date, bring it on tmobile! But I’ll still pay full price up front to keep my nice and low!

  • it’s a risk for contracts being eliminated altogether but they have to make a splash ..you risk people signing up, getting the phone and bouncing with no penalty. you’d think people wouldn’t go through all that trouble but they do .. people are weird lol.
    hope it works out though.

    • CompSciPhd

      there is a penalty, the phone isn’t subsidized. they either paid for it in full already or they still have to pay off the rest of the installments., this is actually less risky then a subsidized phone (from a straight cost perspective) due to people having reasons they are able to get out of their contracts (ala change in the fees).

    • Dion Mac

      T-Mobile has investors. They are not dumb nor willing to let the foolish of this world get them. That being said, if someone plans to make said moves, it is likely that their credit is shot to hell. T-Mobile can be rather ruff if your credit sucks so, I doubt too much tom foolery will be going on. And if it happens, expect some debt collection calls and bad credit.

  • gamafree

    I just made a switch to Value Plan with 2-year contract last week. I spoke with customer service about whether I will be able to get out of the contract and was told that starting after March 23 I could call and ask to get out of the contract (I don’t have any phones under contract, just service). But I will have to request contract removal. It won’t be automatic.

    • johns

      I will believe that they will release you of a pre existing contract when I see it. Im waiting to switch my wife over she has a classic plan for now, but they still tell me (as of last week) that to go over to value she will be in a new 2 year contract, despite the fact that she is not looking to use the eip option at this time (in other words shes keeping her current device). I don’t see the point of going pre paid (essentially) and still being sadled with a contract. I like t mobile. I’m not sure this is a sound strategy.

      • thepanttherlady

        Value plans aren’t prepaid but it looks like waiting a couple more weeks will work in your favor if the removal of contracts holds true. :)

    • I got into a new contract sometime last May because my old phone was stolen (Samsung Galaxy Nexus), and the insurance didn’t cover it exactly, so I had to upgrade to something semi comparable (HTC One S), I wonder can I get out of Contract too. Because around this May, I’m gonna finish paying that thing off, and I’ll be ready to upgrade or something around that point.

  • derplol

    I wonder what will happen to those with grandfather plans. I really don’t want to lose my cheap family plan.

    • QBeastly

      I’m guessing u haven’t checked out the new plans lately? I also had a plan from long ago, but now, with their EIP upgrade financing thinggy, your monthly big drops down DRAMATICALLY. seriously, check it out.

      • philyew

        Still can’t beat a legacy family MyFaves plan. I tried a few months ago and couldn’t find a Value Plan combo which came close.

        • TMOREP

          There are tons of grandfathered plans that the value plan can’t beat. But most of them don’t get beaten in price because of EIP.

    • Sean

      You can probably keep your plan, but just no discounted phones… so unless you are rocking regular (non-smart) phones and have no desire to upgrade, you have no real choice but to migrate to the new plans. Kinda a bummer.

    • Guest

      Go grab a prepaid phone and use it on your plan from like Wal-mart if it’s a basic phone.

  • youareme7

    The only reason I didn’t switch to Tmo with my nexus 4 is because I don’t want to be locked into a contract and the pre-paid plans do not have data roaming. I live in an area with good tmo service but when i leave the city (as I often do) there is service but no data; with a contract plan they provide the data roaming so i’m hoping if they switch to all “no contract” plans i can get one that provides the data roaming. if that’s the case i’m all over it!!

    • moss

      Don’t get too excited about data roaming. There’s a hard cap on the amount of data you are able to use.I believe the highest allotment is 200mb with the 10gb tethering feature. And its only 50mb on the unlimited feature.

      • youareme7

        just saw this, that sucks! well, no tmo for me…

  • Emmanuel McDonald

    I hope that T-Mobile upgrades the other 15, 000 cell towers beginning next year. They should be able to accomplish such a complete network upgrade by the end of next year. I wish T-Mobile would use their PCS spectrum for 21Mbps HSPA+ and their AWS for LTE for maximum bandwith without sharing HSPA+/LTE connections on the same bands . Most phones will be compatible with this change. Their current phones will just lose their 42Mbps speeds.

  • dtwhsieh

    I want to know two things: 1. If the Value Plan becomes a no-contract plan, does it still allow roaming (Monthly4G includes no roaming). 2. Currently when T-Mobile has promotions, they are based on the premise of, you sign/extend a two-year contract, you get discount on the phones. If there will no longer be contracts, will there still be promotions? Roaming and getting promotion discounts on phones are two reasons I am on Value Plan instead of Monthly4G.

    • I was wondering that and also about conditional call forwarding since I use that to allow Google Voice to handle my voicemail.

      • Diego Vazquez

        Classic Plan features should replace Value Plan features. So everything you get on the Classic Plan. You’ll be able to do on Value except for what you have heard.

