T-Mobile CMO Cole Brodman Addresses T-Mobile iPhone In Blog Post

The iPhone on T-Mobile is quickly becoming a hot topic for T-Mobile CMO Cole Brodman as he addressed the possible arrival during yesterdays GigaOM Mobilize conference. It seems he wasn’t done talking about the iPhone as he later took to the *official* T-Mobile (we’re unofficial, no relation) blog to further discuss the possibility of an iPhone on T-Mobile:

T-Mobile ; Photo Credit

T-Mobile Issues & Insights Blog:

By Cole Brodman, Chief Marketing Officer, T-Mobile USA

We’ve heard from many customers who love their T-Mobile service, but are disappointed that we don’t carry the iPhone. To these customers, first, thank you for your business.  Please know that we think the iPhone is a great device and Apple knows that we’d like to add it to our line-up. Today, there are over a million T-Mobile customers using unlocked iPhones on our network. We are interested in offering all of our customers a no-compromise iPhone experience on our network.

In the meantime, we continue to bring to market some of the most advanced, cutting-edge Android devices. Today, I had the chance to take the stage at the Mobilize event in San Francisco and introduce our fastest 4G smartphones ever, the Samsung Galaxy S II and theHTC Amaze. We’re very confident that these Android smartphones rival or beat any smartphone out there in terms of functionality, speed, overall experience and features – including the iPhone.

Android has evolved quickly from geek to chic.  In many ways, Android is rivaling and even outpacing the iPhone, including consumer adoption, market share and capabilities like support for faster 4G networks. Moreover, Android offers consumers the freedom of choice. You can choose from a variety of colors, screen sizes, slide-out keyboards, price points and customization options, as well as enjoy the numerous benefits of open source innovation, cloud services and amazing apps.

This is why, for now, our focus continues to be giving customers the best that Android has to offer, coupled with 4G speeds that let you browse the Web faster than on average home internet*.

Check out our latest and greatest in Android 4G: www.t-mobile.com

So…for the moment it seems as though the proverbial T-Mobile ball is completely in Android’s court. Blackberry and Windows Phone 7 seem to be a distant third place on T-Mobile’s priority list.

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  • Platypus

    There has to be more going on here than anyone here knows about.  Think about it.  If just 20% of TMobile’s 33 million subscribers were to buy iPhones if offered, it would amount to 6.6 million iphones sold.  At $600/phone revenue to Apple, it is approximately $4 Billion in additional revenue to Apple.  Why WOULDN’T Apple want this? 

  • Brianschmidt20

    Well said Cole!

  • Noname

    Presonally I think that Apple isnt releaseing the iphone to Tmo bc of the pending merger, why would they want to develope a device for a company that may not be around in a year? Or maybe it would be smart to develope a device then a year later have those customers by a new product, reguardless, I think andriod is a much better product hands down!!!!

  • Noname

    Presonally I think that Apple isnt releaseing the iphone to Tmo bc of the pending merger, why would they want to develope a device for a company that may not be around in a year? Or maybe it would be smart to develope a device then a year later have those customers by a new product, reguardless, I think andriod is a much better product hands down!!!!

  • http://www.facebook.com/deandre.n.ruffin DeAndre

    I’m not saying those Canadian carriers wouldn’t get it, but that if it was developed it would be because of 33+ million people and not some hundreds of thousands of subscribers on a small Canadian carrier.

  • http://www.facebook.com/deandre.n.ruffin DeAndre

    I’m not saying those Canadian carriers wouldn’t get it, but that if it was developed it would be because of 33+ million people and not some hundreds of thousands of subscribers on a small Canadian carrier.

  • Anonymous

    I dont know how to interpret those statements. Either a tmo iphone is def in the works, or tmo and apple are still in negotiations or there are no short term plans to bring the iphone to tmo. If sprint wasnt getting the iphone, id just say, oh well weve gone this long without it…. But tmo being the only carrier without it would be terrible. Tmo has always had a price advantage over att and vzw, so them having the iphone didnt hurt as much. But now that the more value based sprint will have it, that could spell trouble for tmo….. Theres lots of speculation going on everywhere. The fact of the matter is that unless youre very close to someone on the inside of either camp, u dont know whats going to happen.

