T-Mobile Prepares In-Store Approach To Combat iPhone Release

T-Mobile is ramping up their “attack the iPhone” mode before tomorrows expected iPhone 5 announcement. T-Mobile believes that customers who come into their retail stores will be wiling to have:

 ”…engage in informative conversations with our customers. These conversations will include many details about T-Mobile Android phones and why our quality 4G nationwide network is a smarter choice for many customers. Use every opportunity to engage the customer, ask lifestyle questions and transition the conversation into ‘Why T-Mobile.’”

I honestly hope that T-Mobile’s entire “combat the iPhone” approach doesn’t rest on conversations with customers inside their retail stores. If so…just hand the company over to AT&T now. This is exactly the kind of poor approach that has caused T-Mobile and specifically the reps in stores hardship. This isn’t how you combat the widespread appeal of the worlds most popular smartphone. Saying “Android is better” isn’t very convincing.

Let’s go back in time for a minute to last November where T-Mobile CEO Philip Humm blamed the lack of the iPhone for poor US sales. Now let’s fast forward to the last 3 weeks which has seen at least three occasions where T-Mobile’s CMO has stated that the iPhone 5 is not arriving on T-Mobile. Some of you have hypothesized that this could mean the iPhone 4S is the expect launch device for T-Mobile given the specific use of the iPhone 5 name in the CMO statements. On that note I ask you? Why release this sheet to sales reps? Why prepare them to combat customer questions surrounding the iPhone if the iPhone is coming? Why combat your own device?

We’ll know all the answers tomorrow but I’m more convinced than ever that tomorrow will be a huge letdown for T-Mobile customers who had high hopes that this would finally be the time for Magenta to get some Apple love.

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  • MM

    i left tmobile for verizon a few months ago to get the iphone 4.  i even paid the cancellation fee instead of waiting. never looked back.  best decision i’ve made in a long time!  the service is by far faster and stronger than tmobile.  it’s a little more expensive for the plan, but you know what they say – you get what you pay for!  tmobile is the kia of cell phone service providers!

    • Amkamm

      You obviously don’t travel internationally.

  • chris

    i have had t-mobile for 15yr. and they have been great but iphone 4s or any iphone needs to come to t-mobile.

  • Ikena72

    please give us an iphone!!!!!!!!!!!! on t-mobile

  • JB

    I have the samsung dart & it sucks IM considering cutting my contract early if T-Mobile does not allow the iphone 4 soon & my many other friends who have T Mobile also have agreed to do the same and tell their friends and their friends will tell their friends and so on. T-Mobile needs NFL NETWORK like verizon….if these 2 things don’t happen soon I am definitely going to be a at&t customer or
    verizon customer soon.
    Sincerelly,
    A 26 year old male who is a unhappy Honolulu, Hawaii T-Mobile customer

  • JB

    I have the samsung dart & it sucks IM considering cutting my contract early if T-Mobile does not allow the iphone 4 soon & my many other friends who have T Mobile also have agreed to do the same and tell their friends and their friends will tell their friends and so on. T-Mobile needs NFL NETWORK like verizon….if these 2 things don’t happen soon I am definitely going to be a at&t customer or
    verizon customer soon.
    Sincerelly,
    A 26 year old male who is a unhappy Honolulu, Hawaii T-Mobile customer

  • Thalia

    Tmobile should consider doing negotiation with Apple for any iphone release. Many tmobile customers are buying unlocked iphones to use its incredible usage from iPhone. It is expensive alone purchasing an unlocked iphone but if Tmobile work a deal with Apple it wouldn’t be an issue in pricing and plans to offer like Sprint is doing now. I hope Tmobile staffs will feel the same too even though they have to represent its latest phones released Galaxy S 2.

  • Thalia

    I believe T-Mobile can offer better deals in plan and phone price than its competitors AT&T , Verizon, and Sprint if they have iPhone. I have been a Tmobile customer for more than seven years and I love their services and customer services as well.

  • Seapixy

    T-Mobile: I don’t want to hear excuses. Don’t want an Android. Don’t want to run a jail-broke iPhone in a “pretend” mode on your network. I want the iPhone damn it! Why do you sell them in rest of the world but not here?! I mean seriously, even SPRINT has the iPhone now. 

    I’m done waiting for T-Mobile to get their sh*t together. I’m canceling my T-Mobile contract by end of 2011 and take the $200 hit to get the iPhone.