        • I got that and yes on my current value plan I have all the features I had on Classic. I was just wondering if with no contracts they would revert back to just having everything being Monthly4G especially if like me one has a $0 EIP tab.

        • Diego Vazquez

          They’ll still offer both. Value is postpaid and Monthly 4G is prepaid.

        • Good point and I could see T-mobile really doubling down on credit requirements to be a non-contract EIP postpaid customer

        • Diego Vazquez

          IDK their new credit requirements but i’m sure there will be something even if its small.

    • Dion Mac


      Since there will no longer be any contracts, promotions on phones will be slim to none. I think there may be occassions where they will take a hit on the phones perhaps on holidays or something, but other than that, I don’t see it.

      Tmoible is still a nationwide plan and still has agreements with at&t and the like(especially after that failed merger) so you will still have roaming.

  • jobber99

    let’s say I’m up for a new subsidized device May 25 (which i am). i’m guessing i can’t squeeze 1 more subsidy out of this? i might as well grab what i can march 23rd, even if it’s a partial subsidy

    • Remember the base price of the new plans will be lower (just like Value Plans are now) so the base plan plus EIP will be at or close to what classic plans are. Remember you can still do it the old way its just different pieces.

  • Dion Mac

    Thank God! I’m an ex employee who was there when it was get more and changed to stick together. I HATED IT SO HARD!!! There logic behind it was so dumb to me and I think worked more against them than it did for them. I just don’t think people understood it.

    I almost died at the $30 a month EIP, but when I saw $99 and below downpayment… #Winning! Didn’t see that coming. Now no one can really argue that it wont work because people are not willing to pay large amounts for the phone. And even paying an extra $30 a month for the phone is STILL less than or possibly equal to the competition.


  • Mo Elder

    This is a funny move on the part of tmo. Recall last year when tmo could not wait to have flex pay customers get into contracts. They did everything they could to scare flex pay customers into contracts by saying that they were doing away with the flex pay options, services will be turned off and you have the risk of losing your cell number unless you get into a contact. They actively dogged us with calls, emails and targeted text messages. What a difference a year makes.

    Now that we’re all suckered into contracts they want to do away with them. I suspect this is just another ploy to make the affiliation with Metro PCS more palatable to the Metro Board and investors. If the deal with Metro does not happen Tmo will be back to scratching for contracted customers. If tmo wants to be a uncarrier they should do away with all contracts including those that were strong armed in a contract last year when TMO started the uproar around the elimination of flex pay plans.

  • MatthewMurawski

    Will this affect existing monthly4G plans or all plans in general? Will we see an overhaul of all existing plans and a new set or no?

  • Killab

    Stupid idea, I’ll be switching when my contract is up, I don’t know why people like this idea, after 20 months of paying on your phone it pretty much averages to the same, they should keep both options before they lose their dedicated customers.

    • Dion Mac

      Well b*tch if it comes out to the same, wtf is the problem? Nevermind, just go tf somewhere else! ASAP!

    • CRT24

      It doesnt come out to the same, it is a big savings over the other 3 major carriers which has been shown numerous times, especially for people who dont switch phones every 2 years or less.

      • V_i_m

        It’s a big savings over the other carriers’ -regular- prices. The other big carriers do offer some extremely sweet sales from time to time for new customers that can match or even slightly beat T-Mobile’s prices once you factor in the EIP, especially if the customer doesn’t want or need unlimited minutes. T-Mobile thus needs to tread carefully when pushing its long time post-paid customers with grandfathered plans into Value plans.

        • Durandal_1707

          Because T-Mobile never runs any sales itself? In what world is comparing one carrier’s sale prices vs. another carrier’s normal prices a fair comparison?

        • V_i_m

          Have you compared T-Mobile’s sales to Verizon’s or AT&T’s?
          Verizon’s sale discounts off their normal prices are quite a bit bigger than T-Mobile’s. Given
          that their regular prices are so much much higher, they can afford to go
          really low in their sales. In some cases the math will even end up
          favoring Verizon for those that don’t want or need unlimited minutes
          when Verizon throws in their latest less than a month old superphone for
          free and doubles your data for no charge. Verizon also tends to have a
          big advantage in both network coverage and phone selection, so when
          prices are similar, or even slightly in favor of T-Mobile, a lot of
          people will still go with Verizon. Therefore T-Mobile needs to handle
          its postpaid customers on grandfathered plans carefully if it wants to
          keep them. Cancelling or significantly curtailing their subsidies would not work out well for T-Mobile.

  • DKW

    Boost mobile started it all. Good luck while you try to catch up…..

    • bleeew

      What are you talking about?

  • galaxydude

    T-mobile knows that the monthly4Gs customers are the one’s that are keeping t-mobile afloat.

  • If these new plans mean the end of recurring monthly discounts from employers and/or associations that makes me start to shop around.

  • bleeew

    She(Carly) should wear a leather jacket and ride a Harley Davidson motorcycle.