  • da11asGa

    Hello All,

       I just want to throw my 2 cents into the Iphone discussion. I have been with TMO for 11 years and in past 3 years, I have bought 3 Android phones to replace the my Iphone so I could have 3G and all the bells and whistle Tmo offers. And all 3 times I have sold the android  phones and went back to the Iphone. You ask why? Well I am not a young tech savy whipper snapper like some of you fine folks. But the plain and short of it all is the Iphone is its simple. It takes less taps to perform functions, less pages or less screens to navigate. When you text it easy to see, and perdictive text is not a library of words. Its not so big you need a purse to carry it. So if Google/Android could offer a phone thats simple and not the gadget of all gadgets maybe the Iphone would not be so important to all of us Iphone dreaming customers. But if android does not, I guess all I can do is wait for that glorious day when Tmo can finally have an Iphone.

    • Giraffe

      this begs for a competition.  100 different common tasks on the iphone4 and a top end Android phone.  How many clicks does it take to get to everything?  I’d love to see it.

    • Giraffe

      this begs for a competition.  100 different common tasks on the iphone4 and a top end Android phone.  How many clicks does it take to get to everything?  I’d love to see it.

    • Giraffe

      this begs for a competition.  100 different common tasks on the iphone4 and a top end Android phone.  How many clicks does it take to get to everything?  I’d love to see it.

  • PrimeSuspect

    Apple has never releases the iphone to more than 1 carrier at a time, so the chances of Apple releasing the iphone to Sprint and Tmobile in the same year are slim.

    I believe Tmobile would be the last carrier to get the iphone prob next yr.

  • Mrtylerrich

    Actually vvvvv in Europe there’s iPhones on multiple carriers at the same time….

    • SBriggs

      Umm yeah…. Why would we care about Europe? That’s a totally different market. Lets stick to whats going on in the USA, thanks!

  • Mrtylerrich

    Actually vvvvv in Europe there’s iPhones on multiple carriers at the same time….

  • chesteriphone

    just canceld 4 line with t mobile and went to att iphone4. not even worried about iphone 5 now. now 12 hours into the iphone i ask myself why i didnt do it earlier !!!!

    • CM Punk

      LMAO!  You truly are a blind moron for a. Getting the iPhone 4 a couple weeks before the iPhone 5 release & b. Paying much more to do it.

      I’m sorry, the current android superphones are SIGNIFICANTLY better than the iPhone 4

    • Tbyrne

      Randall’s got a surprise waiting for you when you open your bill. Just make sure you’re sitting down when you open it. Wouldn’t want you to pass out on the floor!

    • Tbyrne

      Randall’s got a surprise waiting for you when you open your bill. Just make sure you’re sitting down when you open it. Wouldn’t want you to pass out on the floor!

    • Tbyrne

      Randall’s got a surprise waiting for you when you open your bill. Just make sure you’re sitting down when you open it. Wouldn’t want you to pass out on the floor!

    • blahblahblah

      I do not recommend AT&T, considering they are the worst major mobile service in the U.S. This is not just my opinion or the opinion of customers. This rating stands from reputable agencies such as Consumer Reports.

      I will not bash on you for making the decisions you just did. I would like to recommend that you reconsider your choices and review your options. With the iPhone 5 coming out, it may do you good to cancel your new contract while you still have time to do that without penalty. Also, look into other providers who also offer the iPhone. 

      If, after careful consideration, AT&T is still the only viable option you have, then by all means contract them. Otherwise, I’d like to suggest Verizon Wireless. They are a bit more expensive. However, I chose them for their superior customer service, and mobile service coverage/quality.

    • blahblahblah

      I do not recommend AT&T, considering they are the worst major mobile service in the U.S. This is not just my opinion or the opinion of customers. This rating stands from reputable agencies such as Consumer Reports.