    • xmiro

      Carly needs to go. Or, they need some aggressive marketing like what Verizon is doing. They’re not communicating the benefits or features of Tmobile well at all

  • me, myself, and I

    So basically T-Mobile is going to operate as a cricket or boost mobile but with post paid plans. Don’t see what the big deal is. Bad move IMO, just further reinforces the perception that magenta is not on the same playing field as the big 3. American consumers equate no contracts with lower level services like metro and boost.

    • xmiro

      Separating the voice/data plans from phone cost is the big deal and no contract. Where as on Verizon you’re stuck with only unlimited voice/text, a shared data addon with caps, and a contract. And if you don’t upgrade when your contract expires you keep paying that built-in phone subsidy that’s in the calling/data plan

  • Jenny

    You have no idea how happy this article makes me feel. I’ve been stuck with the same laggy iphone 3g for a year because my htc sensation had broke and i’m not about to upgrade and have to extend my contract. Thank god for this change!

  • JB

    So this is almost like the EM+ plans T-Mobile had awhile back? I LOVE this idea. I’ve been out of a contract for awhile, so I generally buy my phones full retail. It would be a great option for me to just finance a phone every once in awhile, without being tied into a contract if there’s a time in the future I don’t necessarily want to pay full price.

    I do feel like there’s some catch to this though. If I was to guess, there will be some sort of “best upgrade pricing” structure like they currently have with the only difference this go around is it will be sans contract. Say you pay off the phone early and you want to get a new phone, you have to make a larger down payment… Of course I could be waaaay off base, LOL

    As to answer what their tagline will be since they are abolishing “Stick together” I would surmise it would be something along the lines of “T-Mobile: The Uncarrier” (from a marketing standpoint, that has a nifty ring to it) of course all of this is just my two cents. :)

  • thepanttherlady

    Dear T-Mobile (I hope you’re listening),

    Please offer the flexibility to your customers to pay a larger down payment if they wish as well as pay more per month towards the phone purchase. It shouldn’t be as rigid as it is now: Pay balance in full or stick to $20/month. I’d think this would be beneficial to you and to us.

    Thank you.

    • Garrett

      I bet it will be a minimum $20/month, but you can pay as much as you want over that. At least, that’s how I hope it’ll be.

      • thepanttherlady

        I just want to be able to pay $50 this month or $100 or whatever ABOVE the minimum. I would think it in their best interest to allow this. Here’s to hoping! :)

        • Mike

          it is my understanding that you can pay more each month to pay the phone off sooner- but why would you want to do that if no interest being charged for the smaller amount over the 20 months. You’d be better to make the smaller payment of $20 and put the rest in the bank or apply to a high interest credit card.

        • thepanttherlady

          Because I upgrade phones often.

        • TMOREP

          You do have the option to put more $$ down but it does suck that you have to pay it off in full or $20/ 20 months

        • superg05

          you can pay towards the balance on the phone with customer service

        • JB

          I can’t obviously speak for PL, but if she’s thinking like me, I would want to pay more on the phone so I can pay off early to:

          A) lower my bill sooner

          B) get another phone sooner

        • superg05

          you can pay on it directly already that how i paid off my amaze 4g faster but over the phone , it would be better if they give you the ability to pay towards it online

        • msvonn

          You can already pay additional payments at T-Mobile.com

        • qpinto

          this is what i have done in the past with the even more plus plan way back when. stop into a store when im out and about doing something and just pay an extra 200,300 for the phone. the monthly bill for it comes down as well. I tend to pay off the phone in about 2-3 months just because its one less “thing” to have “credit” on.

    • xmiro

      You can pay down as much as you want even now, you’re not stuck paying $20/month even now. You can pay $20 today and next month pay $200

      • thepanttherlady

        When did this change? As of last month it was still $20/month or full remaining balance.

        • & it still is. This hasn’t changed

        • Sean

          You can pay as much as you want, anytime. Pay to your heart’s content. But why not put the money into an interest bearing account and then when you want to upgrade, just pay it off then? T-Mobile is giving you an interest free loan. Take advantage of it!

        • Yeah, I remember T-Mobile telling me I can pay off my phone at anytime, which I have several times. They said, I can pay whatever amount I want to or whatever, and have lessor to pay for later. I just go in the store and do so, speak to a rep. That’s what I recall.

    • Guest

      You can pay more down if you’d like at the time of purchase… It’s already in the system.

    • manager

      As of right now u can put a higher down payment down and it will lower your eip. Not sure where u got your info from. But u can only do that at the time of the downpayment. After that your only option is to pay the eip off in full.

    • JayMo86

      At the moment you do have the ability to pay a larger down payment to adjust your monthly payments accordingly

    • Jess

      You definitely can pay a larger down payment, which will make your monthly payment less. I do understand the pay more per month idea. I can’t tell you how many customers come in asking if they can put more towards their phone and I always have to let them down. Hopefully that will be changing soon, but who knows.

      • Get_at_Me

        I assume tmos system isnt advanced enough to constantly adjust monthly eip payments (yet). All theyd have to do is implement a “phone only” payment option in their pos system. Right now the eip payment is built into the bill based on the down payment.

    • TBN27

      They already do. For example, I paid off the balance of my phone 10 months early by paying the rest of what was owed separate from the bill

    • srr79

      As it is today with EIP, a customer has the option to pay an additional amount of their choosing to the down payment. Stores can not in any way make the DP less then posted but customers can choose to pay more. This in turn, makes the 20 monthly payments less any amount over paid divided by those 20 months. I am sure this will not change on 3/24/13. Besides, being able to pay more upfront helps T-Mobile keep costs down! To the second point, unfortunately today they can not choose to pay more per month once the original payment is taken. You can pay off your EIP at anytime, but it has to be paid in full or continue to pay the monthly payments. I do see a benefit in being able to make higher payments each month, but as of today it’s not available.

  • Ike

    This is bad. This
    is really bad. Nobody is going to fall for that $30 a month for their phone. I already
    had this pushed on me a month ago by a tmobile employee. It made me feel like I
    was paying twice for the phone and I left. I thought I was about to get screwed
    hard. I got my tmobile phone from a web site instead.

    Secondly, tmobile
    still doesn’t seem to understand that in America the cell phone is all about
    social status. Becoming an Un-carrier will only be perceived as a prepaid
    service. People with no credit problems and adequate income levels will avoid
    tmoble and shop at at&t or verizon. I thought they said they DIDN’T want to
    be the bargain brand. Deutsche Telecom may be big in Europe but here they just don’t
    seem to get it. This is my opinion based on my experience as a tmobile vendor
    representative in Wal-Mart stores.

    • Jeff B

      Coming from someone who works at an at&t retail store, customers are always looking to cancel their service for prepaid options. There is no social status for being locked into a two year contact.

      This will work for T-mobile because customers will be able to switch to a new phone whenever they want instead of waiting until their are eligible for an upgrade.

      • Ike

        Indeed there is.
        People who get prepaid are people who

        1. Want to avoid contracts or credit checks

        2. Have a smaller income

        3. Have not so favorable credit

        4. They think they can’t get approved for a contract.

        Did you pay any
        attention to the customers you saw switch from contract to prepaid? It doesn’t
        seem like it. Part of selling is to convince people to buy something better
        than what they originally where looking for. For this reason I ask customers
        questions like “why do you want a prepaid phone” or “why wouldn’t
        you get a prepaid phone” if they were getting a contract. When People tell
        me that they can’t get a contract and I then get them approved, they go for the
        contract. Contract phones are better than prepaid phones and people want better
        stuff. There is even more I can say about who will get a contract and who won’t
        but it involves more sensitive issues that I think isn’t appropriate here. If
        you really work for AT&T then you should ask your customers more questions.

    • xmiro

      when the new plans are released you should whip out a calculator and see about getting a phone on EIP.
      I do the math in a spreadsheet and majority of the time even with a phone payment per month I come out ahead over the course of a 2 year contract.
      The other thing to remember is that in many cases where sales promos are concerned you need a minimum level of service to get the discount on the phone.
      Tmo is still way cheaper than AT&T and Verizon tho

  • TMoFan

    I’m still skeptical about this in a market dominated by subsidies but I really hope it works out and brings T-Mobile success. The biggest problem will be convincing people that value + EIP = a better deal in the long run.

  • gnd

    If I wanted to pay $80+ a month, I would go to Verizon, AT&T or Sprint. I only can afford so much a month, that is why I don’t mind paying the $150-$199 up front for a “subsidized” phone. I only pay 50/month now for 300 minutes and unlimited data.

  • ex_nokia_exec

    All nokia needs is to sell the phones unlocked and i’ll never leave them.

    As if I was going to leave them lol

  • Doug

    I don’t know how many of us there are left, but I have an old MyFaves family plan with 5 phones. 3 different reps have tried to show me my savings with a new value plan but couldn’t in the end. There was no savings. And that’s before paying full price for 5 phones, vs the GS3 I just got for $99 total, no payments. This is bad news for those of us that are in my position. I have 3 lines still eligible for upgrade, I’m thinking I should do them all even if we don’t need new phones.

    • xmiro

      I was on myfaves too and yes you have a point, I liked using it with my Google Voice phone number. But free WiFi calling somewhat remedies the issue. However if you’re not on a contract they might make you move eventually as the billing system gets simplified since supporting gajillion old plans isn’t exactly efficient

  • tom

    What if you have bad or no credit like someone thats 19? I have $300 now for a note 2

  • xmiro

    we’ll know if it works in about 365 days from when the changes occur

  • tomarone

    Cool thing: look at planet fitness. They have $10.00 a month plan, and they are swamped. If T-Mobile can make a cheap plan for any phone, they will be swamped.