      I will not bash on you for making the decisions you just did. I would like to recommend that you reconsider your choices and review your options. With the iPhone 5 coming out, it may do you good to cancel your new contract while you still have time to do that without penalty. Also, look into other providers who also offer the iPhone. 

      If, after careful consideration, AT&T is still the only viable option you have, then by all means contract them. Otherwise, I’d like to suggest Verizon Wireless. They are a bit more expensive. However, I chose them for their superior customer service, and mobile service coverage/quality.

    • blahblahblah

      I do not recommend AT&T, considering they are the worst major mobile service in the U.S. This is not just my opinion or the opinion of customers. This rating stands from reputable agencies such as Consumer Reports.

      I will not bash on you for making the decisions you just did. I would like to recommend that you reconsider your choices and review your options. With the iPhone 5 coming out, it may do you good to cancel your new contract while you still have time to do that without penalty. Also, look into other providers who also offer the iPhone. 

      If, after careful consideration, AT&T is still the only viable option you have, then by all means contract them. Otherwise, I’d like to suggest Verizon Wireless. They are a bit more expensive. However, I chose them for their superior customer service, and mobile service coverage/quality.

  • chesteriphone

    just canceld 4 line with t mobile and went to att iphone4. not even worried about iphone 5 now. now 12 hours into the iphone i ask myself why i didnt do it earlier !!!!

  • http://twitter.com/iDiotGear Rob Daman

    The CMO should just come out with the truth. Either Apple doesn’t want Tmo to get it or Tmo doesn’t see enough profit into it as Apple loves to stick it to you in charges. It’s all about money and don’t let anybody tell you otherwise.

  • Anonymous

    At least people can stop blaming T-Mobile now. Even after the exclusivity expired it didn’t get here either because of AT&T asking Apple not to make an iphone or Apple not interested in making one. Either way, T-Mobile is not at fault.

  • Ggdfgd

    Tmobile is the dumbest company ever. Every samrt phone owner at tmobile would love the iphone. Tmobile who loses 500k customers per quarter thinks that not having the iphone is a good idea.  Wrong idea.  They are so bent on hating att because of it they will never have it even though its good for business. look for bigger losses now to sprint when they get it 

  • Ggdfgd

    Tmobile is the dumbest company ever. Every samrt phone owner at tmobile would love the iphone. Tmobile who loses 500k customers per quarter thinks that not having the iphone is a good idea.  Wrong idea.  They are so bent on hating att because of it they will never have it even though its good for business. look for bigger losses now to sprint when they get it 

    • Tbyrne

      Sung to “Row Row Row Your Boat”! (Troll Troll Troll is here. Spewing lies & grief. Calm it down. Go back to at&t.) Bye Troll!!! 

      • http://tmonews.com David

        Troll or no troll…don’t keep the conversation going and give more fuel to the fire.

    • Tbyrne

      Sung to “Row Row Row Your Boat”! (Troll Troll Troll is here. Spewing lies & grief. Calm it down. Go back to at&t.) Bye Troll!!! 

    • Tbyrne

      Sung to “Row Row Row Your Boat”! (Troll Troll Troll is here. Spewing lies & grief. Calm it down. Go back to at&t.) Bye Troll!!! 

    • Minioninnc

      Speak for yourself on loving the iphone. I am a smartphone owner and would hate the iphone. had it, sold it, moved on and no turning & going back to it. As well I am sure there’s lots of other smartphone owners out there that agree, not only on T-Mo, but also on other carriers.

    • Minioninnc

      Speak for yourself on loving the iphone. I am a smartphone owner and would hate the iphone. had it, sold it, moved on and no turning & going back to it. As well I am sure there’s lots of other smartphone owners out there that agree, not only on T-Mo, but also on other carriers.