  • Mobilewolf789

    I’m not sure if this was written before but people should remember to use the cash in selling off your old phones to help make a bigger down payment if allowed or use the cash to get a cheaper price off of ebay. (I would recommend nexus 4 but I understand everyone has different tastes)

    • xmiro

      Ebay is better for buying. Selling-wise it’s very high on fees. And I’d someone like Gazelle you’ll hardly get anything for it in many cases

  • landmarkcm

    Ok sounds alright to a point but 30.00 a month extra that’s seems a little much. How cheap are the plans gonna be.. Better of with my Optimus L9 type deals Im on. Only 199.00 for the phone & it’s a good one & 60 bucks a month only for my service..

  • dom

    So, does it mean that discounts (such as AAA) are a thing of a past?

  • James

    Alright so my family has the 3000 whenever minutes + unlimited text
    plan and I am currently paying around $206 per month for 5 lines, 3 of
    which have the $20 unlimited 4G service. Approximately how much will we
    be saving (if any) in a value plan?

    • asmidnightfalls

      Roughly 80 to 120$ with the same services and the value plan.

  • Adrian Torres-Vega

    Interestingly, I was just on the phone with T Mobile 2 days ago and the the rep was desperately trying to get me to renew the contracts on my 4 lines…

  • Nearmsp

    Yesterday the Wall Street Journal had a news article which should send a chill down T-mobile leadership team’s spines. Leap Wireless, which is the only wireless provider that does not provide iPhone subsidy, reported it is left with a huge unsold inventory of iPhone’s. T-mobile is also going the same route as Leap. So T-mobile needs to exercise caution and reconsider their strategy. Today’s MetroPCS’s largest shareholder came out with a statement saying he with his 10% stock would vote no to the merger.

    • xmiro

      maybe nobody wants to be on LeapWireless?
      Considering how many people come to T-Mobile with iPhones I don’t think they have anything to worry about

      • JB

        Not to mention I don’t think Leap financed their iPhones like T-Mobile will. That will be one of the difference makers there.

      • Nearmsp

        Leap sells new iPhones. Those who come to Tmobile are those who have out of contract iPhones. When T-mobile sells new iPhones leak Leap we will have an equivalent situation.

  • WOW

  • and this may get me to leave AT&T cant wait to see it!

  • UMA_Fan

    I think no contract offerings will get a lot of people to sign up for post paid Value family plans without the fear of being ‘locked in.’

    One of the problems with T-Mobile and post paid growth is that I could see a lot of the ‘dissatisfied’ Verizon and At&t customers being disillusioned with contracts in their entirety. A lot of those customers see no guarantee they won’t run into the same problems they’ve had if they sign a T-Mobile contract.

    Then again, wasn’t Even More Plus a disaster for them? A lot of customers weren’t satisfied and there were HIGH amounts of churn because customers didn’t feel they were tied down even if they owed money on a phone. However, If no contract offerings are ALL that’s available customers may react differently. When even more plus was around there were huge phone deals being shoved into contract customers faces and there was no way even more plus customers could take advantage of them. Hopefully they will have all these kinks worked out.

    • Durandal_1707

      The problem with Even More Plus was that it was marketed terribly. If this rumor is true, and no-contract postpaid plans are going to be Plan A, you can expect this to change.

  • UMA_Fan

    Dual 4G is some good marketing. What T-Mobile offers now with hspa+42 is comparable to LTE. At&t hspa does not.

    Here’s to counting down the days until at&t bashes T-Mobile for the use of Dual 4G branding and then eventually start using it themselves…. just like with hspa+

  • Guest

    I wonder how the pay structure is going to change for employees, this is what I’m waiting to see.

  • This sounds like Heaven. I would love to NOT be on a contract. I know it may sound crazy to some, but just the thought of being locked into a contract, to anyone, really makes me feel some sort of way. I love T-Mobile, but I always wanted to be free of contract, and something bad always ended up happening where I had to upgrade a phone and I didn’t have the funds to afford it outright (resulting in contract extension), or I upgraded to a new plan (this happened once).

    • dickhouse

      hello wake up…you will still be on a “contract” with your device!!

      if you “finance” a device and end up leaving the company after 4 months, you will still pay an early termination fee.

      Its all a bait and switch marketing ploy, T-Mobile only re worded it, its not that t-mobile is creating something new and innovative

      • Who ever said, I was financing a device? HELLO WAKEUP, I never said I was going to (Again). Read over what I said.

      • Durandal_1707

        OTOH, if you just pay the full price of the phone (like I do), then there’s no need to finance it. Problem solved.

  • justSaying

    Not sure if anyone has said this already but wouldn’t having no contracts just make it easier for people to leave T-Mobile is they are not satisfied with their experience ?

    • Mike Oxbig

      Yes it will, and that is the point. They are showing that they aren’t afraid of people leaving. T-Mobile is saying “We’re so sure you’re going to love us, we are willing to let you use our service and not chain you to it!” There is the cost of the phone of course, but you can recoup most of it if you sold the phone. Their service is actually very good, and the alternative is very expensive and locks you up with higher monthly bill and a big fat $350 ETF!! T-Mobile RULEZ!!!

      • Get_at_Me

        If they cancel before the phone is paid off, the customer is responsible for that remaining balance. If they dont pay that balance, the device will be imei blocked! Which means it becomes a brick.

  • superg05

    this can backfire so badly

  • rj

    Does this include a updated coverage map, the one on the tmo website is from like 10 years ago lol.

  • mannybooboo

    gotta love it when your merit increase and perks are taken away from you but now we have become a pre paid company which in turn will make it harder for me to make any decent money!! gone are the upgrades, gone are contracts which as an employee is our money maker!!

    and if anyone comes out and says “you should be lucky that you have a job” than you are a complete kool aid drinker!! this is a 2 way street…I am lucky to have a job, but T-Mobile is lucky to have me as an employee….do you hear me “higher ups??” YOU ARE LUCKY TO HAVE ME OR ALL THE FRONT LINERS AS EMPLOYEES.!!

    this place is becoming the laughing stock of the industry

  • tmorep

    ok, so what about fraud will be at an all time high with no contract and lower in store price for the device?

    scenerio, customer can get an Iphone 5 for $99 down, and $30 a month…phone is $699.99, the rate plan would be roughly $112 for unlimited everything, PHP (which will now be $12 for IPhone) and EIP…the main thing is the customer pays $99 plus tax in store…customer doesn’t pay their bill, phone gets shut off and IMEI blocked, customer goes and gets the phone unlocked or uses a GEVEY sim and can use their IPhone with AT&T or any other provider for only $99…..

    hmmm makes alot of sense!!! is there a sign hanging in corporate that says “is this right for the company”

    • gnd

      Not that it will matter to some people, but that would ding your credit report! I still say that this is a bad idea. I do not want to a big monthly payment.. would rather pay subsidized rate and then $50 / month. maybe a little higher when I finally cancel my land line.

    • thepanttherlady

      They won’t be able to do that because the IMEI # will be blacklisted. So, they’ll probably sell their phone to some unsuspecting person who just bought themselves an expensive paperweight.

      • slk331

        there are ways around IMEI being blacklisted!

      • tmorep

        if you have any experience in the cell industry or devices than you should know that you can take a blocked device, pay $10-20 dollars to get it unlocked and use the device on H2O , AT&T or over seas…cmon use your brain

  • slk331

    please people you aren’t seeing this. tmo isn’t really doing anything that a company like VZW isn’t already doing. VZW sells the iphone 5 for $650 full price. you pay $199 with a 2 yr “contract” there is a $350 etf making a total of $550(look you actually get the phone for $100 less lol) for the phone if you cancel. your etf goes down as you get closer to end of your contract. What this means is VZW is requiring you to stay with them until they get the money back for the full price of phone. Tmo is doing the same thing by making you pay for the phone over 20 mos on your bill and if you leave you have to pay the remaining balance. REMAINING BALANCE=ETF.

    All tmo is doing is changing the wording from “contract” to eip! VZW never puts people in “contract” if you buy phone full price or supply your phone and they never sign contract for a price plan.

    Yes tmo is cheaper monthly and yes when you pay off phone your price drops but don’t you all want the newest phone so what are the chances you will never have a lower price?

    Tmo isn’t doing anything CRAZY they are switching wording and mostly just making people believe they are doing something innovating . The big question is this going to save this company?

    • bisayan

      I disgree with you! Verizon does still make you sign up for 2yrs contract! Do u have any link or source that u back your comment? Tmo is way cheaper than on verizon plans period!

      • slk331

        Well first you should re read what i wrote VZW only signs a 2 yr contract when you get a discount on the phone!!!!!!!!
        as far as cheaper tmo is cheaper but after you add the eip for phone tmo price is about the same.

        • Mike Oxbig

          Really??? For new Verizon customers also? I can buy a Verizon phone full price and get the service without a contract??? I don’t think so! lol!

        • tmorep

          call the verizon customer service and ask them if you supply your own device will you have to sign a contract ….(800) 922-0204

        • slk331

          You don’t believe me call! I just added a line and used an old phone with NO contract!!

        • Durandal_1707

          Hell, when I was on Verizon, they wanted me to renew the contract just to change my rate plan. I wasn’t even getting a new phone or anything – all I wanted to do was to increase the number of minutes on my plan per month, and they wouldn’t do it without a new contract.

        • 21stNow

          I went to Verizon Wireless two years ago with my own device and didn’t start a two-year contract. I don’t know where this rumor comes from.