  • Ggdfgd

    Tmobile is the dumbest company ever. Every samrt phone owner at tmobile would love the iphone. Tmobile who loses 500k customers per quarter thinks that not having the iphone is a good idea.  Wrong idea.  They are so bent on hating att because of it they will never have it even though its good for business. look for bigger losses now to sprint when they get it 

  • Guest

    They can shove those upcoming Android phones up their a$$. People want the iPhone. Who cares if there isn’t a wide spectrum of iPhones to keep everyone happy. If they are all black or white with no physical keyboard and no flash. If they are all the same price, size and shape with no SD card slot. People want it just the way it comes. The iPhone is a hot product, it sells, its popular. If you don’t like it then thats what all the other phones are there for, Blackberries, HTC’s, Samsungs, LG’s, Windows… Its not like bringing the iPhone to T-Mobile will force EVERYONE to have it. If you like Android you can keep your android, you can keep buying the newer ones like the Galaxy II.. iPhone is just another phone to add to T-Mobiles collection. And I can guarantee it would be a hit.

  • SmokinAce

    Fact is….Verizon denied getting the iPhone til the end. And like T-Mobile when asked about the iPhone, directed the attention to their Android phones…So I’m gonna sit tight until I get an official report from Apple.

    • Karmafrankz

      I was just thinking the same thing

    • Karmafrankz

      I was just thinking the same thing

  • Guest

    There’s gotta be something going on behind the scenes that we don’t know. A while ago we saw a photo of a iPhone running on Tmobile’s 3g network and now Tmobile is basically openly pleading to Apple for it. If T-Mo wants it and Apple has the hardware and software to make it happen, what’s stopping it from happening.

  • Guest

    There’s gotta be something going on behind the scenes that we don’t know. A while ago we saw a photo of a iPhone running on Tmobile’s 3g network and now Tmobile is basically openly pleading to Apple for it. If T-Mo wants it and Apple has the hardware and software to make it happen, what’s stopping it from happening.

  • Bimmerz

    Honestly, I think what happened was, when we saw the iPhone being tested on T-Mobile awhile back, that they were older photos (as in PRE-acquisition news/AT&T), and when contracts and negotiations were being made – one of the stipulations from AT&T was that T-Mobile would not be allowed to carry the iPhone – which T-Mobile agreed to.This is just a guess on my part, but I would not be surprised if the evil AT&T was behind T-Mobile not getting the iPhone…

    • Guest

      Could be. But it T-Mobile made this agreement with AT&T why not come out and say so or don’t openly plead to Apple for the iPhone. What if Apple came out with a statement saying, you have an agreement with AT&T prohibiting you from getting the phone? Then T-Mobile looks stupid for publicly pleading and for lying to customers by saying that its all up to Apple. 

      • Bimmerz

        Good point. But T-Mobile (nor AT&T) are going to share confidential contractual agreements with the general public. 

        Plus, it was probably written in a “contingent upon” manor, to which T-Mobile agreed not to go into any agreements with Apple, until after 2012 – because if the deal were going to, or not going to be approved – they’d know this by the end of 2011.

        Now that it’s not looking good for this deal going through (YAY!), T-Mobile probably feels confident enough to make such statements. 

        Again, I don’t know this for a fact – I was only speculating, and sharing my thoughts as to why T-Mobile wasn’t getting the iPhone.

    • Littlesis1774

      That probably true but T-mobile knew the terms and they also knew that their customers wanted the iphone. They knew what they getting into from the moment T-mobile got in bed with AT&T. I think T-mobile is getting to their customers to blame for lack the iphone but themselves. They tried to pin off if them knowing that T-mobile stores in Europe have the iohone and ipad on the European netowrk

  • http://twitter.com/LTEstyles LTEstyles

    Very very bad news, whether it was a conspiracy or not T-Mobile really lost here. It’s not about what phone is better it’s about having choice for your customer, especially 1 million of them loving the iPhone on T-Mobile’s Network. I am not an iPhone fanboy (i don’t like knowing what Steve Jobs thinks is right for me) but it’s an awesome phone with a slick design! I am not an Android fanboy (i don’t like crossing my fingers in hopes my current handset would be compatible for the next update) but i do love how you can customize it to make your phone be an image of who you are. I am not a BB OS fan because well, i don’t live in the year 2008 but i do love their keyboard! And not a Symbian nut (because, face it..you grow up) but i do love Symbian OS on japanese mobile phone, MOAP-L is awesome! I love all phones but i treasure my Windows Phone more. I feel sad for those who love T-Mobile but won’t be to enjoying the iPhone to an already awesome carrier. T-Mobile is going to lose a lot of customers, maybe 1 Million.