        • Get_at_Me

          Tmo offers more transparency and flexibility. But youre comments about phone cost being hidden in the rate plan/etf is true.

    • bisayan

      are you really comparing verizon plans i to tmobile plans really? Aite lets start where is yohr chart at? Really Silk331? Pls. no bs but do your research before comparing..

      • slk331

        Wow do you know how to read? Where in my comment did I compare price plans? Tmo is cheaper! The comment is regarding contracts and eip!
        Before you comment again please read what I am saying!

      • AndroidProfit

        Wow a fine example of the failure of the US public education system.

    • WW

      It’s worth noting that with all traditional wireless service plans, if you don’t upgrade your phone as SOON as you are eligible, you continue to “make payments” on your phone even though you’ve already finished paying it off.

      Anyone out there voluntarily continue making payments to your leinholder after you finished paying off your auto loan?

    • AndroidProfit

      What they are doing is putting a roadblock on US consumers from ever being able to buy a smartphone and then carrier shop. TMobile is no better than Verizon, ATT, or Sprint. Until we can buy our own phones we will forever be under the control of the carriers.

      • Get_at_Me

        This is only an option for savvy ppl. The average joe isnt buying a phone at full retail.

    • 21stNow

      On the current Value plans, remaining balance does not equal ETF. If you leave before you have finished paying for the device, you owe the early termination fee AND the remaining balance.

  • rubi76

    Can someone clarify this:

    “Existing customers will finish out their current contract or upgrade to a new device without a new contract, whichever comes first.”

    I don’t get it… either your contract is about to end or? If you qualify for an upgrade but you still have a contract you have the right to cancel that contract with no fee?

  • rubi76

    Also: is this saying that when we sign up for a (cheaper) value plan – with or without getting a phone – we don’t have to sign for 2 years? That would be amazing.

  • Zak

    The worst part about T-Mo’s EIP is that it’s absolutely making it nearly impossible to buy and sell TMo devices on the secondary market. Any TMo phone you buy today on Craig’s or eBay could be blacklisted a month from now if it was on an EIP and the seller stops paying his 20/mo. TMo has built in uncertainty in buying/selling their hardware by not making publicly available a database of IMEIs that are not owned free and clear. It would be like buying a used car without proof of title. TMobile could easily fix. What they’ve essentially done is build in a second “lock” of sorts that is severely hampering the cost of your phone should you choose to resell it.

  • tmorep

    hello wake up people!!!…you will still be on a “contract” WITH YOUR DEVICE!!

    if you “finance” a device and end up leaving the company after 4 months, you will still pay an early termination fee.

    Its all a bait and switch marketing ploy, T-Mobile only re worded it, its not that t-mobile is creating something new and innovative

    • AndroidProfit

      Yup! They are simply getting you to agree to pay for a smartphone with a very artificially inflated price! I mean SERIOUSLY that took some BRASS BALLS to do what they did with the Nexus 4 pricing!

    • lnxarepou812

      the EIP breakdown is going to 25 payments (down payment + 24 monthly payments) so in essence you are correct–traditional contracts won’t exist but if you cancel before the 24 payments then you have to pay off the phone immediately

      what hasn’t been answered is how classic customers are going to be switched over–i’ve been told migration fees aren’t going away

    • Durandal_1707

      Unless you just buy your phone at full-price. Then, you’ll be able to be completely free of any contract whatsoever, which is exactly how I like it.

  • 1dalib

    This fits with my upgrade experience in mid February. Customer care offered a Samsung Galaxy S III on a value plan, no contract, for $10/month for 20 months. I was stunned and snapped it up!

  • Dakota

    Get rid of carly period.. She doesn’t work…. Why tie the new Tmobile to the old. What does no contract mean… Pay for phone and it’s yours but still locked to Tmobile… So you run like a prepaid… Im very confused…. I didn’t even realize that stick together was a tag line. What did that mean anyway….

  • Tmosence83

    Stop with the “grain of salt” already. Its a rumor. You dont need to say something about a grain of salt every post about a rumor. Your talking to a smart bunch of readers here. We understand that everything you say cant be taken to the bank. That said love the site. Read every post and check it everyday

    • I wish that true, but it isn’t…and you can tell that just by reading the comments or the tweets. I HAVE to emphasize it — if I don’t, the emails and social media messages I get show that people take it as gospel and when it doesn’t happen make wild accusations about being misled. Personally, I agree with you, but you’ll notice it’s something every tech blog does…there’s a reason for it. Le sigh.

  • AndroidProfit

    I just wish that TMobile would at least acknowledge that they are artificially inflating the cost of the smartphones. They are acting like they are savior though! Give me a break! This is nothing but slick marketing with a sleazy used car salesman CEO. After his completely unprofessional comments in Vegas I am surprised anyone takes this guy seriously.

    • Get_at_Me

      TMO isn’t inflating he cost of devices (except in the case of the Nexus 4)…And they only did that to align its cost with other comparable devices like the S3, Note 2 etc. A highend smartphone bought at full retail unlocked or locked will run you $600+ anywhere you buy it

  • Levron

    I am eligible for a full upgrade pricing on my phone, so should I get my subsidized phone upgrade now before it goes away? Do you think the HTC One will come out before subsidies go away?

    • Get_at_Me

      No! Convert to value or wait until the new plans roll out. By all means, do not upgrade on a classic/legacy plan. Youre shooting yourself in the foot if you do

  • Jose M Gonzalez

    I wish they’d drop all the contracts, not just offer no new contracts

    • Get_at_Me

      existing contracts will mot likely have to be honored. phone installment plan customers are bound by the phone payments anyway (which can be paid off early at any time)….itll be interesting to see if plan pricing changes

  • IAN

    getting the nexus phone from now on!

  • RickyRicon

    No credit check required, yes, no? Can you pay using bank checking acct, thinking about switching really…

    • Get_at_Me

      There will have to be credit checks i’d imagine….The worse a person’s credit, the higher their deposit will be.

  • RonJeezy

    From all the comments I’ve seen most of us are technology heads. For most people that just go with the flow it will have no effect on them. T mobile needs to take shots at competitors and get better cell service. Already number 2 network speeds but 4th in customers and number 1 in price that doesn’t add up.

  • V_i_m

    This could go either way. People are so used to their free or dirt cheap top of the line smart phones, that they now expect them.

    The big winners in this transition will be people who bring their own phones, people who like cheap phones, and people who keep their phones for over 2 years. People with the best grandfathered plans who are used to taking advantage of the sales to get the latest and greatest android smart phone for free every 20-22 months will likely find themselves paying more. In the short term this is going to increase the churn among post-paid customers with grandfathered plans if they’re forced to switch to the published Value plan due to the loss of their subsidies. If they’re quietly transitioned to some sort of unpublished “Loyalty” value plan that would be an entirely different story.

  • Richard Yarrell

    This sound pretty great in my mind. Trust this when it works all the other carriers will follow.

  • jobber99

    So shouldn’t everyone just buy nexus phones direct from Google and call it a day?

  • Not Happy Camper

    T-mobile rep asked me to sign a two year contract over the phone to lower my bill without telling me that I would have to pay full price for future upgrades. Be aware.

    • bobjones

      you are dumb

  • cdm21

    good move releasing this info for the customers dave, sucks for the reps that work and get paid based on renewing contracts tho.

    • Get_at_Me

      they’ll have to re-work the commission structure. maybe they’ll compensate in another area

  • Mr. G

    Tmobile needs to make a bold move. The Uncarrier,plan is more looking like they are going to drop the classic plans and only have value plans and monthly 4g. As for article stating value plans are no contract, they are wrong. Value plans just give the consumer a discount on there monthly bill and allows the phone to broken in to payments (EIP). Value plans are under contract even if you don’t use EIP. Bringing your own device just doesn’t add the payment. Value plans are cheaper and great for someone not wanting to have to wait 2 years for an upgrade. Just pay off your device and break a new device into payments, but remember when you use EIP, you are starting a new contract just like when you take a subsidy on a device. The Uncarrier model is eliminating phone subsidies bold move and I believe it will work.

  • Stuart Anderson

    I’m curious to see how this works out. Current value plans include a contract. Seems like the new plans won’t have that, you’ll just have to finish paying for the phone. The difference is subtle, but the “you can leave if you pay $xxx” isn’t changing. The major difference will be for customers who buy/provide their own phones, and for customers who stick with their phone beyond the typical 24 month contract.

  • Change the damn logo!!

  • Guy

    What I don’t understand is how will comitting to a payment plan for a phone be any different than committing to a contract with the provider? Sure it’s normally a 2 year contract, but even the example above shows that a $30 monthly pymt on a $700 phopne would last 20 months. So…. you can avoid a contract for their service but if you don’t pay for your entire phone upfront, you would get stuck paying for it anyway if you chose to drop T-Mobile after the 3rd, 4th or 10th month. Will these phones be unlocked for use on other carrier’s networks should people decide to leave T-Mobile?
    One other thing to consider… their network!!!!! They have the highest churn out of every major carrier, going to a no contract model will only increase that. I just don’t see it… until the phones come WAY down in price.

  • Oliver Jackson


  • Oliver Jackson

    The more you think about it it’s the reason why the Metro PCS merger will happen.A lot of similarities…

  • tech916

    Will Fail, I am a Tmobile Customer and WIll exit as Soon as my contract expires.

  • Randall Lind

    Does that mean full price phones or can I still buy one for $200 then pay the rest over 2 years? I am poor and $600+ is a lot for me. My monthly bill with tax and insurance is $111