  • cbc420

    Doesn’t matter if you have the coolest android phone, it is still not the iPhone.  Just like you can have a Ford with all the bells and whistles, but in the end, it still isn’t a Honda.

  • cbc420

    Doesn’t matter if you have the coolest android phone, it is still not the iPhone.  Just like you can have a Ford with all the bells and whistles, but in the end, it still isn’t a Honda.

  • Dontwalkhand

    The problem is that people who are on unlocked iPhones are pretty much screwed if we want to stay with T-Mobile. Remember people with iPhones invested a lot in accessories such as car integration, home automation, and don’t forget about Apps. Also it is the only phone that works seamlessly with the Mac. So what can we do? 

  • Anonymous

    This is BuLLLL. Been with T-Mobile since 2000. Its been fun but I’m out moving over to Sprint. Been on this Droid crap battery life and an unlocked iPhone2G speed for a whole year. I want and iPhone with 4G speed.

    • Littlesis1774

      Welcome to the Sprint party

    • Littlesis1774

      Welcome to the Sprint party

  • http://www.facebook.com/mreynaga Michael Reynaga

    Seeing how there are reports about iPhone 5 production delays, and the T-Mobile CMO saying that they wont have the iPhone 5 this year (specificly saying iPhone 5 and not just iPhone), I’m willing to bet that we’ll see the 4S released now, and the iPhone 5 in the spring to cover the space that is usually held for the iPad.   My $0.02.

  • Janstheman

    I am so confused. First, TMO is supposed to get the Iphone, then its not going to happen. Apple is just dragging the TMO followers down the dirt path. TMO continues to lose more and more customers.
    I went to the local TMO store on my birthday, I was all ready to get the Samsung Galaxy S phone. They wanted to charge me nearly $400 dollars for the phone and they wanted to change my plan again. I left without the phone I wanted and I did not change plans. I was really upset and trust me I will be looking for another phone company unless TMO has something special and there better be some type of Iphone in the deal. My daughter has had her iphone (with AT&T) for four years now and is still wound up over it. It convinced her that this is way a computer should be, causing her to purchase a MacBook Pro. Well, I have a MacBook Pro now and wish I had an iPhone to go with it. Perhaps, I should change phone companies, too.

  • Nome

    Guys, help me out here…i love android period but i have 3 kids and a wife crying in tears when i broke the news to them that tmobile isnt going to get an Iphone. I feel so bad for them, we want iphone on HSPA+ network not AT&T. I really want to stick with GSM carriers bcause i travel overseas alot. Man this sux…worst comes to worst i’ll put my families on Verizon as for myself i’ll stick to android. People’s don’t get it,they always bash on apple.But i love my family i have no choice but to cancel tmo’s.

    • Littlesis1774

      Tmobile is not the only provider with android phones

      • Blueyedangel52

        I dont like the rates At&t charges! Tmobile would sweep the market if they carried the iphone!

  • One in a MiL

    Ha I’m One in a Million saaaweet!

  • zack

    SPRINT is getting the iphone. i am deff switching over, tmobile is going to loose many customers
    1. announcing the merge with at&t lost them alot of customers now no iphone, tmobile will deff not make it in the future. 

  • Myblcktee

    Cole B: Hey guys were not getting a iPhone. But we got these cool HTC and Samsung phones that run Android. There just as good. Right? Right? :/

    In other words. I’m no Apple fanboy. I have friends who have been on t-mobile and refude to get an iphone because it currently doesn’t support AWS. I’m just like them. Love apple product, but won’t get it if I can use it to its full potential. It’s Android for me for now. Unless something changes.

  • Blueyedangel52

    Well if you wont get Apple iphone then at least get some of the newer android phones like the LG Optimus 3D phone!

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